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Tag: Godrej Appliances

  • This World Environment Day brands pledge to restore the ecosystem

    MUMBAI: Modern lifestyle and unsustainable development patterns place increasing pressure on our planet Earth. In our drive to automate and go digital, we have forgotten that our sole home in the entire Universe is vulnerable to technologies that are harming its environment.

    Every year on 5 June, World Environment Day is celebrated in a bid to make people more mindful about the environment. The theme this year was ‘Reimagine. Recreate. Restore’ and its focal point is ecosystem restoration- meaning to prevent, halt and reverse the damage- to go from exploiting nature to healing it. Resetting our relation with nature is essential for a sustainable pandemic recovery and a healthy planet for our future generations. Keeping this in mind, brands stepped forward to spread awareness.

    Godrej Appliances

    The consumer durables brand unveiled its latest digital campaign #HumSabKaGhar (our one home) encouraging people to preserve planet Earth. Building on its commitment towards sustainability, the brand encourages its digital audiences to adopt a nature-first approach. The video is aimed to persuade the audience that individual efforts, like choosing eco-friendly appliances, can bring about a real change.

    Kansai Nerolac Paints

    “VOC releases harmful elements that cause air pollution, and lead accumulates in organisms and can destroy entire food chains. Which is why we pioneered and introduced low VOC and lead-free paints that care for the environment.”

    Medtronic

    The medical technology and solutions provider gave people a timely reminder that it’s not too late to choose our future wisely: “It’s time we pause, reflect, and restore our ecosystem. This #WorldEnvironmentDay let’s join hands to ensure we do our bit in protecting our environment.”

    Happy Dent

    The chewing gum brand known for its sparkling teeth commercials released a campaign along similar lines with a powerful message for the environment. “Because all it takes is a small effort to make a BIG change!

    This World Environment Day let’s pledge to be more mindful in using our natural resources.”

    ICICI Lombard

    The insurance brand reminded people that we can live happily and in peace only when the environment is in good health. It is our responsibility to ensure that the environment is always flourishing. This World Environment Day make a promise to start doing your bit. #NibhayeVaade

    Bisleri

    India’s plastic pollution poses a formidable challenge to the environment. The country generates tonnes of plastic waste each year, of which only 60 per cent is recycled. The remaining 40 per cent ends up in landfills or as pollutants in streams or groundwater. As the country’s leading bottled water brand, Bisleri has launched India’s first clean plastic segregation and collection centre at Marol, Mumbai, as a part of the company’s ‘Bottles for Change’ programme. The programme initiated in 2017 is aimed at creating awareness among consumers about proper methods of plastic waste disposal. Since its inception, Bisleri has been able to recycle more than 6,500 tons of plastic.

  • Godrej Appliances aims to reach 80% capacity by July 2020

    Godrej Appliances aims to reach 80% capacity by July 2020

    NEW DELHI: Home appliances player Godrej Appliances today launched new products and aims to reach full production facility from August onwards.

    The company shared that the pandemic has impacted badly the sales figures and the company reported a revenue loss of 40-45 per cent. April was a complete washout as there was no business.

    Godrej Appliance business head and executive VP Kamal Nandi said, “Sales in May were at 30-35 per cent on average, while in June it is already at last year's level. 95-97 per cent market has begun which is encouraging for the industry we will reach 80 per cent capacity in July and full capacity from August. Godrej Appliances said sales in May was at 35-40 per cent of last year, while in June it is already at last year's level. Industry too has reached 90 per cent of pre-Covid2019 level sales. We expect sales will improve from July onwards and will be better than pre-Covid2019 till the festive season. We expect to reach 80 per cent capacity in July and full capacity from August."

    He also shared that the last two months saw a demand for cooling products.

    Nandi explained that the self-reliance campaign by the government will boost confidence among manufacturers, “The #MakeinIndia, and vocal for local will bring opportunities not only for local players to establish but will help big players as well in terms of doing business and it will enhance manufacturing, which will lead to more demands.”

