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Tag: Godrej Consumer Products Ltd

  • Godrej Indonesia CEO Rajesh Sethuraman gets additional biz transformation role at GCPL

    Godrej Indonesia CEO Rajesh Sethuraman gets additional biz transformation role at GCPL

    MUMBAI: 6 December will end up being a memorable day for Rajesh Sethuraman. That is the day when the CEO of Godrej Indonesia was given an additional responsibility by the management of Godrej Consumer Products Ltd (GCPL) in Mumbai led by Sudhir Sitapati: to lead the group’s business transformation and digital agenda. GCPL made the appointment  public by sending it to the Bombay stock exchange as is required by responsible and transparent companies.

    The reason the responsibility was thrust on him was because the executive responsible for business transformation and digital Vijay Kannan at GCPL Mumbai was relocating to be with family in the United Kingdom.

    Sethuraman is known to be a hardworking and focused senior executive who gets things done. The engineering graduate, and MBA from XLRI began his career as a product  executive in Heinz India. From global brand manager -Radiant in Hindustan Unilever, he quickly rose to regional category leader south Asia laundry and then was moved to south Africa as vice-president Africa laundry.

    His performance saw him being quickly promoted to vice-president home care division Africa. He once again shone over there and was transported back to Mumbai to help the mothership accelerate growth by rewiring its operation to deliver a superior  customer experience. And in his words :”Unlock this across core sales and  planning operations right through order to cash. Leverage external industry leading partners to deliver an integrated process tech and org combination which is future fit.”

    That brought him to the notice of the GCPL management led  by  Sitapati -a former Hindustan Unilever man himself and who had worked with him while he was there – which made him an offer to build Godrej Indonesia and establish it as a best in class entity in Indonesia.

    Which he has been in the process of doing. Rather successfully. Hence, the additional responsibility. Because Sethuraman is an executive who knows how to get things done, and mostly in time.

    “He has previously led the digital transformation of Unilever’s operations across many markets in core sales and planning operations, from order to cash processes, successfully designing integrated operations, and leveraging technology and partnerships for business success,” GCPL informed the BSE in the regulatory filing.
     

  • Godrej Fab: Affordable liquid detergent at Rs 99, TVC in Southern States

    Godrej Fab: Affordable liquid detergent at Rs 99, TVC in Southern States

    Mumbai: Godrej Consumer Products Ltd (GCPL), a leading emerging markets company, is reshaping the Indian laundry care category with the introduction of Godrej Fab. The product is a high-performance liquid detergent here to redefine the laundry experience. Exclusively launched in Southern India, Godrej Fab is available at an attractive price point of Rs 99 for a one-litre bottle, thus offering a good quality product at almost half the cost compared to other liquid detergents in the market. Additionally, a convenient 100ml sachet is available at just Rs 10, providing double the quantity of competing liquid detergents. Be it for consumers opting for bucket washing or machine washing, Godrej Fab eases the chore of doing laundry, transforming it into a gratifying experience.

    Commenting on the launch, Godrej Consumer Products Ltd (GCPL) chief marketing officer – India Ashwin Moorthy said, “Godrej is a pioneer in the liquid detergent category with Ezee – dominating the market in North and East with its winter specialist credentials. From household insecticides; hair colour to soaps, Godrej Consumer Products has always democratised categories. With Godrej Fab, too, we are leveraging our expertise in the liquid detergent category and making it accessible to everyone, thereby democratising access to quality laundry care.”

    He further added, “The liquid detergent category is one of the fastest-growing categories. This growth is due to increased household penetration of washing machines across the South. Consumer awareness and adoption of liquid detergents is also growing with features such as easily soluble format, quality wash experience and more fragrance compared to powder detergents. Godrej Fab will further support the growth of the category by catering to consumers who seek an enhanced laundry experience at a competitive price point.”

