ITV

Tag: Godrej

  • Madison to handle CCD’s media account

    Mumbai: Café Coffee Day (CCD) has awarded its media mandate to Madison Media for its chain of coffee Cafés.

    The account size is estimated to be around Rs 400 million and will be handled by Madison Media Omega in Bangalore.

    Madison Media Group CEO Gautam Kiyawat said, “We are delighted to have India’s premier and leading café chain, Café Coffee Day, to our roster of clients and are confident of helping it grow and gain further market share in the country.”

    CCD president marketing K. Ramakrishnan said, “Café Coffee Day being a brand for the young and the young at heart, we needed a partner who would be passionate about the brand, to be able to understand the category in depth and the varying dynamics to enable us to move along at a fast pace. We are confident of Madison Media’s thought leadership and competence in executing the campaigns. We are delighted to have them on board”.

    Café Coffee Day as a brand has never advertised in mass media in the last 16 years of its existence. It has been built on different marketing initiatives, coffee category building activities, public relations and social media.

    The brand has just launched its first ever television commercial titled ‘Sit Down’ that has been created by Creativeland Asia.

    For the record, Madison Media Group handles media mandate for clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico and McDonald’s.

  • Godrej looks to wow audiences with Godrej Expert Rich Creme TVC

    MUMBAI: FMCG major Godrej Consumer Products Limited (GCPL) has launched a new range of hair colour products called Godrej Expert Rich Cr?¨me. In order to create a buzz around the launch of the range, the company has launched a new television commercial.

    The creative agency behind the campaign is Creativeland Asia.
    The TVC features actor and entrepreneur Parizaad Zorabian. She plays the role of a mother who is hesitant to apply hair colour. Her daughter, however, convinces her to shed her reservation about hair colour by explaining the features of the new hair colour from Godrej. Zorabian is finally convinced of this cr?¨me and surprises her daughter and husband with her new look.

    Godrej Consumer Products Limited executive vice president marketing and sales Sunil Kataria said, “Through the TVC we were keen to showcase the convenience of applying the hair colour and highlight the unique features of the brand. We are confident that this cutting-edge product will fuel category growth & will deliver a significantly better experience to the consumers.”

    Creativeland Asia executive creative director Anu Joseph said, “The TVC carries through the ‘OMG‘ factor of the product offering, communicating the convenience of pre-measured sachets, the economical price and the ease to achieve a ‘younger look‘. It also captures the do-it-yourself (DIY) or at-home colouring experience.”

  • WATConsult wins Godrej’s Nature Basket’s digital and social mandate

    MUMBAI: Social media strategy consulting agency WATConsult has won the social and digital duties of Godrej Group‘s gourmet retail venture Godrej‘s Nature Basket. Work on the project will begin soon.

    WATConsult founder and CEO Rajiv Dingra said, “I am delighted with the win of the new account. Since our inception in 2007, it has been the constant endeavour of WATConsult to create path breaking creative campaigns that not only make an impact digitally but leave a mark across media. Godrej‘s Nature Basket is a leader in its respective industry and by providing excellent quality innovation through strategy, technology and quality of management; we hope that we deliver exceptional performance.”

    Godrej Nature‘s Basket managing director Mohit Khattar said, “Social media plays a pivotal role in building strong consumer engagement for Godrej Nature‘s Basket. Understanding the importance of this platform, it was integral for us to get on board an agency that can help us drive our vision towards being a preferred world food destination. We look forward to a long and sustained association with WAT Consult.”

  • Elephant elevates Ravi Kabara as President

    MUMBAI: Strategic Design outfit Elephant has elevated Ravi Kabara as president effective August as the agency aims to strengthen its professional and operational practices. Prior to his elevation, Kabara was the vice-president, business and programme development.

    Kabara has been with Elephant since 2008 when he looked after business development. He has more than 17 years of experience across marketing, brand management, business development and design. Before joining Elephant, Kabara was at Bajaj Auto across handling functions across sales and marketing for 13 years before his stint at Elephant.

    Kabara said, “My aim is to achieve higher levels of growth from meaningful work. I will focus on expanding the reach of Elephant brand and augment the contribution of strategic design across clients‘ business needs. I will also ensure that quality of delivery, teams and operations remain excellent.”

