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Tag: Goafest

  • ABBY Awards 2018 announces jury chairs

    ABBY Awards 2018 announces jury chairs

    MUMBAI:  After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced the illustrious jury chairs for the media, broadcaster, publisher, branded content & entertainment, specialist and craft categories. Chairing the jury for each of these categories are stalwarts and veterans who have played an instrumental role in leading the respective categories towards new echelons of growth.  

    Presented by the Advertising Club and AAAI, the ABBYs 2018 will be a highlight at the leading advertising convention, Goafest, where once again the entire advertising and marketing fraternity is expected to come together in Goa, between 5-7 April 2018, at The Grand Hyatt, Bambolim, North Goa.

    ABBY awards governing council chairman Ajay Kakar says, “The guiding principle of ABBYs 2018 is that an award is as good as the jury that judges it. Having identified and announced the master jury for the creative ABBYs, we have extended the ‘Jury of Masters’ principle to all the other categories of ABBYs 2018. Each of them is a celebrated and iconic veteran of their crafts.”

    The  eminent Jury Chairs  include stalwarts as below:

    JURY  CHAIR “ABBY AWARDS 2018”

    Media

    Sam Balsara, Chairman, Madison World

    Public Relations

    Madan Bahal, Managing Director, Adfactors PR

    Direct

    Raj Nair, CEO and Chief Creative Officer, Madison BMB 

    Design & Still Craft

    Viral Pandya, Co-Founder, Chief Creative Officer, Out of the Box

    Radio Craft

    Ramanuj Shastry, Co-Founder & Director, Infectious 

    Broadcaster

    Rohit Gupta, President, Network Sales And International Business, Sony Pictures Networks, India

    Publisher

    Pradeep Dwivedi, CEO, Sakal Media Group

    Branded Content & Entertainment

    Tarun Katial, CEO, BIG FM 

    Digital & Mobile and Digital Craft

    Sidharth Rao, CEO & Co-Founder, Webchutney

    Video Craft

    Vinil Mathew, Director, Breathless Films

  • Ameer Ismail promoted as GolinOpinion president

    MUMBAI: PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firmGolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as JV partner in India in 2014. GolinOpinion operates as a part of the marketing services offerings of MullenLowe Lintas Group.

    Ameer continues to report to Vikas Mehta – Group CMO & President, Marketing Services for the group. Announcing this elevation, Vikas said “Ameer is just the right mix of Vintage and Vision. In a time when the practice of PR is more important than ever, but the business of PR is getting highly commoditized; he’s the kind of leader the industry needs. PR is an integral part of our re-bundled offering and GolinOpinion occupies a great position in the market today. Reinventing yourself from a position of strength is a rare & valuable opportunity and I’m delighted to have Ameer lead that agenda for us.”

    Founded in 1996, LinOpinion was amongst the first PR offerings by a communications group (Lintas) in India, and remains the most successful of any agency’s PR offerings to date. Since 2015, the agency has been on a journey to evolve its model, structure, and offerings. The agency is now fully structured around Golin’s world-renowned G4 model. It was also one of the first PR firms in the country to offer a social media practice in the form of brand newsrooms, called the Bridge™.

    Speaking of the promotion, Ameer Ismail, says, “I am so proud to be a part of this great institution – the MullenLowe Lintas Group and am looking forward to this new phase in my journey with a renewed focus and dedication towards delivering great work. GolinOpinion is recognized as a premium and leading player in the PR industry. We have today some of the best brands represented in our portfolio. As the business evolves, I am tasked to work closely with our management team to takeGolinOpinion to even greater heights by building scale and new competencies that will continue the brave work that has been our trademark so far.”

    GolinOpinion manages the PR mandate for some leading global and Indian companies and brands including TATA Starbucks, Dubai Ports World, Budweiser, Texas Instruments, HUL (multiple brands), Seiko, Etihad Airways, Marriott International Inc, Porsche, Lamborghini, Cinepolis and Sony Pictures Networks India.

    Ameer is a part of the Golin global leadership group and works closely with the regional and global MDs. He serves on the advisory committee board of several management forums. He has served as a jury for several award shows including SABRE and GoaFest. He has worked with the Centre of Change Management in successful seminars like International Brand Summit and The Asia Pacific HR Conference. He was also awarded the CMO Asia Award for Outstanding Contribution to Corporate Communications in Singapore in 2011 and recently named one of the top 10 leaders in the PR industry in India by Reputation Today magazine.

