ITV

Tag: gold

  • Mindshare named MMA EMEA Mobile Agency of the Year 2015

    Mindshare named MMA EMEA Mobile Agency of the Year 2015

    MUMBAI: WPP’s Mindshare has been named Mobile Agency of the Year 2015 in the MMA EMEA Smarties awards. The award follows hot on the heels of the agency being named Agency Network of the Year in the APAC MMA Smarties and Global Media Agency of the Year in the MMA Global Smarties.

     

    The work that secured the EMEA title includes:

    Gold

    Brand Awareness: Rexona – Who Does More?

    Cross Media / Cross Mobile Integration: Rexona – Who Does More?

     

    Silver

    Promotion: Magnum – #celebratemagnum

    Mobile Site: Vodafone – Share Your Passion

     

    Bronze

    Marketing Within a Mobile Gaming Environment: Vodafone – Freezone Gaming Stars

     

    Mindshare Worldwide global mobile director James Chandler said, “It’s fantastic to see our Mindshare teams receive the recognition that they richly deserve for leading the industry in Europe. Congratulations too to all our clients who have been true partners in pushing the boundaries of mobile.”

     

    In addition to the EMEA title, Mindshare Turkey also picked up four gold, one silver and one bronze award in the local MMA Turkey awards that were announced at the same time:

     

    Gold

    Brand Awareness: Rexona – Who Does More?

    Cross Media / Cross Mobile Integration: Rexona – Who Does More?

    Mobile Social: Vodafone – Between Us Hurriyet Social

    Innovation: Rexona – Who Does More

     

    Silver

    Mobile Native: Neutrogena – Winter Love

     

    Bronze

    Mobile Native: Vodafone – Between Us Hurriyet Social

  • Times Network launches zoOm in SriLanka on Dialog TV

    Times Network launches zoOm in SriLanka on Dialog TV

    MUMBAI: Times Networks has launched its Bollywood entertainment channel ZoOm in Sri Lanka.

     

    The channel will be available on Dialog Television on channel no. 47 on Gold, Emerald, Diamond and Thee packages.

     

    Bollywood star hailing from Sri Lanka Jacqueline Fernandes, who was at the zoOm studios in Mumbai to be a part of a brief ceremony to celebrate the launch of zoOm in Sri Lanka, said, “I am excited that zoOm is launching in Sri Lanka. My father is a big fan of zoOm and watches it for many hours each day. I’m sure people in Sri Lanka will love zoOm. I wish it all the best.”

     

    Dialog Television head of businessChirantha De Zoysa, said “Bollywood has a huge following in Sri Lanka, and zoOm will serve as an ideal outlet for the very latest in music, movies and information on the latest action. This is another example of Dialog Television adding significant value to its viewership across all segments via a pioneering partnership, and we look forward to growing this segment in time to come.”

     

    Times Network international business head Naveen Chandra said, “With this launch Times Network is now present in 78 countries and we are happy to see the initial positive feedback from the market. We have recently launched in Seychelles and Mauritius. Dialog Television is the largest pay direct-to-home satellite service provider in Sri Lanka and with their help; we look forward to growing our audience and market in the time to come.”

     

    At present, zoOm has a presence in international markets like the US, Canada, Malaysia and Mauritius. 

  • Oscars on Star Movies in 2015 can land fans to watch the Oscars 2016 in L.A.

    Oscars on Star Movies in 2015 can land fans to watch the Oscars 2016 in L.A.

    MUMBAI:  The countdown is picking up as Hollywood fans gear for the big night. On 23 February , starting 5 30 am these fans in India wil be able to witness witness  the glamour on the biggest stage of Hollywood – The Oscars.

     

     The awards can be watched  live on Star Movies and one  could be on their way to the Oscars 2016 in Los Angeles.  Star Movies is  tutoring viewers on the best excuses they could make for the Oscar day, to stay home and watch the Oscars live to beat the Monday blues. Some classics like Aunt Sick, Conjunctivitis, Neck Pain, Fainting and many more creative ideas have already been shared on-air. The movement has gained popularity online where Star Movies urged its followers to submit their excuses with #AwardWinningExcuses.

