ITV

Tag: Godrej Properties

  • Lodha hires a design-minded property boss

    Lodha hires a design-minded property boss

    MUMBAI: Lodha group has hired Anubhav Gupta as chief executive of its retail business. The appointment, which took effect in September, brings a property veteran with an unusual pedigree: Gupta is as comfortable talking sustainability metrics as he is flogging luxury flats.

    Gupta spent a decade at Godrej Properties, where he rose to run the Vikhroli project, the company’s flagship mixed-use development in Mumbai. At his peak, he was responsible for just under half of Godrej Properties’ profit after tax—a hefty chunk for one executive to carry. He also wore multiple hats as chief sustainability officer and founder of the company’s in-house design studio, which churned out award-winning products across 170m square feet of real estate in 12 cities.

    Before Lodha, Gupta spent 16 months as chief operating officer at DLF, heading the property giant’s ultra-luxury business. His earlier career reads like a global tour: he taught urban design at MIT and the Wentworth Institute of Technology in Boston, worked as an urban planner for the Chicago Transit Authority, and held senior roles at architectural practices RTKL and RMJM in London and Hong Kong.

    Gupta is a fellow of the Royal Institution of Chartered Surveyors and was named among Asia’s 40 leading designers under 40 by Perspective Global. His work at Godrej earned plaudits for blending design thinking with agile innovation, a buzzword-heavy approach that nonetheless delivered results.

    At Lodha, his brief is to oversee the developer’s retail operations—a natural extension for a man who built his reputation on mixed-use projects. Whether he can replicate his Godrej success in a new setting remains to be seen. But Lodha is clearly betting that a design-savvy executive with a track record in profitability is worth the gamble.

  • Wired for Success as Namrata Mehra Joins Sterlite Group’s Power Play

    Wired for Success as Namrata Mehra Joins Sterlite Group’s Power Play

    MUMBAI: When it comes to powering up brands as well as grids, Sterlite is pulling no punches. The diversified energy and infrastructure group has roped in marketing veteran Namrata Mehra as head of brand, Marketing & Communication Strategy for its key businesses, Sterlite Electric, Resonia Ltd. and Serentica Renewables.

    With nearly 25 years of experience under her belt, Mehra is expected to drive brand positioning, storytelling, performance marketing, and internal communications across all three arms of the group. From media relations to digital strategy, she will now be at the helm of shaping the strategic narrative for a group that’s fast becoming a critical cog in India’s energy transformation.

    Mehra, who previously led brand and sustainability efforts at Godrej Properties, brings a multidisciplinary edge to the table. Her career spans communications, ESG, project execution, design thinking, and customer-centric strategy tools now being deployed to energise Sterlite’s presence across the power and renewables ecosystem.

    “We’re happy to have Namrata on board,” said Sterlite Group group CHRO and group chief of marketing & communications Ruhie Pande. “Her diverse expertise will help us enhance our overall corporate reputation and bring sharper focus to our brand-building efforts.”

    Thrilled to take charge, Mehra said, “Sterlite Group’s commitment to shaping India’s power infrastructure is both inspiring and ambitious. I look forward to crafting distinct positioning and impactful communication for each of our brands as we grow.”

    Armed with a master’s degree in Marketing & Strategy from the Indian School of Business (ISB), Mehra steps into a role that spans sectors traditional power transmission through Resonia, product innovation via Sterlite Electric, and clean energy growth with Serentica.

    From cables to conversations, and grids to brand grids, it looks like Mehra’s next chapter will be anything but static.

  • Godrej Properties sells over Rs 1,000 crore of homes at Pune project launch

    Godrej Properties sells over Rs 1,000 crore of homes at Pune project launch

    MUMBAI: Godrej Properties Ltd has achieved record-breaking sales exceeding Rs 1,000 crore at the launch of its Godrej Evergreen Square project in Hinjewadi, Pune. The Mumbai-based developer sold 1,398 homes with a combined area of more than 1.23 million square feet.

