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Tag: Godrej Industries Group

  • No brother? No problem: This Raksha Bandhan do it the Godrej way with #WorkSibilings

    No brother? No problem: This Raksha Bandhan do it the Godrej way with #WorkSibilings

    MUMBAI: Raksha Bandhan has always celebrated the sacred chaos of siblinghood, the fights, the food thefts, the unspoken loyalty. But in today’s world, that bond is becoming rarer. Many of us don’t live in the same city, or even the same country, as our siblings anymore. With changing family dynamics or preferences leaning towards single children, an increasing number of children are growing up without siblings at all. A 2023 YouGov-Mint-CPR Millennial Survey said that among urban millennials in India, 47 per cent wanted only one child.

    At the same time, our workplaces have become our second homes. We spend more hours with colleagues than we do with friends or family. In that proximity, real bonds form, ones that go beyond job roles and coffee chats. We’ve all heard of “work spouses”, but what about the “work sibling”? The one who teases you endlessly in meetings, finishes your half-written decks, steals your snacks, and always has your back.

    This Raksha Bandhan, Godrej Industries Group (GIG), through its brand agnostic lifestyle platforms Godrej L’Affaire and Vikhroli Cucina, introduces a delightful campaign for the modern professional: ‘The Work Sibling – India’s New Badge of Workplace Bonding’

    Through a tongue-in-cheek digital film and an interactive social media activity, the campaign invites working professionals to “adopt” their favorite colleagues as official work siblings. From stealing your snacks to roasting your ideas (with love, of course), this satirical campaign brings the chaotic joy of siblinghood right into the workplace.

    https://youtube.com/shorts/ezSw3qMcQQY?si=M33hbyUlctaBYt6A 

    Set up like a parody infomercial, the film hits nostalgic notes from loud typers and pineapple-on-pizza debates to desk fights and lunch thefts, it turns everyday office chaos into classic sibling moments. This Raksha Bandhan, celebrate your ‘work sibling’ the colleague who roasts you in 4K but backs you in every pitch. Tag them with a message, and a personalised e-Rakhi card will quietly slide into their DMs because what’s Raksha Bandhan without a bit of emotional blackmail?

    The campaign sparked a wave of hilarious confessions and shoutouts, as professionals shared their own work sibling moments on the campaign comments section.

    Commenting on the campaign, Godrej Industries Group chief communication officer, Sujit Patil said, “With ‘The Work Sibling’, we wanted to celebrate the everyday bonds that make workplaces feel more human. At Godrej, we have always believed that strong teams are built on beautiful bonds of friendship and understanding, not just roles. This campaign reflects our continued focus on employee wellbeing, and we hope it brings a little joy to offices across the country by encouraging people to appreciate colleagues who feel like family.” 
     

  • Godrej L’Affaire launches #CelebratingAcceptance campaign

    Godrej L’Affaire launches #CelebratingAcceptance campaign

    Mumbai: Godrej L’affaire, the lifestyle platform by Godrej Industries Group, continues its #CelebratingAcceptance campaign this Diwali with a brand film promoting love and equality in relationships. The story follows young Shlok, who learns from his neighbour, Aunt, about embracing diverse family dynamics. As he participates in Diwali celebrations, Shlok observes different customs and learns that traditions are best enriched through acceptance.

    Featuring Ankit Andulekar and Shailesh Gupta as a same-sex couple, the film conveys the message: ‘Riwaazo se Rishte nahi Bante’ (Relationships aren’t built on traditions) but rather, ‘Hum rishton se Riwaaz banate hai’ (We create traditions through relationships). Through Aunt’s metaphor, ‘Brown ho ya colourful, hai toh dono mitti ke diye na’ (Brown or colourful, every diya is made from the same clay), Shlok learns to appreciate all forms of love without bias. He becomes a young ambassador of change, embracing inclusion and reinforcing that Diwali and the relationships it celebrates are for everyone.

    celebratingacceptance

    Godrej Industries Group chief communications officer, corporate brand and communications Sujit Patil said, “Festivities in India are deeply entrenched in tradition. With this film Godrej L’Affaire aims to generate conversations around widening traditional norms. We hope to spark meaningful conversations around love that transcends norms. Diwali is a time of celebration and connection, and we believe that the light of acceptance should shine equally bright for everyone—regardless of who they love. At its heart, this film reflects the beauty of relationships built on authenticity, reminding us that true joy comes from embracing one another just as we are. We hope it inspires people to celebrate relationships in all their forms and create traditions that are rooted in love.”

    Godrej DEI Lab head Parmesh Shahani said, “Godrej Industries Group has a dedicated diversity and inclusion vertical, the Godrej DEI Lab, committed to workplace inclusion and we were delighted to collaborate on this important project. Through this campaign, we hope to encourage viewers to expand the idea of tradition and love their family members in all their beautiful diversity, just as the mother in this video has done. Our efforts in this direction coincide with the recent steps of the government’s department of social justice and empowerment (DoSJE), which had invited inputs of stakeholders and the public at large, so as to ensure that policies and initiatives regarding LGBTQI+ community are inclusive and effective. The Department of Financial Services (DFS) has issued an advisory that there are no restrictions for persons of the queer community to open a joint bank account and to nominate a person in queer relationship as a nominee, while the ministry of health and family welfare has issued letters to all stakeholders including all States/UTs to take measures to ensure the rights of LGBTQI+ community. We believe that through videos like this, we can share with viewers how invaluable support from family members empowers the LGBTQIA+ community to truly make every milestone in their lives a celebration of inclusion.”

