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Tag: Godrej Yummiez

  • Godrej Yummiez launches Korean meatballs with chef Anahita Dhondy

    Godrej Yummiez launches Korean meatballs with chef Anahita Dhondy

    MUMBAI: Love is in the air and this time, it’s spiced with gochujang! India’s festive kitchens are getting a Korean twist as Godrej Yummiez, the ready-to-cook frozen foods brand from Godrej Foods Ltd, launches its Korean style chicken meatballs, just in time for the celebrations.

    To mark the launch, the brand has rolled out a digital campaign featuring chef Anahita Dhondy, who brings her signature flair to a two-part video series that blends tradition with trending flavours. Shot amid the colours and chaos of Pujo and Dashain festivities, the films spotlight easy, mouth-watering recipes made for modern Indian homes.

    In the first episode, chef Anahita whips up a chicken meatball toast a late-night saviour for those 2 am post-pandal cravings. The second film dives into Dashain celebrations, where she serves up chicken meatball skewers with Korean atomic sauce, perfectly marrying spice, tang, and togetherness.

    With just five ingredients and minimal prep, the new Korean-style meatballs prove that festive cooking doesn’t need to be complicated to impress. Backed by the India Snacking Report (Sttem 2.0), which found that 71 per cent of Indians prefer frozen snacks during festivities, Yummiez is clearly in step with the nation’s evolving palate.

    Each pack delivers 12g of protein per 100g, preserved with the brand’s IQF freezing technology, ensuring freshness, flavour, and convenience in every bite. Priced at Rs 190 for a 250g pack, the range is now available across Kolkata and Northeast India, with festive discounts adding extra cheer.

    “India is stepping into its most joyous season, where food and celebration go hand in hand,” said Godrej Foods Ltd head of marketing & innovation Anushree Dewen. “Our Korean style chicken meatballs bring a global twist to Indian festivities: delicious, nutritious, and incredibly easy to make. Through Chef Anahita’s recipes, we’re showing how simple it is to turn festive moments into something special.”

    So, whether you’re a midnight snacker or the host with the most, Godrej yummiez korean style chicken meatballs promise to make every celebration more flavourful. Go on, say Saranghae to your new festive favourite. 

  • Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    MUMBAI: This monsoon, Godrej Yummiez and Godrej Vikhroli Cucina present ‘Cloudy with a Chance of Yummiez’, a campaign that turns classic rainy-day cravings into flavourful surprises. Through a 3-part video series featuring Chefs Anahita Dhondy, Amrita Raichand, and Ajay Chopra, the campaign showcases how Godrej Yummiez products can seamlessly elevate familiar monsoon snacks into crispy, flavourful, convenient delights, right from home kitchens to the city’s most loved street foods.

    Campaign Film Series:

    https://youtube.com/shorts/O9lBBEG7aIk?feature=share

    https://youtube.com/shorts/rXTKvic3S7U?feature=share

    https://youtube.com/shorts/K7gjM8BDyGk?feature=share

    Monsoon in India is incomplete without street-side snacks, from sizzling rolls to spicy chaat’s, it’s a season where cravings peak and food becomes a shared experience. The campaign taps into this deep-rooted connection by collaborating with chefs and iconic street food joints, bringing together familiar flavours and the versatility of Godrej Yummiez to show how a ready-to-cook frozen snack can do so much more than expected.

    The series opens in Delhi, where Chef Anahita Dhondy embraces the rainy-day feels from her home kitchen. With the city soaked and cravings in full swing, she turns to her freezer, and whips up a quick, podi flavoured crispy Chicken Nugget snack at home. Her video sets the tone for the series, nostalgic, experimental, and full of flavour, as she signs off by tagging fellow Chefs Amrita Raichand & Ajay Chopra and passing on the craving to continue the flavour trail.

    Back in Mumbai, the series picks up with Chefs Amrita Raichand and Ajay Chopra in conversation, texting about monsoon snacks and Anahita’s dish. One is in the mood for something nutritious yet crispy, the other inspired by regional flavours. Each steps out with a Yummiez pack in hand and heads to bustling food hotspots in Versova to put their own spin on monsoon favourites; Collaborating with Bhaap Re Bhaap, a Versova-based food truck, owned by Ayesha Khan, which is known for nutritious street food and Rongmit, a kitchen loved for its authentic Northeast flavours. Chef Amrita co-creates a fusion air-fried omelette using Hot & Crispy Chicken Bites, while Chef Ajay explores how Laphing can be elevated by the crunch and convenience of Yummiez Chicken Nuggets.

