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Tag: Godrej & Boyce

  • Godrej Security Solutions unveils ‘Desh Ki Tijori’ campaign with Ayushmann Khurrana

    Godrej Security Solutions unveils ‘Desh Ki Tijori’ campaign with Ayushmann Khurrana

    Mumbai: Synonymous with the Indian ‘Tijori’ – Godrej Security Solutions has unveiled their latest campaign ‘Desh Ki Tijori’ with Bollywood star and brand ambassador Ayushmann Khurrana. The brand that is a business unit of Godrej & Boyce, the flagship company of the Godrej Group has been focusing on innovations and tech-enabled solutions through their platform Secure 4.0.

    The ‘Desh Ki Tijori’ campaign communicates how since the first made-in-India Locker by Godrej in 1902 to the latest digital lockers, the product is one that stands out in India’s households. Godrej Security Solutions Sr VP & business head Pushkar Gokhale spoke of how in today’s evolving landscape, where aesthetics and home décor often take centre stage by the homeowners it’s vital to educate consumers about the importance of prioritizing home security without waiting for an unprecedented event to happen. In addition to that, as the trend of smart home devices continues, it is imperative that home security brands are also enabled with smart home technology, since consumers today are opting for more tech-integrated solutions.

    The smart home designed inside the van showcases a comprehensive range of smart home security products ranging from home security lockers, video door phones, to home security cameras and CCTV cameras. The Smart home inside the Van represents a powerful initiative that is aimed at inspiring and guiding home owners toward adopting smarter home security solutions and prioritising home security.

    Godrej Security Solutions Sr VP & business head Pushkar Gokhale stated: “As a brand, that has relentlessly worked towards securing not only Indian Homes, but also contributed towards Security of key sectors like Banking, Jewellery, Hospitality and many more, I’m glad to see positive vibes in response to our innovations that we are unveiling under the Secure 4.0 umbrella.

    As one of India’s most iconic brands, the thought behind ‘Desh Ki Tijori’ was to showcase a product that people have trusted many decades, and a category which is constantly evolving with changing consumer needs driven by the threat landscape.

    As a part of this initiative, we have designed “four (4) Vans” specifically to showcase our latest home security innovations and these Vans shall be embarking upon a journey across East, West, North and South starting with Mumbai. Our target is to cover 100 cities in India in less than 100 days and spread awareness around the Home Security Space, and help our customers to make the right decision.” said Godrej Security Solutions Sr VP & business head Pushkar Gokhale.

    “I am extremely pleased that our Brand Ambassador Ayushmann is here with us today, as he echoes our thoughts to the Indian Homes, about the importance of investment in Security, to ensure one’s Peace of Mind.”

    Bollywood star and Godrej Security Solutions brand ambassador Ayushmann Khurrana said, “As someone who travels a lot and spends so much time outside the home, I completely understand the value of security of my home and it’s surroundings. Like so many Indians, I too have grown up with Godrej in my home, in some form or the other and it’s truly an honour to be associated with Godrej Security Solutions. I remember an old ‘tijori’ that my family had and it was seen as the epitome of securing valuables in the house. Today, as I want more tech enabled and digitally savvy products I am so glad I can still trust a Godrej ‘Tijori’ for my ‘peace of mind’ but only I have a very cool digital locker with biometric scanners. This is exactly what today’s campaign is about, that the tijori or the Godrej home locker has constantly been evolving. And I’m so thrilled to see how Godrej Security Solutions is focusing on innovations constantly not only for our homes but for India overall. Because as a consumer we are linked directly or indirectly. We will want our home locker and bank locker to be secured by the best after all!”

    With a steadfast commitment to innovation and security, Godrej Security Solutions continues to redefine industry standards by introducing advanced products that address the evolving needs of businesses and individuals. Secure 4.0 is a continuation of the initiative by Godrej Security Solutions to spread awareness around the change in the type of threats and making users conscious about upgrading to the best security measures.

  • Madison Media Alpha wins the integrated media AOR of Godrej & Boyce

    Madison Media Alpha wins the integrated media AOR of Godrej & Boyce

    Mumbai: Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated media AOR.

    The account was won in a multi- agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.

    Speaking about the agency’s appointment, Mehernosh Pithawalla, senior vice president and head – brand and strategic insights, Godrej & Boyce said, “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”

    Commenting on this development Madison World chairman Sam Balsara said, “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much respected company to us. We look forward to growing their brands with our innovative and client first approach.”

