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Tag: Godrej Security Solutions

  • Godrej Security Solutions unveils Secure Your Home While You Roam campaign

    Godrej Security Solutions unveils Secure Your Home While You Roam campaign

    Mumbai: Godrej Security Solutions, a division of Godrej & Boyce, a pioneering name in home security, unveils its latest campaign titled Secure Your Home While You Roam. This quirky ad campaign aims to redefine the traditional mindset associated with safeguarding valuables during travel seasons, urging individuals to rely on logic rather than magic.

    The underlying theme of the campaign, Magic pe nahi, Logic pe bharosa rakho, is a clear call to travellers to prioritise rationality over faith when it comes to securing valuables. It addresses the prevalent notion of leaving home during vacations with the belief that divine intervention will protect valuables. Instead, the campaign emphasises the importance of investing in advanced security solutions like home lockers to ensure peace of mind while away from home.

    Godrej Security Solutions EVP and business head Pushkar Gokhale shared his insights on the campaign’s inception, stating, “Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go.”

    The campaign, designed to be an ever-present fixture, recognizes the perpetual nature of travel planning among Indian households. With travel becoming a year-round pursuit, the messaging of “Secure Your Home While You Roam” remains relevant regardless of the season.

    With an expected 20 per cent increase in revenue from the travel season, largely contributed by the metro cities, Godrej Security Solutions anticipates a significant uptake of its Advanced Range Home Lockers among discerning consumers seeking reliable security solutions. Wherein, Godrej Security Solutions’ NX Advanced Home Lockers boast a triple locking system comprising digital, biometric, and mechanical, ensuring top-notch security. They come with additional features like an inbuilt ibuzz alarm, voice acknowledgments, low battery indicator, master password, and mechanical override key, catering to users of all ages.

  • Godrej Security Solutions unveils ‘Desh Ki Tijori’ campaign with Ayushmann Khurrana

    Godrej Security Solutions unveils ‘Desh Ki Tijori’ campaign with Ayushmann Khurrana

    Mumbai: Synonymous with the Indian ‘Tijori’ – Godrej Security Solutions has unveiled their latest campaign ‘Desh Ki Tijori’ with Bollywood star and brand ambassador Ayushmann Khurrana. The brand that is a business unit of Godrej & Boyce, the flagship company of the Godrej Group has been focusing on innovations and tech-enabled solutions through their platform Secure 4.0.

    The ‘Desh Ki Tijori’ campaign communicates how since the first made-in-India Locker by Godrej in 1902 to the latest digital lockers, the product is one that stands out in India’s households. Godrej Security Solutions Sr VP & business head Pushkar Gokhale spoke of how in today’s evolving landscape, where aesthetics and home décor often take centre stage by the homeowners it’s vital to educate consumers about the importance of prioritizing home security without waiting for an unprecedented event to happen. In addition to that, as the trend of smart home devices continues, it is imperative that home security brands are also enabled with smart home technology, since consumers today are opting for more tech-integrated solutions.

    The smart home designed inside the van showcases a comprehensive range of smart home security products ranging from home security lockers, video door phones, to home security cameras and CCTV cameras. The Smart home inside the Van represents a powerful initiative that is aimed at inspiring and guiding home owners toward adopting smarter home security solutions and prioritising home security.

    Godrej Security Solutions Sr VP & business head Pushkar Gokhale stated: “As a brand, that has relentlessly worked towards securing not only Indian Homes, but also contributed towards Security of key sectors like Banking, Jewellery, Hospitality and many more, I’m glad to see positive vibes in response to our innovations that we are unveiling under the Secure 4.0 umbrella.

    As one of India’s most iconic brands, the thought behind ‘Desh Ki Tijori’ was to showcase a product that people have trusted many decades, and a category which is constantly evolving with changing consumer needs driven by the threat landscape.

    As a part of this initiative, we have designed “four (4) Vans” specifically to showcase our latest home security innovations and these Vans shall be embarking upon a journey across East, West, North and South starting with Mumbai. Our target is to cover 100 cities in India in less than 100 days and spread awareness around the Home Security Space, and help our customers to make the right decision.” said Godrej Security Solutions Sr VP & business head Pushkar Gokhale.

