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Tag: Godrej Enterprises Group

  • Godrej’s AI washing machine cleans up the detergent residue problem

    Godrej’s AI washing machine cleans up the detergent residue problem

    MUMBAI: Godrej is out to scrub away an invisible laundry menace – leftover detergent. Its latest ad campaign for the brand’s AI-powered front load washing machines takes a bubbly problem and turns it into a cheeky, watchable spin.

    The campaign zeroes in on something most of us don’t notice but often feel: detergent residue clinging stubbornly to freshly washed clothes. Over time, it can dull colours, roughen fabrics and even irritate skin. Enter Godrej’s new AI-powered turbidity sensing technology, which can detect detergent traces in the wash cycle and rinse out up to 50 per cent more of the harsh stuff.

    To get the message across, Godrej has rolled out a series of 20-second films that exaggerate the problem to comic effect. In each film, detergent makes a foamy, surprise appearance playful, over-the-top and impossible to ignore before the smart washing machine swoops in with its fix.

    Godrej Enterprises Group head of marketing- appliances business Swati Rathi, explained. “Detergent residue is a real but often overlooked issue. Our AI-powered turbidity sensing tech ensures smarter washes, gentler fabric care and skin-friendlier laundry.”

    The campaign, conceptualised by Creativeland Asia, leans on humour to drive home the point. “We took an invisible problem and dramatized it until it couldn’t be ignored,” said co-founder & creative vice-chairman Anu Joseph.

    The films are live across digital video platforms and give laundry care, quite literally, a whole new spin.

  • EGF levels up comms game with Gaurav Shangari as policy outreach lead

    EGF levels up comms game with Gaurav Shangari as policy outreach lead

    MUMBAI: In India’s fast-evolving gaming arena, the E-Gaming Federation (EGF) has just played a power move appointing Gaurav Shangari as its new director of policy Communication & Outreach. A seasoned communications strategist with over 15 years’ experience, Shangari steps into the role to spearhead EGF’s policy messaging, media relations, and ecosystem outreach at a time when the online skill gaming industry is battling regulatory headwinds while chasing explosive growth.

    Previously a Avian We group business director at Shangari led ESG, sustainability, and policy communication for big names like Pepsico India, Wadhwani Foundation, Godrej Enterprises group, and The Convergence Foundation.

    “With Gaurav, we’re strengthening our ability to shape a forward-looking narrative for gaming and engage more deeply with policymakers, media, and civil society,” said EGF CEO Anuraag Saxena. “His track record in driving impactful campaigns will be pivotal in advancing our mission of integrity and innovation in gaming.”

    For Shangari, this is more than a corporate posting, it’s personal. “This is a landmark era for India’s gaming landscape,” he said. “As both a gamer and a communications practitioner, I look forward to shaping gaming’s role as a driver of India’s digital economy, powered by creativity and skill.”

    Backed by Shangari’s storytelling playbook, EGF is doubling down on its quest to create a safe, trusted, and well-regulated online gaming ecosystem. And if the industry is gearing up for its next big leap, the Federation clearly wants the narrative to sound as sharp as the gameplay.
     

  • Godrej’s Locks & Architectural Solutions unlocks smarter service with digital-first CRM

    Godrej’s Locks & Architectural Solutions unlocks smarter service with digital-first CRM

    MUMBAI: Godrej Enterprises Group’s Locks & Architectural Solutions division has rolled out a new Service CRM platform that’s set to overhaul after-sales service across India’s rapidly expanding smart home ecosystem. Spanning 80+ divisions, 200+ service centres, and more than 6,500 pin codes, the digital upgrade aims to keep over two lakh customers connected, calm and in control.

    Touted as a game-changer for India’s Rs 6,000 crore locks industry, the Service Cloud unifies support across both smart and traditional locking systems — offering one-touch complaint registration, faster resolutions, and full visibility into service history.

    Godrej Enterprises Group, Locks & Architectural Solutions, business head, Shyam Motwani said, “At Locks & Architectural Solutions, we believe that our responsibility to the customer begins, not ends, at the point of purchase. The Service Cloud is a digital-first initiative designed to simplify and strengthen our service experience, making it more intuitive, efficient, and transparent. This is our commitment to ensuring that every home we secure feels supported, always.”

    The company, which crossed Rs 1,000 crore in FY25 revenue, is eyeing Rs 2,500 crore by FY28. With customer experience increasingly defining market leadership, the CRM is expected to be a key growth lever — not just a digital tool, but a lock-in for loyalty.

  • FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    GOA: Day two of Goafest 2025 witnessed FCB India absolutely demolishing the competition in the public relations category, proving that sometimes the best way to handle PR is to simply be brilliant at it.