    The liquid detergent category is one of the fastest-growing categories in India’s FMCG sector.  The growth of liquid detergents is spearheaded by the Southern region which commands close to half of overall nationwide sales.

    As part of the launch, a TVC campaign of Godrej Fab has also been unveiled across South India. The commercial is conceptualised by Lightbox, the in-house creative studio of GCPL. The TVC features comedians who are household names in the south – VTV Ganeshan and Redin Kingsley.

    Speaking on the Godrej Fab TVC’s creative thought, Godrej Consumer Products Ltd (GCPL) lead creative strategist – Lightbox Shalini Avadhani said, “Reputation is a lot like a white shirt – Pure and powerful when clean, but also delicate enough to be ruined by a simple stain. When both are at stake, we wanted the brand to be the heroic saviour. We felt a weighty payoff like this is best delivered with comedy.”

    Godrej Fab offers a superior laundry experience at the consumer’s convenience by effortlessly dissolving in water, leaving no residue after minimal rinsing, preserving vibrant colours, and ensuring fresh, fragrant clothes post-wash. It is suited for bucket washing, semi-automatic and fully automatic top-load washing machines.

  • Godrej aer O redefines car experiences with an affordable yet exceptional fragrance solution

    Godrej aer O redefines car experiences with an affordable yet exceptional fragrance solution

    Mumbai: Godrej aer, India’s pioneering brand in and home and car fragrances, announced the launch of its latest breakthrough innovation, Godrej aer O – gel based hanging car freshener. Aer O comes with a unique product design, this car fragrance range is poised to revolutionize the way car owners indulge in freshness on-the-go. It brings an invigorating and sophisticated aroma to cars, making your car smell as good as new. This is the first-ever branded hanging car fragrance in India at a disruptive price-point of Rs 99.

    As the car ownership trend in India continues to rise at approx. 9 per cent CAGR, the affordable car segment (hatchback, mini-SUV, sedans) commands a staggering 55-60 per cent share of the market. Godrej aer, India’s top-ranking air freshener brand, has identified the immense potential within the car fragrance category. With approximately 30 per cent market penetration, this category presents significant room for growth as 70 per cent still don’t use any car fresheners.

    People don’t use branded car fresheners largely due to the high cost associated with them. Because of this affinity, some end up using unbranded car fresheners which hardly meet the desired standards of quality and experience and while some misuse hanging bathroom fresheners in the car.

    Godrej Aer recognized the need for an affordable yet superior-quality car fragrance option. Godrej aer O, a pioneer in the car fragrance category for 10 years, boasts an innovative gel membrane technology that ensures a linear and continuous diffusion of fragrance. This cutting-edge technology, coupled with the hanging format, provides a consistent and pleasant aroma that lasts for up to 30 days. The built-in end of life indicator lets you know when it’s time for a fragrant farewell. Godrej aer O comes in three variants – Musk After Smoke, Rose Blossom, and Cool Aqua – each catering to distinct preferences and moods, thereby enhancing the driving experience and transforming the car interior into a personal sanctuary of freshness.

    Speaking about the launch of this product, Godrej Consumer Products Ltd (GCPL) category lead – aircare & hygiene Shivam Singal said, “Godrej aer O marks a significant milestone in our journey of redefining consumer experiences. As the car ownership landscape evolves, we recognize the need for an affordable yet exceptional car fragrance solution. With Godrej aer O, we are not only elevating the commute experience but also setting a new standard of affordability in the car fragrance segment. Godrej aer O is one such innovation that will improve consumers car riding experience as well as boost category adoption.”

    Commenting on the innovation and category, Godrej Consumer Products Ltd (GCPL) global head for category direction and development – air care Karn Bawari said, “Globally, the highest volume driver for car air fresheners is the hanging format – a trend which seems to have caught on in India as well. However, it is noteworthy that this space is largely dominated by unbranded options that either don’t give the right level of fragrance or last as long as advertised. With Godrej aer O, we bridge product delivery and affordability, providing consumers with a value-driven solution that is also aesthetically appealing.”

