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Tag: GoKwik

  • Fintech upstart Pay10 recruits GoKwik marketing chief

    Fintech upstart Pay10 recruits GoKwik marketing chief

    MUMBAI: Pay10 India has roped in Joyeeta Ghosal from e-commerce enabler GoKwik to lead its marketing charge as the fintech outfit seeks to muscle into India’s crowded payments landscape. Ghosal, who spent over three years as head of marketing at GoKwik, has been appointed senior vice-president and head of marketing and communications at the alternative payments specialist.

    The hire marks a homecoming of sorts for Ghosal, who previously cut her teeth in financial services during a near four-year stint at Home Credit India, where she rose from senior manager to head of marketing communications. Her track record spans traditional media, telecommunications, and consumer finance—experience that could prove crucial as Pay10 attempts to differentiate itself in a market dominated by heavyweight rivals.

    Before her GoKwik tenure, Ghosal honed her brand-building credentials across diverse sectors. She managed marketing communications for Czech lender Home Credit during its aggressive Indian expansion, crafted customer insights at telecom giant Vodafone, and helped launch Bengali daily Ebela at media house ABP Group—a project later showcased at the World Newspaper Congress in Bangkok.

    Her appointment comes as India’s payments sector faces increasing fragmentation, with niche players attempting to carve out specialised niches amid the dominance of established giants. Pay10’s focus on “open finance solutions and alternate payment methods” suggests an attempt to exploit gaps left by mainstream providers.

    The move also highlights the ongoing talent shuffle in India’s fintech ecosystem, where experienced marketing professionals command premium valuations as companies vie for consumer mindshare. For Pay10, landing a veteran who has navigated both traditional financial services and cutting-edge e-commerce represents a strategic coup.

    Whether Ghosal can translate her diverse experience into market traction for Pay10 remains the acid test. In a sector where regulatory headwinds and competitive pressures have claimed numerous casualties, her cross-industry expertise may prove the difference between breakthrough and bust.

  • Sharad Gupta joins GoKwik as senior director – products

    Sharad Gupta joins GoKwik as senior director – products

    Mumbai: GoKwik, an e-commerce enabler in India, has appointed Sharad Gupta as senior director of products. With over a decade of experience, Sharad will lead GoKwik’s custom checkout vertical, focusing on streamlining checkout and payment processes to enhance digital shopping and support brand growth across e-commerce platforms.

    Before GoKwik, Sharad held key roles at Swiggy, Dineout, and Paytm. At Swiggy, he led initiatives including a partnership with IRCTC that expanded food delivery for train passengers. At Dineout, he contributed to customer loyalty and product development, and at Paytm, he strengthened customer support infrastructure. His experience in product strategy and consumer experience aligns with GoKwik’s goals.

    GoKwik co-founder & CEO Chirag Taneja stated, “Having Sharad join our team is a significant step towards becoming deeply platform agnostic. We believe that every eCommerce brand should be able to provide a smooth, fast, and secure checkout experience regardless of the platform they are present in. That’s what Sharad is going to drive. Sharad’s expertise in building impactful products makes him an ideal leader to drive our checkout solutions forward. We’re excited about the potential his leadership brings in shaping GoKwik’s growth and increasing the value we deliver to our partner brands.”

    Gupta said, “What excites me most about joining GoKwik is the team’s passion for making digital commerce easy and seamless for everyone. The eCommerce space in India is booming, with brands actively seeking innovative, frictionless ways to engage directly with consumers. GoKwik is at the forefront of this shift, setting new standards for a smooth, hassle-free shopping experience that keeps customers returning. I’m thrilled to be part of a team that’s redefining the online shopping landscape and championing the future of eCommerce in such a meaningful way.”

    GoKwik’s network includes over 10,000 brands, such as Lenskart, Neemans, Man Matters, and Shoppers Stop, spanning categories like fashion, beauty, health, nutrition, and electronics. With over 120 million shoppers, its leadership team features talent from Amazon, Myntra, Google, and Nykaa. GoKwik anticipates continued growth during the festive season leading up to Diwali.