    Elephant founder-director Ashwini Deshpande said, “Ravi brought a good balance of professionalism and business understanding at Elephant without affecting the intrinsic passion and free thinking that this profession requires. It seemed like the right time to entrust him with greater responsibility that would leave the founders with more time to mentor teams and explore newer ways of achieving innovation.”

    Elephant has a portfolio of brands and projects across sectors and clients including ABD, Abbott, Akzo Nobel, Axis Bank, Bausch + Lomb, Britannia, Comviva, Daimler India, Delhi Duty Free, Godrej, Godfrey Philips, Heinz, HUL, Mars, MTR, Nirlep, P&G, Piramal, Sakaal, TalentEdge, Venky‘s and Wipro.

  • Creativeland Asia wins Cinthol’s creative biz

    MUMBAI: Creativeland Asia has won the creative mandate of Godrej‘s personal care brand Cinthol.

    The agency will be working on the rebranding of Cinthol. It will be offer fresh thinking while making it relevant for today‘s consumer and their needs.

    Creativeland Asia founder and creative chairman Sajan RaJ Kurup said, “Godrej has shown immense faith in Creativeland Asia. Working on Godrej Expert was an interesting challenge and the response from our client-partners has been very encouraging. Taking this partnership ahead, I am excited to work on Cinthol. Right from the 1980s, Cinthol has been an iconic brand. We all remember the days when popular celebrities such as Vinod Khanna. We need to simply recreate the magic and the stature Cinthol enjoyed in the past.”

    Godrej Consumer Products head sales and marketing Sunil Kataria added, “Creativeland Asia has a fresh and creatively unique approach to brands. Cinthol is an iconic brand. We look forward to a strong association with Creativeland Asia as we work towards unlocking Cinthol‘s immense potential.”

    Creativeland Asia has also worked on Godrej Expert.

  • Anish Daryani joins Orchard Advertising as VP

    Anish Daryani joins Orchard Advertising as VP

    MUMBAI: Orchard Advertising has roped in former Ogilvy Africa general manager Anish Daryani as vice president and branch head at the agency’s headquarters in Bangalore.

    Daryani‘s key responsibility will be to strengthen and grow existing client businesses, cement relationships and look to grow Orchard Bangalore in the south market.

    Orchard Advertising, a Leo Burnett Group agency, has clients like Wipro, SAB Miller, Essilor, Godrej, Colors, RIM and Piramal Healthcare.

    Daryani said, “I have always admired the Leo Burnett Group for the thinking agency they’ve been, since I started my advertising career. So when I got an opportunity to join Orchard, one of the three agency brands from Leo Burnett’s stable, taking it forward came very naturally to me.”

    Orchard India SVP and brand partner Kaushik Mitra added, “Anish is very driven, hungry and passionate about the business. Having diverse experience in categories such as FMCG, telecom, durables, automotive, healthcare and rural sectors he will strengthen Orchard’s position in the market.”

    Daryani comes with over a decade’s experience in advertising and has done two stints each with Ogilvy and the Rediffusion-Y&R Group. Some of the brands he’s worked on include Tata Motors, Tata Nano, Tata Steel, Hutch (now Vodafone), Airtel, Kingfisher Airlines, Danone, Brooke Bond Red Label, The Economic Times, The Times of India, Colors, Linc Pens and The Statesman.

  • Madison Media appoints Bhattacharyya as director – digital

    Madison Media appoints Bhattacharyya as director – digital

    MUMBAI: Madison Media has appointed Rajdeep Bhattacharyya as director for Delhi‘s digital operations.

    In his current role Rajdeep will oversee the agency‘s digital operations in Delhi for all existing and emerging digital media
    initiatives including display, video, SEM, mobile, social and emerging media.

    A digital media and marketing professional, Bhattacharyya has worked in companies like Wunderman International in India and W3i and Critical Mass in US, apart from being an independent digital consultant. He has extensive work experience in digital branding, social media marketing, mobile, ecommerce, and direct marketing.

    On the agency side, Bhattacharyya has worked on media planning, buying, analytics, web design and content strategy for Fortune 100 clients.

    Madison Media, whose gross billing stands at Rs 30 billion, does digital work for clients such as Airtel, Cadbury, ITC, Levis, Britannia, Godrej, Tata Tea, Bharti AXA and Spice Jet.

    Madison Media group CEO Punitha Arumugam says, “I am delighted to have Rajdeep join our team in Delhi and I am sure he will strengthen our already strong Digital team.”  

