Mumbai: Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, is set to illuminate the festive season for its customers with an attractive line-up of premium products and exciting festive offers.
Buying patterns have witnessed a shift towards more experience-based and feature-rich products, contributing to the growth of the premium segment. Aiming to drive over 30 per cent growth in the premium segment this year, Godrej Appliances has expanded its range of home appliances, especially in premium segments, to provide consumers with more product options having distinguished features and technologies. Overall, consumers can choose from over 350 SKUs spread over a wide portfolio of refrigerators, washing machines, air conditioners, air coolers, microwave ovens, deep freezers, dishwashers and more.
Godrej Appliances has recently launched the 670L premium ‘Eon Velvet 4-door refrigerator’, equipped with easy convertible modes and advanced controls; 400L+ frost-free refrigerators and high capacity 250L+ single-door refrigerators in the well-accepted ‘Edge Marvel series’. Alongside ‘Steam Wash’ enabled top-load automatic washing machines and ‘Front-load washing machines’ with advanced features. Further introducing the ‘Turbo Chill Air Conditioners’ in 1.1 TR and 1.7 TR with wider indoor unit, I-sense and five-in-one convertible technology, Nano Coated Anti-Viral Filters; and the power saving 5.4 ISEER ‘Super-Efficient ACs’. All this along with the new series of ‘Edge SnowChill Air Coolers’ and new ‘5-Star Deep Freezers’ with upgraded aesthetics, there are plenty of choices for consumers to pick for their homes.
Commenting on the festive season, Godrej & Boyce’s part Godrej Appliances business head and executive VP Kamal Nandi said, “For the festive season, our focus remains on delivering advanced home appliances with cutting-edge technology across categories. Currently, our premium mix is 35 per cent and we want to take that up to 40 per cent with our new offerings which are specially designed to meet specific consumer needs while being high on aesthetic appeal. Coupled with consumer schemes enabling easy upgrades, these new offerings are poised to drive substantial growth. At the back of a wide portfolio of over 350 SKUs and consumer offers, we are anticipating 30 per cent-40 per cent sales growth during this festive season over last year.
We understand that consumers look to buy lasting durables when they make a purchase for their homes in Diwali. Accordingly, our #AyushmannBhavaForever festive campaign promises them lasting joy through high-quality products that are known for their longevity, and now also come with extended warranty schemes and other lucrative consumer offers.”
For the festive season, Godrej Appliances is extending a series of exciting offers to its beloved consumers that include extended warranty, cashback and exchange offers, and easy EMI among others. These are available pan-India at offline stores as well as online on e-commerce platforms.
Mumbai: Godrej Group has launched a new campaign for Children’s Day that redefines all 26 letters of English. The new-age ABC song was released on the group’s social media pages.
Sung in the same tune as the traditional ABC, it makes the learning process easy and catchy. The song aims to help little ones grow and live better, thereby promoting a society and nation that thrive. The song aspires to help raise the children to be genuine, well-aware, and streetwise individuals who learned facts and values early in their lives.
With a vision of replacing the traditional ABC with the new-age ABC, Godrej Group has tied up with Teach For India for an on-ground partnership. They will be posting the video on their social media handles as well as sharing it with their fellows, who will make videos/reels of them reciting this new ABCD song. Going forward, we will be approaching more schools and the Educational Board of India to include ABC in the pre-school curriculum.
Speaking on the launch of the new ABC song, Godrej Group executive director and chief brand officer Tanya Dubash said, “It is imperative that children learn and inculcate the right attitudes and habits at a tender age. Since Children’s Day is extra special for us at Godrej, we thought of gifting our kids with a song that will help them become better individuals tomorrow, even as they learn the basics of the alphabet. The new ABC song will therefore be an appropriate introduction to learning for the children of today.”
Speaking about the partnership, Teach For India CEO and founder trustee Shaheen Mistri added, “At Teach For India, we keep children at the centre of everything that we do. We want every child to reach their truest potential by giving them access to an excellent, reimagined education. With the new-age ABCDs, we can start to sow the seeds of what children can truly imagine for themselves, for others, and for India.”
Creativeland Asia co-founder and creative vice chairman Anu Joseph said, “With so many things changing around us over the last couple of years, we thought kids should have a new set of things to remember and learn. Therefore, this new-age ABC song.