    He added that manufacturing, logistics and services were affected in the lockdown. Godrej Appliances faced issues on the service front as customers are not allowing mechanics to enter their homes. So, it is helping customers to do the product services by themselves, and at the same time re-building confidence among customers.

    Nandi said, “The company has plans to expand into newer categories for products which are in demand right now and there will

    be no immediate price hike since commodity prices are stable but any duty changes by the government will have an impact.”

    Since the Covid2019 pandemic placed restrictions on large scale gatherings, Godrej Appliances has been the first in the industry to swiftly adapt to launching new products in a virtual format. These zone wise segregated launches were designed to engage with 5000+ trade partners from the comfort of their home.

    Godrej Appliances national sales head Sanjeev Jain said, ‘’At the beginning of the lockdown, we took the herculean task of enabling our network of trade partners to reach customers digitally. We have been breaking barriers across all fronts – from product cataloging and showcasing, multiple cashless online payment facilities to initiation of video-assisted remote selling initiative. By exploring alternative ways to communicate and engage, we were able to offer fantastic opportunities to our trade partners. We plan to launch new products across the year across different segments."

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  • Godrej Appliances’ #HumSabHomeMakers takes forward the conversation on homemakers and gender equality

    Godrej Appliances’ #HumSabHomeMakers takes forward the conversation on homemakers and gender equality

    MUMBAI: The COVID-19 lockdown has thrown a new set of challenges at our homes. With the entire family at home round the clock and no help at hand, household chores have grown manifold. Even as women continue to battle it alone in many homes, the good news is that more and more men are stepping up to their role as equal homemakers.

    Creatively narrated by WAT Consult, the film has captured this beautiful change in the form of multiple slice of life shots stitched together to depict ‘life during lockdown’ – all featuring Godrej Appliances employees at their homes, sharing the burden of every day.  

    About the film, Godrej Appliances marketing head Swati Rathi  said, “We have been having a series of conversations under the #LetsStartRight banner over the last two years. As a conscientious brand, we realise that we have a larger role to play in society. Gender equality is one of the messages we want Indian homes to embrace, and we are proud to say, we also practise what we preach. Through this campaign, we wanted to encourage people to help at home and voice proudly – #HumSabHomeMakers. Let us all take pride in our work both outside the home and inside the home. Let us be entrepreneurs, analysts, artists, bankers, marketers, engineers and managers while also being proud homemakers. We hope this film inspires a lasting change. Not just for now, but forever. #LetsStartRight! #HumSabHomeMakers.”

    WATConsult CEO Heeru Dingra said, “This video is another attempt to do away with the labels. With household chores being multiplied for our homemakers, this campaign is an urge to all of us trying our best to work from home, to extend a helping hand in managing the day to day household duties too and proudly say #HumSabHomeMakers.”

    Links :

    YouTube: https://youtu.be/TNmgtUN-xRA

    Facebook: https://m.facebook.com/story.php?story_fbid=2981892135187850&id=162668757110216

    Twitter: https://twitter.com/GodrejAppliance/status/1248835881835696130

    LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6654594850727526400

    Instagram: https://www.instagram.com/tv/B-1EqvnB11s/?utm_source=ig_web_copy_link

  • Godrej Appliances urges citizens to join the ‘India vs e-waste’ battle

    Godrej Appliances urges citizens to join the ‘India vs e-waste’ battle

    MUMBAI: L’Affaire, an annual lifestyle event of Godrej, turned into a completely green event in its just concluded fourth season, witnessing more than 1300 people including several prominent personalities, influencers, members of the media fraternity, corporates, television and film celebrities.

    Godrej Appliances used the occasion to draw attention to the rising e-waste menace – India is the fifth largest e-waste generating nation, as per global e-waste monitor 2017. It did so, by unveiling a life-size installation made of e-waste material like electrical components and parts, cables, compressors, chargers, circuits etc. The creation, titled #TheNonThinkingHuman as a spin on the famous statue of ‘The Thinker’ and the concept of the ‘Thinking Man’, depicted the modern man/woman, who is not mindful of the number of electronics and appliances that he/she consumes and disposes off irresponsibly, without thinking about its harmful effects on the environment. The installation encouraged the philosophy of ‘reduce, reuse and recycle’.

