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Tag: GoDaddy

  • GoDaddy launches localised ad campaign in India

    GoDaddy launches localised ad campaign in India

    MUMBAI: GoDaddy, a technology provider dedicated to small businesses, has launched its first regional marketing campaign in India. Beginning with Tamil, GoDaddy is working to educate India’s local small businesses that with an online presence, that no business is a small business. This supports the company’s broader India strategy to educate small business owners on the advantages of having an online presence – allowing businesses to operate 24/7, reach customers globally and grow their business.

     

    “In this market, where local language content still remains dominant, Tamil is one of the most popular languages in India. The next wave of growth in Internet adoption will be driven by local language content and smaller cities,” said GoDaddy India VP and MD Rajiv Sodhi.

     

    “What’s more, Tamil Nadu is home to one of the highest number of operational small and medium sized enterprises in India. Through this campaign we want to increase GoDaddy’s brand awareness among Tamil-speaking small business owners and boost Internet adoption,” he added.

     

    The regional campaign includes a Tamil language television commercial featuring GoDaddy customer – Chennaifurniture.net – a local furniture manufacturer, along with a social media campaign. The TV commercial is now airing on regional channels in the South including Sun TV and Adithya TV.

     

    “Until now, my business success was based on word-of-mouth. But today it’s important to be online, because that is where the consumers are. That’s why creating an identity for my business on the Internet was crucial. GoDaddy helped me establish an online presence with ease and now we get orders around the clock,” said Chennaifurniture.net owner Elango Samy.

     

    “We’ve seen that small businesses listen to their peers’ recommendations about a particular product or solution and its benefits. The new campaign illustrates through a real-world customer example that the Internet is not just for large enterprises, and that small business owners can attain the same benefits for their business,” Sodhi added.

     

    “And now with our latest solution – Get Online Today, small business owners can establish an online presence, easily and affordably,” he informed.

     

    Get Online Today package comprises a domain name, subscription to website builder and Microsoft Office 365 from GoDaddy for Rs 99 per month for the first year with an annual purchase. The offer is designed to cater to the business and communication needs of SMBs, while making the business more discoverable, keeping the identity secured and enabling collaboration online.

     

    GoDaddy’s regional push follows two integrated marketing campaigns in Hindi, since starting operations in India in 2012. Both campaigns were geared towards educating small business owners and individuals on the need to get online.

  • Go Daddy shows importance of creating an internet identity

    Go Daddy shows importance of creating an internet identity

    MUMBAI: Technology provider GoDaddy.com has announced the launch of its latest integrated marketing campaign with the aim of educating India’s small medium businesses (SMBs) and individuals on the importance of creating an online identity.

     

    With the tagline, ‘Internet pe pehchaan banao, duniya ki dikhao’, the company will launch two television campaign. They are looking to accelerate the adoption of domain names, positioning it as the first step towards creating an identity online so that the SMBs and individuals can gain recognisition by showcasing their talent.

     

    In India, only 2 per cent of the overall internet users own domain names. This figure is significantly high in US (20 per cent) and China (13-14 per cent).

     

    Talking about the campaign, GoDaddy India MD and VP Rajiv Sodhi said, “As internet in India continues to grow, having an identity on the internet to showcase your business, hobby, and interests is gaining importance. Securing the right domain name is the foundation for building a compelling online presence and the first step to creating an identity on the internet.”

     

    “Our new campaign illustrates what having an online identity can do for you and your business, and at the same time stressing on the urgency of picking the right domain name for yourself before someone else does,” he added.

     

    Both the ads will be aired on channels both mainstream as well as regional from 4 November night. The company is focussing on channels from different genres including sports, news, movie, GEC among others.

     

    “We will air the commercial on channels like Times Now, Aaj Tak, Discovery, HBO, Star Movies, Set Max etc. The ad will also appear on regional channels especially key channels in Hyderabad, Chennai and Bengaluru,” revealed Sodhi.

     

    He also added that as of now the ads will not be converted in regional languages, only the text appearing in the ads will be.

     

    In the first commercial, a barber, named NutCutLal becoming famous for his signature haircut and people queuing outside his shop, but he realises that his fame might fade away and his talent is likely to go unnoticed, he gets an online identity. While the second commercial, is based on the insight that every Indian parent starts dreaming big for their child, even before they are born. The ad shows different fathers whose sons have the same name – Rajesh  Varma  talking about future aspirations or their son but only one Rajesh Varma can get a unique identity by booking a unique domain name before anyone else does.

     

    “While NutCutLal aims to establish the importance of an online identity among small business owners Rajesh Varma is focussed on creating a need for domain names among individuals,” added Sodhi.

     

    The company will also offer new users services like creating webpage for a cost of Rs 99 per month. They are also offering domain names for 1,2,3,5 and 10 years.

     

    GoDaddy claims to help 12 million customers worldwide who work with SMBs to help them create a one-of-a-kind digital identity enabling them to reach customers globally.

  • GoDaddy initiates IPO

    GoDaddy initiates IPO

    MUMBAI: GoDaddy, the Scottsdale internet domain registration company, has filed a registration statement on Form S-1 with the US Securities and Exchange Commission relating to a proposed initial public offering.

     

    According to a press statement issued by the company, the number of shares to be offered and the price range for the offering has still not been determined. The company announced the filing in a tweet.

     

    International news websites have stated that GoDaddy has notified the Securities and Exchange Commission that it could raise about $100 million in an IPO.

     

    Morgan Stanley, JPMorgan Chase and Citigroup are leading the offering. Among the list of underwriters is KKR’s capital markets arm. He will remain as executive board chairman.

     

    In another recent development, the company also announced that its founder, Bob Parsons, will step down as executive chairman. GoDaddy was founded in 1997 and was bought in 2011 by a group of private-equity firms, led by KKR and Silver Lake, for $2.3 billion including debt.

     

    There have been reports that GoDaddy has reported a loss of $200 million or 79 cents a share on revenue of $1.13 billion in 2013. As of 31 March 2014, it reported assets of $3.25 billion against liabilities of $2.42 billion, including $1.09 billion in long-term debt.

     

    It was in the year 2005 that GoDaddy caught the attention of the world with its racy ads splashed during Super Bowl. Though the brand is known for its outrageous and funny ads in the last couple of years it has toned down its marketing. 

     

    It will be interesting to see how GoDaddy will reposition itself post IPO.

  • MEC India wins GoDaddy media account

    MEC India wins GoDaddy media account

    MUMBAI: WPP’s MEC India has won the media mandate for GoDaddy, the technology provider dedicated to small businesses.

     

    With over 12 million customers, GoDaddy manages more than 57 million domains globally. The company’s stated ambition is to help people easily start, confidently grow and successfully run their own ventures.

     

    GoDaddy has identified India as a priority market for their global expansion. The company recently signed on Mithun Chakraborty with a view to democratise internet-enabled businesses in India.  

     

    MEC North head Roopam Garg added, “We are delighted to have the opportunity to partner GoDaddy on their exciting journey. GoDaddy is all about empowering people in their quest for success and we are happy to play a small role in this great endeavour.”

     

    The clientele list of the agency includes Colgate Palmolive, Britannia, NIVEA,  FlipKart, Citibank, Honda Motorcycles and Scooters, General Electric, Zee Network, Reliance Group, CavinKare, to name a few.