     

     Fans across the country started sending their responses with their excuse to skip work and watch the Awards live. The message was further amplified through branding across Jet aircrafts, Gold’s Gyms outlets and PVR Cinemas.The Oscars will be telecast live exclusively on Star Movies at 5 30 am and a repeat telecast will take place at  8:30 pm on 23 February  2015.

  • ‘Wealth Manager’ – Coming soon on Bloomberg TV India

    ‘Wealth Manager’ – Coming soon on Bloomberg TV India

    Mumbai: Bloomberg TV India, the country’s leading English business news channel, will unveil the show “Wealth Manager”. The first ever show on Wealth management will highlight the challenges, opportunities and risk of managing wealth in a growing market like India.

    Bloomberg TV India will focus on the crucial sectors of Wealth Management like Insurance, Mutual Funds, International investments, Equity, Real Estate, Estate planning and Gold to give a 360-degree view on each sector. The Channel will bring together the very best financial advisers, wealth managers and private bankers to share insights, analysis and advice.

    Wealth management as an investment-advisory discipline incorporates financial planning, investment portfolio management and a number of aggregated financial services.

    Commenting on the show launch, Ms. Mini Menon, Executive Editor, Bloomberg TV India said, “Looking at the way the markets have run up so intensely in the last few months, there is still a lot of opportunity waiting to get invested in the Indian market. Managing wealth will be a bigger challenge in 2015. ‘Wealth Manager’ is our attempt to look at the reality and on ground picture of the sector and the show will enable the viewers to take informed decision. We are delighted to start our series with a focus to provide deep insights on the industry and highlight emerging trends to our viewers.

  • Asian campaigns win six awards at the Festival of Media Global Awards

    Asian campaigns win six awards at the Festival of Media Global Awards

    MUMBAI: Asian campaigns impressed many at the Festival of Media Global Awards.

     

    The function which was held in Rome saw campaigns from India, Taiwan, Japan, and the Philippines take away with a combined total of six awards.

     

    Indian campaigns won Gold in two categories, with Gillette India’s ‘Soldier for Women’ winning Best Engagement Strategy and Kaan Khajura Teshan’s ‘Mobile Entertainment Box’ bagging the Best Use of Mobile award, as well as a Bronze in The Effectiveness Award category with Parachute’s ‘Convincing Consumers to Become Our Sales Force’ campaign.

     

    UHP’s ‘First Step to Livelihood’ in the Philippines was awarded a Bronze for Best Engagement Strategy, and Red Bull’s ‘Soapbox Race’ in Taiwan also won the Bronze for Best Event/Experiential Campaign. In Japan, ‘Carrie Call’ by Movie picked up the Bronze in the Best Use of Mobile category.

     

    UM Australia walked away with both Agency of the Year and Campaign of the Year for their innovative social media campaign ‘XTL’, which encouraged Australian teens to call out disrespectful or inappropriate online behaviour with the hashtag #XTL (crossing the line). Produced by UM for the Department of Families, Housing, Communities and Indigenous Affairs, ‘XTL’ won the Gold for Best Social Media Strategy, as well as the Silver in Best Targeted Campaign and Bronze for The Utility/Public Service Award. The 90 per cent of teens surveyed reported using #XTL in the right context.

     

    UM also won awards for two other campaigns in Australia: News Corps’ ‘Fast Front Pages’ (Silver, Best Communications Strategy) and ING Direct’s ‘Spend Your Lunch Well’ (Gold, Best Entertainment Platform).

     

    “The XTL campaign was particularly impressive because it showed that creativity and effectiveness is not just the domain of big brands, but that government departments can also be at the heart of great campaigns. XTL was a serious, socially responsible campaign that used modern technology to reach a modern audience,” says Heineken global media director Tom Gill, who was also one of the judges.

     

    Starcom MediaVest Group won Best Agency Network of the Year, with nine campaigns across seven different countries winning various awards, including UHP’s winning campaign in the Philippines. Independent agency Forsman & Bodenfors were responsible for two of Sweden’s wins for their work with Volvo Trucks on two campaigns. ‘The Epic Split’ (Bronze, Best Content Creation Award) and ‘Live Test Series’ (Bronze, Best Digitally Integrated Campaign).

     

    For the first time ever, this year’s awards introduced tiered judging of Gold, Silver and Bronze awards to honour even more entries than ever before. The shortlisted entries were highly contested, with the judges going through several rounds of voting for many of the categories before deciding on winners.

