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Tag: Godrej Consumer Products

  • Goodknight Cool Gel targets semi-urban, rural consumers

    Goodknight Cool Gel targets semi-urban, rural consumers

    MUMBAI: Goodknight has come up with a new commercial for its recently launched product, Goodknight Cool Gel.

    The TVC conceptualised by J Walter Thompson (JWT) India showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay and how the mosquito menace does not let them sleep until Cool Gel comes to their rescue. The ad is a parody on a popular old Hindi song – ‘Hai re Hai’.

    The ad film opens with a senior member – grandfather – in a joint family trying to sleep on the rooftop of his house one summer night; however, mosquitoes do not let him sleep. To address the issue in a comic manner, the grandfather claps his hands and starts singing an old Hindi song – ‘Hai re Hai’. Another man gets up with a blanket on his head and continues the song – ‘Neend nahi aye’. One more grown up man slaps himself on the face and continues singing – ‘Machhar bada sataye’. Then a young girl joins in and sings – ‘Cream chip chipaye’, the girl touches sticky arms and frowns. Her brothers pop up in the same frame and make a hand gesture depicting the irritability caused by the sticky and oily mosquito repellent cream they have applied.

    Just then the mother in the family enters the rooftop area with a solution to all their problems where she is shown applying Goodknight Cool Gel to her youngest son. After applying Goodknight Cool Gel, the family is shown sleeping peacefully. The TVC further informs that unlike other mosquito repellents, Goodknight Cool Gel is a non-sticky and gel-based repellent with the goodness of aloe vera. Goodknight Cool Gel not only keeps mosquitoes at bay for eight hours but also gives a cooling sensation and helps one sleep peacefully. The ad film also introduces the new Goodknight Cool Gel sachet available at Rs 10.

    Godrej Consumer Products CEO of India and SAARC Sunil Kataria says, “Goodknight is a brand that has its focus on consumer bases not only in metro cities, but also smaller towns in India. We have cost effective and efficient solutions for the mosquito menace for all our consumers. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace. The new ad film aptly captures this emotion.”

    “Goodknight Cool Gel is an innovative product in the personal repellent category. It comes in a tube and a sachet format for the convenience of consumers,” Kataria added.

    J Walter Thompson managing partner Rajesh Gangwani mentions, “The campaign is targeted towards semi-urban and rural consumers who normally sleep outdoors/open air during warm summer nights. The key benefit that we wanted to propagate is that unlike other mosquito repellent creams, our product contains Aloe Vera gel, which is non-sticky and has a cooling sensation. The communication is crafted keeping in mind the rural sensibilities and is delivered through an engaging and catchy sing-song between the family members.”

  • Goodknight puts an end to coils with new power chip

    Goodknight puts an end to coils with new power chip

    MUMBAI: Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

    The new TVC opens with a kid inviting his friends over to his house to watch a match. However, his friends have decided to go to the kid’s house whose mother has successfully managed to keep her home mosquito free. The first kid wonders what must be the trick to keep mosquitoes at bay, to which his friend responds that his mother has the power of 100 coils. The mother protects her home with the newly launched Goodknight Power Chip. She is delighted to see her son enjoy with his friends. The mother and the kid twirl their fingers in a playful manner depicting the power of 100 coils.

    Godrej Consumer Products CEO of India and SAARC Sunil Kataria says, “We are very excited about the new launch. Goodknight Power Chip is the new entrant to the Goodknight family. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace and has always offered an effective solution to address their concerns. The new ad film has captured this emotion aptly.”

    J Walter Thompson South Asia JWT CEO Tarun Rai adds, “Power Chip is a breakthrough innovation created for the semi-urban and rural consumers. Our biggest challenge was to build format relevance for these consumers by upgrading them from the burning formats (coil) to an electric format. Coil is a benchmark of efficacy for these consumers. We strategically referenced coils to establish our new product superiority with the claim of ‘Power of 100 coils’. The communication is created to match the sensibilities of our target group and is delivered through an endearing banter between the kids and acknowledging the Goodknight mom.”

  • Godrej protekt’s new campaign showcases kids’ curiosity

    Godrej protekt’s new campaign showcases kids’ curiosity

    MUMBAI: Kids are constantly relying on their senses to explore the world. When they come across something that fascinates them, their first instinct is to touch and feel the object. The fear of germs, dirt or even parental intervention does not stop them from doing so.

    Godrej protekt, a range of hand hygiene products from Godrej Consumer Products, has launched a digital film showcasing and encouraging kids’ natural tendency to learn about the world around them through touch.