    With Godrej aer O’s disruptive entry into the market, Godrej aer redefines the dynamics of car fragrances in India. The brand’s unwavering dedication to innovation and customer satisfaction is evident in this groundbreaking product. Godrej aer O is not merely a car fragrance but a gateway to a world of superior car fragrance, where daily commutes become a sensorial delight.

     

  • Godrej Expert Rich Crème unveils a new campaign – ‘Baalon ka Best Friend’  

    Godrej Expert Rich Crème unveils a new campaign – ‘Baalon ka Best Friend’  

    Mumbai: Godrej Expert Rich Crème, a flagship brand of Godrej Consumer Products Ltd (GCPL), maintains a significant presence in the hair colouring domain, providing consumers with a blend of affordability and exceptional quality. The Indian hair colour industry is valued at approximately Rs 5,000 crore. With a legacy rooted in trust and excellence, Godrej Expert Rich Crème elegantly redefines the benchmarks for hair colouring, effortlessly combining style with authentic care.

    Godrej Expert Rich Crème has launched its latest TV commercial conceptualised by Lightbox, the in-house creative studio of GCPL.

    Sharing his thoughts around the campaign, Godrej Consumer Products Ltd (GCPL) general manager – brand equity – hair colours Prakhar Sharma said, “Hair colour is a high stakes category, and individuals tend to place a considerable importance on it. To ensure, they make the right choice, consumers rely excessively on the advice of their closest friends. This is much truer amongst consumers between 25-35 age brackets, on which we want to focus on. Through this campaign, our goal is to reaffirm Godrej Expert Rich Crème’s position as a brand that cares for their hair, the way their closest friends care for them.

    The film shows two best friends, where one of them takes off on the other for making poor hair colour choices. But this same friend also sticks around and helps fix it by colouring her hair herself using Godrej Expert Rich Crème, which makes hair feel moisturised and not dry.

    LightBox, Godrej Consumer Products Ltd (GCPL) lead creative strategist Shalini Avadhani – commented on the creative aspect of the TVC, “We’ve often seen best friends travelling, partying, and having a great time in ads. But rarely have we seen them being brutally honest with each other, the way only real friends can be. Underneath this raw honesty, lies warmth and genuine care. Godrej Expert Rich Crème new campaign reflects this authenticity.”

  • Godrej Ezee releases a heartwarming TV campaign

    Godrej Ezee releases a heartwarming TV campaign

    Mumbai: Introduced in 1983 by Godrej Consumer Products Ltd (GCPL), Godrej Ezee is India’s first specialized liquid detergent tailored for winter wear and woollens. According to Kantar, the adoption of liquid detergents in India surged from 15.9% in July 2021 to 19.8% in July 2022.  As consumers swiftly transition from detergent bars and powders to premiumised solutions like liquid, Ezee has gained traction as one of the top-selling liquid detergents in India and is the category leader in north and east regions. The brand has consistently maintained its relevance by providing quality-conscious consumers with specialized care for their woollens.

    As winter season sets in, Godrej Ezee has released a heartwarming TV campaign conceptualized by Lightbox, the in-house creative studio of GCPL. Winters are a time of togetherness and care. And it’s also a time when people collectively become more generous – with our love and hearts. The new TVC artfully conveys a heartfelt warmth and a profound sense of togetherness, celebrating the spirit of care.

    Commenting on the campaign, Godrej Consumer Products Ltd (GCPL) category head – homecare Shekhar Saurabh said, “Woolens don’t just provide physical warmth; they envelop us in a comforting embrace, shielding us from the winter’s chill with their gentle softness. To ensure these garments endure, consumers seek that extra care without compromising their delicate woollen fibers. With our latest campaign, we aim to reiterate Ezee’s position as a specialised liquid detergent brand dedicated to preserving delicate woollen fabrics and preventing pilling in woollen garments.”

