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Tag: Godrej Vikhroli Cucina

  • Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    MUMBAI: This monsoon, Godrej Yummiez and Godrej Vikhroli Cucina present ‘Cloudy with a Chance of Yummiez’, a campaign that turns classic rainy-day cravings into flavourful surprises. Through a 3-part video series featuring Chefs Anahita Dhondy, Amrita Raichand, and Ajay Chopra, the campaign showcases how Godrej Yummiez products can seamlessly elevate familiar monsoon snacks into crispy, flavourful, convenient delights, right from home kitchens to the city’s most loved street foods.

    Campaign Film Series:

    https://youtube.com/shorts/O9lBBEG7aIk?feature=share

    https://youtube.com/shorts/rXTKvic3S7U?feature=share

    https://youtube.com/shorts/K7gjM8BDyGk?feature=share

    Monsoon in India is incomplete without street-side snacks, from sizzling rolls to spicy chaat’s, it’s a season where cravings peak and food becomes a shared experience. The campaign taps into this deep-rooted connection by collaborating with chefs and iconic street food joints, bringing together familiar flavours and the versatility of Godrej Yummiez to show how a ready-to-cook frozen snack can do so much more than expected.

    The series opens in Delhi, where Chef Anahita Dhondy embraces the rainy-day feels from her home kitchen. With the city soaked and cravings in full swing, she turns to her freezer, and whips up a quick, podi flavoured crispy Chicken Nugget snack at home. Her video sets the tone for the series, nostalgic, experimental, and full of flavour, as she signs off by tagging fellow Chefs Amrita Raichand & Ajay Chopra and passing on the craving to continue the flavour trail.

    Back in Mumbai, the series picks up with Chefs Amrita Raichand and Ajay Chopra in conversation, texting about monsoon snacks and Anahita’s dish. One is in the mood for something nutritious yet crispy, the other inspired by regional flavours. Each steps out with a Yummiez pack in hand and heads to bustling food hotspots in Versova to put their own spin on monsoon favourites; Collaborating with Bhaap Re Bhaap, a Versova-based food truck, owned by Ayesha Khan, which is known for nutritious street food and Rongmit, a kitchen loved for its authentic Northeast flavours. Chef Amrita co-creates a fusion air-fried omelette using Hot & Crispy Chicken Bites, while Chef Ajay explores how Laphing can be elevated by the crunch and convenience of Yummiez Chicken Nuggets.

    Together, they fuse local favourites with the crispness of Chicken nuggets, high in protein and zero preservatives, elevating the dish with a satisfying crunch thus blending cultures and cuisines in a way that feels both inventive and deeply comforting.

    Speaking on the campaign, Godrej Foods Ltd. Head – Marketing & Innovation, Anushree Dewen said: “Speaking on the campaign, Anushree Dewen, Head of Marketing & Innovation, Godrej Foods Ltd. said: “We aim to empower consumers with snackable solutions that fit their dynamic lifestyles. This campaign showcases not just the versatility of our portfolio, but how it resonates across Indian culinary styles and spaces. Our collaborations with celebrity chefs and popular food spots help build rich, authentic narratives that place Godrej Yummiez at the heart of modern food conversations.”

    Sharing her experience, Chef Amrita Raichand mentioned: “The joy of cooking in the monsoon hits differently, especially when you’re working with something that’s already flavourful, and ready to go. I loved stepping out of the kitchen and onto the street to experiment in a setting that feels so real and relatable. Godrej Yummiez made it easy to turn a simple omelette into something memorable.”

    The campaign culminates in a UGC contest inviting audiences to remix their own monsoon snack using any Godrej Yummiez product. By sharing their creations and tagging the brand, participants stand a chance to win exclusive hampers and be featured across brand platforms.

  • Godrej Vikhroli Cucina and Ajay Chopra present ‘Nibbler’s Guide to Nugget Nirvana’

    Godrej Vikhroli Cucina and Ajay Chopra present ‘Nibbler’s Guide to Nugget Nirvana’

    Mumbai: Godrej Vikhroli Cucina, the culinary owned media property of the Godrej Industries Group, in partnership with chef Ajay Chopra, is on a mission to transform your nugget experience. Introducing the “Nibbler’s Guide to Nugget Nirvana”, a comprehensive manual to unravel the secrets to crafting the perfect nugget while avoiding common mistakes, featuring Godrej Yummiez Chicken Nuggets.

    Chef Chopra shares his expert tips for elevating the nugget experience:

    . Skip the thaw: Cook nuggets straight from the freezer for the crispiest bite.