    Together, they fuse local favourites with the crispness of Chicken nuggets, high in protein and zero preservatives, elevating the dish with a satisfying crunch thus blending cultures and cuisines in a way that feels both inventive and deeply comforting.

    Speaking on the campaign, Godrej Foods Ltd. Head – Marketing & Innovation, Anushree Dewen said: “Speaking on the campaign, Anushree Dewen, Head of Marketing & Innovation, Godrej Foods Ltd. said: “We aim to empower consumers with snackable solutions that fit their dynamic lifestyles. This campaign showcases not just the versatility of our portfolio, but how it resonates across Indian culinary styles and spaces. Our collaborations with celebrity chefs and popular food spots help build rich, authentic narratives that place Godrej Yummiez at the heart of modern food conversations.”

    Sharing her experience, Chef Amrita Raichand mentioned: “The joy of cooking in the monsoon hits differently, especially when you’re working with something that’s already flavourful, and ready to go. I loved stepping out of the kitchen and onto the street to experiment in a setting that feels so real and relatable. Godrej Yummiez made it easy to turn a simple omelette into something memorable.”

    The campaign culminates in a UGC contest inviting audiences to remix their own monsoon snack using any Godrej Yummiez product. By sharing their creations and tagging the brand, participants stand a chance to win exclusive hampers and be featured across brand platforms.

  • Godrej Yummiez introduces ‘Yummiez Crispy Fried Chicken’

    Godrej Yummiez introduces ‘Yummiez Crispy Fried Chicken’

    Mumbai: Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), is thrilled to announce the launch of its latest innovation, Yummiez Crispy Fried Chicken, a ready-to-cook crunchy snack that is convenient to make at home in just five to seven minutes. The brand also unveiled Yummiez Crispy Chicken Bites; bite-sized munchies made from premium boneless chicken. As the leading brand in the non-veg frozen ready-to-cook category, Godrej Yummiez continues to redefine the landscape with its offerings and innovations.  Crispy Fried Chicken and Crispy Chicken Bites become two fresh additions in Yummiez’s non-veg portfolio, having witnessed the launch of chicken sausage sachets, cocktail sausages, and prawns in the last one year.    

    As per a report released by Department of Animal Husbandry, Dairying & Fisheries in 2022, India’s chicken meat consumption is around 3 kg per person per year. The organised fried chicken category in India is estimated to be around INR 2000 crore, growing anywhere between 15-20% per annum. However, most consumers choose to enjoy fried chicken outside due to the hassle associated with cooking it at home and the inability to achieve recipe and taste matching restaurant like fried chicken. Identifying this need gap, Godrej Yummiez is offering a ready-to-cook variant bringing restaurant like taste to home along with convenience and ease. The ready-to-cook fried chicken also offers more value to consumers.

    Speaking on the launch of the new product, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Factors such as the rising popularity of ready-to-cook and value-added chicken products are driving up chicken consumption. As India’s leading player in ready-to-cook frozen products category, Godrej Yummiez recognizes consumer preference for indulging in fried chicken out of home, steering clear of the kitchen complexities and its preparation at home. Sensing the potential and the absence of hassle-free home options, we proudly introduce a ready-to-cook format of fried chicken that is super crunchy, tasty and can be made within just five to seven minutes.”

    He further added, “Our unique advantage lies in our vertically integrated operations, where we breed organic-fed chicken on our own farms. The best-in-class practices from Farm-to-Fork ensures that the chicken on offer is high protein, tender and juicier which can then be bought in various shapes and forms. This way we ensure there is complete control on the quality of chicken and consumers get only what we breed on our farms.”
     

  • Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Mumbai: Godrej Vikhroli Cucina, an owned media platform established by Godrej Industries dedicated to the food and culinary realm, recently launched its heartwarming initiative, “One Wish At A Time”, at the International Food and Beverage Awards 2023. This initiative set out to celebrate the “Joy of Giving” month by featuring a Christmas wishing tree. Three wishes were incorporated into Christmas ornaments for everyone to pick up and hang on the wishing tree installation. Every wish made for the children was fulfilled by Godrej Vikhroli Cucina along with partner brands Godrej Yummiez and Godrej Jersey. The wishing tree was then moved to Godrej One, Vikhroli, where employees, residents, and visiting public alike picked up wishes. To amplify the impact, a digital wishing tab was set up on the Vikhroli Cucina blog, allowing people across the country to participate. The response was overwhelming, with close to 1000 wishes collected both online and offline.