Mumbai: As the country gears up to celebrate its 76th Independence Day, marking 75 years of the country’s independence from British rule, brands go all out, wearing their patriotic hearts on their logo-emblazoned sleeves in a bid to connect with their consumers. From campaigns that celebrate our nation’s diversity, to videos that convey heart-warming narratives and an awareness of financial independence, to shedding light on social issues, this year’s Independence Day communications are filled with messages of hope and empathy, along with pride.
Here are a bunch of campaigns and initiatives that stood out to us:
JSW Paints added colour to India’s Independence Day celebrations with a film that drives home the brand’s promise – “Thoughtful is Beautiful.” Conceptualised by TBWAIndia, the film captures India’s struggle and India’s originality in the same breath. Taking on a challenge that most Indian neighbourhoods face – a problem that no amount of fines, warnings, or well-intended public advisory has been able to solve. Until JSW Paints decided to change the canvas of solutions and presented a bright new answer in blazing tricolour.
Ahead of the occasion of India’s 75th Independence Day, Godrej Group released #SoundsOfMakingIndia, the sequel to its Independence Day campaign from 2019, that captured all the industrial sounds that signify progress in the manufacturing ecosystem. The film narrates the story of the Godrej Group’s journey of being an integral part of our nation’s progress while integrating the different businesses of the national brand.
HDFC Mutual Fund has extended its #BarniSeAzadi campaign (first launched in 2021) to promote financial independence for women. Through this campaign, the company urges women to free their money from traditional savings methods and invest in mutual funds (MFs), so as to give their hard-earned money a chance to grow. The campaign is based on the insight that Indians have always saved money in traditional instruments like “Barnis”, pickle jars, lockers, FDs, etc.
Furthermore, HDFC Mutual Fund is organising a unique outdoor activity wherein a gigantic barni will be installed near Mumbai’s Carter Road from 13 to 15 August, where the company will take a pledge from women to not put their money in barnis anymore and use the suitable instrument to grow their money.
Robin Hood Army (RHA), a zero-funds volunteer organisation that works towards getting surplus food from restaurants and communities to the plates of those less fortunate, has teamed up with media conglomerate ABP Network for Mission75 on India’s 76th Independence Day, where they are serving 75 lakh meals across India. To start conversations about the initiative and the sad reality millions of Indians face, the NGO has partnered with a creative agency, The Minimalist.
Based on the topic that never goes out of trend, weight loss, The Minimalist conceptualised a clever, provocative film-#KhaaliThaali. The film utilises ‘Khaali Thaali’, a simple tool to depict the brutal reality of many Indians, and delivers a hard-hitting message.
The static posts were disguised to look like ads for people who have experienced transformative weight loss, only to reveal the grim reality of how they did not have a choice in the matter.
LAFZ is a culturally conscious, Halal certified brand headquartered in Singapore and a part of global FMCG conglomerate Believe PTE. To mark the occasion, the brand has released a video that’s a tribute to India’s 76th Independence. The idea was inspired by a famous Islamic saying, “Hubbul Watan Minal Iman,” which means “Loving one’s own homeland is a part of faith.” The video was conceptualised internally by the team. The film reaffirms that love for one’s homeland is unconditional and unbiased, irrespective of religion, colour, caste, and societal status.
Watch the video here –
Looking back to the unprecedented time when covid-19 outbreak brought the world to a standstill, and our defence and police forces stayed on duty, regardless of the deadly pandemic, Hamdard Laboratories launched a national campaign ‘SEHAT HAI TOH WATAN HAI’, paying homage to their valiance. As the eight-month-long campaign launched on 26 January approaches its culmination on India’s 76th Independence, Hamdard celebrated the health of India with multiple activities across its wellness centres from 10 – 14 August 2022. The brand has conducted 75 health camps and touched more than 15,000 lives of brave heroes.
Watching patriotic movies and catching the parade on TV never gets old on Independence Day, but why not try out something new this time—like OTT listening? On the occasion of Azadi Ka Amrit Mahotsav, Pocket FM brings to you a special audiobook collection to celebrate 75 years of independence and feel your pride and honour for the nation.