    In a picturesque snowy setting, the TVC shows a young boy, clad in a cozy woollen sweater, stumbles upon a trembling puppy. Acting swiftly, he shelters the pup within his garment and heads home. His mother, intrigued by the unexpected bundle, is met with her son’s hopeful gaze, expressing a wish to adopt the shivering companion. Regrettably, the mother gently imparts their inability to do so, leaving the boy visibly crestfallen. The narrative takes a poignant turn as the mother tenderly washes the very sweater her child wore while bringing the puppy home. In that moment, she recognizes the solace it offered both her son and the puppy, resonating with the care and warmth that Ezee imparts to woollens. The commercial culminates with a poignant message, emphasizing the significance of preserving such cherished care and warmth in woollens with Godrej Ezee.

    Speaking on the films’ creative thought, Godrej Consumer Products Ltd (GCPL) lead creative strategist Shalini Avadhani said, “Godrej Ezee has always been known for its gentle cleaning and care of woollen garments. In this new campaign, we use a sweater as a symbol of warmth and care, routing it through the innocence of a boy and goodness that he has to offer. The sweater isn’t just a garment – it weaves in itself the most potent of all emotions – love. And through, we highlight how a woollen garment – that’s delicate yet holds so much love is given that extra dose of care with Ezee.”  

  • Madison Media onboards Avinash Pillai as advisor for Godrej Consumer

    Madison Media onboards Avinash Pillai as advisor for Godrej Consumer

    Mumbai: Madison Media, a unit of Madison World is delighted to announce the appointment of Avinash Pillai as Advisor on Team Pinnacle for Godrej Consumer Products Ltd. He will be using the agency’s Mumbai office as his operational base.

    With over 26 years of experience, Pillai is a seasoned media professional with a wealth of knowledge. Pillai has been at Mediacom for 12 years where he started out as a National Buying Head and gradually went on to lead the P&G AOR for India and later for the AMA (APAC, Middle East and Africa) region. Prior to Mediacom, he has worked at Mindshare Fulcrum and media companies like Mid-Day, Turner International and ABP Ltd.

    “I am delighted to welcome Avinash Pillai to Madison Media”, said Madison World chairman Sam Balsara on Pillai’s joining.

    Announcing Pillai’s appointment, Vikram Sakhuja, Partner and Group CEO, Madison Media & OOH said, “Our need is to build an industry best in class Media Team to meet today’s Media challenges, and I could think of no better person than my old friend Avinash Pillai who brings a pedigree of having shaped the Media practice of some of the country’s most respected Marketers. I am looking forward to partnering once again with him”.

    Speaking about his new role at Madison Media, Pillai said, “I took a break from media to chase things that are closer to my heart and have been actively pursuing those interests. When Sam and Vikram came up with this assignment, the expected outcome and the journey towards it is something close to my heart and I am happy to take that agenda forward”.

    Madison Media, India’s largest homegrown communication agency, is now the World’s 4th Largest Independent Media Agency as per RECMA. Madison Media also tops RECMA’s qualitative ranking chart for the last 4 consecutive years with a Dominant Score. At GoaFest 2023, the Agency won a total of 17 metals and came in 3rd at the Media Abbys. In 2023, the Agency won for the 6th time, Prime Time’s TV Media Agency of the Year. The Agency is also ranked the 2nd Most Powerful Media Agency by The Economic Times Brand Equity Ad Agency Reckoner in addition to winning over 440 awards since 2020.

    Madison Media is a part of Madison World, India’s largest homegrown communication agency group established in 1988, that handles media planning and buying for clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.