    To showcase this, Godrej protekt conducted a short experiment by putting objects in front of kids and telling them to not touch it, instilling a sense of curiosity in them. 

    With the help of hidden cameras and conceptualised by Creativeland Asia, the ad showcases kids staring at the ‘Do not touch’ sign boards wondering what to do, and then going ahead and doing just what was expected of them—touching! The kids filmed touching everything–from wet paint to dirty cars to learn more about them.

    Godrej Consumer Products business head of India and SAARC Sunil Kataria said, “Godrej protekt as a brand believes that parents must let their children be children and encourage them to step out of their homes to explore the world. This has been the central idea of the social experiment protekt has carried out. The essence of a child’s curious mind is very well captured in the video. With protekt, we want to bring about a behavioural change and promote a healthy habit of keeping hands clean and germ free.”

    Creativeland Asia chief creative officer Anu Joseph added, “Godrej protekt has always encouraged kids to go out there and explore the world without any worry, while it promises to protect them from germs. This campaign is an extension of the same idea. A fun social experiment where we realised that there’s no stopping kids. They’ll do what they instinctively feel like doing, and that’s how they learn. And we mustn’t really get in the way, but just be there to make sure they are safe.”

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

  • DD Sahyadri Cine Awards 2015 unveils nominations

    DD Sahyadri Cine Awards 2015 unveils nominations

    MUMBAI: Sahyadri Cine Award is the most respected Marathi Film Awards that honours the best of work in Marathi Cinema. The 6th Sahyadri Cine Award is to be held on 30 June, 2015 at 7:00 pm, in association with the national brand Godrej at Ravindra Natya Mandir, Prabhadevi, Mumbai. 
     

    Addl. Director General, Doordarshan – Mukesh Sharma while announcing the nominations of this year’s 6th Sahyadri Cine Award said that out of the 66 films produced by the Marathi film industry last year, 29 are in contentions for the awards. Sahyadri Cine Award is very special for the entire Marathi Film Industry, because of its credibility as it is presented by the National Broadcaster, Doordarshan.

     

    Chetan Gore, Executive Vice President Marketing – Personal Care, Godrej Consumer Products Limited, “The medium of film entertainment was introduced to us through Dadasaheb Phalke and it has evolved consistently. Marathi cinema has come a long way since then and today is at par with any other film fraternity when it comes to impactful performances, the art of storytelling and cinematic brilliance. We at Godrej believe in motivating and felicitating talent and this belief has extended into a strong association with Sahyadri Cine Awards for 6 years in a row now. This year we have also introduced a new category of award called ‘Godrej Expert Rich Cr?me Oh My God Performance’ which will celebrate the outstanding performance of an artist and his commitment to the industry. Godrej Expert Rich Creme and Sahyadri Cine awards will continue to motivate talent which will deliver the best and take the Marathi film industry to the next level.”

     

    The Jury of these awards is totally independent which has representation from Film, Critique and Senior Film Journalists. The independent Jury comprised of Film Producer & Director – Samruddhi Porey & Vidhyadhar Pathare, Producer-Director-Senior Journalist Ramesh Salgaonkar, Senior Journalist – Sudhir Nandgaonkar & Dilip Thakur, Veteran Marathi Actress -Maya Jadhav, Retd. Doordarshan Producer – Raviraj Gandhe and Music Composer, Singer – Milind Joshi. This year’s nominations have been chosen from a long list of popular and critically lauded movies. The competition promises to be stiff but that only means a thrilling awards evening that will live up to every expectation.

     

    Click here for the list of nominees 

  • ZEEL makes it to Nikkei ‘India40’ list

    ZEEL makes it to Nikkei ‘India40’ list

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has become the only Media & Entertainment Company to be included in the recently announced ‘India40’, Nikkei Inc’s list of the top Indian companies.

     

    ‘India40’ is a list of 44 leading companies selected by Nikkei Inc in order to provide detailed information on the moves of those leading companies and to analyse the current picture and outlook of India’s various industries through them. These companies were selected after Nikkei Inc calculated the rankings of the market cap of companies listed on the BSE, taking into account the growth potential and name recognition, the balance between industries, the position in the industry, among other factors.

     

    ZEEL MD & CEO Punit Goenka said, “ZEE’s inclusion in Nikkei Inc’s ‘India40’ list reaffirms its position as a leading player in the Indian Media & Entertainment industry. As a global content company, we take immense pride in entertaining millions of viewers across the world and in the years ahead, we hope to grow even further by engaging consumers with our innovative and creative content solutions.”