Here’s a list of the top five audiobooks to share with your kin on the occasion: Amar Krantiweer Chandra Shekhar Azad – get to know the courageous tale of the freedom fighter during the Indian Independence movement, My Experiments With Truth-In this audiobook, Mahatma Gandhi has given reminiscences of his childhood, relations with his wife and parents, experiences at school, his study tour to London, his journey to South Africa, experiences of colour prejudice, and his quest for dharma, Jhansi Ki Rani- The audiobook speaks about how the Queen had to repeatedly face gruelling challenges but still drew strength from her adversity. Annihilation of Caste – Listen to this audiobook to hear B.R Ambedkar’s searing takedown of the caste system, Why Am I An Atheist – an essay written by Indian revolutionary Bhagat Singh in 1930 in Lahore Central Jail. Tune into this book and understand why the freedom fighter was an atheist.
Finally, is it ever a celebration without having an equivalent one in the metaverse? As we are all set to commemorate India’s 76th Independence Day, digital solutions provider Kiya.ai will be celebrating the occasion in the metaverse. In what the brand claims to be a ‘first-of-its-kind’ initiative, Kiya.ai will celebrate Azadi Kaa Amrit Mahotsav with Har Ghar Tiranga on Bharatmeta, a dedicated zone of Kiyaverse, “India’s first metaverse” on www.bharatmeta.in.
A virtual experience in Bharatmeta allows visitors to observe the Tricolour hoisted on a virtual monument and explore the zone while listening to patriotic songs.
MUMBAI: Condé Nast India announced on Thursday the appointment of former Godrej Group VP & head of digital Pankaj Singh Parihar as the chief business officer. In his new role, Parihar will be responsible to lead the commercial teams in defining and delivering on advertising revenue targets, while shaping the company’s sales and marketing strategy & business growth. He will play an integral role in the delivery of all commercial revenue including digital and print sales, branded content, social, video and events for the company. Parihar will report directly to Condé Nast India’s managing director Alex Kuruvilla.
On the appointment, Condé Nast India managing director Alex Kuruvilla said, “2021 was the year when Digital + Video became the largest commercial platform for Condé Nast India. The future growth will continue to be driven by these platforms along with our events business, which is beginning to make a comeback. I am excited to have Pankaj on board with us as his experience in driving large scale digital transformation for businesses across industries will be significant as Condé Nast aims to strategically partner and provide our digital audience and data (1P) and content (IP) capabilities.”
On his new role, Pankaj Singh Parihar said, “Condé Nast has recently been through a global transformation and it’s an exciting time to be part of the company. The premium brands of Condé Nast India have always been a source of inspiration to me and I am eagerly looking forward to working with Alex Kuruvilla and leading the commercial teams at Condé Nast India towards the next phase of growth, business transformation and digitisation of the organisation.”
Parihar parted ways with the Godrej Group after serving over 8 years in the company. He was a part of the leadership team at Godrej Consumer Products. He was leading the digital center of excellence-digital marketing, digital commerce, and digital transformation at GCPL. He was also in charge of monitoring the entire cycle of consumer journeys on digital and digital marketing for all GCPL brands.
Parihar joined the multinational conglomerate in 2014 as associate vice president and head of digital transformation. His responsibilities at the organisation included driving and operating the D2C channel, overlooking the digital & growth marketing, creating a seamless data stack and driving actionable insights for the company.
He had also worked for behemoth brands such as Ogilvy, Omnicom Media Group and The Times Group.
Mumbai: To mark the occasion of World Earth Day this year, Godrej Group has released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction. Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.
Through the character ‘Maahi’ the book carries the message of inculcating environment awareness and its need for protection to every individual, through children’s tales. The book showcases the imperative of involving younger generations in the effort while reaching out to more people to help save our environment.
The key intent of the book is to foster concern for the environment by depicting how critical it is to establish good habits such as reducing, re-using and recycling at a young age since children tend to respond better to environmental issues, said the statement.
“The Godrej Group has historically been at the forefront of environmental conservation and each and every organisation under our umbrella is determined to making every effort towards a cleaner, greener and better world. We have always considered a sustainable work ethos as our responsibility to our nation and our planet,” said Godrej Group executive director and chief brand officer Tanya Dubash. “To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee.’ We hope to instil a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation.”