    . Master the oil: Use about half an inch of oil in a pan and ensure it’s hot (but not smoking) before adding nuggets. If its too hot it will burn your nuggets and if it is not hot enough, then the nugget becomes greasy

    . The Temperature Hack: Dip a chopstick or a wooden spoon, if it starts bubbling then your oil is ready

    .  Perfect the timing: Cook for 3-4 minutes on medium heat, flipping halfway through, until golden brown and crispy.

    . Embrace the air fryer: For a healthier option, air fry frozen nuggets at 400°F for 8-10 minutes, flipping halfway through.

    This guide further adds Chef Ajay Chopra’s top 3 picks for dips beyond the ketchup like guacamole, creamy ranch, and sweet chili sauce. The Nugget Nirvana guide also focusses on the common issues in most households- left over meals. It comes with 2 creative recipes which repurposes leftover dal or gravy with crispy nuggets for innovative meals.

    “People often forget how versatile nuggets can be. Through this guide, I want to inspire people to approach nuggets with a fresh perspective. Something as simple as oil depth or temperature can make or break your dish. It can be frustrating comparing the home fried nugget to something your order and it all comes to how you fry it. Smoking point is key, the same varies from oil to oil and one can’t possibly memorize those and stand at the stove with their kitchen thermometers every time you are craving a quick and simple nibble.  This short and simple guide will give you the hacks that don’t require complicated tools and help everyone avoid the common pitfalls. This isn’t just restricted to nuggets, frying like a pro is not rocket science.” said Chopra.

    https://www.instagram.com/reel/C_SxnUUIKR7/?igsh=bHRnenppazcwZnll

    https://www.instagram.com/reel/C_VNmAvi627/?igsh=ajloNmRqY2VxNTll

    https://www.instagram.com/reel/C_akDpRCcyf/?igsh=MXZtMmIwNW42enI0cQ%3D%3D

     

  • Godrej Food Trends Report forecasts 2024’s hottest food trends

    Godrej Food Trends Report forecasts 2024’s hottest food trends

    Mumbai: Godrej Vikhroli Cucina- a curated, brand-agnostic, owned media platform- hosted a star-studded launch for the highly anticipated Godrej Food Trends Report 2024 at the glamorous Godrej L’Affaire 2024. The report, under the theme ‘Provenance’, explores the rich tapestry of India’s food culture, delving into the diverse origins of ingredients and India’s culinary practices. Godrej Industries Ltd executive director & chief brand officer Tany Dubash, unveiled the seventh edition of the report, sparking curiosity among food enthusiasts like Malaika Arora who were present to discover the fascinating trends shaping the future of food.

    The Godrej Food Trends Report 2024 convened over 190 thought leaders from diverse culinary backgrounds, including celebrity chefs, bloggers, and nutritionists who shared their insights on the comprehensive trends cited in the report.

    In an ever-evolving culinary landscape, the theme of Provenance signifies the exploration and amplification of the depth and diversity of Indian cuisine, it not only connects us to the origins of our food but also highlights the need for sustainable practices that preserve our culinary heritage. The report also throws light on conscientious eaters who seek transparency and authenticity and gravitate towards products that champion the values embedded in their journey from farm to plate.

    Commenting on the 2024 edition of the report, Dubash said, “The Godrej Food Trends Report 2024 marks another milestone in our quest to spark conversations and identify trends in the food industry. Consumers are getting savvier about their diets, focusing on mindful nutrition. With a focus on Provenance, this edition celebrates India’s rich culinary heritage and invites readers to explore the myriad flavours and cultures that define our nation. I am confident that readers will be captivated by the depth and diversity of insights offered within this edition, further solidifying India’s position as a global leader in the realm of food and gastronomy.”

    Rushina Munshaw Ghildiyal, Managing Director of Perfect Bite Consulting and Curating Editor of the Godrej Food Trends Report, sets the stage for the 2024 edition: “As we launch the 2024 edition, we continue to witness India’s emergence as a global culinary powerhouse, rooted in the theme of Provenance. In India, provenance is guiding our most relevant conversations around food. This interest in provenance is also translating into real growth for the F&B industry. The traditional plate, once dictated primarily by seasonality and local bounty, is now being driven by a quest for flavour. I am optimistic that the Indian food industry will prove to be a benchmark for empowerment and innovation in the years to come. Just as each dish in a multi-course meal tells a story, each section of the Godrej Food Trends Report 2024 invites readers to savour the insights and flavours of our diverse food culture.”