     

    The list stated that many companies covered by ‘India40’ earned more than 50 per cent of their entire earnings from overseas, showing that globalisation has progressed and their influence is no longer limited to India. Other Indian companies in the ‘India40’ list include NTPC, Reliance Industries, Tata Steel, ITC, Hindustan Unilever and Godrej Consumer Products to name a few.

  • Godrej Hit ties-up with Mumbai dabbawallas to sensitize 100,000 homes

    Godrej Hit ties-up with Mumbai dabbawallas to sensitize 100,000 homes

    MUMBAI: Godrej Hit has joined hands with the Mumbai dabbawallas to sensitize 100,000 homes. The aim is to educate consumers that cockroaches spread diseases hence the need to eliminate them with Lal Hit.

     

    To achieve this objective, Hit will be present across key media touch points like TV, print and digital media on World Health Day (7 April).

     

    Each dabba will carry a message tag and consumers of dabbas will get an opportunity to participate in a contest by sending name of disease spread by cockroaches to 9902099020 and win prizes.

     

    Godrej Consumer Products Home Care EVP marketing Ajay Dang said, “GCPL has always focused on making the lives of their consumers brighter and better. Through Godrej Hit, the leading household-insecticide spray, GCPL has been creating awareness that cockroaches invade our homes from dirty drains and sewer pipes and hide in the corners and crevices of the kitchen, which are out of our reach and spread diseases by contaminating food, water, utensils etc.”

     

    Supporting the WHO campaign, Hit has taken a step forward to spread awareness that cockroaches spread diseases by contaminating the food therefore to protect children and family’s health we need to eliminate the cockroaches from our home and kitchen.

  • Q3-2015: Godrej Consumer Products marketing spends down 4.2 per cent; all categories grow

    Q3-2015: Godrej Consumer Products marketing spends down 4.2 per cent; all categories grow

    BENGALURU: Following a strong turnaround in the last quarter, Godrej Consumer Products Limited (GCPL) reported 12.8 per cent y-o-y growth in consolidated Income from Operations (TIO) to Rs 2235.71 crore from Rs 1982.27 crore and an 8.5 per cent q-o-q growth from Rs 2060.12 crore. For the nine month period ended 31 December, 2014 (9M-2015), the company’s TIO increased 9.1 per cent to Rs 6184.34 crore from Rs 5670.89 crore in 9M-2014.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    GCPL‘s advertising and publicity spends (ad) in the current quarter reduced 4.2 per cent to Rs 217.87 crore (9.7 per cent of TIO) from Rs 227.53 crore (11.5 per cent of TIO) in the corresponding year ago quarter, but increased 3 per cent from the Rs 211.69 crore (10.3 per cent of TIO) in the preceding quarter. In 9M-2015, the company’s ad spend was 1.1 per cent lower at Rs 6709.78 crore (11 per cent of TIO) than the Rs 687.19 crore (12.1 per cent of TIO) in 9M-2014.

    During the 11 quarter period starting Q1-2013 until Q3-2015, GCPL’s simple average ad spends was 10.8 per cent of TIO. Consequently, the current quarter’s ad spends were 1.1 per cent lower than average. GCPL’s ad spend shows an increasing linear trend in terms of absolute rupees, but a liner dip in terms of percentage  of TIO during the period under consideration. GCPL’s highest ad spends in terms of absolute rupees and percentage of TIO was in Q1-2014 at Rs 239.06 and 13.8 per cent of TIO respectively. The company’s lowest ad spend in terms of absolute rupees and percentage of TIO was in Q4-2014 at Rs 145.78 crore and 7.5 per cent of TIO.

    GCPL’s TIO in the current quarter was the highest. TIO shows an increasing linear trend during the period under consideration.

    The company’s profit after tax (PAT) in the current quarter increased 20.3 per cent to Rs 263.7 crore (11.8 per cent of TIO) from RS 195.77 crore (9.9 per cent of TIO) and was 12.4 per cent more than the Rs 243.53 crore (11.4 per cent of TIO) in Q2-2015. For 9M-2015, PAT at Rs 641.55 crore (10.4 per cent of TIO) was 22.6 per cent more than the Rs 523.44 crore (9.2 per cent of TIO) in 9M-2014.

    GCPL’s PAT was highest, both in terms of absolute rupees and percentage of TIO at Rs 334.14 crore and 19.4 per cent of TIO in Q4-2013. While PAT shows an increasing linear trend in absolute rupees during the 11 quarters under consideration, in terms of percentage of TIO, the linear trend is downward.

