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Tag: Godrej

  • Nobel Hygiene acquires Godrej’s Snuggy diapers

    Nobel Hygiene acquires Godrej’s Snuggy diapers

    MUMBAI: Indian disposable hygiene manufacturer, Nobel Hygiene, has acquired Godrej consumer products’ diaper brand Snuggy. 

    Founded in 1987 by Shogun Diapers, the Snuggy brand is a regional jewel and has a strong market in four southern states of India. 

    This acquisition marks a full circle for Nobel Hygiene’s founder and managing director Kamal Johari as the inspiration to enter the disposable care’s market came from a brief stint distributing Snuggy diapers, even before the brand was sold to GCPL in the year 2003.

    Johari said, “We are fortunate for the excellent timing, as we had our eye on this brand for a few years. Being a specialist, high-quality diaper manufacturer with a passion for excellence; we will do full justice to Snuggy. We hope to deliver an excellent product to the relevant target audience, many of whom still recognise the brand.”

    The Indian diaper market is estimated to grow at 26 per cent CAGR. With this acquisition, Nobel Hygiene plans to leverage its manufacturing expertise and provide an enhanced product for Indian babies and Indian moms. It will greatly help the company drive growth in accordance with its aggressive aims.

    The diaper business in India reported total net sales of approximately Rs 5500 crore in the year 2017, out of which approximately Rs 5000 crore is from baby diapers.

  • Godrej protekt’s new campaign showcases kids’ curiosity

    Godrej protekt’s new campaign showcases kids’ curiosity

    MUMBAI: Kids are constantly relying on their senses to explore the world. When they come across something that fascinates them, their first instinct is to touch and feel the object. The fear of germs, dirt or even parental intervention does not stop them from doing so.

    Godrej protekt, a range of hand hygiene products from Godrej Consumer Products, has launched a digital film showcasing and encouraging kids’ natural tendency to learn about the world around them through touch.

    To showcase this, Godrej protekt conducted a short experiment by putting objects in front of kids and telling them to not touch it, instilling a sense of curiosity in them. 

    With the help of hidden cameras and conceptualised by Creativeland Asia, the ad showcases kids staring at the ‘Do not touch’ sign boards wondering what to do, and then going ahead and doing just what was expected of them—touching! The kids filmed touching everything–from wet paint to dirty cars to learn more about them.

    Godrej Consumer Products business head of India and SAARC Sunil Kataria said, “Godrej protekt as a brand believes that parents must let their children be children and encourage them to step out of their homes to explore the world. This has been the central idea of the social experiment protekt has carried out. The essence of a child’s curious mind is very well captured in the video. With protekt, we want to bring about a behavioural change and promote a healthy habit of keeping hands clean and germ free.”

    Creativeland Asia chief creative officer Anu Joseph added, “Godrej protekt has always encouraged kids to go out there and explore the world without any worry, while it promises to protect them from germs. This campaign is an extension of the same idea. A fun social experiment where we realised that there’s no stopping kids. They’ll do what they instinctively feel like doing, and that’s how they learn. And we mustn’t really get in the way, but just be there to make sure they are safe.”

  • Over 93 per cent of Indians are sleep deprived: Godrej Interio report

    Over 93 per cent of Indians are sleep deprived: Godrej Interio report

    MUMBAI: A recent study conducted by Godrej Interio reveals that over 93 per cent of Indians are sleep deprived and sleeping post 10 pm is clinically declared as an inappropriate time and it triggers a change in the sleeping pattern that leads to sleep deprivation. This is irrespective of the number of hours of sleep.

    The study was conducted across 8000 Indians living across the metros. Godrej Interio launched the ‘sleep@10’ campaign last year that focuses on addressing the rising concern over sleep deprivation in India.

    https://wetransfer.com/downloads/f53d66ac9d1b5c5b50d043720dfd294120180316121752/39537e5fd5d492987845af0bf63bb7db20180316121752/71779a

    The study is based on the insights sourced from 1.5 lakh Indians by taking their sleep test on the sleep-o-meter hosted on the sleep@10 website (www.sleepat10.com).

    The study found that Mumbai is the most sleep deprived city in India and nine out of every ten respondents felt dull after they wake up. Around 64 per cent of the respondents admitted that “screen time”, including television and phone, could be delaying their sleep time while 55 per cent of the respondents said they slept after midnight while the ideal time would be around 10 pm. 