    AGENCY09 senior content creator Aadie Sawant, the ideator & screenplay writer for this campaign added, “Familiarising children to different concepts, different perspectives is important. Most queer individuals spend their childhood being indoctrinated to a “straight” way of living. Letting them know that it’s okay to pursue what seems right to you is crucial, so as to not affect their adult life. I’m happy that I got to share this narrative of acceptance and love.”

    This Diwali, join Godrej L’affaire in embracing a significant step towards fostering a society where love knows no bounds and where all relationships are cherished.

  • Hungama Digital Media & Bhamla Foundation launch star-studded Bhoomi Namaskar anthem

    Hungama Digital Media & Bhamla Foundation launch star-studded Bhoomi Namaskar anthem

    Mumbai: Hungama Digital Media and Bhamla Foundation announced the launch of the highly anticipated ‘Bhoomi Namaskar’ anthem at today’s exclusive press conference. The event was graced by a distinguished lineup of guests, including Asif Bhamla- president of the Bhamla Foundation, Neeraj Roy- founder and Hungama Digital Media. Other notable personalities joining in are- R Balki, Shaan, Prasoon Joshi, Bhumi Pednekar, Shankar Mahadevan, Sheykhar Ravjiani, Shiamak Davar and Neeti Mohan.

    The ‘Bhoomi Namaskar’ anthem is a heartfelt initiative to raise awareness about environmental conservation and the critical importance of sustainable living. This inspiring song unites some of the industry’s most talented and respected figures, each contributing their voices and creative energies to champion this noble cause. The song’s lyrics talk about living in harmony with nature, the need to protect the environment, and the benefits of sustainable living. Its music, influenced by different styles, shows that caring for the environment is important to everyone around the world. By bringing together famous people, the ‘Bhoomi Namaskar’ anthem not only shows how important it is to take care of the Earth but also encourages people to make positive changes in their own lives.

    Hungama Digital Media founder & MD Neeraj Roy said, “The Bhoomi Namaskar campaign underscores the critical role of ecosystem restoration in mitigating the adverse effects of climate change. It aims to raise awareness and inspire both individual and collective efforts to preserve and restore natural habitats. Partnering with Bhamla Foundation aligns with our commitment to environmental conservation and sustainable living.”

    Speaking about the initiative, Bhamla Foundation president Asif Bhamla said, “The ‘Bhoomi Namaskar’ anthem is a powerful initiative that aligns with our mission to promote environmental sustainability and awareness. Witnessing such remarkable talent come together to inspire action through music is uplifting. We believe this anthem will have a substantial influence on play educating and motivating individuals to contribute positively to our planet’s well-being.  planet. We are happy to associate with Hungama once again.”

    Godrej Industries Group vice president & head of corporate brand & communications  Sujit Patil said, “At Godrej Industries, environmental responsibility isn’t just a slogan; it’s a core value that guides our actions. We implement various green initiatives across our businesses – from promoting sustainable product design to minimizing our carbon footprint across offices and manufacturing locations. Through our partnership with the Bhamla Foundation’s #BhoomiNamaskar campaign, we aim to raise awareness and inspire action towards environmental restoration. This anthem exemplifies the power of creative expression to address this important issue. More than just entertainment, it is a powerful call to action for all of us to rise and become the saviour our planet needs today. We need a generation of conscious citizens who understand the importance of protecting our land. We urge everyone to act towards a greener future – it starts with us.”

  • Godrej Capital launches ‘Hum Samajhte Hain Business’ campaign

    Godrej Capital launches ‘Hum Samajhte Hain Business’ campaign

    Mumbai: Godrej Capital, the financial services arm of the Godrej Industries Group, launched its new campaign ‘Hum Samajhte Hain Business’. In alignment with the group’s 127-year-old legacy of furthering nation-building and catering to the growing needs of India, the company offer loans tailored to the specific needs of business owners looking to grow and make progress in their business journey.

    As part of the campaign, the brand has released a new digital film conceptualised by Publicis India. The storyline uses a cinematic lens to capture the bittersweet emotional journey of a business owner transitioning from a small shop to a larger and more successful venture, revealing a moment of triumph and growth.

    With its loans for business, such as unsecured business loans, loan against property, and udyog loan against property, Godrej Capital reaffirms its offerings of tailor-made loan solutions for business owners who seek the flexibility of repayments and quick sanctions in their pursuit of business growth.

    Godrej Capital CMO Nalin Jain said, “’Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

    Publicis India MD Oindrila Roy added, “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”

    The campaign will run across Google, Meta (Facebook & Instagram), YouTube, and Ad Networks, complemented by offline channels and several digital marketing routes. The film will be released in six languages—Marathi, Gujarati, Hindi, Tamil, Telugu, and Kannada—ensuring wide accessibility in various regions and markets. The campaign aims to engage business owners, prospective borrowers, and industry representatives enhancing awareness and engagement across all serviceable locations.

    In addition to this, an outdoor campaign has also been strategically aligned to maximize Godrej Capital’s reach and visibility among customers and DSAs alike. The outdoor outreach will cover transit media and OOH in eight languages across 28 markets, including Pune, Bangalore, Delhi NCR, Ahmedabad, Surat, Indore, Chennai, Coimbatore, Hyderabad, Chandigarh, Jaipur, Nashik, Nagpur, Aurangabad, Rajkot, Baroda, Vapi, Salem, Vellore, Vijayawada, Vizag, Mangalore, Mysore, Ludhiana, Jalandhar, Jodhpur, Alwar, and Udaipur.

    With its focus on growth and flexibility for businesses, Godrej Capital is focusing on developing and providing financial access for MSMEs. The aim is to contribute towards the entrepreneurial development of the MSME sector in India, ultimately contributing to the economy’s growth and nation-building.