    The agency swept to victory as ‘public relations specialist agency of the year’ with a frankly ridiculous haul of 66 points, built on four golds, three silvers, three bronzes and two merits. It was the sort of performance that left rivals wondering whether they’d accidentally entered a different competition entirely.

    Leo India managed a respectable runner-up spot with 38 points, courtesy of three silvers, four bronzes and two merits—though one suspects they might have preferred trading some of that bronze for a bit more gold. Tribes Communication rounded out the podium with 26 points, bagging one gold, two silvers, one bronze and a merit in what can only be described as a thoroughly balanced performance.

    The others  made their presence felt too. BC Web Wise nabbed 10 points with one silver and one bronze, whilst Grey group and Mudra Max each scored eight points—Grey group with a single gold and Mudra Max with two bronzes. Meanwhile, ^a t o m network, Godrej Enterprises group, and Social Panga – Higa Digital all managed six points apiece, proving that in the PR game, every point counts.

    Even the laggards got their moment. Grey Alchemy picked up four points with a bronze, whilst boAt Lifestyle and Digitas each secured two points with a merit—hardly earth-shattering, perhaps, but better than going home empty-handed.

    The Abby Creative Awards 2025, powered by The One Show, continued their relentless march through specialist categories, with broadcaster, digital specialist, design specialist, mobile specialist, technology specialist, and direct specialist awards all up for grabs. 

  • Godrej’s AI smart fridge rolls out the red velvet carpet for cooling

    Godrej’s AI smart fridge rolls out the red velvet carpet for cooling

    MUMBAI: If your fridge knew your midnight munchies were coming, would you still call it an appliance or a companion? Godrej & Boyce, the flagship of the Godrej Enterprises Group, is turning up the cool factor with the launch of its AI-powered Side-by-Side Eon Velvet refrigerators, a premium offering that’s as intuitive as it is stunning. The campaign, crafted by Creativeland Asia, isn’t just showing off another fridge, it’s showcasing a smart sidekick for your snacks, leftovers and late-night cravings.

    Running across TV, digital, social media, OOH and retail, the campaign taps into the modern Indian’s holy trinity of consumer expectations: convenience, technology, and sleek design. At the heart of the narrative is the fridge’s AI tech, which learns how often the doors are opened, adapts cooling based on what you stuff inside, and even saves energy while doing it.

    Speaking on this campaign Godrej Enterprises Group head of marketing at appliances business Swati Rathi said, “The modern Indian consumers evaluate all their purchases through the lens of convenience, technology and aesthetics and our new launch more than meets the consumer expectations on each of these fronts. With outstanding looks, inbuilt intelligence and convenience, the new Eon Velvet series is already winning consumer hearts at the stores and with the new video campaign, we are unveiling it to a wider audience.”

    The premium series is available in three eye-catching shades Opera Rose, Opera Black and Opera Blue and promises to double as both kitchen showstopper and silent workhorse. A digital touch panel, inverter compressor, and whisper-quiet cooling round out the list of features.

    From eye-level hoardings in top metros to influencer-led peeks inside these luxury coolers, the campaign aims to make a household appliance feel like a lifestyle upgrade.

    So if your fridge can now outsmart your snack habits and still match your kitchen aesthetics maybe it’s time to stop calling it “just a refrigerator.” The Eon Velvet is here, and it’s cool in every sense.

  • Interio brings cool comfort home with Summer Chill Deals campaign

    Interio brings cool comfort home with Summer Chill Deals campaign

    MUMBAI: Turning up the style and turning down the heat, Interio’s latest campaign is a breath of fresh flair. Interio, one of India’s leading furniture brands under the Godrej Enterprises Group, has launched its sunny new campaign, Summer Chill Deals, showcasing how modern Indian homes can beat the heat with cool customisation and hot deals. The campaign comprises three breezy films that highlight the brand’s diverse range of stylish and functional furniture, designed to mirror the tastes, quirks and daily dynamics of today’s families.

    Whether you’re a colour-coordinated maximalist or a minimalist with a Pinterest obsession, Interio promises a personalised fit. From the modular Upmods range perfect for those who want flexibility with flair to bespoke sofa fabrics and user-designed kitchens, every piece becomes an extension of personal expression.

    Speaking about the films Interio head of integrated marketing & communications Reshu Saraf said, “At Interio, we believe that home space is deeply personal. Our furniture isn’t just functional, it’s a canvas for self-expression. From modular innovations like our Upmods range, which allows for limitless customization, to our wide array of styles, colours, and materials, we enable customers to create spaces that truly reflect their individual taste. Our summer campaign brings this philosophy to life, celebrating the creativity and uniqueness of every Indian home. For over decades, our commitment to style, design, and personalization has made us a trusted part of Indian homes and a beloved brand for families across the country.”