  • Goodknight’s campaign dads champion children’s peaceful sleep

    Goodknight’s campaign dads champion children’s peaceful sleep

    Mumbai: Goodknight, a household insecticide brand from the house of Godrej Consumer Products Limited (GCPL), has introduced a TVC campaign featuring Goodknight liquid which showcases the bond between a father and child and the importance of uninterrupted and peaceful sleep for an infant. Through this film, Goodknight aims to encourage young fathers and mothers to protect their baby’s slumber time from dangerous mosquitoes. Light Box, the creative powerhouse within Godrej Consumer Products, came up with the concept for this campaign.

    While mothers are often seen as the primary caregivers, fathers are often stereotyped as being less involved in their children’s upbringing. Using this insight, Goodknight employs fathers as creative device and acknowledge their efforts in ensuring a child’s peaceful sleep. The campaign is trying to break this notion and positively acknowledges the commitment of fathers. Be it a child’s sleep and overall parental duties, fathers step up to deliver it with dedication. The campaign highlights how Goodknight Liquid partners with both fathers and mothers to deliver completely safe and the most effective protection against mosquitoes for their children.

    The TVC released as part of the campaign stars actor Zeeshan Ayyub as a father to a newborn. It begins with him rushing home from a busy office meeting, anxious to reach his front door. Upon arrival, his face shows disappointment for being late as his baby slept. It’s revealed his urgency was to wish his newborn goodnight. Concerned for uninterrupted sleep, he activates a Goodknight vapouriser, symbolizing his love. Seeing his disappointment, his wife points to the Goodknight liquid, indicating he already said goodnight. The TVC ends with the parents admiring the baby sleeping peacefully, conveying the message – all fathers are perfect, even if they can’t always say goodnight.

    Godrej Consumer Products Ltd (GCPL) AVP & category head – home care Shekhar Saurabh said, “Goodnight is India’s leading household insecticide brand trusted by families across the country. We are part of many Indian households ensuring safe and effective protection against mosquitoes. The TVC campaign emphasizes the critical role of uninterrupted sleep in an infant’s overall health and well-being, underscoring how even a lone mosquito can disrupt it. We are further committed to raising awareness among parents and equipping them with effective solutions to safeguard their child’s sleep.”

    “Light Box, which is GCPL’s in-house creative studio, brings this unique campaign of Goodnight as parenting becomes a dual role. It’s time we acknowledge the shift where both mothers and fathers are contributing to the well-being of their children. Today, fathers enthusiastically embrace this new phase of life, demonstrating greater involvement than ever in nurturing their little ones.

    The campaign has the right messaging and interesting real-life insights, curated together through a seamless partnership between Goodknight and Light Box”, added Godrej Consumer Products Limited (GCPL)  AVP – brand equity Chirag Aga.

    Commenting on the campaign’s theme, actor Zeeshan Ayyub remarked, “Fatherhood is about more than just being there. It’s about being present, even when you’re not. It is time to dispel the stereotype that fathers do not care about their children or that they are too busy to be involved in their lives. As a father myself, I understand the importance of making small efforts for my kid. For example, I make sure to read my daughter a bedtime story whenever I am in town. I may not be able to do ten things, but I will try my best to do at least those critical six tasks. It is a privilege to be associated with a trusted brand like Goodknight, whose campaign represents the countless trying dads like me out there, exemplifying the spirit of love and dedication.”

    Goodknight’s latest campaign thought resonates with the evolving role of fathers, celebrating their unconditional love and their enduring efforts to be there, even when they can’t physically be present.

  • Sanya Malhotra dazzles as showstopper for Godrej Professional’s ‘Dimension Ombreyage Collection’

    Sanya Malhotra dazzles as showstopper for Godrej Professional’s ‘Dimension Ombreyage Collection’

    Mumbai: Godrej Professional, a professional hair brand with products in  hair care, colour, styling, and keratin from Godrej Consumer Products Ltd (GCPL),  participated in the Professional Beauty India trade show with Jawan actor Sanya Malhotra gracing the ramp as the showstopper. Sanya’s look was accentuated by shades from the ‘Dimension-Ombreyage Collection’ hair colour range, which reflects the brand’s commitment to embracing acceptance, inclusivity, and self-expression through vibrant hair colours. The Dimension-Ombreyage collection features four captivating hair colour looks such as Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. The lineup also featured models showcasing the exquisite styles from this collection.  

