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Tag: GOAT

  • TotalEnergies sets Guinness Record for largest influencer dance challenge

    TotalEnergies sets Guinness Record for largest influencer dance challenge

    MUMBAI: TotalEnergies, in partnership with Goat (part of WPP) and Xley by Mad Influence, has secured a Guinness World Record for the most videos of people dancing to the same song uploaded to Instagram in one hour. Over 400 unique videos were shared within 60 minutes, making it one of the largest influencer-led activations in history.

    The record-breaking campaign marked the launch of the LambaChalega anthem, promoting TotalEnergies’ hi-perf engine oil. The track, symbolising endurance and performance, was brought to life through an energetic dance challenge led by Varun Dhawan, alongside influencers such as Awez Darbar, Amol Kamble, Kheshavi Chhetri, and RJ Tripti.

    More than 400 influencers from across India participated in the launch, demonstrating the vast reach of digital marketing. The initiative will expand to over 3,000 influencers, spanning nano, micro, macro, and celebrity tiers, to maximise engagement across categories such as fitness, biking, food, travel, and lifestyle.

    Goat, a global influencer marketing leader within WPP, spearheaded the strategy and execution, ensuring seamless participation and widespread impact. Xley by Mad Influence played a crucial role in influencer selection and campaign execution, leveraging AI-powered discovery, real-time tracking, and content management.

    Following strict verification, a Guinness World Records adjudicator confirmed the achievement and presented the official certificate on-site.

    Xley by Mad Influence founder & CEO, Gautam Madhavan stated, “This is a historic moment for influencer marketing. This campaign proves that influencer marketing is no longer just about collaboration—it’s about creating movements that redefine brand engagement globally.”

    By merging Goat’s execution expertise, Xley’s technology, and TotalEnergies’ vision, this initiative has set a new benchmark for large-scale influencer-driven campaigns.
     

  • GroupM’s Goat and Forbes India unveil the Top 100 Digital Stars List

    GroupM’s Goat and Forbes India unveil the Top 100 Digital Stars List

    Mumbai: GroupM, the media investment group under WPP, has announced the Top 100 Digital Stars List for 2023 curated by The Goat Agency, GroupM’s  influencer and content marketing solution, in partnership with Forbes India. This list  showcases India’s most influential digital personalities, celebrating their exceptional  contributions across various domains including comedy, beauty & fashion, business &  finance, fitness, food, tech, travel, and social work.

    The focus is on original content creators, with tech, travel & photography, and comedy  influencers constituting over 50 percent of the list. Notably, the list boasts a balanced  representation of both men and women, showcasing the diversity of talent in the vibrant  influencer community.

    “This collaboration between Goat and Forbes India has resulted in the identification of  India’s most influential digital stars,” said GroupM India, business head, Goat, Kunal Sawant. “We are highlighting original content creators who are ‘influencing’ their  audiences in the best possible way and driving positive impact. Key metrics such as  followers, engagement, views, reach and impressions across social media platforms  have been taken into account in the curation of this list. We’ve also included the Goat  changemakers – a roster of socially conscious creators, and an integral part of GroupM  Goat’s Responsible Investment Framework.”

    To compile this list, a multi-step process was initiated. Beginning with the identification  of top creators in nine specified genres based on engagement rate and follower count,  the selection was then narrowed down to the top 100 influencers through a  comprehensive assessment of vital metrics, including reach, engagement, impressions, and follower count. Goat’s proprietary scoring algorithm played a crucial role in the  process. This algorithm, which compares creators within similar categories, types, and  audience sizes, ranks their content based on engagement rate. The careful consideration  of authenticity-verified profiles, compliance with disclosure labels, and platform presence  ensured a fair and data-driven assessment, highlighting the real impact of these  influencers in the digital landscape.  

    “In the digital age, influencing has been honed into a science, thanks to the availability  of gazillions of data that help quantify and measure the degree of influence. The number  of followers and engagement metrics like shares and comments help determine the  success or lack of it of an influencer. Forbes India-Goat’s 2023 India’s Top 100 Digital  Stars takes into account those producing engaging content and with the views,  engagement and reach to show for their efforts,” said Forbes India editor Brian Carvalho.

  • adidas celebrates Messi’s World Cup career; presents ‘The Impossible Rondo’

    adidas celebrates Messi’s World Cup career; presents ‘The Impossible Rondo’

    Mumbai: To commemorate the career of football player Lionel Messi, adidas releases “The Impossible Rondo,” the newest chapter in its “Impossible is Nothing” story, ahead of the FIFA World Cup Qatar 2022.

    Football fans worldwide will be excited to see Messi pitted against himself in the movie, complete with his haircuts, Argentina shirts, and adidas boots over 18 years and five tournaments.

    The film was created using the most recent advances in artificial intelligence and visual effects to bring the magic of Lionel Messi’s World Cup career to life. Messi’s historical and current footage were used to create different, de-aged versions of him. This was then applied to body doubles, allowing us to create Messi versus Messi, in which he prepares for the World Cup alongside versions of himself from 2006, 2010, 2014, and 2018.

    adidas will continue to celebrate its global football family throughout the tournament with iconic player moments, global social media activations, and the creation of the ‘Al Rihla Arena,’ an official adidas fan zone on-the-ground in Qatar, having already shared its “Family Reunion” film and “The Impossible Rondo” with fans.

  • Grazing Goat Pictures looks at digital pastures

    Grazing Goat Pictures looks at digital pastures

    MUMBAI: To keep up with the age of contemporary advances, Akshay Kumar and Ashvini Yardi’s production banner Grazing Goat Pictures recently launched ‘Grazing Goat Digital’. The first venture to emerge is the YouTube channel ‘FOMO Fashion On My Own’, India’s first Hindi fashion channel which lets trend-conscious women transform into a glamorous avatar without having to step into a salon.

    The fashion channel will cater to women aged between 15 and 34 and will provide them with the latest trends, tips and tricks of the fashion trade. The channel broadcasts step-by-step tutorials on such subjects as hair styling tips, make up tutorials, getting the look of your favourite celebs and more. The channel will be broadcasting videos in Hindi and English, and will upload new episodes every Monday.

    Commenting on the launch of their new digital channel, Grazing Goat Pictures co-founder Ashvini Yardi said, “Grazing Goat Digital is proud to present FOMO Fashion On My Own, India’s first Hindi fashion channel in association with YouTube, targeted at women not only in metros but even in smaller towns who have the fashion sense but not the required facilities at their disposal. FOMO will be catered in Hindi to reach a wider audience and will also available in English. It’s not very cost effective for women to visit a salon each time they desire a particular look hence they can watch it anywhere at any time and still manage to look a million bucks!”