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Tag: GoDaddy

  • GoDaddy launches new campaign aimed at giving ‘visibility’ to SMEs

    GoDaddy launches new campaign aimed at giving ‘visibility’ to SMEs

    Mumbai: GoDaddy, the company that empowers everyday entrepreneurs, today launched a new India marketing campaign focusing on the benefits of creating an online presence to make business ‘visible’ around the globe, irrespective of the size and the location. The campaign strives to inspire and empower more women entrepreneurs to go online and make opportunities more inclusive.

    In the new campaign, the female protagonist is seen exploring a busy, vibrant market street in Jaipur. Disappointed with the negligible state of the small businesses, she steps forward to educate owners towards growing their business by creating a website. Otherwise ‘invisible’ to millions while being offline only, the campaign TVC focuses on the need of taking businesses online, highlighting how GoDaddy is a one-stop solution and a leading provider of online tools and solutions for small businesses. The campaign TVC further reiterates GoDaddy’s mission to give our customers the tools, insights and the people to transform their ideas and personal initiative into success.

    The vibrant, light-hearted, and quirky ad has been shot in a Tier-3 town local market set up, resonating with small & medium businesses. Developed and conceptualised by Mumbai-based creative agency Tilt Brand Solutions, the campaign has been rolled out in seven local Indian languages including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu, and will be showcased across media platforms such as TV, FOS, display, OLV, social & PR.

    Speaking on the India marketing campaign, GoDaddy India VP & MD Nikhil Arora said, “At GoDaddy, we aim to bring small, micro, and medium businesses across India, online. With rapid digitization, we encourage business owners to think about new avenues to be seen by consumers as they build a website and create an online presence for their business. The campaign is our way of raising awareness with  India’s SMBs and MSMEs to make the most out of having an online presence. We want to encourage women entrepreneurs to take the plunge with entrepreneurship and make an impact in their local area and around the world. At GoDaddy we aim to uplift the spirits of entrepreneurship and help them to create, grow and manage their businesses with the help of our online tools and services.”

  • ICC signs GoDaddy as official sponsor for WTC 2021

    New Delhi: GoDaddy on Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021.

    As part of the partnership, GoDaddy logo and GoDaddy Pro sub-brand logo will be promoted on in-stadia LED panels, along the sides of the boundary line and on the mid-wicket area on-ground. The brand aims to drive conversations and encourage digital adoption in today’s new normal world by engaging with tournament viewers and cricket enthusiasts through the sport

    The announcement is a continuation of GoDaddy’s association with the ICC, starting with the Men’s Cricket World Cup.

    ICC chief commercial officer, Anurag Dahiya said, “We are excited to renew our partnership with GoDaddy and delighted to see them support the inaugural WTC Final.”

    GoDaddy India, managing director and vice president, Nikhil Arora said, “The ICC World Test Championship is the first international tournament where team India will play since the COVID outbreak. With cricket being one of the most favorite sports in India, we hope it instills a ray of good hope, positivity, and cheer, bringing in much needed respite and entertainment for everyone. As this event brings people together from across the world and showcases a strong spirit of nationalism and sportsmanship, it provides a perfect place for us to create awareness about the ease of building an online presence with GoDaddy’s online tools and solutions, especially in today’s increasingly digitised world.”

  • GoDaddy is boosting digital skills development in India: Nikhil Arora

    GoDaddy is boosting digital skills development in India: Nikhil Arora

    NEW DELHI: Covid2019 has impacted every part of our lives, from financial spending to the places we can go to. Running a sustainable business has emerged as one of the bigger challenges that this crisis has brought to the forefront. It has now become crucial for businesses to adapt to the current situation and recharge their foundations to help survive in these challenging times.

    Amidst this pandemic, GoDaddy has witnessed an increase in the customer footfall, as companies revamp their strategies, move online, and find unconventional ways to communicate with their customers.

    In lieu of the situation and looking at the current need and demand from small-scale ventures, GoDaddy launched a global #OpenWeStand campaign, a virtual movement encouraging everyone to share products and services, learnings, and insights to help small businesses survive and thrive.

    According to GoDaddy Inc, VP and MD India Nikhil Arora, owing to the rising need for digital skills, the brand set up the first online educational platform – GoDaddy Academy, offering basic technology and online business training, free of cost. “We also joined forces with Ketto, India’s leading crowdfunding platform, helping local entrepreneurs and small business owners to start fundraisers for free and raise money to pay off any business debts, employee salaries, etc. during the crisis.”