    Bhattacharyya added, “I am excited to be a part of the Madison family and to get this opportunity to work with and learn from all of Madison Media‘s digital talent, as we set about growing our digital expertise further. Integrated media approach is at the core of Madison Media‘s offerings and I look forward to play a part in continuing to develop a world class media company.”

    Madison Media handles media planning and buying for clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.
     
     

  • Mudra Max ropes in Khanna as media head, west

    Mudra Max ropes in Khanna as media head, west

    MUMBAI: Mudra Max has appointed Samir Khanna as the media head — west.

    Prior to this appointment, Khanna was in-charge of Mumbai clients for Mudra India.

    Khanna will be looking after Mumbai and Ahmedabad clients and will be based out of Mumbai. He will report to Mudra Max CEO Pratap Bose and will also work closely with the other unit heads of Mudra Max.

    Mudra Max has recently integrated all the mass media teams as a single unit media in the West as Mudra Max Media.

    Khanna has over 13 years of professional experience in media. He started his career with HTA and agencies such as Lodestar, TME and Madison. He has managed HUL brands, ITC, Kodak, Godrej, Parle among others.

    Bose said the consolidation of the mass media services will enable us to portray scale and cohesiveness to the industry. “It will leverage our volume of media buys more effectively to add value to existing clients and help us in the acquisition of new businesses. With the new structure, we hope to make Mudra Max Media a force to reckon with in the industry. I wish Samir and the Mudra Max media team loads of success in the year ahead.”

    Khanna added, “This is an exciting time at Mudra Max. The consolidation of the mass media offering gives us the required width and we look forward to providing truly integrated media solutions to our clients. I look forward to working closely with the heads of our experiential and non-traditional media offerings to take media from a pure awareness generation role to a function that builds increasing levels of engagement with the consumer at each step of a brand’s marketing efforts.”

     

  • Godrej declares brand value at $2.86 bn

    Godrej declares brand value at $2.86 bn

    BANGALORE: The Godrej group (Godrej) today published a brand valuation report that has pegged the present value of the Godrej brand at $2.86 billion.

    Godrej commissioned global brand consultancy Interbrand to carry out the brand valuation exercise.

    Godrej Group Executive VP for strategic marketing Ashutosh Tiwari explained, “Interbrand’s diagnostic approach found that business units such as Good Knight, Properties, Locks and Security Solutions performed strongly on brand strength relative to international benchmarks. These successes reflect our focused investment in building strong brands inside the portfolio that will compliment the masterbrand story. Interbrand’s valuation also identified a range of important themes that will speed us on our journey towards brand centricity. We are excited about moving on as a next step in our journey of brand development”.

    Godrej says the Godrej masterbrand accounts for more than 75 per cent of the total brand value, illustrating the importance of the masterbrand as a strategic business asset and its potential to improve with further investment. This value implies that more than 30 per cent of Godrej’s firm value comprising tangible capital, brand and other intangibles is accounted for by the brand.

    Godrej initiated this ‘next’ step to synergise its business units around a central brand. The brand valuation report will help guide future brand investment and decision making in an evolved, consumer centric manner.

    The Indian market is witnessing an emerging paradigm where companies are increasingly wiring their entire organizations around their brand in order to deliver delight to their consumers.

    The valuation represents a critical milestone in Godrej’s quest to position the ‘Brighter Living’ brand at the heart of its global organisation, and it will help the Mumbai-based company to leverage the total value of its brand within the fast-changing Indian marketplace.
     

  • Meenakshi Chohan is VP, account management of TBWA Mumbai

    Meenakshi Chohan is VP, account management of TBWA Mumbai

    MUMBAI: TBWA India has appointed Meenakshi Chohan as vice-president, account management for its Mumbai operations.

    Confirming the story to Indiantelevison.com, a source from the agency said that Chohan will report to TBWA India managing director Nirmalya Sen and TBWA India chief executive officer Shiv Sethuraman.

    The position was previously held by Gayatri Gogate, who recently left the agency to join McDonald‘s.

    Prior to this Chohan was business head, BBDO Mumbai. She also worked with JWT and Leo Burnett, Mumbai. Besides she also worked on with Hindustan Unilever, Godrej, Procter & Gamble, Britannia, Johnson & Johnson, Bayer and Tiger Beer.