    “I am extremely pleased that our Brand Ambassador Ayushmann is here with us today, as he echoes our thoughts to the Indian Homes, about the importance of investment in Security, to ensure one’s Peace of Mind.”

    Bollywood star and Godrej Security Solutions brand ambassador Ayushmann Khurrana said, “As someone who travels a lot and spends so much time outside the home, I completely understand the value of security of my home and it’s surroundings. Like so many Indians, I too have grown up with Godrej in my home, in some form or the other and it’s truly an honour to be associated with Godrej Security Solutions. I remember an old ‘tijori’ that my family had and it was seen as the epitome of securing valuables in the house. Today, as I want more tech enabled and digitally savvy products I am so glad I can still trust a Godrej ‘Tijori’ for my ‘peace of mind’ but only I have a very cool digital locker with biometric scanners. This is exactly what today’s campaign is about, that the tijori or the Godrej home locker has constantly been evolving. And I’m so thrilled to see how Godrej Security Solutions is focusing on innovations constantly not only for our homes but for India overall. Because as a consumer we are linked directly or indirectly. We will want our home locker and bank locker to be secured by the best after all!”

    With a steadfast commitment to innovation and security, Godrej Security Solutions continues to redefine industry standards by introducing advanced products that address the evolving needs of businesses and individuals. Secure 4.0 is a continuation of the initiative by Godrej Security Solutions to spread awareness around the change in the type of threats and making users conscious about upgrading to the best security measures.

  • Godrej Security Solutions joins forces with SRK’s ‘Jawan’ movie

    Godrej Security Solutions joins forces with SRK’s ‘Jawan’ movie

    Mumbai: The whole country is excited for #Jawan and so are we. Godrej Security Solutions couldn’t resist but capture the essence of the ultimate home security #SRK style!

    The fun creative shows the Godrej Ace Pro sporting Shah Rukh Khan’s look from the #JawanPrevue, presenting it as ‘The Eye of Jawan’ – wonder why?

    Watch the movie to find out!

     

     

  • More than One lakh Indians Fail Godrej Security Solutions’ Home Locker Break-In Challenge

    More than One lakh Indians Fail Godrej Security Solutions’ Home Locker Break-In Challenge

    Mumbai: India’s largest and trusted home security solutions provider, Godrej Security Solution, today completed 150 days of its unique Break-in Challenge. During the first phase of the challenge, held across eight key metro cities of the country, over 1 lakh consumers partook but failed to break open a Godrej home locker as against a locked wooden cupboard.

    GSS’s Break-in Challenge was unveiled in August 2019 during which the company committed to reaching out to 10 lakh Indian consumers from 350 residential societies and commercial establishments across 15 key cities before FY2021. The challenge was commenced in response to a consumer behaviour insight study, ‘India’s Security Solution Quotient’ which revealed 55% of Indian consumers continue to store their valuables in cupboards or wardrobes despite the availability of more economical and safe options like home lockers.

    Commenting on this initiative, Mehernosh Pithawalla, Group Head, Vice President and Global Head – Marketing, Sales & Innovation said, “Last year our consumer behaviour survey, India’s Security Solutions Quotient, highlighted that one in every two residents in India continues to store their valuables in cupboards and wardrobes. This was one of the critical security mistakes pointed out by the study. It highlighted an urgent need to educate consumers that our home lockers are 10 to 1000 times stronger and more secure than wardrobes. Basis the principles of ‘show don’t tell’ we embarked on a consumer activation programme that not just educated consumers but also gave them first-hand experience of security solutions available in the market. We are happy to announce that in the first phase, over 1 lakh people failed in the attempt to break-open our home locker and claim the INR 1 lakh prize money. Consequently, we have seen a proportionate skew towards the adoption of trustworthy security solutions and home lockers amongst the participants as they acknowledge the importance of protecting their valuables and loved ones for attaining peace of mind.”

    The Break-in-Challenge is a part of the Godrej Security Solutions' recent omnichannel marketing campaign, #BilkulSafeHai, under which the company has taken various measures to reach out, educate and engage consumers on the importance of adopting home security solutions. The campaign was launched with a humorous series of TVCs, digital videos and print campaigns featuring leading Bollywood actor Ayushmann Khurrana starting September 2019. As an extension of the strategy, the company also launched its e-commerce store in November 2019.

  • Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of home lockers

    Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of home lockers

    MUMBAI:  Godrej Security Solutions (GSS), India’s leading home security solutions provider, announced its plans to invest Rs 100 crore towards strengthening its omnichannel presence, and product innovation capabilities. As part of the strategy, the company has chosen Bollywood actor Ayushmann Khurrana to be the face of its new multichannel national campaign #BilkulSafeHai.

    As part of the campaign, Godrej Security Solution unveiled a TVC, featuring Khurrana. Conceptualised by Wunderman Thompson, the TVC aims to highlight the benefit of adopting home lockers to secure valuables and documents at home instead of regular wooden cupboards or wardrobes. Continuing with Godrej Security Solution’s belief of using humour and emotions to engage consumers rather than inducing fear, the TVC dispels myths that one will never be the victims of theft. The TVC banks on humorous wordplay and depicts a familiar scenario of neighbours assuaging a homeowner post a burglary attempt.

    Elaborating on the campaign, Godrej Security Solutions vice president and global head – marketing, sales and innovation Mehernosh Pithawalla said, “In India, only 7 per cent of the population owns a home locker. The Security Solutions Quotient study revealed 52 per cent of Indians continue to store their valuables in cupboards and wardrobes which are vulnerable to break-ins. This is despite the high rate of crime and marginal recovery rate of stolen assets in the country. Through Rs 100 crore investment in our omnichannel strategy and #BilkulSafeHai campaign, we wish to raise awareness among the consumer to take proactive steps towards making every Indian home absolutely safe.”

    Commenting on the brief, Wunderman Thompson VPs and ECDs Priya Pardiwalla and Steve Mathias said, “It was an interesting and single minded brief, ‘Godrej Home Lockers are ten times stronger than a cupboard’. For this one, we decided to put ourselves not in the shoes of the consumer, but strangely, in the shoes of a robber. Like all of us, robbers too have deadlines, in fact much tighter ones. Within minutes, they need to get the job done before a suspecting neighbour or security guard shows up. However, when there’s a Godrej Home Locker and even if a robber tried his luck to break it open, it would mean much more time, which he doesn’t have. Instead, it’s easier to rob a home that doesn’t have the locker.”

    They further added, “Ayushmann Khurrana lived up to his reputation when we first approached him. The disclaimer was that he will only do the commercial if he finds the script interesting! He plays Shridhar, a bit of a nerd who is very particular and has every eventuality planned out. While it’s dark humour, the amazing combination of Shujaat Saudagar (director), Ayushmann Khurrana and Rajesh Sharma has ensured this is a fun and entertaining film that gives out the message in a light-hearted manner.”

    Godrej Security Solutions also plans to expand its reach to 250 districts with 10000 retail outlets across urban markets in India. To bolster its omnichannel presence, the company has also unveiled its latest e-commerce platform and a range of new home lockers starting Rs 6299 only. The new range of lockers by Godrej Security Solutions comes in various sizes based on the different needs of customers. To exhibit the efficacy of home lockers, Godrej Security Solutions has also launched the unique nationwide “Break-in Challenge” engaging over 10 lakh citizens. The challenge will cover 15 cities across India, including metros as well as Tier 2 and Tier 3 markets.

  • Godrej Security Solutions launches pan-India break-in challenge

    Godrej Security Solutions launches pan-India break-in challenge

    MUMBAI: A recent study commissioned by Godrej Security Solutions revealed that 24 per cent of residents of Mumbai admit that their valuables have been stolen/misplaced from their homes in the past 12 months. In a pursuit to create a more secure environment at home, India’s leading security solutions brand, Godrej Security Solutions has launched a home security awareness campaign across 350 residential societies and corporates across India. The activation aims to educate over 10 lakh Indians across 15 cities including Mumbai, Delhi, Kolkata, Ahmedabad, Chennai, Hyderabad, Chandigarh, Bengaluru and Pune in the next two months.

    The education program is a unique break-in-challenge that encourages residents and professionals to attempt breaking open a home locker as against a locked wooden cupboard drawer. The break-in challenge was conceptualised basis the research insights that over 55 per cent of Indians continue to store their valuables in cupboards or wardrobes despite the availability of more economical and safe options like home lockers. The residents were challenged to break open the unbreakable Godrej Home Locker for a reward prize of Rs 1 lakh.