  • Shopping on credit almost doubles this Diwali for e-commerce consumers: GoKwik report

    Shopping on credit almost doubles this Diwali for e-commerce consumers: GoKwik report

    Gurugram – Credit has almost doubled this festive season largely led by credit cards and buy now, pay later (BNPL) options for D2C brands on GoKwik’s network.  The preference for credit surged from 3.49 per cent to 6.9 per cent this year thus indicating healthy economic performance and increased consumer sentiment.

    This Diwali sale period shoppers showcased a higher preference for prepaid payment modes with a 13 per cent surge in prepaid orders compared to last year. On the contrary, cash on delivery (COD) orders saw an 8% dip in the same period, reveals GoKwik, India’s leading eCommerce enabler that helps brands improve profits and efficiency by reducing COD orders.

    COD (Cash on Delivery) is a payment method where customers pay upon receiving their goods. This can build trust with buyers wary of online payments, especially in areas with fraud concerns. While COD enables businesses to access a wider customer base in tier two and tier three regions, it can also cause cash flow delays, higher return rates, and increased logistical costs, potentially impacting profitability. However, COD in India still continues to be dominant at 46 per cent followed by UPI at 44 per cent.

    “Affordability has always been a key driver for eCommerce growth in India, with shoppers opting for more flexible payment choices. We’ve been focused on building an ecosystem that supports this innate need among Indian shoppers. By offering multiple prepaid options on our checkout, we have not only provided more affordable payment choices to shoppers, but also provided greater control to merchants over their growth. Having a higher prepaid share of orders helps brands mitigate the impact of return to origin (RTO) and enables profitable growth for them. Our efforts in this direction have started to show the much needed shift in consumer preference,” said GoKwik co-founder & CEO Chirag Taneja.

    Categories such as footwear and fashion have seen the highest preference for credit-based prepaid payments while certain other categories like beauty and personal care continued to show high preference for COD.

    Another interesting trend during this festive period is the shift in consumer preference from COD to credit payment options such as credit cards and BNPL in tier three cities.

    Easebuzz MD & CEO Rohit Prasad added, “We are happy to support GoKwik during this festive sale period. With an exceptional 99.9 per cent uptime, Easebuzz platform empowered D2C brands manage millions of transactions without any downtimes, a crucial advantage during peak shopping periods. Our extensive payment acceptance methods, affordability suite with BNPL & EMI options, coupons and rewards during checkout helped these brands deliver a superior shopping experience for their customers.”

    While overall Average Order Value (AOV) rose by a nominal three per cent during this period, categories like fashion and jewellery saw particularly strong growth at 15 per cent and 13 per cent respectively. Categories with high AOV products like electronics saw a 36 per cent increase in credit card payments and a 27 per cent increase in BNPL, showing that shoppers prefer these payment methods for high-value purchases. GoKwik houses over 10000 brands in its network including Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space. The e-commerce enabler houses over 120 million shoppers in its network of D2C brands.

  • D2C brands outpace marketplaces in festive orders: GoKwik report

    D2C brands outpace marketplaces in festive orders: GoKwik report

    Mumbai: In a notable shift in online retail, D2C brands have surpassed marketplaces during the recent sale period, achieving a 64 per cent growth in orders compared to 26 per cent growth on marketplaces. This trend reflects increased shopper confidence in D2C brands, making them less reliant on marketplace sales.

    Major marketplaces in India held their biggest festive sales from September 25 until Dussehra. Previously, D2C brands experienced a dip in orders during this time, but this has changed since last year. D2C brands are now running significant sales alongside marketplaces and continue to see rising order volumes.

    Footwear, traditionally an offline category, led growth with a 273 per cent increase in orders, followed by fashion and beauty with 84 per cent and 73 per cent increases, respectively. Jewelry, which is often preferred for online shopping, saw a 38 per cent rise in orders, indicating growing trust in D2C brands even for items usually bought offline.