    Godrej Group chairman Adi Godrej along with Godrej Group executive director Tanya Dubash extended their support to the e-waste awareness program.

    Godrej Group executive director Tanya Dubash further added, “The concept of green is ingrained in the DNA of the brand, Godrej, in fact this edition of L’affaire was entirely designed around sustainability. The brand believes in leveraging all opportunities to connect with the community and share thought provoking ideas. One such attempt is the installation by Godrej Appliances #TheNonThinkingHuman, crafted to emphasize that in today’s technology led world, we need to be mindful in our purchases and even more so in the way we dispose off our products at the end of their life, true to the concept of being part of a ‘circular economy."

    Godrej Appliances business head and executive vice president Kamal Nandi commented, “As a responsible and environmentally conscious brand, Godrej Appliances has been developing and promoting green products and green manufacturing for quite some time. We are taking the conversation further to address e-waste awareness as a natural extension. On this account, we urge everyone to be mindful when buying appliances and electronics and most importantly, at the end of the product’s life cycle, to be careful and dispose off e-waste responsibly. We are also offering them an easy mechanism of just calling the Godrej toll free number 1800 209 5511 to schedule a pick up for their old appliance.”

    Among others, popular Bollywood actor Bhumi Pednekar was also a part of the lifestyle event. Bhumi, who is very proud of her ‘climate warrior’ tag urged people to join in the fight against e-waste by calling the Godrej Appliances toll free number. She was joined by many other celebrities like Shweta Nanda Bachhan, chef Varun Inamdar, popular RJ Hrishi K  who extended support to the green cause. 

  • Godrej Appliances puts best foot forward in India’s fight against e-waste

    Godrej Appliances puts best foot forward in India’s fight against e-waste

    MUMBAI: Godrej Appliances, one of India's leading players in the home appliances segment, introduces a series of e-waste awareness campaigns and collection programs under its banner of India Vs E waste. This International E-waste Day, Godrej Appliances, makes the choice of responsibly disposing of e-waste easy, by introducing a ‘Call to Collect e-waste’ initiative through its toll-free number 1800 209 5511. The brand also launches a video on digital platforms, targeting children who today are the biggest influencers at home.  The video comes at the back of another social campaign which the brand undertook on Dussehra namely #IssRaavanKoMatJalaao, weaving in conversation around the practice of burning e-waste.

    The brand introduced a special provision in IVR of its toll-free number to facilitate the collection of e-waste from homes of consumers. Just by calling the toll free number and pressing 3 on the IVR, which is dedicated to e-waste collection, consumers can schedule a pickup of e-waste. This line is open 24 x7 and can take up requests in 12 regional languages.

    Commenting on the occasion, Godrej Appliances head – service Ravi Bhat said, “Godrej has always believed in going the extra mile in fulfilling its extended producer responsibility obligations. Environment being a core value, we are committed to the cause of proper e-waste recycling. While so far, we had worked on strengthening partnerships with recyclers in this field and having strong audit mechanisms at our end to ensure that the process was robust, we are now taking this initiative to the end consumers. There are multiple problems which come in the way of e-waste recycling. Lack of awareness around the issue and around the solutions available are some of the problems that we are trying to address.”

    To spread awareness around the issue, Godrej Appliances also introduced a social media campaign, to educate children on the importance of proper disposal of e-waste. The DVC showcases the everyday ‘Rohan’ transforming into an ‘e-waste superhero’ and urges youngsters to take part in this fight against e- waste. The brand understands that community involvement is crucial for proper e-waste management and change start at home, which is why the campaign is targeting the biggest influencers at your home – your children.  But this is not the first move by the brand in reaching out to the younger pool of users. The brand initiated multiple e-waste awareness camp across India in various schools and colleges, earlier this year, through its service network – Godrej SmartCare. The brand targets to conduct such e-waste awareness school camps across leading cities, by the end of the year.