    For the record, Godrej & Boyce Manufacturing Co Ltd (G&B) was set-up way back in 1897 by Ardeshir Godrej. Since its inception the company has played a pioneering and crucial role in India’s economic growth and created sustainable value for all its stakeholders through its products and services across ten industries. The company right from its inception has launched new and innovative products and consistently contributed to the country’s journey of self-reliance.

    G&B is a highly diversified company operating across as many as 10 industries and 14 businesses ranging from critical industries like aerospace, defense, clean energy, railway and automotive to a range of consumer products. The company offers a range of high quality modern furniture under the brand name of Interio, appliances, like washing machines, refrigerators, microwaves, and air-conditioners, security systems, safes, CCTV cameras, locks and now digital locks too.

    G&B was the first to patent a springless lock, build a fire and burglar resistant safe in the early 1900s and the same spirit of innovation has remained with the company all through.

  • Godrej adds new furniture brand Script

    Godrej adds new furniture brand Script

    MUMBAI: Godrej has today announced the launch of a new home furniture brand, Script.The aggressive growth plan includes launch of three stores across three cities in this fiscal. Script is pegged as a lifestyle extension from the house of Godrej. Backed by an extensive design thinking process, Script will be tapping into a market size that is estimated to be 10,000+ crores. The first store will be launched in Bangalore followed by stores in Delhi and Mumbai. The business expects a turnover of Rs 320 crores by the end of the 3rd fiscal year.

    Godrej & Boyce MD & Chairman Jamshyd Godrej says, “Godrej has always been celebrated for offering innovations that use cutting edge technology and best in class manufacturing methods with a purpose of providing a great experience to our consumers. Script is a brand that strengthens our commitment to the latter. It is also the first brand from the house of Godrej & Boyce, which establishes Godrej in the attainable premium furniture category. Backed by a strong supply chain infrastructure owing to our existing leadership presence in the furniture segment, we believe Script will be a preferred brand amongst our stakeholders.”

    Godrej & Boyce COO Anil Mathur adds, “We have always believed in going beyond the mundane and therefore consistently provided extraordinarily innovative products to our customers. Script is an earnest endeavour in the same direction. It doesn’t merely attempt to satisfy customers but delight them through finest design features. The brand is premium and niche but endeavours to reach the mass market wherein aspiration for cutting edge products exists but prevailing range remains nonexistent.”

    Script business head Rajat Mathur says, “Script is a new perspective on furniture and accessory design that is inspired by contemporary living. Currently there is limited number of national and international branded furniture players in the market. In addition, there is also a vacuum in the attainable premium segment in furniture retail. With Script we see a huge opportunity to bridge this gap. Backed by a very strong design and R&D team, Script promises to offer our consumers the freedom of living.”

  • CNN-IBN & Infosys present ‘Innovating for a Better Tomorrow’

    CNN-IBN & Infosys present ‘Innovating for a Better Tomorrow’

    MUMBAI: As the world around us evolves rapidly, several innovations are born to help us keep pace. CNN-IBN, in partnership with Infosys, is all set to bring to the fore exemplary innovations that have not only transformed the lives of millions of Indians but have also left indelible impressions globally. The exclusive nine-episode series ‘Innovating for a Better Tomorrow’ will showcase innovations with significant business and social impact.

    The series will begin on February 15, 2014 with an hour-long discussion between CNN-IBN Deputy Editor Sagarika Ghose and Infosys Co-Founder and Executive Chairman N R Narayana Murthy. The episode will touch upon various topics revolving around innovation. It will discuss the opportunities, growth prospects and challenges for innovators, while also outlining the role of corporates in encouraging innovation.

    The 14 compelling innovations to be featured on the show are:-

    Business Innovations

    •    Aurolab: For creating the world’s cheapest intraocular lenses.

    •    GE Healthcare: For introducing MAC 400, a low-cost ECG machine that has profoundly impacted clinical guidelines and ECG standards, and made ECGs available to every physician, every patient, everywhere.

    •    Amul: One of the most successful business innovations that came out of our country and helped India emerge as the largest milk producer in the world.

    •    Cipla: For emerging as a world leader in the generic drug market and for making life-saving drugs available to those who need it the most, at an affordable cost.

    •    Hindustan Unilever: For Pureit Water Purifiers, a breakthrough innovation developed and designed locally for low-cost domestic water purification.

