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Tag: Goldmedal Electricals

  • Goldmedal’s New Year campaign highlights senior citizens’ loneliness

    Goldmedal’s New Year campaign highlights senior citizens’ loneliness

    Mumbai: Goldmedal Electricals, one of India’s leading fast moving electrical goods (FMEG) companies, announced the launch of their New Year’s ad campaign, which aims to highlight the increasing loneliness amongst senior citizens. As per reports, almost 75 per cent of seniors feel alone despite having families. Social isolation and loneliness among seniors are widespread and are recognized as a priority health problem.

    Conceptualized and executed by FoxyMoron, the flagship agency of Zoo Media, campaign invites the audience to reflect on the emotional needs of the elderly, often overshadowed by the relentless pace of modern life. The busy lifestyles of the younger generation mean that they are often unable to give the time and attention that their elders need. Goldmedal’s ad depicts volunteers sprucing up the interiors of an old-age home with the brand’s products and then spending time with the elderly residents to brighten up their day. It suggests a special New Year’s resolution – giving the gift of time to seniors who might be longing for companionship.

    Speaking about the New Year’s ad campaign, Goldmedal Electricals director Kishan Jain commented, “Our New Year’s campaign goes beyond simply highlighting our electrical solutions. We want to create a meaningful impact by addressing the issue of senior citizen loneliness and emphasizing the need to show appreciation to those who have given us so much. It’s a small gesture that can make a huge difference and bring immense joy to the lives of the elderly.”

    Goldmedal invites the public to join the movement and share their stories of spending time with seniors. The campaign is part of their #GharGharLagtaHai campaign which brings out the various facets of Indian family life that makes every home special.

  • Goldmedal celebrates the spirit of Diwali with a new Ad campaign ‘Ghar Ghar Lagta Hai’

    Goldmedal celebrates the spirit of Diwali with a new Ad campaign ‘Ghar Ghar Lagta Hai’

    Mumbai: Goldmedal Electricals, one of India’s leading electrical manufacturing companies, has released a new digital video ad campaign in time for Diwali. The campaign showcases several of Goldmedal’s products, including doorbells, LED lighting and home automation solutions, against the backdrop of friends and family visiting a home during the festival of lights – with the voiceover highlighting the core message that it is the joy that loved ones bring with their presence that truly makes a “home feel like a home” (‘Ghar Ghar Lagta Hai’).

    Conceptualized by FoxyMoron, the campaign is a heart-warming reflection on the important role that friends and family play in making joyous occasions feel complete, while also depicting how Goldmedal’s products elevate your festive experience.

    Commenting on the new campaign, Goldmedal Electricals director Kishan Jain said, “Festivals are a time to enjoy the company of loved ones within the warmth of our homes. Goldmedal’s products, including our LED lighting, doorbells and home automation solutions, enhance the aesthetics and comfort of your spaces and offer a convenient, hassle-free experience amidst the bustle of the festive season. At the same time, we wanted to highlight, through this ad campaign, that what truly makes our home feel complete during these joyous moments, is the presence of our friends and family.”

    Speaking about the campaign, FoxyMoron business director Shubit Rakshit said, “Zoo Media Network is delighted to partner with Goldmedal to introduce the ‘Ghar Ghar Lagta Hai’ campaign—a compelling illustration of synergized endeavours. FoxyMoron as the lead agency, and The Rabbit Hole as the specialist Video Marketing agency in our network, collaborated to actualize this vision. The campaign’s integrated creative strategy and lifestyle-centric narrative were meticulously crafted to resonate emotionally with consumers, effectively spotlighting Goldmedal’s diverse portfolio. Our objective was to forge a narrative that transcends a singular event, evolving into a scalable initiative seamlessly integrated across the brand and its complete product spectrum.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Goldmedal (@goldmedalindia)

     

  • Goldmedal Electricals partners with Asia Cup 2022 to be associate gold sponsor

    Goldmedal Electricals partners with Asia Cup 2022 to be associate gold sponsor

    Mumbai: Goldmedal Electricals on Thursday announced that it will be the associate gold sponsor of the upcoming T20 Asia Cup 2022 tournament. The tournament is scheduled to be played in Dubai and Sharjah. It is scheduled to start on 27 August, with India playing its first match on 28 August against arch-rivals Pakistan.

    The tournament has six teams competing for the cup: India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, and another team amongst UAE, Kuwait, Hong Kong, and Singapore. Rohit Sharma will lead the Indian team, with KL Rahul returning to the team as his deputy.