     The new video led awareness campaign comes just as the brand concludes its Dussehra initiative around e-waste. Leveraging the age-old tradition of burning Ravana effigies as a representation of good over evil on the eve of Dussehra, Godrej Appliances launched the e-waste awareness campaign #IssRaavanKoMatJalaao in the city of Chandigarh, close to Mohali which hosts one of the Appliance factories for Godrej. At the centre of this awareness campaign was a life-sized Raavan made from e-waste material like refrigerator components, washing machine parts, cables, compressors, chargers, circuits etc, roaming around the cities of Chandigarh, Mohali and Panchkula, spreading awareness about the ill effects of e-waste on us and the planet at large. The brand partnered with a special artist to create this Raavan and captured the whole process. This was followed by a short campaign showing the making of this Raavana and urging everyone to properly dispose off e-waste. The social media campaign reached over 2.5 million people and triggered over 3,000 conversations online around this topic in a matter of 3 days.

     Riding on the success of #IssRaavanKoMatJalaao, Godrej will be taking the conversation around responsible e-waste disposal ahead with a pre-Diwali social media campaign #DiwaliKiSafai. It is a common practice to clean and renovate our houses before Diwali. While we do this with fervour, the brand urges us to responsibly dispose of any redundant e-waste that may be occupying spaces in our homes. Also, while people buy new products and appliances during festive, ensuring a lesser e-waste footprint by reducing, reusing (or donating) and responsible recycling it is crucial. In order to do so, the consumers can call the toll free number to seek aid.

    Speaking on the campaign,  Godrej Appliances head – marketing Swati Rathi said, “As a company committed towards the cause of environment, Godrej Appliances has been developing and promoting green products and green manufacturing for quite some time. Taking the conversation further to address e-waste awareness is a natural extension.  This being festive season with relatively higher interest and attention on appliances and electronics, we felt it was the right time to go beyond products and talk about e-waste as well. The problem needs individual and community involvement. To spread awareness, we are doing multiple digital and activation campaigns, weaving the content seamlessly around the topicality of Dussehra and Diwali as well as targeting kids with specific content. We chose to talk to kids since environment preservation is most relevant for our future generation and kids are the best influencers and change agents. There are several other creative content ideas which we are working on for e-waste awareness and we hope that over time, we are able to inspire positive change through this effort.”

  • Fukrey Boyzzz’s ad inventory sold out even before its launch

    Fukrey Boyzzz’s ad inventory sold out even before its launch

    MUMBAI – Fukrey Boyzzz, a rib-tickling production, from Discovery Kids in association with Excel Entertainment, which captures the innocent and harmless masti/ mischief of kids, has received very positive response to the trailer launch. The yet to be launched series which is based on the super hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’,has attracted significant traction from leading advertisers. The show which promises to make you ROFL premieres on Oct 12 on Discovery Kids at 1:30 pm and 7:30 pm.

    “We knew, we had a winner at hand, the moment we saw first glimpse of the show,” said, Discovery  Head of Advertising Sales – South Asia Vikram Tanna 

    Leading advertisers such as Britannia Cakes and Complan have come on board as ‘Co-Powered by’ sponsors while Parle Magix, Dettol, Godrej Appliances, Mamy Poko and Crax have come on board as Associate Sponsors.

    Fukrey Boyzzz is Discovery Kids’ second IP based on Bollywood. Earlier, the channel revolutionized the revolutionized the Indian animation industry with ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.“This strong vindication from the advertising community is a testimony to the strength of Discovery Kids channel as well as our orientation to deliver value to our clients,” added, Vikram. “We have more interest coming in, but we don’t have inventory left to sell.”

  • Godrej Appliances wants to break gender roles this Children’s Day

    Godrej Appliances wants to break gender roles this Children’s Day

    MUMBAI: This children’s day, Godrej Appliances brings #LetsStartRight, a campaign questioning the prevalent mindsets in the Indian society in terms of set gender roles and emphasising the need to break free early.

