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Tag: Godrej Group

  • Godrej launches ‘Design Dekko’ networking platform for architects and design community

    Godrej launches ‘Design Dekko’ networking platform for architects and design community

    MUMBAI: Godrej Group has recently launched a unique brand agnostic platform, ‘Design Dekko’ for architects, interior designers, and allied (AID) community. Over 350 professionals and students from design schools joined biggest names from the Indian architecture and design space for the launch which was held on 2 February 2019 at Godrej One, Vikhroli (Mumbai). The platform has been initiated with the objective of building a platform where architects and interior designers can network, showcase and collaborate within the community and with brands.

    Celebrated minds from the industry like architects Brinda Somaya and Nandini Sampat, conservation architect Vikas Dilawari, renowned photographer Jatin Kampani, Karishma Bajaj from Red Blue Yellow, Santha Gour from Planet 3 studios, celebrity interior designer Shabnam Gupta, Brand Director, India Design, ID, Kamna Malik and Darshan Gandhi, Global Design Head, Godrej Consumer Products Limited were part of this unique platform.

    Commenting on the launch, Godrej Group vice president and head corporate brand and communications Sujit Patil said, “Godrej Group have always been at the vanguard of creating platforms that foster engagement and collaboration. Design Dekko is a platform that celebrates space and the minds that shape them. It aims to create a community for professionals from architecture, interior design, and allied sectors. The phenomenal response at the launch shows the merit in creating a platform that is for and by the community.”

    Commending the launch of the platform, veteran architect, Brinda Somaya, said, “Mentoring is very important for young architects. That is where #DesignDekko will come most handy. It is all about instilling values in budding architects."

  • Godrej L’Affaire combines experiential, influencer and digital marketing

    Godrej L’Affaire combines experiential, influencer and digital marketing

    MUMBAI: Experiential marketing as a tool of brand activation has become extremely prevalent in the past few years. It is a powerful way to engage the customers better with a brand through first-hand experiences offering not just the look, but the touch and feel of any product on display.

    Another interesting aspect that has been added to this whole paradigm of bringing brands and consumers closer is the effective use of influencer marketing. While earlier influencer and experiential marketing were two mutually exclusive trends, in the recent past, both have intertwined rather seamlessly to offer an exponential reach to the brands. One thing that has definitely contributed to its growth is the digital boom.

    Anexample of the tactical use of experiential, influencer and digital marketing together is L’Affaire, a luxury lifestyle platform by the Godrej Group.

    L’Affaire recently concluded its third edition at Vikhroli, Mumbai, presenting a wholesome experience to its patrons themed around ‘5 Senses’. The unique platform offered rich experiences spanning across fashion, lifestyle, music and dance performances, workshops, food, and engaging conversations. The event saw a huge footfall of influencers from across the genres experiencing the magic of Godrej and other associated brands like Myntra through a stellar show augmented by fashion displays and musical presentations.

    Speaking about the concept behind this exclusive soiree with Indiantelevision.com, Godrej Group vice president and head corporate brand Sujit Patil noted, “The key idea behind creating our very own media platform was to build a Mecca of content creation. We had various brands within Godrej, which were interacting with the influencers and people who recommend products individually. So, we thought why we can’t combine these distinct products, which are anyway a part of the same genre and create something bigger. We planned to make to it so compelling that it eventually becomes brand-agnostic and comes out as a kind of property where experiential engagement happens and we get more number of influencers on board.”

    He further added, “Most importantly, we wanted to show our products in the real light. We wanted the influencers to experience the look, the feel, the touch, and get to them the factors that really mean the credo of a particular brand.”

    On being quizzed why is it important to involve influencers and bloggers in this whole paradigm of experiential marketing, Patil mentioned that today we live in a world that follows authenticity. “If you ask someone to write about something without experiencing it, it is unauthentic, and people will be able to read through that. But when people come here, experience the products and then write about it, they write it from the heart. That helps in getting more traction,” he said.