    Prominent lifestyle changes in adults seem to be a compelling reason for sleep deprivation. The data reveals representational region wise study with respect to respondents from metros, tier I and II cities. The insights garnered about Mumbai respondents from the research says that 95 per cent very rarely sleep at 10 pm whereas 35 per cent respondents sleep after 12 am and 34 per cent sleep less than 6 hours. 

    In Delhi, 72 per cent respondents very rarely sleep at 10 pm whereas 14.36 per cent sleep after 12 am and 30.4 per cent sleep less than 6 hours. In tier III cities, only 13 per cent respondents sleep at 10 per cent whereas 35 per cent sleep less than 6 hours while only 6 per cent feel fresh and are ready to face the world after waking up.

    The study further revealed that the problem of not sleeping on time wasn’t only restricted to adults but kids as well wherein only 90 per cent of respondents below 18 years sleep after 10 pm leading to sleep deprivation on a rampant rise among the next generation.

    Godrej Interio launched the #SleepJasoos campaign leading up to World Sleep Day on 16 March. As part of the contest, participants captured and posted pics/videos of family, colleagues and friends snoozing at odd hours and places. Over 3 lakh members of digital communities participated in this campaign and it received a great response by nationally generating over 19 million impressions on Twitter. Later the activity was extended to Facebook by sharing it with the influencer communities. 

    According to the sleep-o-meter data, collected by a survey conducted by Godrej Interio, the sleep@10 website reveals that for the respondents between 18-25 age group, 29 per cent go to sleep between 12 midnight to 2am while 58 per cent rarely sleep at 10pm which is an apt time to sleep. Amongst respondents between 26-54 age group 36 per cent get less than 6 hours of sleep while only 8 per cent respondents are able to sleep at 10 pm. For the respondents above the age of 55, 41 per cent sleep after 10 pm but before 12am while 40.4 per cent rarely/never sleep at 10 pm.

  • Manasi Narasimhan is marketing & comm VP at Mastercard

    Manasi Narasimhan is marketing & comm VP at Mastercard

    MUMBAI: Manasi Narasimhan has been appointed as the new vice president for marketing and communications at payments and technology company, Mastercard.

    In her new role, Manasi will be responsible for driving Mastercard’s marketing & communications strategy for South Asia region. She will work closely with key regional and global teams to deliver core business values and brand equity for Mastercard and also oversee the development of strategies and campaigns for Mastercard’s advertising, sponsorships, promotions, as well as digital and consumer marketing initiatives across the region.

    Mastercard country corporate officer India and division president, South Asia Porush Singh says, “Manasi brings a wealth of consumer marketing experience to Mastercard. Given her extensive experience and stellar track record in leading transformational campaigns, Manasi is well-placed to drive the growth of the Mastercard brand.”

    In her previous stints, Manasi has worked with Godrej Industries as vice president strategic marketing for over four years. She was also part of the Masterbrand campaign that emphasised the use of mobile and received global applauses including the EMVIES award.

  • Hershey’s eyes India; to invest $50M in 5 years

    Hershey’s eyes India; to invest $50M in 5 years

    MUMBAI: The confectionary industry has emerged as one of the largest and well-developed food processing sectors of India. With international companies coming in and a stiff competition within Indian players to create a space for themselves, it is at an interesting juncture.

    Amidst all this, US confectionary giant The Hershey Co has announced that it will invest $50 million in India over the next five years to focus on growing and expanding their presence in India. “India is one of our key International focus markets and we are investing to build this important business,” says Hershey India chairman and managing director Praveen Jakate.

    India has emerged as the fastest growing market for the company, according to its recently announced its Q3 2017 global earnings and revenue. Hershey India recorded a strong double digit constant currency net sales growth, according to a statement from the company. As per the company’s Q3 2017 results, the constant currency net sales for Brazil in the third quarter increased by 3.3 per cent, while Mexico registered a net sales increased by 10 per cent. India outnumbered and recorded a net sales and growth of 16 per cent.

    Hershey’s sells 11 brand in India, including Hershey’s chocolate syrup, milkshake and chocolate almond spreads, along with Sofit soya milk and Jumpin juice, which it acquired from an erstwhile joint venture with Godrej Industries.