“We will be launching the book in three parts, thereby, celebrating Earth Day for a whole week,” Dubash further added.
“Every Earth Day, we’ve been asking adults the world over to think about the children of the future,” commented Creativeland Asia CCO Anu Joseph. “This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story. And our videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.”
Mumbai: The Godrej Group has launched its latest campaign #CookingGoodness together that celebrates the Diwali festive season by showcasing the power of cooking to bring families together.
The campaign is conceptualised by the corporate brand and communications team of Godrej and Creativeland Asia and it highlights how cooking can be fun, easy, less time-consuming, and at the same time deepen familial relationships when done together.
“Cooking transcends generations and builds bonds. When families cook together it’s not just about the food, but instead about sharing an experience. It has become all the more so since the Covid-19 pandemic, as families, locked down together, have not only preferred eating healthy home-cooked food but also sought out bonding experiences,” stated the brand in a statement.
“The digital campaign #CookingGoodness together is a celebration of family time. Food, as something that transcends cultures and generations, has always brought people together,” said Godrej Group executive director and chief brand officer Tanya Dubash. “The campaign highlights how Godrej products are designed incorporating that spirit of togetherness married to convenience.”
“We all know that food is the greatest glue of society. And what truly amazed us is the number of Godrej brands we use in our kitchens every single day,” said Creativeland Asia chief creative officer Anu Joseph. “This film is a celebration of all things food made by Godrej, and how the numerous brands of Godrej are helping cook goodness in millions of Indian kitchens every single day.”
Mumbai: It has been a year riddled with challenges and loss. The second wave of the pandemic devastated families and took a heavy toll on the country as a whole. Amid all these challenges, India has entered into its 75th year of independence. As the country gears up to mark this momentous occasion, brands too aren’t behind in becoming a part of the grand moment. From campaigns that convey a sense of hope and elation to music videos that commemorate the people’s resilient spirits, these heart-warming narratives are bound to strike an emotional chord with viewers.
Uber
The ride-hailing app launched a music video as a tribute to India’s fighting spirit. The video features a five-year-old singer from Mizoram, Esther Hnamte performing an earnest rendition of AR Rahman’s “Maa Tujhe Salaam”. The video also highlights Uber’s efforts to support communities around the country during COVID-19. Uber has found meaningful ways to cater to evolving needs by creating livelihood opportunities for drivers on the platform. The company shifted focus to move what mattered most: serving frontline healthcare workers, facilitating essential trips for citizens, supporting vulnerable communities, and keeping vital supply chains moving, which is depicted through the three-minute video.
BookMyShow
In rural Jharkhand, young girls are forced to drop out of school and become child brides and work to support their families. BookASmile, the entertainment platform’s charity initiative, in collaboration with Jharkhand-based NGO – YUWA has been working at the grassroots to uplift the lives of these girls by breaking the shackles of such social evils and providing them an equal opportunity to discover their true potential through sports.
The association has conceptualised a new campaign to highlight the role of freedom through sports titled ‘Independence Through Sports’. Launched in the format of a digital video film on the eve of the Independence Day it furthers their work in encouraging and empowering young girls to explore the realm of sports through this campaign. Since 2015, BookASmile has supported YUWA, to build a grassroots program ‘Football for Empowerment’ working together to train young women from tribal and low economic backgrounds as coaches and leaders.
Policybazaar
The online insurance marketplace has released its new digital film on the occasion of Independence Day, drawing attention towards core human values of lending a helping hand at the time of need.
Conceptualised by Scarecrow M&C Saatchi, and directed by Pinaki Bose, the digital film is based on a heart-warming story of a street violinist in Kolkata who once used to play in popular cafes. However, due to no takers for his craft, he is forced to earn money while playing on the streets. The brand wanted to give a positive larger-than-life message while staying salient to the category. The film depicts how the goodness of strangers is all that one has in times of need. Much like insurance, which is there to support you when you need it the most!
Tata Tea Premium
As an earnest gesture to lend support to the Indian artisan community, TATA Tea Premium celebrates this Independence Day by bringing out a unique #DeshKaKulhad collection in partnership with Rare Planet – a startup that promotes the work of local Indian artisans. The proceeds of the sale of these exquisite hand-painted kulhads will help to lend support to the artisan community that has been severely impacted by the current times.