     

    This year’s winners come from 19 different countries around the world, including Canada, (Gold, Best Event/Experiential Campaign, with Budweiser’s ‘Red Light’); the United Arab Emirates (Gold, Best Digitally Integrated Campaign, for ‘Mapped Out’ by Etihad); and Hungary (Gold, Best Use of Technology, for Telekom’s ‘Sky Gallery’).

     

    GlaxoSmithKline head of global media and chair of the 2014 Awards Jury Sameer Singh, comments: “It’s truly fascinating to see so many campaigns like ‘XTL’ using social media for focused, targeted outreach, and actually succeeding in changing people’s behaviour and opinions. More than ever before, marketers are seeing the value of reaching out to specific audiences through social media – brilliant propositions and clever execution rule in the entries we judged from all over the world.”

     

    A panel of 25 industry experts judged the 191 shortlisted entries to decide upon the winners, and the awards were announced at a gala dinner on 8 April, the final night of the Festival of Media Global 2014.

  • Surya TV sees Gold in Old

    Surya TV sees Gold in Old

    MUMBAI: At a time when most TV channels prefer to take the tried and tested route, here’s one that begs to differ.

     

    After ‘Champions’ which showcases the many talents of differently-abled people, Malayalam GEC Surya TV has launched another unique show titled ‘Old is Gold’ which sets the stage for people aged 50 years and above to take to the microphone and display their singing talents to the world.

     

    The 42-episode singing reality show premiered on 29 December last year and airs every Sunday at 9pm on the channel. It has 24 contestants – organized into four groups with six members each – competing for the Rs 25 lakh prize money with one participant booted out in each round. Anchored by Madonna and directed by Sonu Kumar, Malayalam singer-music composer M Jayachandran acts as mentor to the participants, who undergo rigorous four-day practice sessions with a professional voice trainer and orchestra to hone their singing skills before the shoot.

     

    ‘Old is Gold’ is produced in-house with nearly two episodes being shot every day. The channel is looking at SEC 4+ (ABCDE) as its TG. “The show breaks away from the oft-explored pool of showcasing only young people and gives an amazing platform to senior aspirants who have not got an opportunity to sing in their heyday,” says network head non fiction programming Aldam Jacob.

     

    What’s more, the channel claims it has garnered a good response on digital platforms such as facebook where a majority of the visitors are youngsters. “The market is buzzing with positive energy and many are complimenting Surya for this path-breaking idea,” says Jacob.

     

    Bheema Jewellers is the associate sponsor of the show on Surya TV. Meanwhile, the network plans to roll out the show in the other three southern states as well.

  • Chashme Buddoor: Old remains gold

    Chashme Buddoor: Old remains gold

    MUMBAI: Among the three memorable films that filmmaker Sai Pareanjpye gave in the early 1980’s, Chashme Buddoor remains the most successful. It catered to the typical youth of that time, dealing with lads studying away from home and, in the process, not only sharing accommodation and cigarettes but also the ups and downs in life. (The other two acclaimed films by Sai were Sparsh and Katha.)

    Producer: Gul Anand, Jayshree Anand Makhija.
    Director: Sai Paranjpye.
    Cast: Farooq Shaikh, Deepti Naval, Ravi Baswani, Rakesh Bedi, Saeed Jaffrey, Leela Mishra, Vinod Doshi.

    Farooq Shaikh shares an accommodation with his two friends, Ravi Baswani and Rakesh Bedi, in Delhi. While Shaikh is a studious kind, Baswani and Bedi want to make the most of the freedom of being away from home, so much so that they don’t go home despite summer holidays and stay put in Delhi. They are always on the lookout for a girl to chase and the most vital link in their combined lives is Saeed Jaffrey, the local cigarette vendor where their account is always in the red.

    The glad-eyed duo spot Deepti Naval, a neighbourhood girl and decide to approach her. Both try to gain entry to Naval’s house but fail miserably and feel humiliated. However, on return from failed mission, each concocts a colourful success story about his encounter. But, soon to their surprise, the shy Shaikh has scored with Naval and their romance blooms. Both are worried now that their failure and lies will be caught. They start plotting to make sure the lovers breakup.

    The film is a clean romantic comedy with a racy first half which sags a bit in the second half.