  • Do ‘set paths’ & sense of duty stop Asians from taking risks?

    GOA: The concluding day of the twelfth edition of Goafest presented a knowledge seminar that partially revolved around the East’s resurgence in its potential to (soon) surpass the West as the dominant game-changer in terms of ‘creativity’.

    Speaking widely on the topic, AKQA’s executive creative director Eric Cruz highlighted a few factors that could soon play a crucial role in ensuring so.

    The ‘ideas and innovation company’ executive cited how one of the superpowers, China, began its quest for excellence through creativity over 4000 years ago. Soon, the nation turned into the Innovation Valley of Asia. He argued that, over the past few decades, the East merely became a consumer or follower of trends, instead of impacting the world through its own creations. From search engines to social media platforms, most inventions have emerged from the West, and Asians have merely been the heavy consumers of these trends.

    Cruz emphasised on China’s role throughout its history on spearheading the creativity phenomenon and impacting the world as we see it. Through graphs and statistics, Cruz demonstrated the rapid growth in the need of technological presence in every necessity of life. With the metaphor that the future is much like a tsunami, Cruz identified the early obstacles in understanding this phenomenon. “We are living in a world where creative history is being made. And, the question of the hour is ‘Are we Asians creative enough to invent our own world?’” asked Cruz to the room filled with enthusiasts.

    The root problem as identified by him, was the way Asians have evolved. The academic structure, values and cultural environment leads to the loss of creativity, added Cruz, and more often than not,  the sense of duties and set paths thrust upon Asians prevent them from exploring the creative field entirely. “The perception globally is that Asia is posed to follow, and not innovate. We are known to be fast followers but not innovators,” stated Cruz.

    New world tools like Automation and AI are necessary steps towards evolution. Automation will help humans rid of menial processes and AI will enable  to enhance the creative process.

    Cruz ended the talk a hopeful note that since 50 per cent of students in the West are Asians, there is a new generation which is learning from the West to implement change and innovation in their respective countries. China, Korea and India will be the centers of innovation in the years to come.

    The following speaker was all of 11 years old, but came with an abundance of wisdom and quick-fixes. Youngest Indian TED Speaker Ishita Katyal addressed a pertinent topic of discussion — Encouraging creativity. She started off by asking valid questions, “Why are kids not encouraged to be creative or ask questions? Why are they forced into fixed streams of academics?”

    She went on to elaborate, with the help of her personal example, how creativity is ageless. When she wrote her first book at the age of eight, she faced tremendous prejudice from publishers and others, but her determination and support from her parents helped her pursue her dreams and the book was published to roaring success.

    One of the biggest obstacles one faces while trying to fulfill their dreams is fear, and this little girl mesmerised the house with a simple story of how you can beat your fear by simply moving closer to it. The more closely you encounter your fear, the smaller it becomes. She ended by saying, “We the children are the future, and if you want us to build a beautiful world, give us the answers to the questions we ask.”

    AlsO Read :

    Laura Ries, Phogat sisters, Amitabh Kant impart leadership lessons: Goafest ’17 concludes

    Goafest 2017: Carat chief strategist observes data’s great tool, but gut feeling critical

     

     

  • Movies Now kept stakeholders engaged between Goafest sessions, says SVP Vivek Srivastava

    GOA: Times Network was the title sponsor of the much awaited Goafest 2017. The fest that celebrates the outstanding work of the advertising & media industry saw the coming together of creative geniuses on one platform. While innovation and creativity was being celebrated, Times Network was at its creative best when it came to engaging with its viewers through activations for two of their popular movie channels, Movies Now and Movies Now2.

    Commenting on the occasion, Times Network SVP and head of English entertainment cluster & Zoom Vivek Srivastava said, “The activities at Goafest had a single word purpose – engagement. We ensured that our stakeholders were engaged delightfully in between the enlightening sessions. The moment one entered the fest, one could experience Movies Now’s ‘Home To Superheroes’. Now that we have the Marvel and the DC franchises with us, we wanted to give the larger than life experience. The superhero zone does exactly that. Movies Now 2 is an upcoming brand, it has been extremely gratifying for us to receive such a good response to this new age, upscale and edgy brand.”

    Movies Now was ‘Home To Superheroes’ as the avengers squad was ready to take on the world. Sculptures of superheroes like Captain America, Hulk, Thor and Iron Man, fans seemed excited to click pictures with their favourite superheroes.