As part of the initiative, the brand has released a video anthem celebrating the artisans of India. Sung by the singer, composer and popular Pop Sufi rock artist, Rituraj Mohanty the song celebrates the rich cultural diversity of India. As the wheel spins and the clay moulds and gets sculpted, we can witness the pride of India’s heritage and art taking its shape. These special kulhads have been handcrafted with region-specific artforms like Madhubani folk art from Bihar, Warli artform from Maharashtra, Phulkari patterns from Punjab, Patachitra from Odisha, Sanjhi art from UP, etc.
Godrej Group
The Godrej Group released a digital film to celebrate the spirit of independence as seen from the eyes of the country’s youth with the campaign – #FreedomIs. The theme #FreedomIs expresses the expectations of the youth and presents their belief of what freedom means to them, and how their kind of India will be different. The campaign highlights various aspects that they can relate to and urges every citizen to take a pledge to spread this idea of an optimistic India.
Conceptualised by the corporate brand and communications team of Godrej and Creativeland Asia, the narrative of the digital film aims to inspire the youth of India to cherish their freedom, serving as a reminder and a call to action.
CashKaro
The cashback & coupons site recently announced its Independence Day campaign #HumIndianHain in collaboration with celebrities like Ali Fazal, Sunil Grover, and Nidhi Agerwal. This campaign highlights how every Indian loves finding value for money. It celebrates the quirky elements that make us truly Indian, while also urging us to embrace them all and cherish our Indianness.
PETA
Through its new Independence Day PETA India (People for the Ethical Treatment of Animals) Billboard Campaign, the American animal rights organisation encourages adoption of street animals. To reinforce this social message just in time for Independence Day, PETA India has placed a billboard in all major cities like Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, and Mumbai, encouraging people to get patriotic by adopting a lovable Indian dog from the streets or an animal shelter, rather than adding to the homeless-animal crisis by patronising breeders and pet shops that sell foreign pedigrees.
Meanwhile, there are goodies to be won for wearing one’s patriotic heart on our sleeves too! Adding flavour to the current feelings of joyousness, Taco Bell will reward all consumers, who are striving every day to get closer to the ‘finish line’, with a free crunchy taco on 15 August. Through their campaign, the brand aims to recognise and acknowledge each Indian who is a go-getter in his or her respective fields.
Candere by Kalyan Jewellers has also come out with an exclusive offer on its diamond jewellery collection to commemorate the Diamond Jubilee, the 75th year of our Independence. The brand is offering a discount on diamond prices that will be open from 9 August and will continue till 16 August.
MUMBAI: On World Malaria Day, Godrej Group has urged people to take precautionary measures against vector-borne diseases like malaria, dengue during the ongoing COVID-19 pandemic. The conglomerate has released a digital film to highlight EMBED (Elimination of Mosquito Borne Endemic Diseases), a project commissioned by Godrej Consumer Products to support a malaria-free India by 2030 and reduce morbidity and mortality caused by vector-borne diseases such as malaria. In the current lockdown context, the film highlights EMBED’s volunteers, ASHA workers and rural health care provider’s role in reaching out to households of Madhya Pradesh, Uttar Pradesh and Chhattisgarh to spread messaging on COVID-19 prevention and ensure people are prepared for malaria.
As per the National Vector Borne Disease Control Programme, India witnessed 3,34,693 malaria cases in 2019. This year, 19,980 malaria cases were already reported upto February. As a trend, malaria and dengue spikes up during May running upto August. Preparation for the malaria season starts from April. With coronavirus cases rising over 23,000, the government and healthcare infrastructure are heavily invested to deal with it. However, with the ongoing pandemic, India cannot be unprepared for malaria and even dengue. In March, World Health Organisation (WHO) also issued an advisory urging countries to ensure the continuity of malaria services in the context of the COVID-19 pandemic.
Godrej Group urged authorities to empower people at the household level, to put precautionary measures to use and to safeguard themselves from a potential onslaught of any mosquito-borne disease. Due to the current lockdown, only essential products are sold which does not include solutions offering protection against mosquitoes. Thus, solutions like mosquito repellents, personal repellents, liquid vapourisers, must be brought under the purview of ‘essential goods’. This will ensure an uninterrupted supply of household insecticide products and will be easily accessible for families till the lockdown is lifted completely.
