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Tag: Godrej Ezee

  • Godrej Ezee and Gul Panag join hands for ‘Ezee Hugs’

    Godrej Ezee and Gul Panag join hands for ‘Ezee Hugs’

    Mumbai: Liquid detergent brand Godrej Ezee has joined hands with actor entrepreneur Gul Panag for its campaign ‘Ezee Hugs’ under which it helps underprivileged children prepare for winters by distributing free sweaters.

    To flag off the initiative, Gul Panag met the kids in New Delhi and distributed new sweaters amongst them. As part of the initiative,  Ezee and Gul will jointly distribute more than 4000 sweaters across North India.

    Godrej Consumer Products Limited (GCPL) CEO – India & SAARC Sunil Kataria said, “Ezee Hugs began in 2011, and has grown over the years with the support of multiple stakeholders. This year, we are pleased to partner with Gul Panag who is known to take up causes that matter. Our intent is to not just donate sweaters but also bring the attention of more people on this issue. We want to ensure that no underprivileged child suffers due to lack of appropriate means to keep themselves warm.”

    While speaking about her association with Ezee Hugs, Gul Panag, said, “From health impact to school attendance, the impact of cold weather on kids with no proper woolen wear is significant.  Yet, there are fewer initiatives or people talking about it. Ezee Hugs is one such initiative that has stood strong and made people aware of this issue for over 10 years now. This is why I chose to partner with Godrej Ezee so that we can reach out to more people and ensure no underprivileged kid has to be without woolens.”

    Thousands of underprivileged, school-going children across the Northern belt, bear the harsh winters without the warmth of woolens. Through this social good campaign, Godrej Ezee wanted to build awareness about this hardship and help alleviate it by urging people to donate their woolens for children.

  • Godrej Ezee 2-in-1’s new digital films showcase its dual benefits

    Godrej Ezee 2-in-1’s new digital films showcase its dual benefits

    Mumbai: Godrej Ezee, the washing solution brand from Godrej Consumer Products Ltd (GCPL), launched a digital campaign with three films highlighting its Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular clothes.
     
    The films depict how the product is an effective solution that aims to provide convenience along with cost reduction, with its one-step formula. Conceptualised by Wunderman Thompson Mumbai, the films aim to showcase the dual benefits of detergent and fabric conditioner in a single product.

    Through these digital films, the brand aims to emphasise the latest 2-in-1 innovation as an all-purpose, all-year-round offering. It can be used for office wear, kids wear, daily wear, bedsheets and more, said the company.

    The first film features the steep monetary benefit Godrej Ezee 2-in-1 offers with the goodness of liquid detergent + fabric conditioner in one vis-à-vis buying a liquid detergent and fabric conditioner separately leading to double the cost.
     

    The second film highlights that the clothes washed with Godrej Ezee 2-in-1 remain fresh and look brand new even after multiple washes whereas regular detergents make the clothes lose their shine and colour after a few washes.

    The third film showcases how Godrej Ezee is not only for winters now and that the new Ezee 2-in-1 is a perfect one-step solution to wash regular clothes, every day.

    “With Godrej Ezee 2-in-1, we have not only expanded our detergent portfolio but also introduced a category redefining innovation,”  said GCPL CEO – India and SAARC, Sunil Kataria. “Our offering is a first-of-its-kind product which combines two formats into one. Godrej Ezee 2-in-1 saves money for the households and ensure clothes remain fresh and fragrant. The digital films are conceptualised to highlight these key USPs that make the product stand out. We also intend to reiterate the message amongst consumers that Ezee is now a regular clothes detergent brand as well.”

    “We wanted to communicate that the new Godrej Ezee 2-in-1 has more than just 2 reasons that make it the preferred detergent,” said  Wunderman Thompson Mumbai, VP & ECD, Steve Priya. “Each film highlights a key point along the consumer journey. From creating awareness of its superior cleansing with care credentials to making the sensible choice of not paying almost double for a liquid detergent and fabric conditioner. And also reminding buyers that Ezee is not just a ‘winter specialist’ for your woolens.”

  • Godrej expands e-comm business with launch of 3 digital-native products

    Godrej expands e-comm business with launch of 3 digital-native products

    Mumbai: As part of its strategy to strengthen e-commerce business with digital-first brands, Godrej Consumer Products Ltd (GCPL) on Friday introduced three new digital-native product innovations under its flagship brands, such as Godrej Ezee, Godrej Protekt, and Goodknight. 