    “D2C is here and thriving; the ecosystem is expanding and the market is deepening,” said GoKwik’s co-founder and CEO Chirag Taneja. “Shoppers are more confident about placing their bets on D2C now more than ever. The personalization, niche products, and seamless shopping experience brands have been providing to these shoppers is reaping results,” he added.

    Electronics, however, experienced a three per cent slowdown, likely due to the rise of quick commerce, marketplace dominance with discounts on mobile phones and TVs, and a resurgence in offline shopping as retailers match online deals.

    Average order value (AOV) for D2C brands jumped 11 per cent year on year, from ₹1,368 to ₹1,869. Jewelry led this surge, with AOV increasing from ₹1,207 in 2023 to ₹1,809 this year.

    Payment behavior has also changed, with GoKwik’s data showing a 5 per cent increase in prepaid orders, especially in fashion, where shoppers are opting to pay upfront.

    “While UPI continues to be shoppers’ favorite prepaid mode of payment, EMI also seems to be the flavor of the season. With Gen Z shopping more and more, brands are bridging the gap between aspiration and affordability by providing easy and flexible EMI options,” Chirag said.

    Tier one cities contributed most to this surge, witnessing a 96 per cent spike, an unusual trend for the festive season, which typically sees higher orders from tier three cities. Tier one cities also recorded the highest AOV increases. Geographically, Maharashtra, Karnataka, Uttar Pradesh, Delhi, and Tamil Nadu had the highest order volume surges.

    GoKwik supports over 10,000 brands in its network, including Lenskart, Neemans, Man Matters, and Shoppers Stop, covering key online shopping categories. The eCommerce enabler expects this trend to continue in the lead-up to Diwali.

  • 40 per cent increase in D2C festive sales as early trends show strong start – Gokwik report

    40 per cent increase in D2C festive sales as early trends show strong start – Gokwik report

    Mumbai: GoKwik anticipates a significant 40 per cent increase in sales during the upcoming festive period driven by a resilient Indian economy, the rise of aspirational Generation Z consumers, and the emergence of direct-to-consumer (D2C) brands.

    According to data from GoKwik’s network, which includes over 4000 direct-to-consumer (D2C) brands, there has been a 38 per cent increase in Gross Merchandise Value (GMV) and a 49 per cent rise in orders in July compared to June of this year. This early spike suggests that the festive shopping season has begun earlier than usual and is being driven by online shopping.

    This year, with more shoppers adopting a direct-to-consumer (D2C) approach, an increasing number of Gen Z individuals entering the workforce with disposable income, and a growing emphasis on aspirational purchasing of premium products, GoKwik anticipates a 40 per cent increase in orders during the festive season.

    Last year, brands on the GoKwik network experienced a 34 per cent uplift in GMV and a 38 per cent increase in orders. The brands continued to showcase a boost in order volume even as major marketplaces were running concurrent sales.

    “As we enter the festive season, we are witnessing an early surge in consumer activity, which is a promising sign for the industry,” said GoKwik co-founder & CEO Chirag Taneja. “The shift towards D2C brands is becoming more pronounced, with consumers valuing the direct connection, personalised experiences, and unique offerings these brands provide. At GoKwik, we are committed to supporting this growth by ensuring that brands can meet the increasing demand while minimising challenges like RTO. We are excited to see how this festive season unfolds and are optimistic about the continued rise of D2C in India’s eCommerce landscape,” he added.

    D2C brands now see little to no impact on their sales when major marketplaces run simultaneous sales. Last year, brands in the GoKwik network also witnessed a 52 per cent surge in sales during the significant marketplace sales, suggesting eCommerce brands have now become inert to these sale periods. The market is deepening, and shoppers show a positive sentiment toward D2C brands.

    Return to Origin (RTO) rates, a critical metric for eCommerce success, saw a seven per cent decrease across GoKwik’s network last year. This year, the company expects this improvement to double, driven by brands becoming more vigilant in understanding customer intent and enhancing communication through multiple channels.

