ITV

Tag: Goibibo

  • Goibibo rolls out new campaign ‘Apna Rule Toh Full Vasool’

    Goibibo rolls out new campaign ‘Apna Rule Toh Full Vasool’

    Mumbai: Travelling is therapeutic as it liberates everyone from anything holding them back. From planning to booking to enroute the journey and to making lifelong memories – the overall joy and gratification one experiences from travelling is often beyond words. To help make travelling more delightful and fulfilling for millions of travellers, Goibibo has announced its campaign ‘Apna Rule Toh Full Vasool’ to help its customers derive and enjoy maximum travel benefits and value, and new experiences from their travel plans.

    As part of this campaign, the online travel company has announced ‘Daily Steal Deals’ for top-rated hotels and last-minute flight bookings on its platform. Customers will now be able to unlock more than 1000 new deals every day on the platform, said the statement.

    With the core message – ‘Apna Rule Toh Full Vasool,’ the narrative echoes the demands of travellers as they rightfully seek maximum value from their travel plans, along with Goibibo’s promise of continuing to offer unbeatable value to its customers. To bring alive the campaign, the company has rolled out a series of digital films that are packed with humor and wit. The narrative is alluring and relatable as it celebrates some of the moments and conversations from our daily lives such as ‘toothpaste ka full vasool’ and ‘buffet ka full vasool.’

    “Today, India’s evolved travellers seek value-based offerings that allow them to make conscious travel choices, provide more flexibility and offer maximum benefits when planning or booking travel,” stated Goibibo chief marketing officer Sunil Suresh. “Our new campaign has been designed to solve these demands of travellers by continuing to extend the highest value through steal-worthy daily deals for our hotel and flight bookers on the platform. #ApnaRuleTohFullVasool is a depiction of the common philosophy of any consumer who seeks maximum value and higher returns from any purchase –thus, becoming our campaign’s core idea, Travel Ka Full Vasool.”

    “Goibibo’s commitment to always delivering unbeatable value in travel is only matched by the ingenuity of the Indian consumer in extracting value from everything. Hence, #ApnaRuleTohFullVasool is not just the brand’s ethos, but also a celebration of our consumer’s philosophy,” said MagicCircle Communications executive creative director Dheeraj Renganath. “We brought the idea alive by setting the brand conversation in the context of relatable, contemporary & endearing vasool moments.”

     

  • WATConsult bags digital duties for Goibibo

    WATConsult bags digital duties for Goibibo

    MUMBAI: WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, India’s leading online travel company. The mandate includes digital media management and digital creative duties of the brand.

    As part of the mandate, WATConsult will focus on strategizing, conceptualising and developing digital campaigns to help expand the brand’s visibility and presence in the social media landscape. Additionally, the agency will be managing the creative duties of Goibibo on all digital platforms.

    Goibibo is one of the best-recognised online travel brand that provides a range of choice in all things travel – hotels, flights, trains, bus and intercity & airport cabs for travellers. It is one of the most trusted online travel companies in terms of providing quickest travel-linked search, bookings, fastest payments, refund processes and user experience. To further build and escalate its social media presence, the brand has partnered with WATConsult, which will help them reach out to a wider audience across the country, through interesting and innovating social media campaigns.

    Speaking on the win, WATConsult founder and CEO Rajiv Dingra commented, “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”

    Sharing thoughts on collaborating with WATConsult chief marketing officer Sunil Suresh Goibibo said, “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”

  • MakeMyTrip appoints Sunil Suresh as CMO

    MakeMyTrip appoints Sunil Suresh as CMO

    MUMBAI: Sunil Suresh has been appointed as the chief marketing officer for MakeMyTrip and Goibibo. In his role, Suresh will be responsible for driving the company’s marketing efforts, supporting the overall strategic objectives, overseeing all initiatives across the marketing funnel, including brand, social, performance and innovation marketing tracks.

    MakeMyTrip COO Vipul Prakash said, “We are excited to have Sunil on board our leadership team as he brings to the table 18-years of rich experience in marketing, delivering growth across technology, consumer goods and retail businesses. With a unique blend of expertise in multiple domains, deep understanding of consumer behaviour and how businesses can leverage the power of digital, we are confident that he will help propel MakeMyTrip’s next phase of growth.”

    MakeMyTrip India chief marketing officer Sunil Suresh commented, “I am delighted to join MakeMyTrip, one of the most iconic Online Indian brands of our time. The growth story of the company has been synonymous with the growth of travel industry in India. With ambitious plans lined up for its next phase of growth, I am looking forward to be a part of this exciting trip.”

    A graduate from IIT Roorkee, Suresh holds a PG diploma from IIM Lucknow. In his earlier stint, he was working as the chief marketing and strategy officer at Capillar Tech. Prior to that, he has woked with brands like Yum! Brands (Pizza Hut) and Unilever.

  • Mumbai Indians gets Goibibo as principal sponsor for IPL 2018

    Mumbai Indians gets Goibibo as principal sponsor for IPL 2018

    MUMBAI: Goibibo, India’s online travel company has signed up with the IPL defending champions Mumbai Indians (MI) as its principal sponsor for one year.