    The Goldmedal Electricals brand will enjoy a prominent presence on the ground as part of this association. Along with a presence on the pitch map, the brand will also be visible on the perimeter boards, the sight screen, and various presentation backdrops.

    Speaking on the association with this marquee tournament, Goldmedal Electricals director Kishan Jain said, “Team India is on a roll, and everyone is looking forward to some amazing contests. As the gold sponsor, we are excited by this tournament’s possibilities, as every match will be keenly watched worldwide. As a pan-Indian brand, we believe that T20 cricket has a unique unifying force which will help us connect our brand with the cricket-loving people of the country.”

    Jain further cited that Goldmedal is keen to have a long-term association with Indian cricket. The gold association will mark Goldmedal’s first sponsorship of a major international cricket tournament. Earlier, Goldmedal was the title sponsor of the T20 series between India and the West Indies in July 2022. Goldmedal was also the official powered by sponsor of the ODI series between the two teams and the official power partner of the India-Ireland T20 series held in June.

    The Asia Cup 2022 matches will begin at 7:30 p.m. IST and will be telecast live on Star Sports and Disney + Hotstar, with the India-specific matches also being telecast on DD1 and DD Sports.

  • Goldmedal Electricals targets Kerala with new campaign featuring Mohanlal

    Goldmedal Electricals targets Kerala with new campaign featuring Mohanlal

    Mumbai:Homegrown electrical company, Goldmedal Electricals has released a fresh ad campaign featuring its newly appointed brand ambassador Malayalam superstar Mohanlal. 

    Conceptualised by TVC factory, the three-part campaign titled #SwitchToTheAmazing also features actress Honey Rose and showcases the wide range of Goldmedal products while highlighting their ease of use and unique features through various tricky situations arising in the actors’ lives.

    Goldmedal director Kishan Jain said that the brand aims to expand its base in the Kerala market by penetrating deeper into South India. “Through this ad campaign with our brand ambassador Mohanlal and popular actress Honey Rose, we aim to become a household name in Kerala with our wide-ranging product portfolio. With his mass appeal, megastar Mohanlal resonates well with our brand ethos and he is most suited to convey the brand USP to our target audience,” Jain said.

    The state-wide campaign is running on all leading Malayalam television and digital channels, and outdoor and print media as well.

  • Goldmedal Electricals urges to ‘Save Water’ with Holi campaign

    Goldmedal Electricals urges to ‘Save Water’ with Holi campaign

    MUMBAI: Goldmedal Electricals announced the launch of a thought-provoking video on the importance of saving water this Holi. The video showcases the significance of saving water and curbing water wastage during the festival of colours.

    Commenting on the launch of the video Goldmedal Electricals director Kishan Jain said, “Today, citizens are becoming more conscious about mother nature and how their choices can make a positive impact on the environment. There are many parts of the country that still face acute water shortage, especially in the summers, and could result in a crisis if the requisite sustenance measures are not undertaken. Through our ‘Save Water’ video, we are looking to drive the message of water scarcity that exists in India and urge every citizen to celebrate the festival of colours responsibly.”

    Conceptualised by Creative Balcony, the idea of the video is simple yet interesting: Water has a direct relation with everything that’s positive in life. Without water, there can be no joy and happiness. The video highlights the fact that if we play Holi responsibly, we can save lakhs of litres of water which can then be the source of joy and happiness for lakhs of people. The essence of Holi is to spread happiness and joy – and we can achieve it by being more responsible about how we use water. 

    Shot in the interiors of India, the film shows a typical summer day where people struggle to get water for their daily needs. The creative idea here is the use of balloons and pichkaris instead of utensils and pots which instantly draws the viewer's attention to the amount of water we end up wasting. Whether it’s one balloon or one water gun – every drop of water counts – the need to save water is important and urgent. The film has been released across social media so that the message reaches people all across the country.

    According to reports, over 150 lakh litre of water is wasted every Holi and a recent study by WaterAid revealed that an estimated 163 million people lack access to clean water. Through this thought-provoking video that showcases the difficulties that people undergo, especially in smaller towns and cities, Goldmedal would like citizens to consciously make an effort to not waste water, and use water responsibly. Goldmedal Electricals as a company has been at the forefront of the promotion of the use of sustainable products and solutions to help in conserving and protecting mother nature.