    The company plans to focus most of its investments now in brands owned by The Hershey Co. rather than in those brought from the joint venture, Jakate.

    “Our transition of the Indian portfolio is enabling a higher margin business, and we are on track to expand gross margins here by 1,000 basis points in 2017,” says Hershey chief financial officer Patricia A Little.

    In India, Hershey faces competition in the chocolate confectionary market from Mondelez, Mars, Snickers and Nestle.

    Market research firm Euromonitor expects the Indian market to grow at an 8 per cent compounded annual growth rate to be worth Rs16,000 crore by 2021.

  • Kid’s gear in video conveys Eon washing machine’s allergy protecting feature

    Kid’s gear in video conveys Eon washing machine’s allergy protecting feature

    MUMBAI: WATConsult, a part of Dentsu Aegis Network, has launched a digital campaign titled #SuitUptoAllergy for Godrej.

    The campaign launched this week across digital media platforms with a video that takes a fun, over the top approach to humour, by draping the lead character in a hazmat suit and following him through the day as he struggles with his daily tasks in this unusual attire.

    The video conveys an underlying message that while despite our best measures we cannot protect our loved ones from allergens in our surroundings, we can wash away the invisible germs & bacteria on their clothes with the help of the Godrej Eon Front Load Washing Machine.

    WATConsult CEO Rajiv Dingra said, “We decided to opt for a humorous plot to simplify the message about kids’ health to moms. I believe that the campaign will resonate with the audience and bring great recognition to the brand.”

    Godrej Appliances marketing director Swati Rathi said, “It is our constant endeavour to offer products built on consumer insights and hence the Godrej Machine with Allergy Protect mode.”

    “Instead of launching the machine in traditional media, we have chosen to launch it first on the digital medium, with a short but humorous video. It has been designed to engage and get attention particularly from parents, who are a key target audience for the product,” she added.

  • Godrej Hit gel TVC advocates safety from food poisoning

    MUMBAI: HIT – an indomitable market leader in the cockroach solution segment has launched HIT Gel Stick, an effective and affordable cockroach solution to enable every Indian mother to protect her kids & family from cockroaches. HIT Gel Stick, is a transparent gel which once applied remains effective for 7 days, kills cockroaches right at the point of entry and is very convenient to use.

    The brand has launched a new nationwide campaign with the tagline ‘HIT GEL STICK, Cockroaches Ko Ghustey Hi Maare’. The well-crafted campaign with a filmy twist highlights the product’s key offering of killing cockroaches’ right at the entry point and ensuring your home is safe from cockroaches.

    Godrej Consumer Products Limited business head – India & SAARC Sunil Kataria said, “Consumer research reveals that 80% of consumers have faced a cockroach problem, but less than 8% use branded cockroach solutions! Low adoption of specialist cockroach solutions by mothers is due to lack of awareness of the fact that cockroaches spread food poisoning and therefore are a serious threat to the health of her kids and family. Cockroaches enter our kitchen from dirty drains carrying germs and contaminate food and utensils, but they are seen only as unwanted intruders which disgust hence mothers settle for ineffective solutions to contain them.”

    He further added “Looking at this behavioural pattern of mothers, the launch of HIT Gel Stick is a strategic step towards building the cockroach solution category and the sustained media investment behind consumer education will drive relevance and lead to mass adoption of this new revolutionary product which will help in keeping the pest away from you and your family.”

    Thoughtful, fun and an endearing TVC begins with a mother watching a movie with her son and friend at home. As she reacts in awe on seeing her hero making a grand entry, her friend’s immediate focus shifts to the cockroach entering the kitchen. While the mother gasps in pain at every deadly blow of her hero, the friend replicates the same heroics for the cockroach that’s infecting the kitchen. As the film moves on to the climax, the friend tells the mother to ignore the hero and rather pay attention to the cockroaches entering her house that will cause food poisoning to her child. The mother pauses for a moment and the focus of the TVC shifts to the cockroach. The resemblance of the real and reel life scenes and their parallel portrayal in same sequence is what makes this TVC a slice of life!

    In a country that thrives on Bollywood, there couldn’t have been a better way to educate the consumers on cockroach prevention. The ad film is directed by Karan Shetty and produced by Madhukar Kotian and Vijay Carvalho.

    Watch Here

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.