    GoDaddy Academy is an online education platform in India, where people (with varied levels of technical expertise) can come and take certification courses to learn online business and technology skills. After receiving a positive response on GoDaddy Academy, the brand has also partnered with EduSkill, a non-profit social enterprise designed to help boost digital skills development in India. With this partnership, it aims to create a talent pool of over 50,000 skilled youth in the country, by offering GoDaddy Academy courses to more than 2000 educators across eduskills’ 800+ partner universities and engineering colleges in India for a period of one year.

    The brand is constantly working towards helping small enterprises from tier-2 and tier-3 cities to come and grow online. Arora shared, “We are hopeful and excited to be here in this market at the time to witness the tremendous internet boom and help educate and enable small businesses to realize the benefits of being online. We have penetrations in all markets across India but are strongly focused on bringing small businesses and local entrepreneurs from tier cities, which form 50 per cent of our India customer base.”

    With the objective of raising awareness among the SMEs community, the brand recently kicked off the second phase of its Indian marketing campaign – Bijness Bhai. The initiative continues the focus on encouraging small businesses in India to build an integrated online business. The ad campaign is available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.

    GoDaddy launched the campaign during the IPL to build a more personal and emotional connect with the target audience across India.

    The first phase of Bijness Bhai was launched in 2018, when the brand worked towards encouraging people to turn their ideas into reality online and help people understand the ease and affordability of building a website to manage and grow their businesses.

    Arora stated that due to the outbreak of the pandemic, marketing mix of various brands have been disrupted and the choice of medium has significantly shifted towards TV and OTT platform viewership, as well as social media conversations.

    For the Indian market this year, the brand decided to use a range of media and marketing channels, including TV, social, and other digital properties to maximise reach with a variety of audiences. “Our distribution pattern while advertising for this year’s campaign included TV, Disney+Hotstar and all GoDaddy owned social platforms, from October until the end of this IPL season.”

    He firmly believes that in today’s context customers have a number of tools at their fingertips to make purchase decisions. “This shift has given birth to omnichannel advertising to provide customers with a seamless experience across all communication channels. We are also working towards reaching out to our customers through various mediums of advertising.”

  • GoDaddy launches second phase Bijness Bhai campaign in India

    GoDaddy launches second phase Bijness Bhai campaign in India

    NEW DELHI: GoDaddy Inc, a company that empowers everyday entrepreneurs, has launched the second phase of its marketing campaign for India – Bijness Bhai. This campaign continues the focus on encouraging small businesses in India to build a complete, integrated online business, and creates awareness about how GoDaddy’s online products and services can help them unlock success.

    GoDaddy’s current brand ambassador in India and one of the world’s most renowned cricketers, MS Dhoni, returns as the mentor Bijness Bhai, with twice the groove and charm. He will be seen encouraging small business owners, entrepreneurs and individuals across the country to take full advantage of owning a domain name by using it to create a website and getting a professional email, while maintaining a diverse social media presence to help achieve business success online. 

    In line with the company’s commitment to offer support in local languages, the marketing campaign will be available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.

    “As an aspiring entrepreneur myself, I understand the importance of being online to be able to sustain and grow amidst challenging and uncertain times, like we are experiencing right now. I’m super excited to be working with GoDaddy again as Bijness Bhai and help encourage more entrepreneurs, from across the country, to build a complete online solution for their businesses,” said MS Dhoni.

    Conceptualized by Tilt Brand Solutions, the campaign features two quirky television commercials (TVCs) with Dhoni as “Bijness Bhai”, a role model for entrepreneurs, makers and independent doers, who advises them to further advance their online journeys and grow their business by using GoDaddy’s online products and services. Through a fun, engaging narrative, the commercials bring alive GoDaddy’s proposition of being the ideal partner of the new India’s driven and advanced entrepreneurial and small business ecosystem.

    "We are extremely excited to again partner with MS Dhoni. Known for his 'cool' approach to complex and high-pressure situations, Mahi has been the perfect 'Bijness Bhai', guiding our customers on how to make their online businesses grow. By working with Dhoni, we wish to continue guiding and inspiring Indian entrepreneurs to follow their dreams and transform their business ideas into reality online,” said GoDaddy India MD and VP Nikhil Arora.

    “As businesses around the world are experiencing unprecedented impacts of COVID-19, we at GoDaddy stand committed to extend our support by helping them thrive online. Through this campaign and our association with Dhoni, we want to educate Indian entrepreneurs and small business owners about the benefits of going online especially during this current crisis, while demonstrating the power of our integrated suite of online products and services to help them create and grow their businesses online," Arora added.