    The channel also had exciting competitions. The famous ‘Thor Hammer’ was made for people to try and lift. The idea was to say that only Thor can life it. The participant who manages to lift was given goodies and Movies Now merchandise. The other exciting competition that was organized was to solve a jigsaw puzzle while competing to complete the poster of a superhero faster than the other participant. The winners were given Movies Now merchandise.

    Movies Now 2 created a war-zone with zorb fighting. Participants were given a chance to compete individually or in groups to bring out the wild child in them and defeat one another. Because that’s what Movies Now 2 is all about! The winners were awarded with exciting Movies Now 2 merchandise.

  • NatGeo inspires Goafest to go green

    MUMBAI: In its 12th year, the festival pledges to reduce its environmental footprint with the help of National Geographic. The much awaited Goafest 2017, organized by the AAAI and The Advertising Club will be hosted in Goa from 6 – 8 April, 2017. Like every year, this year too promises to showcase and recognize the most incredible creative and planning work of the year. However, there is one significant change in the awards for the first time in its 12th year history.

    Goafest has pledged to be more conscious of its environmental footprint in its 12thedition. For this cause, it has partnered with National Geographic, an iconic brand which has inspired people to care about the planet for more than 129 years. National Geographic will come on board as the ‘Green Partner’ to help make the festival not only a congregation of the country’s best creative and planning minds, but also one that is conscious about its actions, and their impact.

    Some of the initiatives include the organizing committee using recycled paper and making available a system of carpooling for the delegates. However, both National Geographic & Goafest agree that the organization committee adopting a host of initiatives will not be enough. Real impact and change will happen if the delegates themselves are involved and engaged in this initiative.

    Consequently, National Geographic will create an awareness drive throughout the festival to shock, educate and inspire delegates for the need to be environmentally conscious. Delegates will also be encouraged to do their bit, from collecting water they would’ve wasted to ditching plastic bottles for the much sought after National Geographic branded water bottles.

    FOX Networks Group India Business Head Swati Mohan said, “National Geographic has been educating and inspiring people to care for the planet. Our association with Goafest is another endeavor in the same direction – to make our incredible industry aware and conscious about preserving the planet. We are confident that the country’s best creative and planning minds will adopt this cause and be our partners to spread this important message.’’

    Goafest chairman Ashish Bhasin adds, ‘’This year, apart from being this festival that is associated with excellence, we wanted Goafest to be a festival that is conscious and responsible. This year, Goafest is Green through the various initiatives that we have adopted. We couldn’t find a better partner than National Geographic for this cause.”

    National Geographic reaches 139 million television viewers in India and globally the entire portfolio to 700 million consumers each month.

  • NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

    MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

    The awards were conceived and curated by the AAAI and TAC for acknowledging and saluting visionary advertisers who have taken the leap of faith and invested resources, ensuring that “Great ideas transform into Great advertising”.

    The jury consisting of senior members of the awards governing council of the Abby’s at Goafest were unanimous in selecting NITI Aayog CEO Amitabh Kant, Nestlé India Ltd South Asia Region Sr. VP & Head of Communications and E- Commerce Chandrasekhar Radhakrishna, Tata Global Beverages chairman Harish Bhat and Parle Agro JMD and CMO Nadia Chauhan, GCMMF Ltd (Amul) managing director R.S.Sodhi as the first ever recipients of this new and prestigious industry award for their role in inspiring great advertising.

    AAAI presdient Nakul Chopra said “For the first time we are honoring advertisers at the Goafest. This award is very special as it acknowledges the pivotal role played by these men and women we call “clients” but who have acquired a much larger status in the overall brand scenario. These are the select few individuals who have helped build and nurture brands, supporting their Agency partners every step of the way.

    The Advertising Club president Raj Nayak added “As an industry we need to salute these Brand Custodians who stake the reputation and money of their Brands on the creativity of their advertising agencies. They literally take that leap of faith every day. Having them at Goafest would be very inspirational for the audience.

    Goafest chairman Ashish Bhasin said, “We always celebrated advertising agencies, digital companies, production houses and media companies at the Goafest. Now with top advertisers being honoured, the festival is more complete.”

    Awards’ Governing Council chairman Ramesh Narayan said, “This award really places the advertiser at the center of the communication effort, and rightfully so. The response for nominations from advertising agencies was quite good and I am confident this would go on to become one of the highlights of the Goafest in the years ahead. What is advertising without the advertiser?”