    Going beyond numerical milestones and simply delivering gifts to the children, Godrej Vikhroli Cucina further extended its impact, collaborating with Godrej Good and Green and Teach for India to host joyful celebrations for nearly 200 children across Mumbai and Hyderabad. These celebrations included engaging activities like paint stations, Christmas games with Santa, and a special dessert decoration session with senior leadership, including Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries, Sujit Patil, Abhay Parnerkar and Bhupendra Suri.

    Godrej Industries Limited vice president & head – corporate brand & communications, Sujit Patil said, “At Godrej Industries Limited and Associate Companies, we believe in creating Goodness. #OneWishAtaTime has been one such initiative that aspired to spread joy and greetings of the festive season amongst underprivileged kids.”

    “Unveiled at a celebrity event, the initiative witnessed celebrity chefs, content creators and influencers from the food space making a wish that would be fulfilled by Godrej Vikhroli Cucina through Godrej Jersey and Godrej Yummiez. We further expanded the initiative to the larger public through our digital platforms to garner more wishes allowing people to feel the joy of giving.” He added.

    Sharing the vision, Godrej Tyson Foods Limited CEO Abhay Parnerkar said, “Godrej Yummiez’s collaboration with Vikhroli Cucina for One Wish At A Time, goes beyond a mere partnership as it reflects our dedicated commitment to creating a lasting and meaningful impact on the lives of individuals. Through this initiative, we seek to uplift the festive occasions for kids and infuse their lives with joy. As a ready-to-cook food brand known for offering wide range of products, Godrej Yummiez aims to touch the lives of households positively and add to their special moments”

    Commenting on the initiative, Godrej Jersey CEO Bhupendra Suri said, “We have always believed in giving back to the community and making a positive impact in the lives of people. In sync with the same, it was an honour for us at Godrej Jersey to partner with Godrej Vikhroli Cucina for the ‘One Wish at a Time’ initiative. Seeing the excitement and delight in the eyes of the children as they participated in the festivities and received their Christmas wishes was truly heartwarming. We’re proud to play a part in creating memories that will last a lifetime, and we hope that this gesture brightens their holiday season.”

    Vikhroli Cucina’s One Wish at a Time initiative offered a distinctive chance for individuals to celebrate with purpose, proving that the greatest gift is the spirit of giving itself.

  • Godrej Yummiez makes the category-first move of sachetisation of frozen foods

    Godrej Yummiez makes the category-first move of sachetisation of frozen foods

    Mumbai: Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), disrupts the frozen foods category by bringing the sachetisation format.  In a category-first move, Yummiez has launched protein-rich pack of two chicken sausage at a very affordable price of Rs 30. The two sausages in this sachetised format offer a combined value of upto 7 grams of protein. This sachetisation of frozen foods like sausages, will democratize frozen foods by making them affordable and accessible for everyone. It is expected to increase consumption of frozen foods amongst masses not only in metropolitan areas but also in Tier II cities and towns.

    The frozen foods category in India currently has a penetration rate of less than 5%, indicating ample room for expansion. Traditionally, both vegetarian and non-vegetarian frozen foods have been priced between Rs 170 and Rs 300. To stimulate category growth and reach a wider audience in various cities and demographics, it is crucial to make these products more accessible by offering them at more affordable price points.

    Chicken sausage is typically considered a protein-rich food. Furthermore, there is a growing demand for cold cuts such as sausages, driven by increased exposure through travel experiences and a preference for protein-rich, minimally cooked foods.  This trend is extending beyond metro cities to Tier II and non-capital cities. Recognizing this need, Yummiez, as a leading player in the category, took the initiative to offer its best quality Yummiez chicken sausage in an innovative mini pack priced at just INR 30.  Whether it is the morning omelette, favorite wrap, pizza topping or a green salad, sausage is a versatile product and a perfect accompaniment for every meal anytime of the day.

    Commenting on the launch, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “As one of India’s trusted frozen food brands, Godrej Yummiez has pioneered sachetisation in frozen foods making them accessible for everyone. Pricing has been a significant hurdle for consumers when it comes to adoption of frozen foods, and we have significantly lowered the range start buying price by 80% with INR 30 chicken sausage. This empowers individuals to purchase frozen foods based on their consumption preferences and moods without the hassle of storing or freezing in larger quantities.”

    He further added, “Our new chicken sausage aligns well with budget-conscious consumers, also making it a suitable choice for the evolving tier 2 markets. The product is relevant for everyone right from households to outstation students, bachelors and so on. our strategic partnerships with PVR Inox will help raise awareness about this new format and tap into a diverse audience.”