    Commenting on this initiative, group head, vice president and global head – marketing, sales & innovation Mehernosh Pithawalla said, “Based on our recent study, India’s Security Solutions Quotient, we observed that one in every two residents in India continue to store their valuables in cupboards and wardrobes which are easily breakable. Thus, we wanted to inculcate the idea of adopting new-age home security solutions that can empower consumers and make them responsible towards their families and valuables. We are delighted with the participation shown by residents across the nation and believe that this initiative will drive the change towards security consciousness.”

    As part of this activity, Godrej Security Solutions has also been educating residents about home security solutions like the usage of home cameras, video door phones, home lockers and home security alarm systems.  Godrej homes safe is 10X stronger than a wooden cupboard and designed for the new age millennials with latest security features such as biometric access and digital locks.

  • Isobar, Godrej Security engage Twitter users on Friendship Day

    Isobar, Godrej Security engage Twitter users on Friendship Day

    MUMBAI: Isobar, the digital agency from Dentsu Aegis Network India which handles the digital mandate for Godrej Security Solutions, had recently launched a marketing campaign, #StayConnected, to celebrate Friendship Day.

    As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter. The brand engaged audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity. The response from Twitterati was further leveraged when Godrej Security Solutions went on to engage in conversations with brands such as Durex and Café Coffee Day.

    Isobar India creative director Ranjeet Kumar said, “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalised at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”

    Godrej Security Solutions vice president and global head marketing, sales and innovation Mehernosh Pithawalla added, “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”

    Campaign is based on the insight that 92 per cent of the online population today use emojis to portray an emotion, a feeling or an expression. Not to forget, there are ‘select’ emojis that we use to identity with our near and dear ones. This gives brands an opportunity to latch onto conversations and become a part of the discussion chain.

  • Godrej celebrates mothers’ ability to be omnipresent in new ad

    Godrej celebrates mothers’ ability to be omnipresent in new ad

    MUMBAI: Security solutions company, Godrej Security Solutions, has struck an emotional chord with mothers with its new digital video #MomsJustKnow. The one minute film very aptly portrays a mother’s ability to always know when and how to be by her child’s side no matter how near or far she is from her little one. Doffing its hat to working mothers on Mother’s Day, the heart-warming video subtly highlights the deftness with which mothers balance their professional and personal responsibilities.

    Conceptualised by CreativeLand Asia, the video beautifully portrays a mother and a child’s relationship based on trust, care and sense of security. The video begins with a child going about her daily chores such as finishing up her homework, eating her dinner before she heads towards her room to sleep. However, as she approaches her bedtime, she feels lonely and frightened. Her mother is not present to sing her a lullaby. Miles away, her mother who is on a business trip senses the anxiety as she has been keeping a watch on her daughter through the Godrej EVE application on her phone connected to the camera in her daughter’s room. She sings a lullaby and the daughter who is at first surprised to hear her mother’s voice, calms down and falls asleep.

    The video ends with a message that mothers just know how to be around and once in a while, we help.

    This campaign not only addresses the ability of a mother to always know when and how to be around her child but also showcases Godrej’s recently launched, India’s first wi-fi-enabled DIY home camera range – EVE (Easy Viewing Everywhere) that give the homeowners and residents the convenience and control to watch over their loved ones and engage with them through their smartphone from any part of the world.

    Godrej Security Solutions vice president and global head for marketing, sales and innovation Mehernosh Pithawalla says, “At Godrej Security Solutions, we are constantly working towards technology led innovations that give our consumers peace of mind. The film is part of our endeavour to show how we can help a mother stay connected and engage with her family even when she’s not around. Eve, the wi-fi enabled home security range allows one not just to watch over their loved ones but also engage with them while they are away.”

    CreativeLand Asia creative director Anu Joseph adds, “Mothers watch over their kids like nobody else can. They, in fact, have a special sense about their kids’ whereabouts and wellbeing. This product is an able ally to the all-knowing mother. And this film is a small tribute to them.”

    As a tribute to all the mothers, Godrej Security Solutions is also giving away EVE cameras to mothers across India on www.momsjustknow.in