    Currently. the two TVCs have been released on GoDaddy’s official online and social channels, and will be live across various channels including TV and other digital platforms, in the coming few days.

  • Exhibit’s 501 Startups – a Pitching Event culminates on a high note!

    Exhibit’s 501 Startups – a Pitching Event culminates on a high note!

    Mumbai: Exhibit Magazine, India’s leading title on technology, fashion and lifestyle hosted the 6th edition of its prestigious startup pitching summit. Rechristened Exhibit’s 501 Startups, the event was held on 24th July at JW Marriott, Juhu, Mumbai where up-and-coming entities battled it out in front of an eminent panel, comprising venture capitalists and investors. Powered by GoDaddy and held in association with Poker Saint, Exhibit ‘501 Startups’ celebrated the startup wave in India, and brought to the forefront distinct startups from the nooks and corners of the country. The day-long pitching event was also supported by IAN, NASSCOM, TiE, Inc42 and Business Standard.  

    The conclave saw participation of startups with an operating cycle of at least a year; from verticals across technology, sports, e-commerce, food, hospitality and travel and the likes. The esteemed jury appointed for the sixth edition of the awards included Niren Shah of Norwest Ventures, Nikhil Arora of GoDaddy, Ashish Sharma of Innoven Capital, Mohit Dak & Nilesh Balakrishnan of Orios Venture Partners, Sajad Fazalbhoy of Blume Ventures, Harish Talreja and Varun Varma of Lightbox Ventures, Vishesh Sharma of Accel Partners, Dr. Apporv Ranjan Sharma of Venture Catalysts and Ramesh Somani of Exhibit Magazine. 

    Exhibit 501 Startups witnessed over 5000 registrations and concluded with 25 innovative startups making the final cut to present their business models amidst the stellar jury. From the call for entries, 501 startups will also feature in an exclusive issue that will bring to light the unique ideas of these young companies. Wearable startup tech – Broadcast Wearables emerged a clear winner securing maximum scores and was closely followed by ProMeTheUs, a human resource startup focussed on talent identification and mapping, who ranked second amongst competing organisations. Startups were adjudged basis uniqueness of their product idea, presentation, and business model. 

    Commenting on the prestigious summit, Ramesh Somani, CEO and Editor-In-Chief, Exhibit Group said, "We are elated with the response received for the 6th edition of Exhibit 501 Startups. It’s always amazing to see the startups come in and pitch with exemplary grit, determination and passion! The Indian startup machinery has churned out some promising startups, who are waiting for their one chance of sunshine. Being a startup myself, it gives us immense satisfaction in helping startups inch closer to their goal and we’re glad, we at Exhibit provide that stepping stone. Kudos to all the winners and look forward to next year."

  • Tata Mumbai Marathon gets Oakley, Nature Valley, GoDaddy as sponsors

    Tata Mumbai Marathon gets Oakley, Nature Valley, GoDaddy as sponsors

    MUMBAI: The countdown to the 2019 edition of the IAAF Gold Label Tata Mumbai Marathon has begun with the organisers launching it on 9 January. With a unique theme of ‘#BeBetter’ the marathon will take place on 20 January in Mumbai. The organisers announced that over 46,000 runners will be taking the roads of Mumbai for the marathon. The marathon is going to be a zero-waste event.

    The marathon has also found three new sponsors for this year’s event including GoDaddy as domains and online presence partner and Nature Valley as recharge partner along with Oakley as performance eyewear partner.

    From Nature Valley, General Mills managing director India and South East Asia Salil Murthy shared his thoughts on the partnership saying, “It makes a lot of sense for us to partner with Tata Mumbai Marathon because what the marathon stands for and what our brand Nature Valley stands for is basically the same. We want people to be more active. We (Nature Valley) are doing it in the US, where we are promoting hiking amongst the people, in the UK there is tennis, and in India, we are hoping to make people run more.”

    He went on to add, “Nature Valley has products like granola bars that are ‘delicious real recharge’. When you run a marathon you need that pick me up after a certain point of time as the distance is much longer. We hope to provide that recharge to the runners so they can reach the finish line.”

    Oakley head-sports marketing (India) Ashwin Krishnan, who is also prepping for some big launches in India in the coming months, reflected the same sentiments, “We need to go back to what Oakley stand for. We started with making grips for bicycles handles that specialised in tightening the grip as the hands sweated then we made sunglasses based on the inputs we took from several international athletes that are capable of colour differentiation and improving depth perception, etc. So basically, we aim to improve the performance of the athletes on the ground, be it while playing cricket or golf, or while running the marathon. Partnering with Tata Mumbai Marathon is in tandem with that goal of ours.”

