ITV

Tag: Going Green

  • Kirloskar and CNNIC celebrate 16 years of partnership

    Kirloskar and CNNIC celebrate 16 years of partnership

    Mumbai: Kirloskar, a multi-engineering conglomerate in India celebrates its 16th consecutive year of partnership with CNN International Commercial (CNNIC) to promote sustainability solutions and green initiatives to global audiences.

    This long-standing collaboration centers around Kirloskar’s sponsorship of CNN’s Going Green initiative, a series that showcase advancements in sustainability, visionary innovators, and influential leaders dedicated to tackling pressing environmental challenges. Over the past 16 years, through this partnership Kirloskar has reached global audiences including environmentally conscious viewers and business decision-makers to foster a deeper understanding of sustainable innovations.

    This year’s campaign focuses on Kirloskar’s sponsorship of two Going Green shows airing on CNN International in July and November. The first show delves into the world of sustainable style, looking at designers who are revolutionizing the industry, innovations in low-impact textiles, and how major brands are incorporating eco-friendly practices. Additional content highlighting the green agenda, also sponsored by Kirloskar, will also be available across CNN’s TV, digital and social platforms.

    CNN International Commercial SVP Cathy Ibal said, “Sixteen years ago, Kirloskar’s vision for a sustainable future resonated deeply with CNNIC. Since then, our partnership has blossomed as we’ve witnessed their unwavering mission to promote environmental sustainability. By aligning their brand with our compelling Going Green content, we are positioning Kirloskar alongside the story of a movement towards a healthier planet. We’re incredibly proud of this enduring collaboration and excited to see what the next chapter holds.”

    Kirloskar Proprietary Ltd VP Anand V. Chitley said, “At Kirloskar, we’ve always been a champion for positive environmental impact. Partnering with CNN, a visionary media leader who shares our commitment to a sustainable future, allows us to spark powerful conversations that ignite real change. Together, we’re empowering people to become active participants in building a greener tomorrow.”

  • Kirloskar-CNN continue long-term partnership with Going Green

    Kirloskar-CNN continue long-term partnership with Going Green

    NEW DELHI: Kirloskar and CNN International Commercial (CNNIC) are strengthening their long-standing partnership for the 12th consecutive year through the sponsorship of two ‘Going Green’ shows and a range of digital initiatives focused on green issues.

    The sponsorship and advertising campaign aligns Kirloskar with topical and compelling content about the environment on CNN International TV, digital, and social platforms. The ‘Going Green’ shows sponsored by Kirloskar will air on CNN International in July and December focusing on environmental game-changers who have been working on green solutions to better the world, applying innovation to solve some of the biggest environmental challenges. The shows will reveal moments from eco-inventors who have created technology beneficial for sustainability.

    Elaborating on the renewal of the partnership, CNN International Commercial SVP Ad Sales Sunita Rajan said “We are delighted and honored to continue this journey with Kirloskar for the 12th year to celebrate the forward-thinking developments and green heroes that are making a tremendous difference to the world of sustainability. Our high-production storytelling and industry-leading data insight and analytics will enable us to create captivating content that encourages and inspires our global viewers for a better tomorrow. This topic is of huge importance to CNN, to Kirloskar, and to our audiences around the world.’’

    “We at Kirloskar have always believed in manufacturing products that foster a green living, for over a century now. Our focus has always been on creating engineering solutions for better sustainability prospects to protect the environment for the coming decades & beyond. Our partnership with CNN further strengthens our commitment to mother nature with compelling stories that safeguard environmental transformation across communities’’ said  Kirloskar Proprietary Limited president Madhav Chandrachud. 

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  • CNN is ‘Going Green’ with environment heroes

    CNN is ‘Going Green’ with environment heroes

    MUMBAI: CNN’s Going Green returns this November with inspiring stories of everyday heroes working within their communities to improve the environment. These individuals take it upon themselves to improve the ecology and lead by example. Six stories from across the world will come together in a half-hour show hosted by Nicki Shields. 

    The environmental champions featured in Going Green include:

    Litter king – Bandung, Indonesia:
    Every morning 74-year-old Sariban gets dressed in his bright yellow overalls and takes to the streets of Bandung, Indonesia. For over 30 years he has been picking up litter voluntarily, and cleaning up his neighbourhood. His mission is to make the world more beautiful.