    Over 900,000 orders were RTOed last year, with the highest rates observed in Manipur (36%), Bihar (28%), and Arunachal Pradesh (28%). Specific pin codes, such as 782122 in Nagaon district, Assam, 321204 in Bharatpur district, Rajasthan, and 852138 in Saharsa district, Bihar, saw the highest RTO rates, with an average of 72 per cent of orders being returned before delivery.

    Notably, the most popular price points for COD (Cash on Delivery) orders ranged between Rs 900- Rs 1500 and above, while prepaid orders were concentrated in the Rs 400-800 range.

    This indicates that while Indian consumers are becoming more comfortable with online shopping, caution remains, particularly for high-value items, where COD continues to be a preferred payment method. To address this, D2C brands are focusing on building trust through robust communication channels, product updates, a seamless online shopping experience, and further measures to enhance customer service.

    Tier 3 cities emerged as significant contributors during last year’s festive season, accounting for nearly 40% of total orders. This trend will continue this year, with markets and internet penetration deepening in these regions.

    Additionally, Average Order Value (AOV) is projected to grow by 12-15% this festive season, driven by bundle offers, a focus on premium products, and increased gifting. Aspirational buying is rising, particularly in Tier 3 cities, where consumers increasingly spend on higher-end products, facilitated by more accessible payment modes such as Buy Now, Pay Later (BNPL) options and credit facilities.

    “India has always shown a consumption trend unique to the peninsula. Despite the global economic slowdown, India continues to show an upward trend in spending owing to increasing disposable income across the country, including tier 3,4 cities and towns. With the heterogeneous market in India, D2C brands cater to every distinct preference and niche, which has further increased consumption. This trend will continue to rise,” Chirag Taneja added.

    Last year, the top-performing categories during the festive season were Fashion, Beauty and Personal Care, and Electronics. However, the most significant growth in the number of orders was in beauty accessories (50%) and fashion (36%). The top products purchased during the festive period included candle holders, hair growth serums, watches, and perfumes. The trend is expected to continue. 

  • mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    Mumbai: Caffeinated skincare brand – mCaffeine has announced a strategic partnership with GoKwik, a leading eCommerce enabler, to further enhance its online presence and accelerate growth.

    mCaffeine has established itself as a leader in the skincare industry, boasting an annual revenue growth of over 300 per cent in recent years.

    This partnership with GoKwik aims to further support mCaffeine’s mission of increasing their market share by 10 per cent in key categories and revenue by 70 per cent this year by offering superior shopping experiences to its customers while expanding its D2C footprint across the roots of Bharat.

    mCaffeine will leverage GoKwik’s 100 million shopper network, the deepest in India to enhance the experience right at the start of the checkout journey all the way till the end. With unique features like one-tap OTP login, pre-filled addresses, extensive discounts, rewards, and loyalty partnerships, and an exhaustive payments suite, mCaffeine is expecting 25 per cent higher revenue, better shopper satisfaction and reduced cash burn by integrating GoKwik checkout into its platform.

    “We are thrilled to join hands with GoKwik as our trusted partners in the next leg of our growth journey,” said mCaffeine co-founder and chief growth officer Vaishali Gupta. “With GoKwik’s eCommerce acumen, we are set to redefine the shopper experience in the growing D2C landscape. With their solutions like KwikCheckout, we are already seeing a positive upward movement in our conversions, and overall revenue growth. We are positive this partnership will further help us in establishing a deeper, and lasting footprint across India, and compliment the next phase of our growth,” added Gupta.

    GoKwik’s tech and data-led solutions, including its category creator product, KwikCheckout, are designed to enable eCommerce brands to scale their growth by optimising the checkout process, thereby creating an ease of shopping experience and increasing the bottom line. GoKwik’s network data intelligence also ensures a reduction in return to origin (RTO) losses that occur when a COD order gets returned before delivery, increasing operational, logistics, and other costs for eCommerce brands.