    Each campaign film captures relatable everyday moments: the social media-savvy parent trying to recreate a ‘dream home’ setup, the couple debating kitchen finishes over brunch, or the solo dweller designing a living room that suits both Netflix and nap time. The message is clear Interio makes it personal.

    To sweeten the deal, the brand is offering up to 35 per cent off on furniture and a chance to win a free Godrej AC, adding a literal chill to the Summer Chill Deals. The campaign is being rolled out across Youtube, social media, and print, ensuring it reaches digital explorers and newspaper loyalists alike.

    As Indian consumers increasingly seek out spaces that reflect their identity, Interio steps in not just to furnish homes, but to frame the stories within them.

  • Godrej unlocks a new chapter in empowerment with Women’s Day campaign

    Godrej unlocks a new chapter in empowerment with Women’s Day campaign

    MUMBAI: What does a key unlock? For Godrej Enterprises Group, it opens doors to innovation, leadership, and limitless possibilities led by the trailblazing women across its organisation. This Women’s Day, Godrej is setting the stage for a powerful tribute with its campaign, ‘Unlock New Worlds,’ celebrating the unwavering spirit of women who are reshaping industries, one breakthrough at a time.

    Narrated by renowned poet and storyteller Helly Shah, the campaign’s centrepiece is a visually compelling and emotionally resonant film that takes viewers on a journey through the company’s diverse landscape. From manufacturing and aerospace research to design innovation and large-scale infrastructure, the film showcases real Godrej women who are pushing boundaries and unlocking new frontiers in their respective fields.

    Conceptualised and directed by Lowe Lintas, the campaign isn’t just a celebration, it’s a call to action. Through captivating storytelling, it highlights Godrej’s unwavering commitment to gender inclusivity, fostering an environment where women don’t just participate but lead and innovate.

    With ‘Unlock New Worlds’, Godrej goes beyond symbolic gestures, reinforcing the importance of investing in women-led initiatives. By spotlighting female professionals operating heavy machinery, spearheading cutting-edge research, and driving transformative projects, the campaign challenges norms and redefines what’s possible in male-dominated sectors.

    As Women’s Day 2025 approaches, Godrej Enterprises Group continues to champion a future where glass ceilings are shattered, opportunities are unlocked, and inclusivity isn’t just an idea it’s a movement.

  • Godrej Enterprises unfurls a new group brand identity

    Godrej Enterprises unfurls a new group brand identity

    MUMBAI: It’s brand refresh time. First there was the Tata group’s Jaguar which went in for a totally new logo and brand identity. Now it’s the turn of the diversified engineering and design-led conglomerate,  Godrej Enterprises Group (GEG) to unveil a brand new identity.

    Not totally brand new. For the cursive logo has been retained, reminiscent of the founder Pirojsha Godrej’s signature.  However, gone are the three colours of yesteryear and only a striking colour purple has been introduced in the logo, signifying the  brand’s commitment to quality and trust.

    The colour purple brings in a strong sense of dynamism and confidence and symbolises GEG’s ambition to lead with sustainable, design led innovation and engineering excellence. The shift from three colours to a single colour allows for greater consistency and synergy across its businesses.

    The new visual identity honours GEG’s rich legacy , says a press release, while embodying its commitment to actively participate in the building of a Viksit Bharat by 2047 through design-led innovation, enhancing consumer experience and shaping preferences for sustainable choices.

    Godrej Enterprises Group new brand film still

    “The key to our sustained growth has been our ability to always remain relevant to India’s development needs and the brand refresh reflects our quest to continually reinvent ourselves. Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers.” said GEG  chairman &  managing director Jamshyd Godrej.

    Added  GEG executive  director Nyrika Holkar: “The new brand identity is more than just a change of colour, it embodies dynamism and blends authenticity with our ambition to redefine consumer experiences by leveraging design led innovation and service differentiation. It also reflects a shift in GEG’s ‘consumer first’ businesses to include a more premium offering that reflects changing customer aspirations and in our ‘Nation First’ businesses to provide more cutting-edge engineering solutions which showcase India’s prowess on a global scale.”

    The new brand film starts with a call out to the first product of the Group – the iconic springless lock. The campaign celebrates the spirit of curiosity, creative problem solving, and a never-say-die attitude best demonstrated by children who question everything and are always resourceful enough to find a solution. Over the last 127 years, GEG has consistently reinvented itself to remain relevant to the evolving socio and economic context in India and globally. This commitment to reimagining possibilities and relentlessly pushing boundaries has enabled the brand to “unlock new worlds.”

