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Tag: Goibibo

  • Indusind Bank celebrates festive joy of giving with ‘Account bada toh dil bada’

    Indusind Bank celebrates festive joy of giving with ‘Account bada toh dil bada’

    MUMBAI: This festive season, Indusind Bank is making generosity go viral! The bank has launched its new campaign ‘Give More Get More’, built around the touching theme “Account bada toh dil bada”: a reminder that when savings grow, so does the ability to spread happiness.

    At the heart of the campaign is an emotional film that follows a humble baker and his son. The story shows how the son, empowered by Indusind Bank, fulfils his father’s lifelong dream of owning a bakery shop. The moving narrative underlines the campaign’s philosophy: financial growth isn’t just about wealth, it’s about the joy of giving.

    To complement the film, the bank is rolling out festive offers across its products and services, including: up to 50 per cent off on processing fees for loans such as home, vehicle, personal, and loan against property, and special debit and credit card deals across 15 plus leading brands like Vijay Sales, Goibibo, Zomato, and Bigbasket.

    The campaign also extends to a series of short, snappy digital films released on Instagram, Facebook, X, Linkedin, and Youtube. These spotlight Indusind Bank’s offerings, from instant loans to Indie for business, showcasing how the bank makes everyday banking simpler and more rewarding.

    With ‘Give more get more,’ Indusind Bank is reminding customers that the festive season is not just about receiving, it’s about giving more love, more joy, and more reasons to smile.

     

  • Goodera names Sumit Agarwal as chief financial officer to fuel global growth

    Goodera names Sumit Agarwal as chief financial officer to fuel global growth

    MUMBAI: Goodera has roped in Sumit Agarwal as its new chief financial officer, bolstering its leadership team as the employee volunteering platform prepares for its next phase of global expansion.

    A chartered accountant and all-India rank holder, Agarwal brings over two decades of experience across fintech, e-commerce, payments and technology. He most recently headed Tripmoney at Makemytrip–Goibibo, where he rolled out digital financial products. His earlier stints include cfo roles at Zovi.com and NGPAY (acquired by Flipkart), as well as leadership positions at Wipro technologies.

    At Goodera, he will oversee fundraising, investor relations, financial planning, M&A and strategic growth. “Goodera has built a global platform that powers volunteering while creating community impact. I am excited to shape its financial strategy for the next level of growth,” Agarwal noted.

     

  • Goibibo hits refresh with AI and Rishabh Pant in a name-dropping comeback campaign

    Goibibo hits refresh with AI and Rishabh Pant in a name-dropping comeback campaign

    MUMBAI: Travel portal Goibibo is upping its game with a pinch of tech wizardry and a splash of celebrity charm. In a first-of-its-kind move, the brand has teamed up with TrueFan AI to roll out hyper-personalised video nudges from Rishabh Pant, its brand ambassador and cricket’s comeback king.

    The campaign targets travellers who drop off after searching for flights or hotels but never click “book now.” Instead of a generic follow-up email, these indecisive holidaymakers are now getting an AI-generated, customised video featuring Pant himself — addressing them by name and giving a not-so-subtle push to seal that trip to Goa, Manali or wherever wanderlust struck.

    Goibibo’s AI stunt is a clever pivot, blending celebrity clout with algorithmic charm to re-engage users without sounding like a bot. By referencing a user’s searched destination or mode of transport, the platform makes the interaction feel less like an ad and more like a mate saying, “Pack your bags already!”

    Commenting on the campaign, Goibibo CMO Raj Rishi Singh said, “We’re always looking for new ways to connect with our users through technology. Our goal is to build a more genuine and personal relationship between the brand and each user through direct and individualised interactions. We’ve seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalized videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”

    TrueFan AI CEO & co-founder Nimish Goel said, “This campaign with Goibibo is a glimpse into the future of personalized communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”

    It’s cricket meets conversion rate optimisation and Goibibo’s betting that a personalised Pant pep talk might just be the ticket to turn browsing into booking.

  • Clicks and trips go hand in hand as travel ads chart new routes

    Clicks and trips go hand in hand as travel ads chart new routes

    MUMBAI: When it comes to travel, Indians aren’t just packing bags, they’re packing pixels. In a year when revenge tourism fuelled wanderlust and digital-first habits reshaped holiday planning, Excellent Publicity’s latest report captures a sector that’s going places literally and virtually. Based on over 30,000 campaigns and TAM Media insights, the 2024 Travel & Tourism Advertising Landscape offers a fascinating peek into how brands sold dreams of getaways to a nation ready to escape.

