Mumbai: Dentsu Creative India has announced the appointment of Joy Mohanty as its chief creative officer. He will report to the company’s group chief creative officer, Ajay Gahlaut.
Joy will be instrumental in accelerating Dentsu Creative India’s growth trajectory in the North region. He will align with the agency’s ambition and work closely with the creative teams to build solutions that have the power to transform brands and businesses through the lens of modern creativity.
In a career spanning over three decades, Joy’s professional journey has been deeply rooted in Indian culture. He has worked on a host of brands such as Maruti Suzuki, Google, Nestle, Absolut, Thums Up, Makemytrip.com, Housing.com, HP, to name a few. In his previous roles, he held creative leadership positions in agencies like Publicis Capital and Lowe Lintas. Prior to joining Dentsu, he led Goldilocks, an agency from the Usha International Group.
Some of the notable campaigns Joy has worked on include: Maruti Suzuki’s “Kitna Deti Hai,” Absolut’s “Colourless,” Google Search & Google Maps’s “Paanch Minute ko Paanch Minute Banate Hain,” Google Maps 2-wheeler’s “Paaon Zameen Se Door Rahenge,” Housing.com’s “Yahan Search Khatam Karo” and Google Railwire’s “#StoriesFromTheStation.” He was also a part of the “Money Made Simple” campaign for Google Pay and Google Assistant’s India launch.
Commenting on Joy’s appointment, Ajay Gahlaut said, “Dentsu Creative is transforming into a powerhouse of creativity. We are rapidly building capabilities to stay ahead of the curve in a dynamically evolving industry. However, the tallest structures are built on strong foundations. Joy’s appointment is, thus, vital to our plan for the times ahead. He is a veteran who has worked on some of the most groundbreaking campaigns. I am certain that his experience will bring solidity and wisdom to the fresh, bubbling cauldron of creativity at Dentsu.”
Joy Mohanty added, “I am excited to join forces with Ajay and Amit and be part of the superb talent hub they have turned Dentsu Creative into. An enviable list of clients makes this a big opportunity. I look forward to adding to the energy and doing some great work.”
It may be recalled that Dentsu Creative India was declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022—a first-ever for India. It was a historic hat-trick, with the agency also lifting a Titanium for its “Unfiltered History Tour (UHT)” campaign, in addition to bagging three Grand Prix—another first, two Gold Lions and three Silver Lions—making UHT the most awarded work not only from India but globally.