    To watch the new brand film click here: Godrej Enterprises Group

  • Godrej Security & Solutions products have evolved over the last 125 years: Pushkar Gokhale

    Godrej Security & Solutions products have evolved over the last 125 years: Pushkar Gokhale

    Mumbai: The security solutions business of Godrej & Boyce, part of Godrej Enterprises Group has introduced its new ‘Khushiyon Ke Rakhwale’ campaign. The campaign highlighted the brand’s commitment to securing homes and ensuring the protection of what matters the most. With innovative and reliable home security solutions that provide peace of mind for families across India, the campaign aims to emphasise the emotional comfort that comes with knowing people’s loved ones are well-protected.

    Indiantelevsion.com caught up with Godrej & Boyce EVP and business head of the security solutions business Pushkar Gokhale who gave an overall brief of the campaign and lot more!

    Edited excerpts

    On the inspiration behind this campaign

    In developing our campaign, we conducted research to explore the correlation between happiness and security. We aimed to determine whether such a connection exists and, if so, to what extent. This led us to survey 2,400 customers to understand this relationship, which ultimately shaped the direction of our campaign. For the past 125 years, Godrej Security & Solutions has evolved its products to enhance people’s safety and security. Discovering a link between happiness and safety inspired us to position ourselves as a brand that “secures your happiness.” This is how the seeds of our campaign were planted. Previously, we focused on “Desh ki Tijori,” and now we’re excited to launch “Khushiyon ke Rakhwale,” perfectly timed for the festive season.

    On some key features

    We are continually innovating, and this campaign is no exception. Our strategy includes leveraging digital media, social media platforms, OTT channels, and television. Additionally, we plan to execute on-ground activations, taking advantage of our 5,000 retail counters nationwide to raise awareness and engage consumers through an omnichannel approach. Our e-commerce growth also supports this initiative.

    On the crucial aspect of this campaign

    Awareness is a crucial aspect of our campaign, especially since our research revealed a prevalent mindset among customers: “Nothing will happen to me.” We aim to educate them that security incidents can happen to anyone and emphasize the importance of preparedness. Our product range addresses security at various levels—from home entry points to the heart of the home, represented by our secure lockers. With rising jewelry and gold prices, protecting these valuable items becomes imperative; neglecting security invites potential theft.

    On the growing technology incorporated in this market

    We prioritize consumer research, as our customers increasingly view technology as integral to security, particularly in the banking and jewelry sectors. To meet these needs, we have enhanced our products with smart technology, incorporating artificial intelligence and IoT capabilities.

    Any particular challenge for the security solutions market

    One challenge we face in the home locker category is that, while we hold an 80 per cent market share, our focus should shift from simply increasing market share to expanding the market size itself. This requires increasing product adoption and building the category, as there are numerous substitutes available. Many customers still resort to hiding valuables in mattresses or temple houses—basic tactics that any burglar would recognize. We are committed to educating our customers about the importance of proper security solutions.

    On future plans and other innovations

    Moreover, our product development is driven by consumer research. For instance, our digital home locks have evolved from basic keypads to incorporating biometric access and multiple security features. We are also working on innovations that allow mobile phones to serve as keys, utilizing one-time passwords for added security. These technological advancements will continue to evolve as part of our ongoing commitment to enhancing home security.

  • Godrej Appliances launches OOH campaign for its AI powered washing machines

    Godrej Appliances launches OOH campaign for its AI powered washing machines

    Mumbai: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, has launched an OOH campaign to showcase its new Fully Automatic Front Load Washing Machine.

    The campaign aims to raise awareness about this advanced washing machine, which comes equipped with AI technology that senses water, drum balance, foam level and more, optimizing the washing experience while conserving resources. This cutting-edge product highlights Godrej’s dedication to blending homegrown expertise, deep understanding of Indian consumers and world-class technology, providing Indian customers with best-in-class appliances.

    The OOH campaign is being rolled out across key high-traffic locations in Bangalore and Chennai, capturing attention with its motorized elements that rotate, making the visual even more captivating and eye-catching for passersby.

    Commenting on the campaign, Godrej Appliances head of marketing Swati Rathi said, “Brand Godrej has its roots in India’s journey of self-reliance. Ever since inception, at Godrej Appliances, we have endeavored to provide Indian consumers innovation that is designed to solve their specific problems. The same is reflected in our philosophy of ‘Soch Ke Banaya Hai’ or ‘Things Made Thoughtfully.’ With this engaging outdoor campaign, we aim to build on our consumers’ pride in the brand’s deep rooted Indianness and its commitment to innovation and technology.”

    This campaign is being executed in collaboration with Madison Outdoor Media Solutions and 3 Scratch Films ensuring widespread visibility and impactful communication.