    Speaking about the marathon Tata Sons group chief communications officer Pradipta Bagchi said, “The Tata Mumbai Marathon is the city’s way of celebrating achievement, perseverance, and commitment. The increasing participation from not just Mumbaikars in the Tata Mumbai Marathon, but from runners across the country and globe is a testament to the success of this IAAF Gold event in bringing together over 46,000 runners on one common platform every year in this city.”

    He further added, “Tata Mumbai Marathon inspires everybody to #BeBetter and is a great opportunity to engage with the community, connect with youngsters and create awareness about the importance of good health.”

    Tata Consultancy Services (TCS) vice president and country head – India business Ujjwal Mathur said, “This year has been momentous for Tata Sons, who celebrated at 150 years. And we at TCS celebrate 50 years of excellence. Like in the previous years, this year too we will have a large contingent of TCSers from across various geographies taking part in the Tata Mumbai Marathon. We will continue to raise funds for charity and create social awareness for health and fitness in the city. In the true sense, we will root for the spirit of Mumbai!”

  • GoDaddy launches marketing campaign “bijness Bhai” with MS Dhoni

    GoDaddy launches marketing campaign “bijness Bhai” with MS Dhoni

    MUMBAI: GoDaddy, one of the cloud platforms dedicated to small and independent ventures, today launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. The campaign is conceptualised by Lowe Lintas.

    The aim is to help people understand the ease and affordability of building a website with the robust ecosystem that GoDaddy offers, to manage and grow their businesses.

    For this campaign, GoDaddy has signed MS Dhoni, former captain of the Indian cricket team, portraying a supreme mentor and guide as the “Bijness Bhai” (business mentor), the foremost authority on business for small business owners, entrepreneurs and individuals across the country.

    Commenting on the campaign and collaboration with Dhoni, GoDaddy India MD and VP Nikhil Arora said, "We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in tier 2 and tier 3 cities across the country, to follow their dream and get their ideas online.”

    Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online. In line with the company’s commitment to offer products, services and support in local languages, the marketing campaign will be available in seven Indian languages, including Hindi, Gujrati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to people across the country.

    “Every successful inning requires a strong and stable mentoring. My association with GoDaddy on the next inning of my life is an assurance that I have a mentor and guide to help me reach my goals and bring my ideas to life,” said Dhoni. “Like me, for all aspiring entrepreneurs out there, with GoDaddy as your partner, your business can realise its true potential, equipped with the right online tools and solutions required to deliver a match winning performance on the challenging pitch of business that lies ahead,” he further added.

    "At GoDaddy, we are focused on supporting small businesses by helping them create an online presence to help their ventures grow and thrive. Through this campaign and our association with Dhoni, we want to create awareness about the benefits of going online, while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally,” Arora added.

    Using an engaging narrative, the commercials illustrate how the company is strongly focused on supporting the growth of its partner ecosystem, by empowering them with digital solutions to quickly adapt to the changes in the business environment.

  • GoDaddy targets SMEs in latest campaign

    GoDaddy targets SMEs in latest campaign

    MUMBAI: GoDaddy, the world’s largest technology provider dedicated to small, independent ventures, has launched a new national campaign that raises awareness on the benefits for small and medium enterprises (SMEs) to work together with web professionals and resellers to build a powerful online presence.

    The new campaign focuses on accelerating the usage and adoption of GoDaddy’s fast and reliable website hosting solutions and creating awareness on how the right hosting solution can positively impact an online presence. As a part of the campaign, GoDaddy is offering a special promotional pricing on its hosting products for a limited time.

    The campaign includes a new quirky and humorous television commercial that reiterates the key digital needs of SMBs – namely that of putting their business on the internet with reliable hosting and trusted security protection. Using an engaging narrative, it illustrates how ‘GoDaddy web pros’ help SMBs get an effective online presence without any hiccups.

    Commenting on the new initiatives, GoDaddy India vice president and managing director Nikhil Arora says, “Our technology and partner ecosystem can help to enhance SMEs growth and we are committed to working with them to help eliminate barriers that prevent them from getting online. Bringing customers together with our network of GoDaddy web professionals and resellers can help accelerate their digital adoption.”

    GoDaddy’s ecosystem includes India’s best web professionals and resellers who are experts at creating an optimum online presence for SMBs, using the latest GoDaddy products and services. GoDaddy recognises that India is a do-it-for-me market, with small business owners often looking to professionals to help build and manage their websites.