    Some key insights from the Godrej Foods Trends Report 2024 are:

    . Authentic cuisine will drive travel experiences: Experts forecast that 92.3% travellers will join Culinary site tours to enrich their travels through authentic culinary encounters

    . Bespoke cocktails will raise the bar: Experts reveal that the bar scene in 2024 will be illuminated by dedicated menus around Indian-origin spirits by 82.7%

    . Chocolate will become a sophisticated affair: Indian chocolatiers are increasingly showcasing the unique nuances of Provenance by artfully combining local grown, high-quality, cacao beans as experts report a 94.2% in artisanal chocolates.

    . K-food will become mainstream: Korean culture has been garnering a cult following, with its bold flavours and diverse dishes. Korean restaurants will see significant traction, with concepts like teppanyaki, robata, and ramen becoming increasingly prevalent.

    . Ghee will rise again: From health-conscious millennials to flavour-driven foodies, ghee’s natural goodness, will have a renewed appeal by 84.6% as we take inspiration from our culinary roots.

    . Women in food will be in spotlight: 2024 will illuminate the pivotal role women have played in the culinary landscape of India. From regional custodians to food entrepreneurs, chefs, bartenders and brewers, women will finally get due recognition for their contribution to shaping Indian gastronomy.

    “India’s soft power is our cuisine and its sheer diversity, and the power of our history, plurality, and continuity. So, I am happy to see it finally valued for being authentic and unapologetically true to itself. For the longest time, we have been carpet-bombed with a generalized idea of Indian food defined by political boundaries. But whatever prism you use to break it down by, the context for regional cuisines will always be the geography, agriculture, climate, and culture of a place.” shares Celebrity chef Ajay Chopra.

     

  • Godrej Industries’ media properties celebrate Rakhi with #RespectAllBandhans

    Godrej Industries’ media properties celebrate Rakhi with #RespectAllBandhans

    Mumbai: Taking its #RespectAllBandhans campaign to newer heights, Godrej Industries Ltd and Associate Companies (GILAC), through its owned media platforms of Godrej L’Affaire and Godrej Vikhroli Cucina unveils two digital films. This heartwarming campaign serves as a reminder to respect and protect every bond while being cognizant of the biases and stereotypes, paving the way for a united world. Both films beautifully depict that every bond deserves to be cherished, regardless of gender, age, ethnicity, or any other factor that may otherwise lead to discrimination.

    Respect transcends labels, genders, and relationships. Godrej L’Affaire, the experiential owned media lifestyle platform by Godrej Industries portrayed it elegantly in the #RespectAllBandhans digital film. It illustrates how practicing kindness fosters a world of mutual respect. The video questions- Just as we turn on Goodknight Gold Flash for peaceful sleep, what if we could also turn off stereotypes that easily. Just as we can now make restaurant-style food at home with Godrej Yummiez, what if we could extend family-style unity to the world outside. Just as removing greys is so easy with Godrej Expert Rich Crème, what if we could remove our mental biases too. Just as a simple bar of Cinthol Lime soap can make us feel alive and awesome, what if we could make each other feel the same too. Just as loans with Godrej Capital go beyond the load of gender and offer same-sex loans, what if we could also let go of the load of gender differences. Just as products at Godrej Agrovet through its offerings ensure the health and wellness of cattle, what if we treated animals just as kindly. And finally, just as we don’t let any negativity reach our homes, what if we treated our nation as our home too.

     

     

    Similarly, boosting this campaign with an interesting and tasty twist, Godrej Vikhroli Cucina, the owned media platform by Godrej Industries dedicated to food and culinary space, collaborated with Chef Vicky Ratnani to cook an interesting respect all bandhan recipe titled ‘Chatpata Humanity Millet Chat’. This recipe is made with Godrej Yummiez Millet Patty and a few other ingredients. Every step in the recipe not only guides the viewer through the cooking process but also weaves in profound messages about shattering biases and stereotypes. Beyond a mere recipe, it’s a thoughtful exploration of inclusivity and kindness.  

     

     

    Speaking on the campaign, Godrej Industries Ltd and Associate Companies VP and head- corporate brand and communication Sujit Patil said, “The #RespectAllBandhans campaign was launched to communicate a higher purpose of nurturing kindness and empathy towards all relations. It represents a viewpoint, suggesting that compassion, kindness, protection, and understanding should be demonstrated across all relationships and not just between a brother and sister. The digital films released in the second edition of the #RespectAllBandhans by Godrej L’Affaire and Godrej Vikhroli Cucina, attempt to break biases and we hope these films encourage everyone to break free from preconceived notions and embrace a culture of acceptance across relationships. #RespectAllBandhans is a call to action for a more inclusive world.”

    These digital films provoke thoughtful questions with beautiful visuals for our audience to ponder and open their minds to inclusiveness. Because, when we #RespectAllBandhans, the world becomes a home for all.