    Total ad spends in the sector rose by 28 per cent in 2024, with digital commanding a staggering 78 per cent of that pie. Video platforms like YouTube and Instagram accounted for over 62 per cent of these digital spends, thanks to their scroll-stopping visuals and seamless influencer integration. The age of the static banner, it seems, is on a one-way trip to oblivion.

    It’s not just metros that are dreaming big 35 per cent of digital ad impressions came from Tier II and III cities, marking a shift in aspiration and affordability. Goibibo, Redbus, and Yatra rode this wave with vernacular campaigns, cashback offers, and destination-led storytelling.

    Short-form videos emerged as the MVP of campaign visibility, with influencer-led Reels and Youtube Shorts growing 45 per cent year-on-year. Micro and mid-tier creators proved to be the hidden gems of the media mix, converting eyeballs into bookings with hacks, hauls, and heartfelt narratives.

    Despite digital’s dominance, traditional formats still held ground. Television retained a 12 per cent share, proving useful in prime-time slots and regional infotainment, especially for family-oriented travel brands. Print (3 per cent) was used for tactical bursts like seasonal guides, while OOH (6 per cent) stayed visible near airports and high-footfall spots. Radio, though a modest 1 per cent of the mix, was used smartly around long weekends and festive peaks.

    Ad activity spiked during April-June (summer holidays) and again from October to December (festive breaks and destination weddings). Destinations like Ladakh, Rishikesh, Udaipur, and Bali drew big bucks from brands focused on adventure, wellness, and cultural experiences.

    Top spenders included Makemytrip, Easemytrip, Club Mahindra, Agoda, Thomas Cook, and Air India together accounting for over 33 per cent of the total digital travel ad budget. Campaigns ranged from AR-powered itinerary planning to influencer-hosted travelogues and loyalty program launches.

    Emotional hooks also proved effective, with storytelling leaning into themes of nostalgia (“first trip post-COVID”) and purpose (“make memories, not plans”). There was a noticeable pivot to experiential travel, with brands showcasing offbeat stays, cultural immersions, and eco-conscious itineraries.

    “The media mix is evolving, but the message remains timeless: travel is emotional,” said Excellent Publicity co-founder & director, Vaishal Dalal. “The brands winning today are those combining data-led precision with creative ambition making the journey to booking feel as exciting as the journey itself.”

    As Gen Z and millennials continue to shape spending habits, travel brands will need to mix immersive formats, voice AI, sustainability and hyper-personalisation to stay relevant and stay booked. Because in 2024, even holidays needed good content.

  • Goibibo unveils next chapter of ‘No-Compromise’ campaign

    Goibibo unveils next chapter of ‘No-Compromise’ campaign

    Mumbai: Goibibo has launched the next chapter of its successful ‘No-Compromise’ campaign, targeting travelers in Tamil Nadu and Kerala. The digital film features brand ambassadors Jayaram and Kalidas, the iconic father-son duo.

    Building on the campaign’s success, the sequel incorporates cultural elements and linguistic heritage from the two regions. It revisits characters from the cult classic Panchatanthiram, with Jayaram under pressure to book a family hotel. When he turns to his friends for help, his son Kalidas suggests using Goibibo, where over 35 lakh user reviews guide him to the perfect hotel.

    Goibibo CMO Raj Rishi Singh said, “This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travelers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel.”

    The digital film is now available on Goibibo’s official social media platforms along with a limited period flat 50 per cent discount (up to Rs 2000) on the first hotel booked on Goibibo.

  • Goibibo celebrates 15 years with ‘goibiBRO’ campaign

    Goibibo celebrates 15 years with ‘goibiBRO’ campaign

    Mumbai: Goibibo, an Indian travel platform, marks its 15th anniversary with a customer-focused campaign, offering a range of special deals and discounts. This celebration includes discounts of up to 45 per cent on hotels, homestays and hostels, up to 10 per cent on domestic and international flights, and airport cabs, up to 15 per cent on buses, and upto 30 per cent on holiday packages. The travel platform is also offering select customers a chance to enjoy a free stay at luxurious five-star hotels. The brand’s anniversary sale, running from 7 to 22 August, promises to provide travelers with exceptional value. 
    As part of the festivities, Goibibo has introduced the “goibiBRO” campaign with the tagline, “Iss saal party tera BRO dega,” reflecting its commitment to putting customers first. This 15-day mega sale is designed to offer customers unique deals each day, enhancing their travel experiences.