    To promote this innovative format amongst consumers from various demographics, Godrej Yummiez has extended its partnership with PVR Inox, the largest chain of multiplexes in India. Godrej Yummiez along with PVR INOX, is running awareness program in Kolkata, Bangalore, and Hyderabad, whereas 60-second messages of the new format will be showcased on 53 select screens.  

  • Godrej Yummiez and IRCTC introduce millet patty on trains

    Godrej Yummiez and IRCTC introduce millet patty on trains

    Mumbai: As 2023 is being celebrated as the International Year of Millets, Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), and Indian Railway Catering and Tourism Corporation (IRCTC), collaborated with bring millet patty in passenger trains. Introduced earlier this year, Godrej Yummiez Millet Patty received an overwhelming response from households who appreciated the nutritious and tasty patty variant made from millets like Jowar (Sorgum) and Bajra (Pearl Millet). Taking the success ahead, through the collaboration between Godrej Yummiez and IRCTC, the millet patty is now served during breakfast on Rajdhani and August Kranti trains en route Mumbai – Delhi – Mumbai.

    Godrej Yummiez developed the millet patty as an innovative snack option. The snack is made using Individual Quick Freeze (IQF) technology to help keep it fresh with no preservatives. With high fibre content and vitamins of millet blended with a flavorful mix of herbs and spices, these patties are sure to make snacking tasty as well as nutritious.  

    Rajdhani and August Kranti trains stand as iconic legacies within the Indian railway network, celebrated for their exceptional service and remarkable food offerings. The partnership between Godrej Yummiez and IRCTC holds the intent to elevate the adoption of millets, promoting their significance even in the most massive railway network. This pioneering collaboration is already underway as a pilot program on the Mumbai – Delhi – Mumbai routes of Rajdhani and August Kranti trains. This initiative caters to thousands of passengers travelling between Maharashtra, Gujarat, Rajasthan, and Delhi.

    Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Till recently, the adoption of millets was low due to the perception that they are not tasty and are not easy to cook. This has changed drastically and now every household is embracing the goodness of millets. We supported this adoption by bringing together the nutrition of millets in a ready-to-cook convenient format and launching them in a mass-accepted ‘patty’ variant. Godrej Yummiez Millet Patty is a preservative-free snack that symbolizes our commitment to innovation, nutrition, and convenience.”

    He further added, “We are extremely pleased to further extend the delectable Godrej Yummiez millet patty to passengers aboard the Rajdhani and August Kranti trains. IRCTC is the most prestigious entity having one of the biggest catering operations in trains across the country. Our exclusive partnership with IRCTC combines their extensive reach and expertise in railway catering with Godrej Yummiez’s culinary excellence, resulting in an exceptional food experience of millets.”

    Indian Railway Catering and Tourism Corporation (Western Zone) group general manager Rahul Himalian said, “Being the International Year of Millets, we are constantly evaluating ways to add millets to our food menu merging both nutrition and taste. At IRCTC, we always pledge to provide passengers with quality and tasty food spread. Godrej Yummiez Millet patty on Rajdhani and August Kranti trains taken onboard on a pilot basis reinforces IRCTC’s dedication to offering passengers interesting and delectable millet-based food options. We are proud to introduce this product as a pilot as it supports the vision of mainstreaming millets through IRCTC’s catering operations across the massive Indian railways’ network. We tried and tested the product before serving it to our passengers. We are anticipating positive acceptance of Godrej Yummiez Millet Patty which is a perfect snack that is a nutritious and convenient ready-to-cook item.”

    Chef Varun Inamdar said, “Millets have always been seen as a bland grain, but that’s starting to change. Even though millets are often overlooked, they are incredibly nutritious and versatile grains that everyone should consume. Millets are a good source of iron, magnesium, phosphorus, and zinc. In the past, people may have found cooking millets more cumbersome. But now, there are various convenient ways to cook and consume the super-grain. From millet-based porridge to millet salads, and even baked goods, there are now different ways to enjoy millet which is tasty yet nutritious. One can now even consume millet in the form of patties with Godrej Yummiez millet patty. It is a great way to get your daily dose of millets. Moreover, it’s easy, affordable and convenient to store as well.”

    Today, the Godrej Yummiez portfolio consists of more than 50 veg and non-veg products. Godrej Yummiez millet patty is available in supermarkets and leading e-commerce retail outlets across India at Rs. 180 in packs of 370 grams. Yummiez millet patty is made from excellent quality ingredients and is ready to cook. It can be deep-fried, air-fried or shallow-fried and served hot.