    •    Godrej & Boyce ChotuKool: A compact small fridge that runs on both electricity and battery for the mid- and low-income urban and rural markets.

    •    BrahMos Aerospace: For developing BrahMos missile, which is the world’s first supersonic cruise missile that can be maneuvered while still in flight.

    •    Dr Reny M Roy, DRDO scientist: For developing the Explosive Detection Kit (EDK) that uses chemicals to trigger reactions and detect explosives.

    Social Innovations

    •    Akshaya Patra Foundation: Runs school lunch programs across India distributing freshly cooked, healthy meals daily to almost 1.3 million underprivileged children in 9,000 government schools through 20 locations in nine states across India.

    •    Dr Devi Shetty, Chairman and Founder of Narayana Hrudayalaya: Made cardiac surgery affordable to even the poorest in our society.

    •    Bunker Roy, social activist and educator: Founded the Barefoot College that educates illiterate village women, often grandmothers, to assemble and maintain hi-tech solar panels for use in their own villages and for others.

    •    Pratham: The largest NGO working to provide quality education to the underprivileged children in India.

    •    Jaipur Foot: For providing world-class artificial limbs, rehabilitation aids and other appliances, free of charge, to physically challenged individuals below the poverty line.

    •    Ela Bhatt, Founder, Self-Employed Women’s Association (SEWA): For running one of the largest women-led social business enterprises for poor, self-employed women workers.Speaking about the series, Sagarika Ghose, Deputy Editor, CNN-IBN, said, “The world has experienced commendable changes over the years on account of brilliant minds that have introduced several innovations across verticals. As we continue to progress, our series Innovating for a Better Tomorrow aims to highlight and felicitate top innovators, who have helped our country and other nations prosper.”

    N R Narayana Murthy, Co-Founder and Executive Chairman, Infosys, said, “Innovation is all about new methods of using existing knowledge to make the lives of people better. Societies that have embraced innovation have enhanced productivity and grown their economies rapidly. I think in a developing country, like India, there is both a need and huge potential to innovate in every sector. Innovating for a Better Tomorrow is our attempt to recognize individuals and groups who have changed thousands of lives with their innovations.”

    The series will conclude with a grand finale wherein the 14 innovators will be awarded.

     
    Don’t miss the series beginning with the curtain raiser on Saturday, Feb 15, at 7:00 PM, with repeat telecasts on Sunday, Feb 16, at 12:00 PM & 6:00 PM, on CNN-IBN; and on Sunday, Feb 16, at 3:30 PM, on CNBC-TV18.

    ABOUT TV18

    The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels – CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD, MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen – and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi- platform ‘content asset monetization’ entity mandated to drive domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters. For more information, please log on to www.network18online.com

    For further information contact: Althea Brett MSLGROUP 84478 38739

     

  • Will the falling Re hit TV ad spends?

    Will the falling Re hit TV ad spends?

    With the rupee in free fall, escalating prices and the economy teetering on the brink of collapse, it wouldn’t be incorrect to say the country is going through one of its worst phases presently. The first quarter of the current fiscal, which registered the slowest growth in over four years, saw market sentiment at an all time low. The dismal scenario made us wonder if television advertisers too had been forced to tighten their ad budgets, adversely impacting broadcasters in the process. Talking to a cross-section of advertisers, media planners and broadcasters,indiantelevision.com found that industry opinion stands divided on the issue.

    Aegis Group plc chairman India & CEO South East Asia Ashish Bhasin blamed the negativity in the air for the industry thinking that reduced ad spends were not too far away. “Growth is still there but not as much as one would expect or wish it to be. Therefore, people have started thinking that cuts are on their way,” he opined.  

    A media planner said on the condition of anonymity: “The general mood isn’t positive. Advertisers are bound to rethink on the money allocated for advertising as there is an imbalance between demand and supply. People are not in the mood to go out and spend, so advertisers are apprehensive about spending too.”

    Godrej & Boyce vice president (sales & marketing) Kamal Nandi put it out in clear terms saying: “We apportion a percentage of our topline to advertising promotion. If the topline growth is not moving as per our expectation, then we will drop expenditure. Initially, when we had done the planning, we were expecting the market to grow at 20 per cent, but it is growing at half of that.”

    He asserted, “If the topline is dropping, then proportionately, the advertising will also drop,” saying that the company now plans to spend only where it gets higher ROIs. “We are very open to this though,” he added.