    Rhino ranger – South Africa:
    In 2016 1,054 rhinos were killed in South Africa. Driven by organised crime and demand for rhino horn–rhino poaching reportedly increased 9,000 per cent from 2007 to 2014. Anton Mzimba, the field ranger of the Timbavati Private Nature Reserve anti-poaching unit, has spent the last 19 years patrolling and investigating animal crimes. Anton stands between the rhinos and their poachers’ guns and believes that each day a rhino is not killed is a success for him.

    E-waste – London:
    The Restart Project is a London-based social enterprise which extends the lifespan of gadgets by bringing people together to share repair and maintenance skills. Co-founder Janet Gunter is hoping that repairing broken mobiles, laptops and other devices will help to save the planet’s precious resources and prevent hazardous waste. ‘Restart Parties’ have been held across the world with people bringing along broken tech to fix it with help from engineers and electricians known as ‘Restarters’.

    EV Mongol Rally – Aberdeen, Scotland:
    Chris and Julie are charging their electric car for the very last time following a three-month car race from the UK to Mongolia and back again. 100 kilometres away from Aberdeen they prepare to drive the final stretch back home after piloting the first and only electric vehicle to date in the Mongol Rally. Going Green speaks to the couple about the unique challenges they faced on the road far from home, charging in remote places, and their thoughts on the electric vehicle revolution around the globe.

    Floating forest farm – New York:
    The South Bronx is an area without fresh fruit or vegetables, in the US. New Yorker Mary Mattingly is hoping to change a long-standing law which prevents park land from being used to grow food, or for foraging. The Swale, Mary’s floating food forest which sails up and down the Hudson in summer months, docks at Concrete Plant Park in the Bronx in November and will invite locals on board to learn about the benefits of perm culture and how it could change public spaces. Visitors will also participate in the creation of a new ‘food way’, a project the Parks Authority are experimenting with after Mary’s success in the community.

    Fatberg, London and Ellesmere Port:
    A monster fatberg weighing more than ten double decker buses is clogging up London’s sewer system. Wet wipes, nappies and hardened cooking fat have congealed into a solid mass which greater in length than two football pitches. While part of the fatberg has been put on display in a museum as a curiosity of modern life, the rest could be on its way to a biofuel plant in the north of England. The fatberg could potentially provide 10,000 litres of fuel, which would return to the streets of London – above ground this time – in the engines of the capital’s famous red buses.

  • ‘Going Green’ with CNN-News18 and Bahar Dutt

    ‘Going Green’ with CNN-News18 and Bahar Dutt

    MUMBAI: The future of the human race is inextricably linked to the state of the environment. In an effort to highlight the criticality of addressing concerns around a rapidly degrading environment and showcase exemplary work being done by ordinary people to address some of these concerns, CNN-News18 is all set to bring a special series Going Green.

    The series will be anchored by the renowned environmentalist and Green Oscar-winner Bahar Dutt, and will go on air on 19 November.

    The show will air every Saturday at 12:30 pm with a repeat telecast at 830 pm and on Sunday at 10 pm.

    The five-part special series highlights and enlightens viewers about the environmental problems the planet is facing. From food habits to energy sources, green homes and green entrepreneurs to protecting animal rights, Going Green is a series that will capture how lifestyle choices can create a greener world. From Guwahati and Kaziranga to the metropolitan cities, Bahar will take viewers on a captivating journey.

    Through this series, the channel aims to take viewers not only on a rich visual journey but present stories that are accessible, simple and most importantly address the burning issues affecting the planet.

  • ‘Going Green’ with CNN-News18 and Bahar Dutt

    ‘Going Green’ with CNN-News18 and Bahar Dutt

    MUMBAI: The future of the human race is inextricably linked to the state of the environment. In an effort to highlight the criticality of addressing concerns around a rapidly degrading environment and showcase exemplary work being done by ordinary people to address some of these concerns, CNN-News18 is all set to bring a special series Going Green.

    The series will be anchored by the renowned environmentalist and Green Oscar-winner Bahar Dutt, and will go on air on 19 November.

    The show will air every Saturday at 12:30 pm with a repeat telecast at 830 pm and on Sunday at 10 pm.

    The five-part special series highlights and enlightens viewers about the environmental problems the planet is facing. From food habits to energy sources, green homes and green entrepreneurs to protecting animal rights, Going Green is a series that will capture how lifestyle choices can create a greener world. From Guwahati and Kaziranga to the metropolitan cities, Bahar will take viewers on a captivating journey.

    Through this series, the channel aims to take viewers not only on a rich visual journey but present stories that are accessible, simple and most importantly address the burning issues affecting the planet.