    The project, launched in November 2024 just four months after land acquisition, represents Godrej’s most successful launch ever in Pune by both value and volume. Godrej Evergreen Square has a developable potential of 2.41 million square feet and an estimated revenue potential of approximately Rs 2,045 crore.

    Located in Hinjewadi, an established residential area in western Pune, the development benefits from proximity to well-developed social infrastructure including schools, healthcare facilities, retail outlets and entertainment venues. The area offers strong connectivity to major highways and expressways, with additional appeal coming from a new metro line connecting Hinjewadi to Shivaji Nagar. A metro station just two minutes from the project will significantly enhance accessibility for residents.

    “We are delighted with the response to our project, Godrej Evergreen Square. This has now become the best-ever launch in Pune residential real estate,” said Godrej Properties MD & CEO Gaurav Pandey. “We’d like to take this opportunity to sincerely thank our customers and all stakeholders for their trust and confidence in Godrej Properties. We will do our best to ensure Godrej Evergreen Square offers its residents an outstanding living experience.”Gor

  • Indian commercial office market hits record high, signals major shift in 2025

    Indian commercial office market hits record high, signals major shift in 2025

    MUMBAI: India’s commercial office market has reached new heights, with leasing volumes hitting a record 66.4 million square feet in 2024, a 14 per cent  year-on-year growth, according to the Ficci-Colliers report: India Office | Setting New Standards for 2025. The market is projected to grow further to 65-70 million square feet in 2025, marking a significant transition from a supply-led to an occupier-driven landscape.

    Bengaluru led the charge with its highest-ever absorption of 21.7 million square feet, while Hyderabad recorded the strongest growth at 55 per cent. The dominance of the technology sector has declined from 40-50 per cent  to 25 per cent , with engineering, manufacturing, financial services, and flexible workspaces now accounting for more than half of Grade A office demand.

    Global capability centres (GCCs) have emerged as a key driver, leasing 25.7 million square feet in 2024, a 41 per cent   increase year-on-year. Bengaluru captured 47 per cent   of GCC leasing, while Mumbai saw a fourfold rise in uptake.

    “Office leasing is expected to grow another 8-10 per cent   in FY26, fuelled by demand from GCCs and the financial services sector,” said Ficci committee on urban development and real estate chairman & RMZ chairman Raj Menda. 

    Sustainability is also shaping occupier preferences, with over 70 per cent of leasing now in green-certified buildings, a figure expected to rise to 80-85 per cent by 2025. Menda added: “Nearly 80 per cent   of new supply over the next two to three years will be green certified. By embracing sustainability and innovation, we can contribute to economic growth, enhance well-being, and leave a lasting impact on the environment.”

    The real estate investment trust (Reit) landscape is expanding, with 80 million square feet currently under Reits and an additional 400 million square feet identified as potential Reit stock. The listing of India’s first small and medium Reit (SM-Reit) in 2024 has opened new avenues for retail investors.

    Looking ahead, new office supply is expected to reach 60-65 million square feet in 2025, with vacancy levels projected to decline to 15-16 per cent. Average rental values are forecast to touch Rs  100-110 per square foot per month.

    Ficci committee co-chairman and managing director and CEO Godrej Properties  Gaurav Pandey highlighted the residential sector’s milestone in 2024, with demand hitting 1 billion square feet, valued at Rs  8.5 lakh crore, primarily concentrated in India’s top five cities.

    “The sector needs execution build-up and brilliant talent across both white-collar and blue-collar jobs,” Pandey added, stressing the importance of labour strategy and talent management for sustained growth.

    On the investment front, institutional inflows reached USD 4.7 billion in the first nine months of 2024, with over 60 per cent directed towards industrial, warehousing, and residential assets. The government’s Rs  1 lakh crore urban challenge fund aims to transform cities into growth hubs and improve infrastructure.