Godrej Consumer Products Limited India and SAARC CEO Sunil Kataria said, “COVID-19 has caused high levels of panic. While we do our best to deal with this pandemic, we should not forget the looming threat of malaria and dengue. Indian households primarily depend on mosquito repellents, vapourisers, coils to safeguard themselves. These household insecticides should be included in the items that fall under the essentials category.”
“As an industry, we are committed in appreciating and supporting the government’s or local bodies initiative in tackling the malaria and COVID-19. Some of the local bodies have commenced work on monsoon and is acting on preventive solutions which may not be foolproof for vector-borne diseases. Listing household insecticides goods such as mosquito repellents, mats, coils, liquid vaporiser as essentials goods like groceries items of everyday use and their availability during COVID-19 through kirana stores, medicals-chemists and e-commerce platforms should help consumers in protection. Needless to say that smooth supply- chain, manufacturing and raw materials from trade partners will help industry in proper delivery of goods on time. Request from HICA in this respect is pending with government for consideration,” Home Insect Control Association secretary and director Jayant Deshpande commented on how the industry can support the malaria prevention efforts of the government.
Stressing the need for sustained mosquito-prevention efforts at state level, PATH country director India Neeraj Jain added, “The coronavirus pandemic has taught us about the importance of investing in infectious disease management and surveillance. While government bodies in several places in India such as Kerala and Kolkata have been adopting measures to control the spread of vector-borne diseases, this is something that needs to be replicated throughout the country. April and May is when vector control measures are normally implemented in India because starting June vectors tend to spread aggressively. As the country is currently under a lockdown and people are at home, we need to ensure that they are safe from mosquitoes while they are inside too.”
MUMBAI: To commemorate International Women’s Day, brands across the Godrej Group, came together to celebrate womanhood and their contribution towards different aspects of life. The Godrej Masterbrand thanked its women employees by featuring them in a digital video on gender equality and women empowerment while brands like Godrej Expert Rich Crème and Godrej Appliances unveiled their campaigns around Women’s Day. The group’s other brands like Cinthol Original Soap, Godrej Locks and Godrej Security Solutions rolled out female-led influencers and digital campaigns.
This year, International Women's Day theme is #EachforEqual depicting an equal world is an enabled world. Godrej Group is committed to offering equal opportunities in employment through an Equal Opportunities Policy. Godrej Group brands have come together for multiple initiatives that promote gender equality, women empowerment and how women can bring about larger societal change.
Commenting on the same, Godrej Group executive director and chief brand officer Tanya Dubash said, “At Godrej, we are committed to empowering our women employees to transform their social disadvantages into opportunities. We empower them with the right to make their own choices in their professions. Our objective is to develop an ecosystem where they are given the freedom to enjoy the best of both worlds i.e., professional as well as personal.”
She further added, “We, as an organisation do our best to understand women’s professional challenges and provide constant support and assurance so that they bring their whole selves to the workplace. The Godrej Masterbrand video highlights the little things that Godrej is doing to support women within as well as outside Godrej to reach their full potential and recognise and appreciate the contribution made by them.”
Godrej Masterbrand
In line with this year’s theme #EachforEqual, Godrej Masterbrand new digital film highlights the little things that the organisation is doing to support women to reach their full potential and recognise and appreciate the contribution made by them. #TheLittleThingsWeDo film reflects on the Godrej Group’s policy of equal opportunities for everyone. Conceptualized by Creativeland Asia, the film is in line with Godrej’s commitment to respect women’s rights through gender equality and non- discrimination. The video also highlights Godrej’s effort of standing by their women employees and ensuring they never have to stand at crossroads between their personal goals and professional goals.
Godrej Expert Rich Crème
Godrej Expert Rich Crème rolled out a digital film that encourages conversations around what ‘beautiful’ means. This digital film features beauticians of Godrej Salon-I, a flagship programme by Godrej Consumer Products Limited (GCPL), aiming at enhancing the livelihood of young girls and women by skilling them for beauty and hair care industry. Understanding that beauty is something that is discussed by women all over, this digital film asks several women to speak about when do they feel most beautiful. The digital film is conceptualized by DDB group. Godrej Expert Rich Crème has been the key knowledge partner for Godrej Salon-I programme. The hair colour brand has designed modules on hair and beauty care, delivered to over 2.5 lakh women young girls and women. Godrej Expert Rich Crème has periodically provided free products to these women to help kick-start their journey.