    The Professional Beauty India trade show took place at the Bombay Exhibition Centre in Goregaon. In addition to participating in the show, Godrej Professional hosted an insightful masterclass. Renowned celebrity hairstylists and technical ambassadors, Sylvia Chen, Ryan  Rozario, and Najeeb Rehman, shared their expertise, unveiling the latest trends, techniques,  and innovations in the dynamic realm of hair and beauty.

    Sharing her experience flaunting these bold colours, actor Sanya Malhotra said, “I am  absolutely thrilled to don Godrej Professional’s Dimension-Ombreyage collection. As an  Indian brand, they understand the unique haircare needs of every individual, even my curls.  This collection offers stunning hair colours and sends a powerful message, which I truly  believe in, of embracing diversity and inclusivity. My hair colour is an expression of my true  self and reflects my inner vibrancy and individuality. “

    Godrej Professional’s vision is to revolutionize the salon and beauty industry. This partnership  serves as a dynamic platform uniting salonists, beauty professionals, enthusiasts, and brands,  fostering a vibrant ecosystem of collaboration, education, knowledge exchange, and a  profound celebration of the artistry within the salon and beauty community.

    Commenting on the brand’s participation in this prestigious trade show, Godrej Consumer Products Ltd (GCPL) general manager Abhinav Grandhi said, “As a brand, we have always believed that our products are for all. We are one of the foremost brands in the professional hair and beauty space trusted by both consumers and salon professionals. The Professional  Beauty India Expo 2023 featured the latest collection ‘Dimension-Ombreyage Collection’  along with our hair colour and care products. It is a great platform to engage with the salon industry. We made this engagement more special by roping in actress Sanya Malhotra for our hair show. Dimension features a prismatic and diverse take on colours and cuts for every hair type and persona. We are further committed to undertake more such initiatives highlighting  our range of hair colour, care, styling, and keratin products.”

    Celebrity hair stylists Sylvia Chen, Ryan Rozario and Najeeb Rehman conducted an exclusive masterclass showcasing this collection. The session commenced with an informative talk by the stylists on trending haircuts and the four hair colouring techniques. They then highlighted the hair colour; cutting and styling techniques live on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons.

    Godrej Professional offers a colour range consisting of 34 stunning hair colour shades. Apart from its exceptional hair colour range, Godrej Professional offers a wide array of styling products, along with transformative treatments like keratin treatments. Additionally, they provide a range of hair care products, including shampoos, hair masks, and serums, catering to diverse hair needs.

  • Inflation bites FMCG consumption, demand remains low

    Inflation bites FMCG consumption, demand remains low

    Mumbai: The major players in the FMCG sector, Marico and Godrej Consumer Products Ltd, hint that inflation continued to ‘hit hard’ FMCG industry and demand remained soft in the June quarter.

    According to Marico, current trends indicate that consumers “titrated consumption” in some non-essential categories and either “downtraded among brands or switched to smaller packs” in the essential categories.

    In its quarterly update for Q1 FY23 Marico said, “In the given context, India business volumes declined in mid-single digits. The performance was particularly dragged by a sharp drop in Saffola Oils. Excluding Saffola Oils, the India business posted marginal volume growth. Parachute Coconut Oil recorded a minor volume decline.”

    Marico said it maintains its aspiration of “delivering sustainable and profitable volume-led growth over the medium term”.

    According to Godrej Consumer Products Ltd (GCPL), the country’s FMCG industry continued to be “hit hard by inflation levels” leading to successive price hikes as well as impacting volumes during the three months ended June.

    A recent update revealed that in the first quarter of the current fiscal, the leading FMCG player said that the rural markets witnessed slower growth compared to urban markets during the period.