    Goibibo CMO Raj Rishi Singh stated, “Our 15th anniversary is a significant milestone, and we wanted to celebrate it in a way that resonates with our customers. The ‘goibiBRO’ campaign is our way of thanking them for their loyalty. We’re hosting the party, ensuring our customers feel valued.”

    Goibibo’s anniversary campaign reinforces its dedication to delivering value-driven travel solutions, making it a trusted choice for travelers across India.

  • Goibibo adds star power to Its roaster of brand ambassadors with Dynamic Duo Kalidas-Jayaram

    Goibibo adds star power to Its roaster of brand ambassadors with Dynamic Duo Kalidas-Jayaram

    Mumbai: Goibibo, one of India’s beloved travel brands, onboards the iconic father-son duo Jayaram and Kalidas as its brand ambassadors. This announcement furthers Goibibo’s localised approach to brand communication and product curation.

     The announcement coincides with the launch of the brand’s first digital film starring the dynamic duo. The film references a popular scene from ‘Panchatanthiram’ keeping the trope of recreating iconic movie scenes, as previously demonstrated by the brands iconic #Goibebo campaign starring Kareena Kapoor Khan who was onboarded as the brand ambassador last year.

    The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that resonates with audiences while infusing specific travel contexts with a fresh perspective.

    Goibibo CMO Raj Rishi Singh said, “In an era where travel preferences evolve rapidly, and no two trips taken are alike, Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications. Collaborating with Jayaram and Kalidas was a natural choice, given their remarkable ability to resonate with audiences of all ages. Through humour and relatability, we aspire to empower travellers in the southern states of India to make better travel choices with Goibibo.”

    Jayaram and Kalidas added, “As brand ambassadors, we are delighted to embody the rich culture and cinematic heritage of Tamil Nadu and Kerala. Through this partnership, we aim to integrate Goibibo’s value proposition into our community, creating memorable travel experiences that resonate with all of us. We look forward to a wonderful journey with Goibibo and our audience.”

    The campaign, conceptualized by the agency Mind Your Language!, underscores Goibibo’s commitment to delivering unparalleled value to customers, offering an extensive selection of hotels, discounts and much more. The brand remains focused in its mission to facilitate seamless and informed travel experiences for adventurers, whether with friends or family.

    Founder and CCO Deepan Ramachandran and Mind Your Language! co-founder and creative director Pandiyaraj M shared, “Our collaboration with Goibibo marks a significant milestone, promising an iconic journey that solidifies its standing as a leading travel player. As their South India experts, we’re thrilled to introduce the legendary duo from Panchathanthiram, Jayaram and Kalidas, as the perfect travel companions. Through this campaign, we aim to match the energy and fun of national ads, infused with local insights and flavors, ensuring a memorable experience for all.”

  • Goibibo announces Kareena Kapoor Khan as brand ambassador

    Goibibo announces Kareena Kapoor Khan as brand ambassador

    Mumbai: Goibibo, one of India’s leading travel brands, stands for its youth-oriented offerings and campaigns. So, when it came to choosing the new face for the brand, Goibibo went back to the recommendations made by its core audience set.  

    In a stellar illustration of two-way communication between a brand and its audience, Goibibo announces Kareena Kapoor Khan aka Bebo as its new brand ambassador. This announcement coincides with the launch of Goibibo’s new campaign – Hotels aise on Goibibo, full marks by Bebo’ – and a new adapted social media identity. The brand integrates cues from the actor’s most memorable roles and her name in real life to its own personality thereby converging the brand and the brand ambassador like never before.

     

     

    To bolster the announcement, Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece. Goibibo chief marketing officer Raj Rishi Singh further explained, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice.  Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.”  

    Kareena Kapoor Khan said, “It’s such a delight to be the new face of Goibibo, or should we call it ‘Goibebo’? Among all the roles I’ve played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!”