    The objective is to highlight an everyday story, where consciously and very often unconsciously, we condition our children with the age-old gender biases. 

    Gender stereotypes are often formed at an early age, in our everyday set ups. Take the kitchen for example which is the birthplace for some awesome food but awful stereotypes, one being that the kitchen is meant for girls.

    Conceptualised by CreativeLand Asia, the campaign is set up in the familiar construct of a home, capturing a simple moment between a grandmother and her grandchildren. It does not rely on histrionics and melodrama but nudges us subtly to rethink.  

    Godrej Appliances head of marketing Swati Rathi says, “Being in the home appliances space allows us to observe behaviour at home including how we shape our children. As our society still grapples with gender stereotypes like women must do the cooking, we felt the problem is best tackled if we start young. Children’s day seemed like a good day to share this point of view. We hope this simple campaign makes people reflect on the small unconscious ways in which we display our biases, reevaluate our ‘soch’ and our actions, and take small corrective steps.“

    CreativeLand Asia chief creative officer Anu Joseph adds, “In this case, the brief made the film. The marketing team was ready with a bold and clear brief. We had to just write a little story around it. A strong insight is a great place to start. Gender inequality and biases are always passed down and a matter of nurture. The kitchen is a great place to start corrective action.”

  • Godrej Appliances celebrated the spirit of India and urged people to share their #SochForIndia on India’s 72nd Independence Day.

    Godrej Appliances celebrated the spirit of India and urged people to share their #SochForIndia on India’s 72nd Independence Day.

    MUMBAI: Crafted by Godrej Appliances, the social media campaign #SochForIndia which reached over a million digital Indians, urged them to engage in an open dialogue about their dreams for the nation, on eve of India’s 72nd Independence Day. Initiated last week, the users were asked to describe their ‘SOCH’ (thought) for India in one word.  Adding yet another dimension to the campaign, among the users who partook in the event, the best entries were given personalized merchandise (T-Shirt) with their ‘SOCH’ printed on it, so that they could not only voice their ‘SOCH’ but wear it too.

    Godrej Appliances launched the digital campaign #SochForIndia with intent to capture the underlying sentiments of the citizens and the way they envision India’s future.  The brand sought the support of citizens to make this a movement that goes beyond the usual norm of celebrating the iconic day and proudly voice their vision for the nation.

    The campaign reached 2.4 lacs users and over 19k user engagement were observed.  

    Speaking on the campaign Swati Rathi, Head-Marketing, Godrej Appliances added, “The campaign #SochForIndia was an excellent way to connect with citizens, across the nation, especially, Indian youth and enlist their participation, encouraging them to think about the nation. At Godrej Appliances, 2018 marks the completion of 60 years of being truly Indian. Patriotism is part of our fabric. We chose Independence Day to extend our core philosophy of soch ke banaya hai to #SochForIndia. We hope this will also reflect how Indians across the board have the same dreams as well as inspire them to act on their ‘SOCH’ and bring it alive.”

  • Godrej Appliances promotes water conservation in new campaign

    Godrej Appliances promotes water conservation in new campaign

    MUMBAI: Global water crisis is deepening with each passing day. Even a developed city like Cape Town in South Africa is enduring one of the worst water crisis and it may allegedly run out of water next year, if not sooner. Closer to home, Kerala has declared 9 districts as drought hit due to shortage of water. There are 1.2 Billion people or almost 1/5th of the world’s population that live with water scarcity. In India, 330 million people suffer from regular water shortage issues with limited access to clean and safe water.

    Taking matters in own hands, Godrej Appliances in India has launched its #MyACSavesWater initiative, which is aimed at sensitising people about this critical issue.