    GCPL says in its earnings release that all categories have grown.

    Household Insecticides

    Household insecticides growth momentum has returned to normal levels and GCPL says that it clocked a growth of 16 per cent, well ahead of category growth. The company’s focus on improving market share continues and GCPL exited December 2014 with highest ever market share in this category. It launched a Neem Low Smoke Coil variant, to premiumise its coil franchise and aid market share gains. Good knight Fast card continues to see strong demand and the company plans to leverage its distribution strength for next level of growth.

    Soaps

    In Soaps, the company says that it continued double-digit growth momentum and outperformed the category (where growth recovered to low single digits) with a value growth of 11 per cent. GCPL says that it recorded strong growth across its key brands. This was aided by focused marketing campaigns, consumer offers and localised activation programmes. Gross margins during the quarter benefited from lower palm oil prices and have improved significantly.

    Hair Colours

    GCPL sustained strong growth momentum in Hair Colours and clocked a volume led sales growth of 10 per cent, despite a significantly higher base from last year. It says that it outperformed the category and gained further market share. Godrej Expert Rich Cr?me continues to gain market share, backed by a strong build-up in distribution and large-scale activation programmes.

    Air Fresheners

    Air Freshener brand, Godrej aer, continues to do well, aided by GCPL’s innovative gel format technology and consumer engagement initiatives. In little over two years of launch, it now features among the top 3 players in the car air care and home spray categories claims GCPL. The company recently launched a unique vehicle PUC renewal campaign to create awareness about air pollution.

    Health and Wellness

    GCPL’s recently launched Health and Wellness portfolio of hand washes, a hand sanitiser and anti-mosquito spray, under Godrej Protekt, is being well received in modern trade says the company.

    Liquid Detergents

    GCPL claims that Liquid Detergents sales have increased by 13 percent, despite the late onset of the winter and that Ezee continues to do well aided by the Ezee ‘Rahaat Ek Abhiyaan’ campaign.

    Company Speak

    Commenting on the financial performance of Q2-2015, Godrej group chairman Adi Godrej said, “After a few quarters of sluggish growth, consumer demand in India started to show early signs of a recovery in the third quarter of FY 2015. Our business has delivered strong, competitive double-digit growth across categories. We have also further strengthened our leadership positions across our core categories.

    Consolidated organic constant currency sales increased by 16 per cent, ahead of the market. Organic constant currency operating earnings growth was even stronger at 28 per cent, led by prudent cost management, benign raw material costs and our efforts to effectively leverage our brand platforms.

    In organic constant currency terms, our international business registered a robust top-line growth of 20 per cent and an operating earnings growth of 43 per cent.

    After a challenging few quarters, the growth prospects of the Indian economy are looking more favourable. We expect the economy to pick up pace in FY 2016. We are beginning to see improved consumer sentiment on the ground and are hopeful that this will translate into better consumer demand in the quarters ahead. With our relentless focus on innovation, we are in a good position to capitalise on the uptick in demand and growth. We will continue to focus on sustaining and extending leadership in our core categories. We are becoming operationally more efficient, while investing for the longer term.

    We expect growth in the second half of this fiscal year should be better than the first half. Consequently, our intent is to deliver a stronger performance overall this year, compared to the previous year.

    The medium and long-term growth prospects in India and our other emerging markets remain robust. I am confident that with our clear strategic focus, differentiated product portfolio, superior execution and top-notch team, we will continue to deliver industry-leading results in the future.”

    Click here to read the unaudited financial statement

  • Godrej group sees leadership movements

    Godrej group sees leadership movements

    MUMBAI: Adi Godrej-led Godrej Group has made senior management movements in three of its publicly listed entities.

     

    Godrej Consumer Products Ltd (GCPL) CFO P Ganesh will take charge as the chief financial officer and company secretary for Godrej Industries Ltd (GIL). 

     

    Godrej Properties limited (GPL) executive director V Srinivasan will move to GCPL as CFO and company secretary and will step down from the GPL Board of Directors.

     

    Mohit Malhotra, who currently heads the business development function and the NCR region for Godrej Properties, will be inducted as an executive director on the Board of Directors of the company.

     

    All these changes will take effect from 1 April, 2015.

     

    Godrej Group chairman Adi Godrej said, “We have made these changes in line with our growth aspirations and talent management philosophy. Our HR strategy is to ensure that we have a robust in-house talent pipeline and the diversity of the Godrej Group enables us to periodically expose key talent to different business opportunities.”