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Tag: Godrej HIT

  • Godrej Hit launches app to track Dengue & Malaria

    Godrej Hit launches app to track Dengue & Malaria

    MUMBAI: On World Mosquito Day (20 August), Godrej Hit launched a special drive to create heightened awareness around the need to download its mobile app, which is designed to deliver real-time info on dengue and malaria based on user’s location at vulnerable places.

     

    While the app is available for download on Google Play store for Android users, it will also be launched soon on the iOS platform. 

     

    The brand ran an app download campaign on 20 August on Twitter with the hashtag #HarKoneMeinDanger, which would help drive more app downloads and also create buzz about the impending risks arising due to dengue and malaria.

     

    Godrej Consumer Products business head India and SAARC Sunil Kataria said, “As a category leader Kala Hit has always led the fight from the front against dengue and malaria by educating people about this threat. This has been achieved through innovative campaigns under “Kill pests Kill diseases” like sand art activity on beaches of Chennai and Puri last year.”

     

    “Hit-Track the Bite is one-of-a-kind mobile app that intuitively provides real-time information on the threat levels to users basis their location. The app also provides precautionary measures required to remain safe. Spreading this information is critical and thus the app has a built-in feature that allows users also to alert their family and friends at the click of a button,” he added.

     

    According to Kataria, Kala Hit would be embarking on a 4000 plus kilometers drive starting from Delhi with the objective of educating people about dengue. On its way to Bangalore, the Hit van will cover more than 20 cities and demonstrate how Hit – Track the Bite app can help them be informed and be safe from dengue and malaria.

     

    LinTeractive senior vice president Sumanta Ganguly said, “Hit — Track the Bite app is an offering that is unique in its approach. It’s the first of its kind that takes safety and precaution to the next level on the digital platform.”

     

    LinTeractive unit creative director Gauri Joshi added, “Our vision to create a unique app that protects users from the ever-present risk of dengue and malaria has finally been realized. Given the increase in smartphone penetration, we are confident that the users will download and discover the many benefits that the app offers. With the app, users can stay informed and keep their near and dear ones safe from these diseases.”

  • Godrej Hit ties-up with Mumbai dabbawallas to sensitize 100,000 homes

    Godrej Hit ties-up with Mumbai dabbawallas to sensitize 100,000 homes

    MUMBAI: Godrej Hit has joined hands with the Mumbai dabbawallas to sensitize 100,000 homes. The aim is to educate consumers that cockroaches spread diseases hence the need to eliminate them with Lal Hit.

     

    To achieve this objective, Hit will be present across key media touch points like TV, print and digital media on World Health Day (7 April).

     

    Each dabba will carry a message tag and consumers of dabbas will get an opportunity to participate in a contest by sending name of disease spread by cockroaches to 9902099020 and win prizes.

     

    Godrej Consumer Products Home Care EVP marketing Ajay Dang said, “GCPL has always focused on making the lives of their consumers brighter and better. Through Godrej Hit, the leading household-insecticide spray, GCPL has been creating awareness that cockroaches invade our homes from dirty drains and sewer pipes and hide in the corners and crevices of the kitchen, which are out of our reach and spread diseases by contaminating food, water, utensils etc.”

     

    Supporting the WHO campaign, Hit has taken a step forward to spread awareness that cockroaches spread diseases by contaminating the food therefore to protect children and family’s health we need to eliminate the cockroaches from our home and kitchen.

  • Lowe Lintas crafts new Dengue-themed campaign for Godrej HIT

    Lowe Lintas crafts new Dengue-themed campaign for Godrej HIT

    MUMBAI: Having made an impact with its earlier renditions for Malaria, Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease – Dengue. While the Malaria threat has been known for some time, Dengue has emerged as the world’s fastest growing vector borne disease.

     

    What makes Dengue more lethal is that it spreads very rapidly in urban areas and its symptoms are difficult to diagnose. It is a debilitating disease, which often leads to hospitalization and in extreme cases death. The fact that there is no vaccine as yet for the disease makes it even more alarming.

     

    The campaign by Lowe Lintas has been themed around the core idea – “Kill it before it kills you”.

     

    Sharing his thoughts on the new campaign, Ajay Dang, VP – Marketing, Godrej Consumer Products Limited said, “Successful campaigns to fight diseases across the globe have one thing in common, a powerful and simple message and a direct call to action. HIT’s fight against Dengue mosquito stems from this very philosophy. The simple message of “bhagao nahi maaro” and the call to action of using the most efficacious mosquito solution – Godrej HIT.”

     

    Instead of talking about multiple things, Godrej HIT decided to keep the communication simple by highlighting the most important characteristic of the mosquito – its stubborn and aggressive nature. The problem is severe and doesn’t have a cure hence the need for a tougher solution – Godrej HIT, that kills every mosquito, leaving nothing to chance.

     

    Elaborating on the creative approach that was followed for the campaign, Arun Iyer – National Creative Director, Lowe Lintas + Partners said, “In order to make people aware about this new and unique Dengue mosquito our starting point was people’s casual attitude towards mosquitoes and how we could alter it. We decided to flip this casual attitude on its head and thus was born the idea ‘Dengue ke machchar ko marne se bada koi kaam nahi’. We thus, dramatized ‘killing mosquitoes’ as the most glorious job ever.”

     

    The campaign went live on August 18, 2014 and will be played across major entertainment, news and sports channels in India. The on-air campaign will be ably supported by a plethora of activities on other media platforms like print, radio, digital, outdoor, etc soon.

  • Lowe Lintas and Partners creates new campaign for Godrej HIT

    MUMBAI: Godrej Consumer Products has launched a new television campaign for Godrej HIT Anti Roach Gel created by Lowe Lintas and Partners.

    The campaign is aimed at simply amplifying the product feature without adding any layers to the message. The product, HIT Anti-Roach Gel, has such an impact that cockroaches now kill other cockroaches. Instead of consumers running behind cockroaches, this gel attracts cockroaches. They eat it, get infected and die. Other cockroaches then feed on these dead roaches and die, thereby eliminating the whole cockroach nest without any effort, Lowe Lintas and Partners NCD Arun Iyer said.

    “What we have done is encapsulate this seemingly complicated message in a humorous way so it doesn‘t get lost on the consumer and ends up putting a smile on their face. The sign off , “Cockroach Aayenge, Khayenge aur Jadd se Marr jayenge” closes the loop and acts as a strong leave behind for consumers about what this product does,” Iyer added.

    Lowe Lintas and Partners EVP Shantanu Sapre said that the challenge was to make it edutainment, and not just education. “The other fact also was that, unlike the aerosol which requires active human intervention in elimination of cockroaches, the only human intervention with the Hit Anti Roach Gel is in the application of the gel – since the cockroach then takes over the task of killing itself and its community. The challenge again was to ensure that the communication didn‘t do away with the human (and as a result humor) angle to an otherwise straightforward product application & action demonstration,” he added.

    Produced by Jamic Films, the ad film is directed by Nikhil Rao.