    The partnership would see a high-decibel 360-degree co-branded campaign. As part of this partnership, brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season.

    Commenting on the partnership, MakeMyTrip group CMO Saujanya Shrivastava said, “We are delighted to partner with Mumbai Indians and reach out to millions of IPL and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting event in the country and the association with Mumbai Indians present a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner.”

    “With the high travel summer season around the corner, we believe that our participation at IPL through both TV broadcast and Mumbai Indians team sponsorship will help us connect with audiences across the length and breadth of the country and provide them compelling reasons to book hotels on the Goibibo app.”, he added.

    The team has DHFL, JIO and Dheeraj Realty as the associate sponsors.

    Mumbai Indians spokesperson said, “We are thrilled to have a new category in Goibibo as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect partner to the Mumbai Indians.“

    Winner of three IPL championship trophies in the competition’s decade-long history, Mumbai Indians has been the most viewed IPL team on television.

    Also Read:

    Dsport not in the running for BCCI’s media rights

    Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event – an unprecedented success

  • LG astronaut becomes the most watched ad in India this year

    LG astronaut becomes the most watched ad in India this year

    MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views. While each of the ad stood out for its own unique story, some of the common themes this year were festive and emotionally engaging content.

    Additionally, 2017 Leaderboard saw a mix of long format and short format ads hitting the right chord with the audience and pointing to YouTube’s ability to adapt to all storytelling formats.

    The number one spot on the list was by LG, with more than 100 million views, celebrated its 20th anniversary in India, showcasing a mother daughter video with a delightful message that touched the heart of billions of customers. Deepika Padukone continues to be the favourite with her Goibibo ad garnering close 20 million views and taking the second spot. Following close on the heels was Dettol’s MaaMaane Dettol ka Dhula talking about the importance of health and hygiene.

    Here are the YouTube Ads Leaderboard 2017 Top 10 ads:

    1. LG

    2. Goibibo

    3. Dettol India

    4. Panasonic Smartphones

    5. Amazon India

    6. Gionee India

    7. Sunfeast Yippee!

    8. Center Fresh India

    9. Airtel India

    10. Bingo!

  • YouTube: Ten ads clock 2.3 mn hrs of watch time in Q2 ’17, 180 mn Indians watching monthly

    MUMBAI: YouTube released the Q2’17 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the second quarter of the year. These ten ads clocked an astounding 2.3 million hours of watch time, with mobile devices accounting for 82% of the watch time. As per App Annie*, every month, 180 million Indians are watching YouTube on the mobile. The YouTube Ads Leaderboards showcase the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in India that resonated most with audiences over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

    Here are the top 10 most viewed ads of 2017 on YouTube:

    public://F1_16.jpg

  • Goibibo.com celebrates fifth anniversary with its customers

    Goibibo.com celebrates fifth anniversary with its customers

    MUMBAI: Goibibo.com, an online travel aggregator, is celebrating the fifth anniversary with the ‘Goibibo management team’ meeting the first 50 bookers in person and honouring them with a certificate of appreciation for showing faith and confidence, when Goibibo was just starting out, with a goCash gift voucher worth Rs 10,000.

     

    Besides this, on a daily basis five lucky online bookers will get Rs 1000 in goCash, five weekly bookers have a chance to win Rs 5000 in goCash on bookings made during the week and the five mega winners will win Rs 50,000 in goCash on bookings made in the five-week period.

     

    The journey that started in September 2009, goibibo.com has been growing by more than 100 per cent plus on a year-on-year basis. Traffic growth as per Comscore has been 97 per cent year-on-year (August 2014), making it the most rapidly growing online travel aggregator in the country. The business has constantly added applications and features: mobile apps, hotels, international flights, goCash, bus ticketing, online re-scheduling, instant refunds etc.

     

    The company statement read, “Goibibo.com has had a very successful five-year stint in the market. We have carefully nurtured the brand to help it reach its present status as the most popular travel website in India.  Our valued customers have played a very significant role in helping us reach this milestone. Through the five-week mega celebration we want to demonstrate our gratitude and appreciation for their loyalty by rewarding them with these incredible deals and offers.”   

  • WeChat aims to reinvent social communication on mobile in India

    WeChat aims to reinvent social communication on mobile in India

    MUMBAI: WeChat, a global mobile social communication application, has unveiled its latest brand campaign to boost its marketing effort with Bollywood actors Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India.

    The brand campaign captures the “true spirit” of WeChat of being young, effervescent and instant. The campaign also showcases WeChat’s distinctive features like voice messaging, group chat, moments and special emoticons.

    With a bundle of features like ‘Hold-To-Talk’, WeChat is all set to re-define the way people communicate with each other. WeChat’s ‘Hold-To-Talk’ is the first application in communication space which enables users to send voice messages at the touch of a button.

    ‘Moments’ is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.

    According to the company, WeChat has already become a rage amongst Indian youth and is the top app downloaded daily on the AppStore. WeChat’s daily users have grown five fold in the last one month.

    WeChat has also introduced “Official Accounts” on its platform, a feature that can be utilised by companies and merchants to build interactivity with their fans in a new and innovative way. Brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their official accounts on WeChat in India, the company said.

    The global top free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.