    GCPL expects to deliver early double-digit sales growth on a high base in India and the growth will be mostly “price-driven”. The company would have “mid-single-digit volumes drop on a high base, with a three-year volume compound annual growth rate (CAGR) close to mid-single digits,” in the domestic market.

    “The Indian FMCG industry continued to remain soft during the quarter. It continued to be hit hard by inflation levels aggravating due to geopolitical tensions, leading to successive price increases and impacting volumes,” GCPL said.

    Inflation impacts markets worldwide

    In recent months, inflation has been on the rise in most markets worldwide.

    Among the international markets, GCPL said that Indonesia, which is the company’s second-largest market after India, also faced an impact on consumption and margins.

    “In Indonesia, with hygiene performance waning after COVID-19 and a large hygiene comparator in base, we expect a high single-digit sales decline. The sales performance excluding hygiene was largely flat,” it said.

    GCPL said that it is putting building blocks in place to drive category development and general trade distribution to ensure gradual recovery in the medium term.

    “In Godrej Africa, USA, and the Middle East, we continued our growth momentum across most of our key countries of operations. We expect to deliver double-digit sales growth, with a continued focus on driving sustainable, profitable sales growth,” it said.

    Further, it expects constant currency sales growth in the high teens in Latin America business.

    “At a consolidated level, we continue to leverage our category and geographic portfolio. We expect to deliver high single-digit sales growth and a three-year CAGR in double-digits,” the company said.

    With respect to profitability in the June quarter, GCPL expects lower year-on-year EBITDA (Earnings Before Interest Tax Depreciation and Amortisation) margins.

    “This is due to input inflation, upfront marketing investments to drive category development and weak performance in Indonesia,” GCPL said.

    On the other hand, Marico’s international business maintained “strong momentum, delivering high-teen constant currency growth.” It experienced growth in all markets and managed to remain on the path of sustained profitable growth.

    The company expects “consolidated revenue in the quarter ended marginally higher on a year-on-year basis.”

    Dabur’s international business is expected to register a “high single-digit revenue growth” during the April-June quarter in constant currency.

    “Overall, the consolidated revenue is expected to grow in the mid to high single digits. We continue to grow ahead of category growths and gain market share in most of our segments,” Dabur said.

    Mixed performance in the domestic market

    In the domestic market, GCPL witnessed a mixed performance in its personal care and home care categories.

    “Personal care sustained its strong double-digit growth trajectory with a two-year CAGR also in double-digits, led by both personal wash and hair colours. Home care witnessed a low single-digit sales drop on a high base. However, the two-year CAGR remained at a high single-digit figure,” it said.

  • BARC week 14: Lizol leads the brands list

    BARC week 14: Lizol leads the brands list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 14 of 2021.

    Top advertisers:

    Reckitt continued its run as the biggest advertiser of the week with 247483 ad AMA. HUL came in second with 225461 insertions.

    Cadburys bagged the third rank this time with 42088 ad generations. Brooke Bond placed fourth with 37982 ad insertions.

    Lakme and Pepsi Co secured fifth and sixth place with 28032 and 27096 ad views respectively.

    Other top brands in the pecking order were as follows: Godrej Consumer Products, Ponds India, P&G, and Colgate.

    Top brands:

    This week Lizol led the chart with 22833 ad impressions. Dettol Antiseptic Liquid came in second with 22334 ad views. Dettol Toilet Soaps secured the third position with 21780 ad insertions.

    The fourth and fifth spots were acquired by PolicyBazaar and Dettol Intense Cool Soap with 19683 and 15902 ad AMA respectively.

    Dettol Liquid Soap bagged the sixth spot with 12858 ad views.

    Other top brands in the pecking order were as follows: Lalithaa Jewellery, Harpic Bathroom Cleaner, Dermi Cool, and Clinic Plus Shampoo.