    Goibibo stands firmly committed to maintaining impeccable standards and the latest campaign speaks to this goal. Bebo’s charisma, enduring popularity and high standards perfectly align with Goibibo’s mission to make sure accommodations listed on the platform are authentic, and there is no expectation and delivery mismatch.  Whether it’s Poo, or an everyman, with Goibibo one can rest assured with ‘Bebo’s’ seal of approval.

    The film has been conceptualised by Talented and executed by Dharma 2.0.

    Founding partner Priyanka Borah and Talented founding member & creative Binaifer Dulani said, “When we uncovered that the Indian consumer wants to be treated like a main character, from the movies, when on vacation – it instantly connected the dots for us, and gave birth to Goibebo. While the Poo character is iconic and has been leveraged in different ways, the strategic soundness makes this special, and its familiarity in a new context makes it memorable.”

    Dharma 2.0 founder Punit Malhotra said, “There is an inherent stickiness to ‘goibibo’ and ‘bebo’ that will stay in the mind of the audiences. Poo is an unforgettable character, and it’s an honour to revive her quintessential sassiness, in a brand-new context to speak to the Indian masses.”

  • Skyscanner commits to India with the launch of new Hindi products

    Skyscanner commits to India with the launch of new Hindi products

    Mumbai: Global travel marketplace Skyscanner is today launching a new Hindi language experience across its products and services as part of the company’s commitment to the Indian market.

    Hindi is the third most widely spoken language globally, and the number of internet users accessing content in Hindi is also rising. With the Indian travel market projected to reach US$ 125 billion by FY27 and Indians increasingly preferring to book travel online, the introduction of a new localized experience will benefit travellers and partners alike in metro cities as well as Tier 2 and Tier 3 cities across the country.

    India’s domestic and international air travel continues to showcase a strong recovery, surpassing pre-covid levels. This is reflective of travel demand on Skyscanner, with the company observing the highest spike in search volume in 2023 since the pre-pandemic of 2019 for both domestic and international destinations. Trending routes in August include:

    ●   Srinagar to Jammu

    ●   Hyderabad to Bengaluru

    ●  Mumbai to Dubai

    ●  New Delhi to Seoul

    ● Srinagar to New Delhi

    Strategic Relations VP Hugh Aitken said, “The Indian travel market is one of the fastest growing in the world and we see immense potential to help connect millions of travelers with some of the most ambitious travel providers in the industry. When accessing flight options on Skyscanner travelers will now automatically be redirected to the Hindi locale on the airline or OTA site. As well as native language support, we are also investing across our entire product portfolio, not just for consumers but importantly too for our partners in areas such distribution, advertising, and data.”

    Skyscanner currently works with market-leading Indian partners such as MakeMyTrip, Indigo, Goibibo, SpiceJet, Yatra, EaseMyTrip, and Cleartrip and is constantly looking to expand its network.

  • MakeMyTrip enables to book hotel with no upfront payment

    MakeMyTrip enables to book hotel with no upfront payment

    Mumbai: MakeMyTrip has introduced a new and innovative payment model, ‘Book with No Payment,’ that enables domestic and international travellers to book a hotel in India or overseas with no upfront payment.

    MakeMyTrip chief operating officer Vipul Prakash shared that the feature is widely appreciated by the customers and has boosted the company’s business. He said, “Within the first month of launch, we observed a significant uptick in the use of this feature across the country, with a spike in hotel bookings slated to be actualized two months from now. Significantly, 35 per cent of the bookings, leveraging the feature, are currently coming from tier II and III markets.”

    To introduce this feature, the online travel booking company has also launched a campaign featuring its brand ambassadors Alia Bhatt and Ranveer Singh. The high-blitz ad campaign highlights how the travel booking experience is evolving fast with the key message of ‘Thinking badlo, kyunki travel ab… badal gaya hai.’

    This breakthrough feature is available for the majority of hotels on the MakeMyTrip and Goibibo apps and can be availed if the traveller makes a booking more than five days before the actual check-in date.

    The feature was created to help travellers with uncertain travel plans or those who book far in advance of their departure date by allowing them to pay later, up to 72 hours before check-in, as per hotel policy, easing any travel-related financial anxiety.

    The traveller needs to pay just one rupee to authenticate the payment method (including UPI/net banking/credit and debit cards and wallets) to make a hotel booking. In the event of an unfulfilled booking, MakeMyTrip will automatically initiate a refund of the booking amount, i.e., one rupee, in the original payment mode.