    As a part of this initiative, GoDaddy will conduct a series of offline training and skill building seminars for small businesses that will include web professionals and resellers. The first of these seminars was held at the recent BlogX Event in New Delhi.

  • GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    MUMBAI: Cloud platform GoDaddy dedicated to small, independent ventures, today announced its title sponsorship for the upcoming WHD.india 2016, the largest independent hosting and cloud services conference in India. The conference will take place at the Ritz-Carlton, Bangalore on Wednesday, September 28, 2016and expects over 500 resellers, web developers, designers, domain investors and cloud services vendors. In addition to being the title sponsor of WHD.india for the fourth year running, GoDaddy will lead conversations on building and enabling a robust ecosystem of web developers, designers and resellers to serve the growing needs of India’s 51 million strong SMB market. At WHD.india 2016, GoDaddy will also announce a selection of new products and services for web professionals.

    Rajiv Sodhi, Vice President and Managing Director, GoDaddy, India and Australia, said, “India’s growing ecosystem of Resellers, web designers and developers play a pivotal role in helping the country’s next wave of small businesses to get online and in building an effective digital presence. GoDaddy is committed to helping web professionals and their customers succeed online. As always, we are delighted to be a part of WHD.india 2016 and look forward to sharing insights and gaining invaluable feedback from the web professional community.”

    GoDaddy offers a suite of online products for small businesses in India. GoDaddy combines its products with award-winning customer care to help empower small business owners, and entrepreneurs in India, to easily start, confidently grow and successfully run their own ventures. This includes finding the perfect domain name, website creation and hosting, online marketing, and productivity tools.

    World Hosting Days is the world’s largest series of events for the hosting and cloud service market. The first event of this series took place in Germany more than 10 years ago. The huge success of the conference’s concept and its reception throughout the industry helped to establish a series of events in all parts of the world.

    The annual WHD.global in Germany remains the biggest and most important global gathering with thousands of attendees from 85 countries. A road show through different European technology hubs and events in the United States and Asia complement the WHD family.

    The WHD concept gathers leading experts and knowledge from the hosting and cloud industry in order to provide a professional atmosphere for high-value networking, conducting business and learning about the latest solutions and services. Each event consists of three pillars: a conference with keynotes and sessions, a trade fair with exhibitions, and entertaining social events to promote networking. WHD is the perfect combination of information, business opportunities and networking.

  • GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    MUMBAI: Cloud platform GoDaddy dedicated to small, independent ventures, today announced its title sponsorship for the upcoming WHD.india 2016, the largest independent hosting and cloud services conference in India. The conference will take place at the Ritz-Carlton, Bangalore on Wednesday, September 28, 2016and expects over 500 resellers, web developers, designers, domain investors and cloud services vendors. In addition to being the title sponsor of WHD.india for the fourth year running, GoDaddy will lead conversations on building and enabling a robust ecosystem of web developers, designers and resellers to serve the growing needs of India’s 51 million strong SMB market. At WHD.india 2016, GoDaddy will also announce a selection of new products and services for web professionals.

    Rajiv Sodhi, Vice President and Managing Director, GoDaddy, India and Australia, said, “India’s growing ecosystem of Resellers, web designers and developers play a pivotal role in helping the country’s next wave of small businesses to get online and in building an effective digital presence. GoDaddy is committed to helping web professionals and their customers succeed online. As always, we are delighted to be a part of WHD.india 2016 and look forward to sharing insights and gaining invaluable feedback from the web professional community.”

    GoDaddy offers a suite of online products for small businesses in India. GoDaddy combines its products with award-winning customer care to help empower small business owners, and entrepreneurs in India, to easily start, confidently grow and successfully run their own ventures. This includes finding the perfect domain name, website creation and hosting, online marketing, and productivity tools.

    World Hosting Days is the world’s largest series of events for the hosting and cloud service market. The first event of this series took place in Germany more than 10 years ago. The huge success of the conference’s concept and its reception throughout the industry helped to establish a series of events in all parts of the world.

    The annual WHD.global in Germany remains the biggest and most important global gathering with thousands of attendees from 85 countries. A road show through different European technology hubs and events in the United States and Asia complement the WHD family.

    The WHD concept gathers leading experts and knowledge from the hosting and cloud industry in order to provide a professional atmosphere for high-value networking, conducting business and learning about the latest solutions and services. Each event consists of three pillars: a conference with keynotes and sessions, a trade fair with exhibitions, and entertaining social events to promote networking. WHD is the perfect combination of information, business opportunities and networking.