    However, Parle products general manager (marketing) Pravin Kulkarni had a different take on the matter. “Depreciation of the rupee will not affect advertising. Budget cuts happen because of media costs going up. Media costs depend on how much inventory is available, and what is the demand for that. And if an advertiser is cutting down, then it is because of that,” he observed.

    A Vodafone spokesperson too said that such slowdowns don’t affect the company as budgets are decided and allocated at the beginning of the financial year itself.
    Others reasoned that with the festive season just round the corner, it was difficult to ignore or drastically reduce ad spends.

    Said Madison Group COO – buying Neel Kamal Sharma: “This year, the festive season is not going to be like previous years. Clients are cautious because of the economy,” adding there were chances of the budgets being revisited. “The impact will be seen across categories as the fall in market and depreciation of rupee is affecting everyone. But the impact as well as cuts will vary from company to company,” he said.
    Indeed, many media planners were of the view that though the general trend would be of companies either rolling-back or postponing the launches of new products, the festive season could not be ignored. They even went on to say that most advertisers allocate a large portion of their budgets for end of year as consumers are bound to shop more because of various festivals.

    Said E&Y consultant Mihir Date: “If you look at TV or print, one can see advertisers have already started their new campaigns. There are ads splashed all across and it will only increase in the coming months. So I think, apart from certain sectors, no one else will cut back.”

    Similarly, a Dabur spokesperson said the company wasn’t planning to cut down on ad spends because of the impending festive season.

    An industry expert observed: “In the current market circumstances, anything is possible. Cutting ad spends is not something that advertisers will voluntarily do, unless they are pushed to the wall. But I do not think it’s happening as of now.”
    Meanwhile, Zee chief sales officer Ashish Sehgal shared a diametrically opposite view on the subject of ad spends. “I presume the economy actually pushes advertisers to increase budgets to push sales. Recession hits the consumers directly, so advertisers will have to do more of advertising. This is one cost they will have to invest in to protect their future. One cannot ignore the existing portfolios as far as FMCG (Fast Moving Consumer Goods) is concerned whereas in the auto sector, there are 10-15 launches that are planned so they need to invest there.”

    Similarly, ITV (News X and India News) ad sales head Arti Machama said: “We haven’t got any negative sentiments from our clients. And if it happens, then all broadcasters will be affected. However, if regular advertisers pull out, retail will still be there. Plus, with state elections and festivities coming up, advertisers will have to build up for next year.”

    Suvarna business head Anup Chandrashekar said, “Our ad revenues have grown y-o-y despite the economic slowdown. The large FMCG advertisers have continued spending on our channel and we do not see any major impact on revenues. We are buoyant that we will see a significant growth in revenues this year backed by our increase in viewership performance.”

    With no consensus on whether advertisers will slash ad budgets or not in the current scenario, we proceeded to find out whether broadcasters would agree to such a cut, if at all…

    “If they don’t agree, it is up to them. But if brands, manufacturers are not getting the expected growth, how will they invest in communication?” said Nandi in a matter-of-fact manner.

    A CEO of a niche channel felt the genre would be the most hit and went on to argue: “Contrary to what most advertisers do, if they want to save money, they should cut ad spends on GECs and sports channels rather than niche channels where the percentage saved will be lesser. Our primary source of revenue is advertising. So, we will go to more number of clients and introduce more innovations. The festive season is on and they all have to advertise because that’s the only way they can make up for their loss in other times.”

    Several broadcasters felt that with 10+2 coming up, prices were anyway headed north and only premium products would be able to advertise on high-rated channels. As such, advertisers would have to choose if they wanted to go with mass or niche channels. 

    “FMCGs spend throughout the year but it is the automobile and electronic categories keep a huge budget for the month of Oct-Nov. So, we will have to see how much they are willing to spend now with the value of rupee depreciating. So, there could be some cuts, but we will have to wait and watch,” says a senior GEC broadcasting professional who says they were lucky enough to sign in sponsors for the channel‘s upcoming programme.

    A Hindi movie channel head went a step further to insinuate that the anticipation of the possible rate hike due to the ad cap could be the reason for advertisers and agencies to contemplate ad cuts. “This could be some kind of reverse ploy to defend the hike,” he said in a guarded manner.

    All said, the negative vibes of the current slowdown cannot be denied and only the coming weeks will be able to tell if this is all smoke and mirrors or people want to indeed play it safe.