    Sujit also contended that influencer marketing is only bound to grow. He said, “Micro-influencers, even if they have a lesser number of followers, can write authentically and bring out the essence in an honest manner and it’s going to work [for the brands.”

  • Godrej Group to unveil Design Dekko on 2 February

    Godrej Group to unveil Design Dekko on 2 February

    MUMBAI: Godrej Group has announced that it will soon launch a unique brand-agnostic platform for architects, interior designers, and allied community, called ‘Design Dekko’. This comes soon after the launch of its food (Vikhroli Cucina) and lifestyle (L’Affaire) spaces.

    The platform, which will be launched on 2 February, will enable professionals associated with the architect and design industry to connect, engage, showcase, and build strong connections with professionals in the design space.

    Commenting on the initiative, Godrej group vice president and head corporate brand and communications Sujit Patil said, “We are excited to launch Design Dekko, a platform dedicated to architects, interior designers, and allied community. We, at Godrej, have always been active advocates of design-led innovation and collaboration. Design Dekko is our initiative to bring together the collective wisdom of the thought-leaders from design space on one platform to cross-pollinate ideas and collectively raise the bar of the industry.”

    As part of the line-up at ‘Design Dekko,’ renowned professionals will be providing perspectives on a wide array of subjects. In the first session, mother-daughter duo of Brinda Somaya and Nandini Sampat will deliver a keynote on the theme – A Family in Design.

    Later, conservation architect Vikas Dilawari, will engage the audience with a session on adaptive re-use; while ace photographer Jatin Kampani will share his perspective on spaces.  The power panel of the day will witness Shabnam Gupta, Karishma Bajaj and Santha Gour in conversation with Kamna Malik on the subject ‘Women in Design.’

    The platform will also provide an opportunity for budding designers and students to get mentored by leading professionals of the industry. Design Dekko will have a presence on the digital and social media universe on channels like Facebook, Instagram, and Twitter.

  • L’Affaire, a luxury lifestyle Soiree by Godrej Group set to create a surreal experience this February

    L’Affaire, a luxury lifestyle Soiree by Godrej Group set to create a surreal experience this February

    MUMBAI: L’Affaire, a luxury lifestyle platform by the Godrej Group, is back with its third edition and is all set to bring together the who’s who from across Mumbai. This unique experiential platform will offer rich experiences spanning fashion, lifestyle, music and dance performances, workshops, food and engaging conversations. L’Affaire 2019 will take place on Saturday, 02 February at The Trees, Vikhroli.

    As part of the line-up, L’Affaire 2019 will have renowned fashion designer Vikram Phadnis showcase his couture line in his first show of the year. Actor and model Shibani Dandekar will be the special host for this power packed evening. L’Affaire 2019 will also mark the launch of the Godrej Food Trends Report 2019 which is a compendium of views and predictions from thought leaders of the food industry. Singers Abhijeet Srivastava & Sayantika Ghosh from Boon Castle Media & Entertainment will deliver an enthralling musical performance in the evening.

    L’Affaire 2019 will witness some specially curated workshops hosted by industry maestros throughout the day. MasterChef Sarah Todd will be sharing her magic recipes in a session on traditional cooking methods with a modern twist. Acclaimed Chef Saransh Goila will inspire people to balance indulgence with fitness through his engaging session ‘Run to Eat’. Author Kiran Manral will share stories from her book ‘13 Steps to Bloody Good Parenting’ followed by a conversation with radio host and producer Hrishikesh Kannan on parenting being not an exercise in theories but learning on the job.

    Joseph Radhik, India’s biggest wedding photographer and the man who captured the most widely shared images of Virat Kohli and Anushka Sharma's wedding, will conduct a workshop on photography and how to use social media meaningfully to connect with your audience. In the evening, ace photographer Jatin Kampani and Joseph will come together for a discussion on ‘Lens’ Talk About It, moderated by Shibani Dandekar.