    It is a piece of able craftsmanship by Paranjpye who has done the script, dialogue as well as the film’s direction. She elicited great performances from all her actors: Shaikh, Naval, Baswani, Bedi, Leela Mishra and Jaffrey. The film has popular music track. The film also has a scene with Amitabh Bachchan and Rekha, a combination that meant a lot in those days.

    A jubilee hit when released in 1981, the film has been digitally restored and being released at 33 cinemas spread across various cities in one show a day. Despite the over three decade gap, the film feels as refreshing as it did when it first released.

    Chashme Baddoor: A farcical version of the original at best

    Producers: Viacom 18.
    Director: David Dhavan.
    Cast: Ali Zafar, Siddharth, Taapsee Pannu, Divyendu Sharma, Rishi Kapoor, Anupam Kher, Bharti Achrekar.

    Remaking a film that is slotted among classics is not the wisest ideas and that too by David Dhawan, one who is known for his run of the mill comedies that thrive on loud gestures and double meaning exchanges. In short, though often successful, there has been nothing classic about Dhawan’s approach to filmmaking.

    Dhawan sticks to the basic frame of three friends sharing a house in Goa and comes up with the farcical version of the original. Of the three, Ali Zafar is the sincere type while the other two, Siddharth and Divyendu Sharma, are the chaalu types chasing skirts. When they spot Taapsee Pannu, they are besotted. With Zafar playing the referee, both decide to have a go at wooing her. While one is chased and bitten by Pannu’s pet dog, the other gets lashes from her granny, Bharti Achrekar. Both hide the truth and tell glorious stories of their encounter with Pannu. Then, Pannu and Zafar have a fluke encounter and are instantly impressed with each other.

    The friends are worried as they can’t let Pannu or Zafar find out about their misdeeds. They plot to play spoilsports and create a misunderstanding between the two. They achieve that and now there is nothing left for film to proceed any further! So, another romance is introduced: between Rishi Kapoor, a bar owner, and Lilette Dubey, the trio’s landlady. And, the two, Sharma and Siddharth, are also working on destroying this romance; why is that?

    In fact, Dhawan takes the original script and removes anything and everything that was logical in there and turns it into a hackneyed series of events on the screen. The outcome is not a compliment to Dhawan’s reputation. While the Goa parts are visually good, the home set is badly made with unnecessary props. The acting is all about being loud and making faces. Rishi Kapoor and Anupam Kher have little to do. As for the music, whichever number borrowed from old films is good but from the original score, only Har ek friend kamina hotta hai.… has some youth appeal.

    Chashme Baddoor 2 is okay for those who don’t compare it with the original. For them, the one-liners patch-up shairis mouthed by Sharma through the film should make the film tolerable. With its 1200+ screen solo release, it should sail safe.

  • Gitanjali ropes in Salman Khan for gold and diamond saving schemes

    MUMBAI: The Gitanjal Group has added yet another Bollywood superstar to its list of brand ambassadors. Salman Khan, known for churning out mass hits, is endorsing the Group‘s latest consumer offering – two gold and jewellery saving-cum-purchase schemes, Swarn Mangal and Shagun.

    A new campaign featuring the superstar has also been released in the print and electronic media. The TVC shows Salman Khan as a solution provider to his friend who is unable to plan the gold jewellery needs for his daughter‘s wedding due to high gold prices. The print ad is a rendition of the same and details out on the plan.

    Khan said, “In India, jewellery is an integral part of all the special occasions like marriages and festivals. It represents prosperity and wealth and buying it is also considered as auspicious. While gold is a traditional favourite, diamonds have also become popular. By introducing savings schemes like Swarna Mangal and Shagun, Gitanjali Group is making it possible for consumers to pick up some dazzling gold and diamond jewellery at very attractive rates.”

    “Salman is a superstar with a tremendous mass appeal. He speaks the language of the people and establishes an instant connect with them. He is the perfect choice for reaching out to consumers and letting them realise how easy it is to plan their jewellery purchase for special occasions like marriage, anniversary, birthday, etc. through regular small savings,” said Gitanjali Group CMD Mehul Choksi.

    While Swarna Mangal is a gold price protection plan, Shagun is a jewellery accumulation plan. These schemes have been designed to make it easier for consumers to go beyond their budget while purchasing their favourite jewellery, without having to actually spend anything more.