    “mCaffeine represents the pinnacle of innovation in the Skincare industry, and we’re excited to support their ambitious growth targets,” commented GoKwik co-founder and CEO Chirag Taneja. “We will be committing fully to amplifying mCaffeine’s digital footprint, ensuring they not only meet but exceed shopper expectations. This partnership is another step in creating an ecosystem where eCommerce brands continue to disrupt, thrive and grow,” added Taneja.

    mCaffeine has increased revenue by 51.8 per cent in the last year, setting a key growth benchmark for eCommerce brands. They are also venturing into omnichannel space and targeting 24 key micro markets for offline expansion. GoKwik houses over 4000 eCommerce brands in its network including Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.

  • GoKwik’s KwikChat to empower over 5000 Global eCommerce brands, aims 4X revenue growth

    GoKwik’s KwikChat to empower over 5000 Global eCommerce brands, aims 4X revenue growth

    Mumbai: KwikChat, a WhatsApp commerce solution by eCommerce enabler GoKwik, aims to increase its revenue fourfold as it seeks to evolve into a multi-channel engagement platform powering over 5000 brands and 3 billion conversations in the next six months.

    GoKwik launched KwikChat in June of last year following the acquisition of the WhatsApp commerce platform Tellephant. The solution has since enabled brands to engage with target shoppers, keeping them interested throughout their shopping journey. It has ensured higher ROI on marketing campaigns, better-abandoned checkout recoveries, greater repeat purchases, and prompt customer support.

    Within a year of inception, KwikChat has helped brands maximize their ROI on WhatsApp campaigns by 20X, increased engagement across acquisition, retention, and support communications by 3X, and continued to enable growth for these brands.

    KwikChat started as a WhatsApp solution but has expanded its offerings to Instagram, Facebook, SMS, and Email. Brands have also experienced an increase in orders by 3X owing to KwikChat-led messaging channels.

    “This past year has been transformative for KwikChat. We acquired Tellephant with a strategic vision of bridging the gap from conversations to conversions for eCommerce brands. This has shown immense value and we’ve now geared up to take it to the next level. As not just acquiring but consistently engaging and retaining shoppers grows in importance, KwikChat is heading towards becoming the go-to engagement platform across all channels. With our DNA committed to solving everything eCommerce, we are excited about the vision we have for the next phase of KwikChat’s growth“ said GoKwik co-founder and CEO Chirag Taneja

    The merchant base for the KwikChat product has expanded by 20X, coupled with a surge in monthly messaging to 100 million, a whopping 33X jump from last year. Notable brands like Portronics, Pilgrim, Dot N Key, Mosaic Wellness, Foxtale etc are using the solution.

    KwikChat, hit the PMF soon after its launch as it was created specifically for eCommerce brands, complementing GoKwik’s multi-product offering (KwikCheckout, their checkout solution for maximising conversions and Smart COD Suite, the solution to reduce returns before delivery using network data intelligence) tailor-made for solving key eCommerce pain points.

    It has made a significant mark across the shopping funnel through its customised flows thereby reducing CAC, engaging shoppers, converting, and retaining them.

    Moreover, KwikChat has also automated 80 per cent of the support queries, thereby increasing shopper satisfaction with prompt responses and reducing agent handling costs. It has further helped many brands increase their abandoned checkout recoveries by up to 20 per cent, the best in the industry.

    “We have been one of the early adopters of KwikChat, and our experience with the product has been phenomenal. We witnessed a rise in conversions by up to 2.5X and a 12 per cent rise in abandoned checkout recoveries owing to some of KwikChat’s remarkable features. We are excited to see the evolution of this product and how it enables a personalised experience for shoppers, one they prefer,” said  Foxtale founder Romita Mazumdar

    One in every three eCommerce shoppers shop from the GoKwik network of brands. The enabler expects to double the revenue in this fiscal year.

