Mumbai: In a strategic move reflecting a keen focus on long-term vision and growth objectives, EaseMyTrip founder & CEO Nishant Pitti has announced the withdrawal of his personal bid from the GoAir
With this development, EaseMyTrip reaffirms its steadfast commitment to pioneering innovation and growth within the travel industry.
MUMBAI: iProspect, the digital performance agency from the house of Dentsu Aegis Network India, has rolled out a fresh digital campaign for GoAir, an international carrier owned and operated by the Wadia Group.
The digital video campaign, titled #UddKeJao, highlights the fact that one can easily save money by planning holidays well in advance.
The film, featuring a mother-son duo, talks about how devising a plan can leave one with enough time to do numerous things. The son, who is also the protagonist of the film, puts forth the solution of saving money by planning way ahead for vacations.
Commenting on the campaign, iProspect VP – operations Muddassar Memon said, “The thought behind this campaign is to encourage Indians to plan their vacations in a better way. And the best way to do that is to book these vacations well in advance. It not only helps them to get the best deals, but also avoid last-minute complications; and we chose a kid as the protagonist to entice emotions and help Indians connect better with the campaign.”
The campaign highlights the fact that the cost for a flight and stay, if planned well, can come down by as much as 50 per cent.
The digital campaign will run across all social media platforms.
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the low cost international carrier, GoAir. As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties including SEO, SMO and analytics. The account was won following a pitch.
Commenting on the win, Rubeena Singh, CEO, iProspect India said, “This win is a matter of pride for us. GoAir is one of the finest airlines in India and is going global. We hope iProspect’s experience in driving Business Performance for clients will help the brand strengthen its position of ‘The Smart People’s Airline’ and grow their business further.”
Cor Vrieswijk, CEO, GoAir said, “We are happy to be associated with iProspect. We understand our consumers well and now with in-depth digital insights from iProspect we will be able to further enhance our relationship with customers and drive the business objectives upwards.”