    The three new launches are single-use laundry capsules – Godrej Ezee detergent pods, Godrej Protekt all-in-one dishwasher tablets and Goodknight anti-mosquito bed nets in detergents and home care categories. All three products can be purchased only via e-commerce platforms. 

    The recent shifts in consumer behavior indicate a strong preference for online buying and this has prompted brands to exclusively launch products on e-commerce platforms like Amazon, Big Basket, and Flipkart. “GCPL is building a strong backbone to leverage the data-rich environment of e-commerce to its full potential. COVID-19 has accelerated digital adoption across shoppers, making them opt for direct-to-consumer (D2C) channels that offer more convenience,” said the company in a statement.

    “One of the emerging consumer needs across product categories is high efficacy with great convenience. The widespread acceleration in digital adoption has propelled our digital ambitions. We are innovating to offer such niche products created exclusively as e-commerce first products,” stated GCPL CEO- India & SAARC Sunil Kataria.

    In India, the FMCG major has set up an independent e-commerce business unit with separate P&L accountability and fully functional capabilities across sales, marketing, innovation, and supply chain.

  • Godrej Ezee pledges partners with CRY for 10th edition of Ezee Hugs Initiative

    Godrej Ezee pledges partners with CRY for 10th edition of Ezee Hugs Initiative

    MUMBAI: Godrej Ezee liquid detergent is back with the tenth edition of Ezee Hugs, an initiative aiming to provide warmth to underprivileged children during harsh winters. This year, Godrej Ezee is contributing Re 1 on purchase of every 1kg bottle and will donate the proceeds towards buying new sweaters for children.

    The detergent brand has partnered with CRY – Child Rights and You, a prominent non-profit organisation working for children’s rights, to ensure strategic identification of beneficiaries and distribution of sweaters across India’s severe-winter prone regions like North and East. On the occasion of Christmas, Godrej Ezee and CRY jointly kick-started this year’s Ezee Hugs campaign with celebrations and distributed new sweaters amongst underprivileged children in Delhi, Chandigarh and Lucknow.

    Every year thousands of underprivileged, school-going children across the Northern belt, bear the harsh winters without the warmth of woolens. Godrej Ezee wanted to build awareness about this winter related hardships and alleviating them. Thus, it started Ezee Hugs campaign for this important social cause. Over the years, Ezee Hugs has spread warmth by urging people to donate their woolens for children through this social good campaign. In the tenth edition, Godrej Ezee has raised the scale of Ezee Hugs by donating INR 1 from its own sales towards new sweaters. The campaign gives people a chance to contribute towards the noble cause by simply making a purchase. The partnership with CRY will be leveraged to distribute the new sweaters amongst underprivileged children based in Delhi, Punjab and Uttar Pradesh and is expected to have a substantial impact.     

    Sharing his thoughts on Ezee Hugs campaign, Godrej Consumer Products Limited (GCPL) chief executive officer – India & SAARC Sunil Kataria said, “Godrej Ezee has always stood for warmth, comfort and care. Ezee Hugs, a noble initiative by Ezee that began in 2011, has grown over the last 9 years with the support of multiple stakeholders and offered warmth to thousands of children during the winters. This year, we are linking our contribution directly to that of the consumers. We are making Ezee Hugs a people’s movement and encouraging them to contribute to the cause by simply buying Ezee. We are happy to have CRY as a strategic partner this year to ensure accurate last-mile delivery of new sweaters to children across Northern region.”

    Commenting on Ezee Hugs campaign and its partnership, CRY Regional Director(North) Soha Moitra said, “In our journey over the past 40 years, we have always believed in the power of likeminded individuals and corporates to raise awareness for a cause, and it’s a pleasure for all of us at the CRY family as Godrej Ezee comes on-board with a cause related partnership. We are sure that this initiative will go a long way in keeping our children warm and protected during the winter days. I do hope that this initiative would send a message to all consumers, and give them a brilliant opportunity to come forward in championing a cause.”

    In its tenth edition, Ezee Hugs will be promoted over a two-month period through a multi-media campaign including TVC and digital films. This will be to raise awareness amongst people about the cause and encourage them to make their valuable contribution.