  • Twid and GoKwik partner to boost D2C brands growth with “Pay with Rewards”

    Twid and GoKwik partner to boost D2C brands growth with “Pay with Rewards”

    Mumbai: Twid, a revolutionary rewards-based payment network and GoKwik, a leading eCommerce enabler, have entered into a strategic partnership to expand loyalty and reward programmes usage across GoKwik network of D2C brands.  The partnered integration has already been rolled out to 90 plus brands in the GoKwik network, including Snitch, Adilqadri, Bacca Bucci, Neemans, and Sanfe to name a few. This collaboration will unlock a wider universe of discounts and loyalty points for brands to offer their shoppers, increasing their delight while contributing to the brand’s revenue growth.

    Through this partnership, 100 million shoppers in the GoKwik network will be able to access loyalty and reward points provided in the Twid network (Flipkart SuperCoins, Intermiles, PAYBACK (now Zillion) points, Debit/ Credit Card reward points etc) at the checkout, resulting in extra savings on every purchase. D2C brands will provide the option to the shoppers to redeem highest available reward points from the network of Twid’s reward-issuing partners, resulting in increased customer lifetime value by upto 30 per cent. This will also lead to higher prepaid conversions, as shoppers would want to enjoy benefits of these rewards and pay online, ultimately reducing RTO (returns before delivery) and enabling brand growth. Not only this, Twid’s reward-issuing partners will get access to GoKwik’s deepest network of D2C brands, increasing their reach and revenue.

    Commenting on the partnership, Twid CEO & co-founder Amit Koshal said, “We’re thrilled to partner with GoKwik and empower our users to unlock the true value of their rewards while shopping online. This integration creates a whole new shopping experience, offering convenience and maximizing benefits for both customers and brands. With the vast network of GoKwik, we intend to further amplify our partnership and reach with Issuers and their customers”

    The partnership seamlessly integrates reward points into merchants’ platforms using GoKwik’s one-click checkout. This eliminates the hassle of managing multiple loyalty programs and allows shoppers to leverage their accumulated points directly at checkout. The result is an elevated shopping experience with maximized benefits and convenience.

    “Customer retention continues to be the core focus for D2C brands as cost of acquisition is increasingly rising in this hyper-competitive landscape. Offering unique loyalty and reward points is one of the best ways for brands to increase retention, enhance loyalty and chart sustainable growth for themselves. Partnering with Twid and enabling rewards on our checkout delivers a superior shopping experience for customers and helps brands increase their prepaid transactions and customer LTV.” said GoKwik co-founder and CEO Chirag Taneja.

  • Conscious Chemist partners with GoKwik

    Conscious Chemist partners with GoKwik

    Mumbai: Innovative skincare brand Conscious Chemist has announced its strategic partnership with GoKwik, a leading e-commerce enabler, to optimise the shopper experience and reinforce the brand’s commitment to high-speed, continuous and sustainable growth.

    Conscious Chemist, recognised for its commitment to using clean and sustainable ingredients, has achieved rapid growth after its feature on Shark Tank India, with revenue multiplying four times and website visitors seeing a jump of five times. Conscious Chemist will now focus on deepening its digital D2C footprint by leveraging GoKwik’s tech and data science capabilities to optimise checkout by creating a seamless login experience, prefilling addresses for the shoppers, extensive payment options, and multiple strategic discounts to accelerate revenue growth.

    Within a short span of time, Conscious Chemist is already seeing a surge in order volume by 20 per cent and an uplift in GMV of 88 per cent post-partnership with GoKwik.

    “GoKwik has continued to showcase prowess in helping D2C brands scale expansively with their solutions. We are witnessing a conversion uplift of 42 per cent already on our website post-integration with GoKwik. We are positive that this partnership will mark a significant chapter of the next phase of our growth journey.” said Conscious Chemist founder and CEO Robin Gupta.

    One in three shoppers in India, shop on GoKwik’s network of 1500-plus brands every day, making it the deepest eCommerce shopper network in India. Leveraging this network data capabilities, GoKwik has created full-stack solutions to cater to every issue of eCommerce brands. The solutions have been instrumental in enhancing the ease of online purchases by bypassing login, prefilling addresses, and providing extensive discounts and rewards and best-in-class payment options. GoKwik also uses AI ML capabilities to reduce returns before delivery, owing to cash on delivery orders, a problem unique to the Indian peninsula.