    Wondering how an Air conditioner can be a possible source of saving water? Here is the thought behind the initiative – Inside the indoor unit of an AC, there are evaporator coils that cool the warm air blown over it. This causes condensation and moisture forms on the coil, just like how water droplets form on a cold glass of water on a hot day. If run for a period of 8 hours, the air conditioner generates almost 10 Litres of water due to condensation. Generally, this water is taken out of our homes and discarded through drain pipes. However, with approximately 5 million units of air conditioners sold in India each year, that’s potentially 50 million litres of water daily that can be saved and re-used, even without considering the existing installed base of ACs.

    Taking this insight and moving a step further towards water conservation, Godrej Appliances, launched its #MyACSavesWater initiative, to educate and encourage people to re-use this distilled water generated from air conditioners. It also provided 1000 customers of its Green Balance range of Air Conditioners, with a unique 10 Litre compact and collapsible water can, to help its customers collect this water and informed them of ways in which the water can be reused like for watering plants, cleaning purposes etc. As per the Indian Standard Code of Basic Requirements for Water Supply, a person uses about 125 Litres of water a day for bathing and cleaning purposes. With 10 Litres of water getting collected from air conditioners and then re-used every day for these purposes, we can save about 8 per cent of daily tap water.

    Godrej appliances business head and executive vice president Kamal Nandi says, “Water conservation is a pressing concern in India which needs to be addressed at the earliest. In line with our ‘Soch ke Banaya Hai’ philosophy, the thought behind the #MyACSavesWater initiative is to sensitise people of the depleting water resources and encourage them to conserve water.”

    Godrej Appliances marketing head Swati Rathi adds, “We hope that the 1000 cans that we provided to our customers serve as an incentive to take up this drive and inspire many more to follow the example, irrespective of their AC brand. With every AC owner potentially saving 10 Litres water or more daily, we hope this simple soch will usher in a positive change and go a long way in conserving our environment.”

    The campaign is being leveraged through social media to reach out to all users of air conditioners, as anyone can help conserve water, irrespective of the brand of air conditioners they use. A video explaining the movement has been shared on our Facebook, Twitter and YouTube social media handles and our website.

    A series of posts have also gone up on our social media handles educating the people about the water shortage crisis, the current consumption of tap water and how this simple act of collecting and re-using the water generated from the usage of air conditioners can save millions of litres of water .An emailer and SMS is being sent to all customers, employees and channel partners to take up this initiative and help spread the word.

  • Godrej Appliances eases your need for fresh veggies

    Godrej Appliances eases your need for fresh veggies

    MUMBAI: Godrej Appliances has launched the Godrej Edge Duo Refrigerators, a first-of-its-kind single door refrigerator with a separate drawer for vegetables, in the Indian market.

    Surveys revealed that Indian consumers open a refrigerator at least 10 times a day, of which the vegetable section alone is accessed up to 40 per cent of the time, leading to significant cooling loss which impacts food preservation, and leads to higher energy consumption.

    To introduce this product, the company released a film conceptualised by Creativeland Asia and directed by Prashant Issar from Tubelight films, which takes the promise of ‘Soch Ke Banaya Hai’ further.

    Since the refrigerator is at the heart of every kitchen, the film is set up in a household kitchen. In India, it doesn’t matter if you are vegetarian or non-vegetarian, each family consumes vegetables almost daily. The film begins with a concerned grandmother played by Ratna Pathak Shah, who is seen complaining to her daughter-in-law because when she opens the refrigerator door, she finds no vegetables. The grandson responds by opening the separate veggie drawer, filled with fresh vegetables. He tells his grandmother that now with the new Edge Duo Refrigerator, they keep the vegetables separately — this leaves the grandmother speechless.

    Godrej Appliances marketing head Swati Rathi says, “As an organisation, Godrej has always endeavoured to push the envelope. We are constantly innovating and evolving with the single aim of delighting our stakeholders with cutting-edge products and services. The new commercial brings alive the core USP of the new refrigerator.”

    Commenting on the film, Creativeland Asia chief creative officer Anu Joseph adds, “Here was another thoughtfully made appliance from Godrej. A refrigerator with a separate vegetable drawer – a much needed innovation that no one else thought of. We just wrote a really nice, short and insightful story around the innovation and cast the right people.”