    However, affordability concerns persist in the residential segment said Ficci committee co-chairman and managing director and CEO HDFC Capital Advisors Vipul Roongta: “With the average unit price at Rs  1 crore in major cities, home ownership remains out of reach for the emerging middle class, who can typically afford homes in the Rs  50-75 lakh range.”

    Meanwhile, DLF vice chairman and managing director, rental business, Sriram Khattar, noted a shift in commercial real estate priorities: “Gone are the days when offices were built at 70-80 square feet per desk and simply filled up. The emphasis now is on quality workspaces that enhance occupier and employee experience.”

    Looking ahead, Colliers India managing director office services  Arpit Mehrotra stated: “The occupier-driven Indian office market will continue to diversify in 2025, and developers will need to remain agile to meet evolving preferences.”

  • Real estate developer Puravankara lassoes Suraj Singh as western region marketing manager

    Real estate developer Puravankara lassoes Suraj Singh as western region marketing manager

    MUMBAI: He’s worked at three of the most prestigious real estate developer firms in India.  Suraj Singh started his career at Rustomjee as a marketing executive which resulted in his getting recruited by Godrej Properties. He stayed there for a good  seven years getting regular promotions and finally moving out as senior manager  marketing & product development.

    His next sojourn was for six years at Shapoorji Pallonji Real Estate where he rose to become general manager – marketing. Six months after moving out of the firm, he was back as a leader for marketing at Bengaluru based Puravankara  as head of marketing (west).

    Suraj is in for a tough challenge. While Puravankara has a strong developer name in the south of India, it’s relatively less known in the west.

     

  • Godrej Properties launches its first digital brand campaign

    Godrej Properties launches its first digital brand campaign

    Mumbai: Godrej Properties Ltd (GPL) has announced the launch of its digital brand campaign called ‘Everyday Joys – Jahaan Khushiyan Badi Hoti Hai.’ The campaign introduces GPL’s purpose of creating spaces that enable everyday joys; one community, one family, and one home at a time.

    GPL has created three digital video commercials, which capture the beauty of everyday family moments that we all enjoy in our homes. They reinforce that a home is integral to most of our best memories.

    “Our purpose of bringing joy to the lives of our customers comes alive beautifully in these films. Brand Godrej Properties has always enjoyed the trust of its customers, and now, we are creating a strong and unique brand association through the ‘Everyday Joys’ campaign,” stated GPL MD & CEO Mohit Malhotra. “With these films, we are asking the viewers to pause and savour the little moments of joy, and realise that this is what a home is all about – a place where everyday joys have no limits.”

    These moments were beautifully articulated and crafted into three DVCs by the team at Ogilvy India, who brought their world-class expertise to the table. The films are being launched across digital platforms such as YouTube, Facebook, and Instagram.

    “Inspired by the beautiful purpose of Godrej Properties, we decided to focus on the small moments that spark joy in a home. These aren’t life-changing events, but everyday things that are magical. It is this thought that gave birth to these films and their sign-off – Jahaan Khushiyaan Badi Hoti Hain,” said Ogilvy India managing partner – creative (West) Anurag Agnihotri about the brand campaign.

  • Godrej Properties launches on-ground marketing initiatives for customer connect

    Godrej Properties launches on-ground marketing initiatives for customer connect

    KOLKATA: With an aim to stay connected with clients after they buy their home, Godrej Properties Ltd (GPL), the real estate arm of the Godrej Group, is reaching out to its customers through various innovative on ground brand activations and sponsoring shows that are in synergy with the company’s broad engagement objectives.

     

    The company has introduced numerous customised consumer engagement programs to connect with customers from various backgrounds, cultures, demographics and regions. In its quest to enhance brand recall, Godrej Properties has defined few platforms, which they will associate themselves with like golf, theatre, and art, music, corporate engagement and use these mediums to reach out to their audiences.

     

    “The company will continue to foray into these spaces across cities and associate itself with key events based on these –initiatives,” said Godrej Properties EVP – marketing & sales Girish Shah told Indiantelevision.com.