    “Conscious Chemist is a shining example of a brand that resonates with modern consumers who value sustainability, awareness and clean living. They have built a product that shoppers want, and we are now committed to ensuring these products reach shoppers in every part of India. We are delighted to support them in expanding their digital footprint and elevating their growth,” expressed GoKwik co-founder and CEO Chirag Taneja.

    Conscious Chemist recently raised 1Cr in debt from Recur Club to expand its marketing, product research and digital footprint. Partnership with GoKwik is also a move towards enabling their future expansion plans.

    GoKwik houses over 1500 brands eCommerce brands in its network including Lenskart, Neemans, Man Matters, Good Glamm Group, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.

  • Forbes India and GoKwik Future of Commerce conclave explores dynamic forces shaping the industry

    Forbes India and GoKwik Future of Commerce conclave explores dynamic forces shaping the industry

    Mumbai: The Future of Commerce conclave presented by Forbes India and GoKwik, brought together industry visionaries, entrepreneurs, and experts who are pioneers in carving the future of commerce. The event held in Bengaluru, featured a series of talks and panels, which addressed key themes such as technological innovation, customer experience optimization, and the collaborative ecosystem driving the next phase of commerce.

    In a world characterised by rapid technological advancements and shifting consumer dynamics, the Future of Commerce conclave was aimed at unravelling the evolving e-commerce landscape, digitalisation, and shifting customer expectations.

    GoKwik CEO & co-founder Chirag Taneja set the tone of the evening in his opening address, highlighting the significance of such discussions in shaping the future of commerce. Speaking on GoKwik’s journey, he said, “Innovation in commerce thrives on collaboration. GoKwik, in its short three-year journey, has addressed challenges, revolutionized payment methods, and contributed significantly to financial services. As we look ahead, we envision a future where India becomes a 15 per cent digital market, and GoKwik is poised to shape the commerce landscape with foresight and innovation.”

    Distinguished speakers Ananth Narayanan (founder, Mensa Brands), and K Ganesh (serial entrepreneur associated with BigBasket, Portea Medical, BlueStone, and HomeLane) participated in an engaging ‘Fireside Chat’ on ‘Pioneering the Future of Commerce.’ In another ‘Fireside Chat’ with Ashish Agrawal (MD, Peak XV) and Rajat Agarwal, (MD, Matrix Partners India), the duo decoded ‘A venture capitalist’s guide to e-commerce success’

    In his session, Nik Sharma (CEO, Sharma Brands), provided a global perspective on the direct-to-consumer (DTC) market.

    In a panel discussion with Gaurav Khatri (co-founder & CEO, Noise), Priyanka Gill, (group co-founder, Good Glam Group), Manish Chowdhary (co-founder, WOW Skin Science) and Prashanth Aluru (co-founder & CEO, TMRW ‘House of Brands’), the speakers shared their views on shifts in consumer behaviour and trends in the commerce industry.

    The evening also saw a tech accelerators panel discussion with Vargab Bakshi (vice president, Wix.com), Nitin Navneet Tatiwala (vice president, FedEx Express MEISA marketing) and Ananth Jayarajan (technical partnerships lead, Shopify APAC).

    The last session of the conclave delved into the transformative impact of fintech on payment ecosystems, redefining how consumers and businesses engage in transactions. The insightful panel featured Deep Agrawal (head of payments at PhonePe), Akshay Aedula (CRED); and Antariksh Parmar (product manager, ONDC).

    From the rise of digital-first brands, move towards an omnichannel approach, optimisation of customer experience, enhancement of payment solutions, growing enabler requirements and creation of an overall collaborative ecosystem, the conclave successfully facilitated insightful discussions among visionaries who are paving the way for unprecedented yet sustainable growth.