    Speaking about L’Affaire 2019, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said, “L’Affaire is a curated space that inspires creativity and imagination. The platform is designed for an audience that shares a universal love for discovering nuances of lifestyle. This year at L’Affaire, we aim to invoke all five senses through an eclectic blend of workshops and performances. From book reading workshops, photography masterclasses, food demonstrations, a fashion show to the launch of a food trends report curated with over 100 chefs across the country, L’Affaire 2019 will redefine the future of lifestyle.” She further added, “L’Affaire is a classic opportunity for brands to engage with audiences in a meaningful and experiential manner.”

    Themed around ‘5 Senses’, L’Affaire 2019 will provide people an opportunity to explore lifestyle from the vantage points of Sight, Sound, Smell, Taste and Touch through a showcase of exclusive experiences. This gathering will witness the coming together of virtuosos, each with their own set of skills and penchant for exquisiteness. They will share their varied experiences which will touch not only the senses but even one’s soul.

    In the midst of a thriving urban metropolis, Vikhroli offers a natural oasis that testifies that urban life and natural beauty can co-exist in perfect harmony. And hence a perfect destination for L’Affaire 2019!

  • Godrej Properties launches on-ground marketing initiatives for customer connect

    Godrej Properties launches on-ground marketing initiatives for customer connect

    KOLKATA: With an aim to stay connected with clients after they buy their home, Godrej Properties Ltd (GPL), the real estate arm of the Godrej Group, is reaching out to its customers through various innovative on ground brand activations and sponsoring shows that are in synergy with the company’s broad engagement objectives.

     

    The company has introduced numerous customised consumer engagement programs to connect with customers from various backgrounds, cultures, demographics and regions. In its quest to enhance brand recall, Godrej Properties has defined few platforms, which they will associate themselves with like golf, theatre, and art, music, corporate engagement and use these mediums to reach out to their audiences.

     

    “The company will continue to foray into these spaces across cities and associate itself with key events based on these –initiatives,” said Godrej Properties EVP – marketing & sales Girish Shah told Indiantelevision.com.

     

    “We regularly invite customers with their families to various events, movie premiers, theatre plays and create multiple platforms to engage with customers. This goes a long way in cementing the bond of trust that Godrej Properties as a brand has built over the years with its customers,” he added.

     

    GPL operates in both residential and commercial segments and has customers from both these segments. “The company has a two pronged approach to cater to its different set of customers, which helps in providing all our customers a more personalized experience,” he said.

     

    GPL has an annual golf property called the Godrej Properties Golf Challenge with multi- city chapters and an international finale in Bangkok. Some of the notable participants last year included Aditya Puri from HDFC Bank Ltd, Vijay Chauhan from Parle Foods, and Harsh Mariwala from Marico.

     

    Similarly, to reach out to its corporate customers, GPL associates with relevant business award functions, conferences and forums, which set a platform to increase customer engagement in the commercial space, Shah said, when asked about how the company connects with corporate clients.

     

    “Our on-ground events footage and extension is carried across different media promotion like radio spots and social media for force multiplier effect – there are on-ground and online contests, contests on radio, posts on YouTube and Facebook amongst others,” he said.

     

    Even at the event, there is a high level of engagement with consumers. A kiosk is placed with a GPL sales person who interacts with consumers. On-the-spot contests are also held, where the winner gets a gift hamper.

     

    “We build relations with our customers and channel partners by inviting them to theatre events/movie premiers etc with their family – a small gesture that goes a long way in building relations,” he added.

     

    As was reported by Indiantelevision.com earlier, in view of the evolving digital scenario, the way people search and research for property has changed and GPL has taken steps to keep in touch with its customers. The company aims to fully integrate offline events with social media through apps connected to all its channels.