Godrej Appliances
Conceptualized by WAT Consult, this women’s day, Godrej Appliances launches a campaign encouraging women to question the prevalent label of ‘housewife’ in our society. It underscores how even women use the labels for themselves without realizing that it is underselling them and hardly does justice to her role and her skills. The film begins with a social media savvy teenager, who urges her mother to join in a social media community. Despite her mother’s initial reluctance, the teenager starts creating an online profile for her and poses her questions like her profession, skills etc. While doing so, the teenager points out how her mother – who perceives herself to be just a housewife lacking real skills, is in truth, so multiskilled. It beautifully captures the nuances of a mother-daughter relationship while seeding in a new thought of changing our labels, “#HomemakerNotHousewife.
Godrej Locks
Safety begins at home! Reflecting on this concept, Godrej Locks, a brand synonymous with trust, quality, and safety, embarked on #AgentOfSafety, a digital campaign conceptualized for Women’s Day. Through women influencers, the brand is highlighting the role of a woman in ensuring safety of not just herself but how she ensures safety at home. Godrej Locks has roped in digital influencers from across India, who will inspire their female counterparts to ensure that safety begins at home.
Cinthol Original Soap
Cinthol Original Soap kick-started its #LiveYourDreams campaign. The doctor recommended soap brand is working with female influencers in Chennai to encourage women to live and pursue their dreams. The brand has created an exclusive Cinthol Original Soap 'Live Your Dreams’ kit which is personalized and will be given to influencers.
Godrej Security Solutions
Godrej Security Solutions, India’s largest home security solution provider, announced its new digital campaign, #DidItForMYSAFETY which aims to empower women to take charge of their security, and that of their loved ones. As part of the campaign, the brand is offering a 10 per cent discount on all products on its e-commerce platform – https://shop.godrejsecure.com/. The campaign is part of brand’s constant endeavour to instil confidence among consumers to follow best practices in personal and home security and help them attain peace of mind by feeling absolutely safe.
MUMBAI: Tata Motors has partnered with Godrej L’Affaire, a luxury lifestyle experiential platform by the Godrej Group, to exhibit and demonstrate the capabilities of its recently launched Tata Nexon EV- India’s Own Electric SUV. The company will set-up an experience zone at the Godrej L'Affaire to deliver the audiences an immersive experience of the future of mobility. The show-stoppers at the L’Affaire event Karanvir Bohra, Teejay Sidhu, Sushant Divgikar, Shakti Arora, Neha Saxena, Riaan George etc. will be arriving in style in the Nexon EV – the official car partner for this edition.
Commenting on the association, Shailesh Chandra, President – Electric Mobility Business & Corporate Strategy, Tata Motors Ltd. said "The focus of our marketing strategy is to participate in events that includes test-driving experiences, which brings word-of-mouth and referrals for the brand. Godrej L’Affaire is one such platform for us to augment the ultimate electric experience for those who appreciate finer things in life. Our aim is to introduce the future of mobility and proliferate a lifestyle change while providing a surreal experience towards being environmentally conscious. To further boost the experience, we have installed Tata Nexon EV virtual demo setup at select Tata Croma stores in Mumbai, Delhi and Bengaluru. We are eager for our guests to experience the various elements of driving a Tata Motors electric vehicle and behold the amazing!”
Located at Godrej One in Vikhroli – Mumbai, the potential customers as well as L’Affaire guests will be able to enjoy an extended driving experience that is not experienced on regular test drives. To extend this occasion to its fans, Tata Motors is running a social media contest across its Facebook, Twitter and Instagram offering 10 exclusive Godrej L’Affaire passes up for the grabs.
Launched earlier this year at an introductory price of Rs.13.99 Lakhs, the Tata Nexon EV is powered by the cutting-edge Ziptron technology, promising zippy performance. The vehicle is equipped with ARAI certified anxiety-free range of 312 km on a single charge, an efficient high voltage system, fast charging capability, extended battery life, class leading safety features and 35 connected features offered by Tata Motors Z-Connect app.