  • Ads: Groom kids to fight violence against women

    Ads: Groom kids to fight violence against women

    MUMBAI: A joint initiative of two of India’s premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

    TAC president Raj Nayak said, “We prepared a creative brief in consultation with two women’s rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention.”

    AAAI president Nakul Chopra added, “The Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on 7 April, 2017. I believe it would make the Goafest very meaningful.”

    The Call for Entries campaign has been conceptualized and designed by FCB Ulka.

    FCB Ulka national creative director Keegan Pinto said, “Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to fight this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy.”

    The activity is live and the deadline to send in the entries to the AAAI is 15 February, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.

  • Ads: Groom kids to fight violence against women

    Ads: Groom kids to fight violence against women

    MUMBAI: A joint initiative of two of India’s premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

    TAC president Raj Nayak said, “We prepared a creative brief in consultation with two women’s rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention.”

    AAAI president Nakul Chopra added, “The Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on 7 April, 2017. I believe it would make the Goafest very meaningful.”

    The Call for Entries campaign has been conceptualized and designed by FCB Ulka.

    FCB Ulka national creative director Keegan Pinto said, “Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to fight this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy.”

    The activity is live and the deadline to send in the entries to the AAAI is 15 February, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.

  • Ad Club, AAAI to fight violence against women together

    Ad Club, AAAI to fight violence against women together

    MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a campaign to pitch communication as a force for good and battle the scourge of violence against women.

    Explaining the thought behind the initiative, The Advertising Club president Raj Nayak said, “From governments to Fortune 500 companies, everybody entrusts us to communicate their agenda to the larger public. It is time to take our combined learnings and experience to devise a campaign that is in the interests of this larger public. To this end, we will be running a national search for a multi-media campaign that will aim to mitigate violence against women. I am confident that, as one, our industry will rise to pool in the highly creative resources at our disposal, to come up with a highly creative and effective communication campaign. We will fund the production of the winning campaign and launch it at GoaFest in April 2017.”

    Elaborating further, AAAI president Nakul Chopra commented, “Violence against women is an issue that concerns each and every one of us. As an industry we have the finest creative minds and strongest media linkages that are at the core of a high voltage communication effort. We also have the heart to take up a cause like this at a national level. I believe it will make the younger people proud to be a part of an industry that cares about real problems and uses its resources to address them.”

    GoaFest chairman Ashish Bhasin observed the growing scope of the festival, saying, “GoaFest was all about saluting creativity and presenting the Abby awards. We then added a knowledge quotient with the day-long seminars. Now, with this meaningful effort being launched here, the festival will celebrate not just our achievements but lay down our agenda of giving back to the society that we influence through our creativity.”

    The Advertising Club and the Advertising Association of India will release the campaign to call for entries on 19 January, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on 7 April at the Goafest.

  • Ad Club, AAAI to fight violence against women together

    Ad Club, AAAI to fight violence against women together

    MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a campaign to pitch communication as a force for good and battle the scourge of violence against women.

    Explaining the thought behind the initiative, The Advertising Club president Raj Nayak said, “From governments to Fortune 500 companies, everybody entrusts us to communicate their agenda to the larger public. It is time to take our combined learnings and experience to devise a campaign that is in the interests of this larger public. To this end, we will be running a national search for a multi-media campaign that will aim to mitigate violence against women. I am confident that, as one, our industry will rise to pool in the highly creative resources at our disposal, to come up with a highly creative and effective communication campaign. We will fund the production of the winning campaign and launch it at GoaFest in April 2017.”

    Elaborating further, AAAI president Nakul Chopra commented, “Violence against women is an issue that concerns each and every one of us. As an industry we have the finest creative minds and strongest media linkages that are at the core of a high voltage communication effort. We also have the heart to take up a cause like this at a national level. I believe it will make the younger people proud to be a part of an industry that cares about real problems and uses its resources to address them.”

    GoaFest chairman Ashish Bhasin observed the growing scope of the festival, saying, “GoaFest was all about saluting creativity and presenting the Abby awards. We then added a knowledge quotient with the day-long seminars. Now, with this meaningful effort being launched here, the festival will celebrate not just our achievements but lay down our agenda of giving back to the society that we influence through our creativity.”

    The Advertising Club and the Advertising Association of India will release the campaign to call for entries on 19 January, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on 7 April at the Goafest.