  • Dentsu Aegis Network acquires majority stake in WATConsult

    Dentsu Aegis Network acquires majority stake in WATConsult

    MUMBAI: Dentsu Aegis Network today announced the acquisition of WATConsult, one of India’s leading social and digital media agencies, with over 160 professionals in Mumbai, Delhi, Bangalore and Kolkata. WATConsult will become part of  Isobar, Dentsu Aegis Network’s global digital marketing agency and will be referred to as “WATConsult – Linked by Isobar”.
     

    Founded in 2007, WATConsult has rapidly grown to become one of India’s most awarded social media agencies, with more than 48 awards received in 2014 alone.
     
    WATConsult’s growth has been led by CEO, Rajiv Dingra, a digital entrepreneur and recognised thought leader in social media.
    Having evolved from being a social media agency to a full service digital agency, WATConsult also provides its client base with creative and technology services across mobile, digital and video. Other specialist areas include an in-house analytics capability with dashboards and tools for social and digital media. Clients include the Godrej Group, Nikon, Tata Chemicals, Bestseller Group, Bajaj Allianz and more than 70 other national and global brands.

    Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “The acquisition of WATConsult marks another significant step for our group in India.  This is a high quality award winning market leader specialising in one of the fastest growing and critical segments of the market.  Alongside Isobar, iProspect, and WebChutney we have created the largest and highest quality digital services capability in India.  We view India as a priority market and will continue to seek scaled and quality investment opportunities here.”

    Dentsu Aegis Network chairman and CEO south Asia Ashish Bhasin added, “Having WATConsult, a leader in social media, as a member of our family will further enhance our digital offering to our clients and support our growth in the market. WATConsult, will join iProspect, Isobar and Webchutney in making our digital offering the most comprehensive in India.”

     
    WATConsult CEO Rajiv Dingra said, “We are delighted to join hands with Dentsu Aegis Network, and our entire team are looking forward to taking WATConsult – Linked by Isobar to even greater heights. We are confident that by becoming a part of a digital focused network like Dentsu Aegis Network we will gain a competitive advantage in the fast consolidating Indian market. As an agency we see huge growth opportunity in digital advertising, particularly social media, digital video and mobile, and we are geared to capitalising on it.”
    Dingra will continue as CEO of WATConsult – Linked by Isobar, reporting to Bhasin. His key management team, including WATConsult COO Nipun Kapur and CFO Heeru Dingra, will also continue in their respective roles. Dingra will also join the Digital Council of Dentsu Aegis Network India, alongside the CEO’s of Isobar, iProspect and WebChutney. Digital specialists at Dentsu Aegis Network in India will now exceed 600 professionals, making it the only network in India offering end-to end comprehensive digital services in this scale.
  • Godrej Group ranked 9th in the first edition of Interbrand’s ‘Best Indian Brands’ survey

    Godrej Group ranked 9th in the first edition of Interbrand’s ‘Best Indian Brands’ survey

    Bangalore, 31st July 2013: Godrej group has been ranked in the top 10 Best Indian Brands in Interbrand’s ‘Best Global Brands’ study. This is the first edition of the Best Indian Brands survey built on an ISO certified brand valuation methodology. Based on a foundation of solid data and analysis, the survey clearly evaluated the financial performance, the financial return to the investors, role of the brand and the ability of the brand to create loyalty.

    Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Group, said, “It is gratifying to be amongst the top 10 in the best Indian brands list. The Interbrand league tables are globally considered the definitive ones on brand rankings and our high rank is a validation of the effort we have put behind strategically managing the Godrej brand to build on the invaluable asset that it is. It strengthens our resolve to be even more customer centric and reaffirms our commitment towards our stakeholders including the 500 million plus indians who use a Godrej product or service everyday”.

    Speaking about the achievement, Shireesh Joshi, COO, Strategic Marketing Group, Godrej, said, “It is a great moment of pride for all of us at Godrej. Being amongst the top 10 best brands in the country reinstates our confidence in the fact that we have been a consistent performer. This reflects strongly on the commitment of our employees and our key stakeholders who have helped us earn the respect over these years.”