     

    “We regularly invite customers with their families to various events, movie premiers, theatre plays and create multiple platforms to engage with customers. This goes a long way in cementing the bond of trust that Godrej Properties as a brand has built over the years with its customers,” he added.

     

    GPL operates in both residential and commercial segments and has customers from both these segments. “The company has a two pronged approach to cater to its different set of customers, which helps in providing all our customers a more personalized experience,” he said.

     

    GPL has an annual golf property called the Godrej Properties Golf Challenge with multi- city chapters and an international finale in Bangkok. Some of the notable participants last year included Aditya Puri from HDFC Bank Ltd, Vijay Chauhan from Parle Foods, and Harsh Mariwala from Marico.

     

    Similarly, to reach out to its corporate customers, GPL associates with relevant business award functions, conferences and forums, which set a platform to increase customer engagement in the commercial space, Shah said, when asked about how the company connects with corporate clients.

     

    “Our on-ground events footage and extension is carried across different media promotion like radio spots and social media for force multiplier effect – there are on-ground and online contests, contests on radio, posts on YouTube and Facebook amongst others,” he said.

     

    Even at the event, there is a high level of engagement with consumers. A kiosk is placed with a GPL sales person who interacts with consumers. On-the-spot contests are also held, where the winner gets a gift hamper.

     

    “We build relations with our customers and channel partners by inviting them to theatre events/movie premiers etc with their family – a small gesture that goes a long way in building relations,” he added.

     

    As was reported by Indiantelevision.com earlier, in view of the evolving digital scenario, the way people search and research for property has changed and GPL has taken steps to keep in touch with its customers. The company aims to fully integrate offline events with social media through apps connected to all its channels.

  • Godrej Properties looks to integrate offline events with social media via apps

    Godrej Properties looks to integrate offline events with social media via apps

    KOLKATA: Seeing that digital world has changed the way people research for property, Godrej Properties Ltd (GPL), the real estate development arm of the Godrej Group, has taken steps to keep in touch with its customers and be available at all times. The company aims to fully integrate offline events with social media through apps connected to all its channels.

     

    The company is presently working on building its presence on Facebook for a community page called ‘Spark of Imagination,’ which will be an interactive platform for customers to discuss various current and relevant topics such as ‘Brighter Living’ and ‘Green Design or Practices’.

     

    “Based on customer feedback received, plans for future projects will be drawn keeping in mind the aspirations and requirements of customers,” said Godrej Properties EVP – sales and marketing Girish Shah.

     

    “Godrej Properties has carried out several campaigns on social media. Connecting with customers on a real time basis helps in building trust and confidence in our brand. Through this channel we also aim to be more accessible to our customers and reach out to them quickly and effectively,” added Shah.

     

    At Godrej Properties, the social media channel is a vehicle to augment the sales process, thus aiding the decision-making process. “There are instances of NRIs and residents from other cities directly booking apartments solely through digital interactions with the brand. The transparency maintained on social media platform has helped enhance our credibility and consequently increased conversion rates to a certain degree,” he said.

     

    To tap buyers, GPL has been providing ample resources to buyers including helpful information, FAQs and an option to chat with experts, who aid in decision making for such investors, he further explained.

     

    GPL has launched various platforms in the past including its YouTube channel where an exhaustive repository of information and videos of the company’s projects and services are uploaded and shared. “The videos range from advertisements to project walks through, to mock ups of apartments which highlight various amenities and facilities that the project will provide,” Shah said, adding that this gives viewers an opportunity to get a virtual experience of the project.

     

    GPL has also launched its Flickr Gallery, which streamlines information and images of the company’s various upcoming and current properties across the country.

     

    Continuing with customer centric engagements, GPL follows a “Call to Action” model where customers are provided several touch points like live-chat, toll free numbers, enquiry forms and even free calling from India and abroad.

     

    “As real estate is a high involvement purchase, customers spend a considerable amount of time going through all the information that is shared,” Shah explained. 

     

    Through various social media platforms, the company is constantly engaging with customers in real time across the globe, he concludes.