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Tag: Goldmine Advertising

  • Wired for Gold Goldmine wins big in London for fiery APAR campaign

    Wired for Gold Goldmine wins big in London for fiery APAR campaign

    MUMBAI: This Diwali, the spark wasn’t just in the firecrackers, it was in APAR’s Fire Protekt campaign, which lit up the international stage and earned Goldmine Advertising a golden nod at the B2B Marketing Awards in London.

    India-based Goldmine Advertising, a member of the global E3 Network, scorched through stiff global competition to win Gold for Best Overall Creative Work and Silver for Overall B2B Marketing for its campaign promoting Anushakti Fire Protekt by APAR Cables, a cable that promises safety even in the heat of danger.

    What set this campaign ablaze wasn’t your standard insulation jargon. Instead, it cleverly tapped into festive emotion and human insight, a refreshing twist for the wire-and-cable industry typically powered by technical speak. The digital-first campaign married cultural nuance with cutting-edge technology highlighting APAR’s heat-resistant eBeam insulation and a bold 70-year performance promise.

    APAR Cable Solutions CEO Shashi Amin said, “APAR Fire Protekt represents a significant breakthrough in our safety-focused product line, as APAR continues to diversify its portfolio with solutions that provide both protection and peace of mind. As one of India’s top 5 manufacturers of cables and wires, our collaboration with Goldmine has produced innovative marketing campaigns that showcase this revolutionary product.”

    He further added, “I’m delighted to share that our planned campaign has been tremendously successful, even garnering international recognition. My sincere appreciation goes to the entire APAR Marketing & Goldmine team for their exceptional creativity and visionary ideas that helped bring this success to fruition.”

    APAR Cable Solutions General Manager for Marketing Shhailja Chopra,   said, “In the B2B space, digital campaigns must do more than inform, they must differentiate and connect. Our goal was to align messaging with our channel strategy while showcasing the power of our eBeam technology, which delivers heat-resistant insulation with a 70-year promise.”

    Goldmine Advertising CEO Pratik Singla added, “We’re proud to represent India on a global stage among 27 agencies from 20 countries. APAR is a phenomenal brand, and this recognition is a celebration of the power of bold, insight-led B2B creativity.”

    From copper cores to core emotions, this campaign proved that even the most grounded industries can go global when creativity is allowed to spark.

  • Goldmine Advertising wins social & digital media mandate for Canara Bank

    Goldmine Advertising wins social & digital media mandate for Canara Bank

    Mumbai: Goldmine Advertising has won the social and digital media mandate for Canara Bank, one of India’s leading public sector banks. This strategic partnership empowers Goldmine to amplify the bank’s digital presence, establish deeper connections with audiences, and enhance its rapport with younger consumers, positioning Canara Bank as a forward-thinking leader in the digital space.

    Goldmine Advertising will lead the development and execution of comprehensive social media strategies, ensuring Canara Bank’s digital presence resonates with today’s tech-savvy banking consumers. The agency will strengthen the bank’s visibility and engagement across key social media platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube. Additionally, Goldmine will focus on community building, online reputation management, and implementing SEO strategies to help Canara Bank stay competitive in an ever-evolving digital landscape.

    Goldmine Advertising, CEO, Pratik Singla shared his excitement about the collaboration: “Canara Bank is a prestigious legacy brand with a nationwide reach. This partnership strengthens our BFSI portfolio and presents an exciting opportunity to leverage our expertise to enhance their social media presence. Our teams are excited to craft impactful campaigns and push creative boundaries with our in-house content studio and digital media experts.”

    With a strong focus on the BFSI sector, Goldmine brings valuable experience to the table, having worked with top-tier banks including Indian Bank, Union Bank of India, Punjab National Bank, Bank of Baroda, and many others. This expertise is key to driving Canara Bank’s digital transformation and ensuring its continued success in the digital realm.

  • Goldmine Advertising bags MTNL Account

    Goldmine Advertising bags MTNL Account

    NEW DELHI: Mahanagar Telephone Nigam Limited, the state-owned telecommunications service provider, has appointed Goldmine advertising to handle its creative and media duties.

    The multi-agency pitch process began in early 2012. The agency‘s Delhi office will service the brand, which plans to strengthen its presence in the country.

    The mandate was won after a multi agency pitch which included Percept, Concept and Graphic ads also participated in this pitch process.

    Speaking on this occasion, Goldmine Advertising regional director Rajindra Singla said, “We are happy to announce our association with MTNL which is one of the leaders in telecommunication. Today, with the presence of so many players in this sector, it will be a challenge for us to increase the brand equity that it has enjoyed amongst its customers.”

    Other agencies who have also been empanelled for creative and media duties with MTNL are Span, Airads and Crayons.

  • COMFED empanels 4 agencies to handle creative duties

    MUMBAI: Bihar State Co-operative Milk Producers’ Federation (COMFED) has empanelled four agencies to look after its creative business.

    The empanelled agencies are Goldmine Advertising, Crayons, Sharad Advertising and Siddhartha Advertising.

    Siddhartha Advertising owner Diljeet Khanna said the agency had made it to the empanelled list.

    According to market estimates, the account size is pegged at around Rs 100-200 million.

    COMFED markets milk products under the brand name ‘Sudha’. The mandate of the agencies is to change the entire branding of Sudha, its logo, packaging and communication. The agencies will look at television and print as potential mediums to create awareness about the rebranding.