Tag: Goafest

Goafest back after two years, to be held in April 2022

Mumbai: After a gap of two years, Goafest 2022 is back for its 15th edition and is set to be held in Grand Hyatt, Goa from 7-9 April 2022. The event that celebrates the achievements of the media and advertising industry, is curated by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).

The three-day event, which recognises consummate industry talents, will be helmed by Jaideep Gandhi as the chairman of the Goafest 2022 organising committee. Rana Barua has been elected as chairman of the awards governing council for the renowned ABBY Awards 2022. Being organised for the last 50 years, ABBY Awards is a prestigious ad award show which is attended by more than 1500 to 1800 professionals from the marketing, advertising, media, research, and PR fraternity.

“Goafest is the definitive festival for the advertising, media and marketing industry in the sub-continent. This time the festival is coming after a gap of two years and so one can imagine the anticipation the industry professionals will have! We also expect a lot of first-timers this time given a lot of new young talent has joined in these two years. Goafest 2022 will be a good platform to celebrate our industry’s resilience as well as the potential,” said AAAI president Anupriya Acharya, speaking about the fest’s 15th edition.

On Jaideep Gandhi’s appointment as the chairman, she further added, “Jaideep is a seasoned industry professional with vast experience on Goafest. Certainly, it will translate into a delightful and engaging festival experience for all.”

Speaking about the return of the prestigious event, Gandhi said, “It is the illustrious return of Goafest 2022, with its 15th edition, where recognition, innovation, collaboration and celebration all happen under the same sky. Ensuring all safety protocols that are necessary in a post-pandemic world, I believe it’s time for the industry to rediscover the power, joy and magic of connecting once again in the real world. I’m grateful to the previous Chairmen ‘Mr. Nakul Chopra, Mr. Ashish Bhasin’ for the learnings I received from them and thankful to the President of AAAI – Ms Anupriya Acharya for her continuous support and encouragement.”

The Advertising Club president and Times of India president Partha Sinha on the return of the premier event said, “The return of ABBY and Goafest not only marks the return of normalcy in the advertising, marketing and media landscape of India but it also underlines the reason for which most of like this profession – the celebration of excellence. The ABBYs is the highest honour in this country for excellence and we wanted to ensure that we bring the big one back with all its glory. We have used the hiatus to our advantage and the award will witness some big forward movements in this Goafest. Watch this space for more details.”

On Rana Barua’s appointment as the chairman, he added, “Rana has first-hand experiences of organising and winning both creative and media awards. His experience will be hugely beneficial as the chairman of the Award Governing Council. It’s a complex job and we had to entrust the right person with that job.”

Speaking about the forthcoming ABBY’s, Havas Group India Group CEO and The Advertising Club VP and AGC chairman Rana Barua said, “After two extremely tough years for the industry, I am extremely happy to say that ABBY’s is back. ABBY’s has always been recognized as the best in creativity for our industry and winning Abby’s will continue to be an inspiration and motivation for the new generation of marketers, agencies and brand custodians. Since the period of entries will be from 16 February, 2019 to 15th February 2021, I encourage all to come forward and celebrate their best work.”

The awards governing committee for ABBY’s Awards includes:

1.       Havas Group India Group CEO Rana Barua (AGC chairman).

2.       Another Idea founder Jaideep Gandhi (Goafest organising committee chairman).

3.      Times of India president Partha Sinha.

4.      IPG Mediabrands India CEO Shashi Sinha.

5.      Aditya Birla Capital Ltd CMO Ajay Kakar.

6.     The Advertising Club managing committee member Ajay Chandwani.

7.      Times Response senior VP Malcom Raphael.

8.      Publicis Groupe South Asia CEO Anupriya Acharya.

9.     GroupM Media (India) Pvt Ltd South Asia CEO Prasanth Kumar.

10.   Madison Communications Pvt Ltd chairman and managing director Sam Balsara.

11.   FCB Group India Group chairman and CEO Rohit Ohri.

12.   Ogilvy & Mather Pvt Ltd vice-chairperson & chief client officer India Hephzibah Pathak.

December 13, 2021
The Ad Club & AAAI decides to refund Abby 2020 entry fees

MUMBAI: The Advertising Club has been curating many idea exchange and awards platforms that celebrate extraordinary creative work. Abby Awards presented by The Advertising Club is one such award that has been held for the past 50 years. Held every year at the prestigious Goafest, the awards have gone on to become the most coveted creative recognition in the Industry. However, it has taken an unprecedented happening – the Covid2019 and associated lockdown, to break this consistency for the first time in the history of ABBY awards.

The pandemic has most certainly thrown new challenges and has disrupted the schedules of many reputed and popular global events. It has brought about changes which were hitherto unheard of. Despite these very challenging circumstances, the spirit of ABBYs was high and we received more than 2500 entries, which was extremely heartening.

Read more news on Abby Awards

The organising committee of ABBY Awards discussed the probability of holding or not holding the awards at length on multiple occasions. Given the current business environment and outlook, The Advertising Club and AAAI have unanimously decided that the money towards the submission of the entries be refunded and the awards be paused for the year. This is in the interest of the A&M community, given the need for cost optimization. A sum of Rs.1,40,00,000 (One crore forty lakhs) received through submission of entries, thus 99 per cent of the money received, have been refunded.

Going forward, in the best interest of the entrants, we are contemplating submission of two years of work in the coming year so that they will not lose out on an opportunity to enter the good work done this year.

The Advertising Club president Partho Dasgupta said “We stand with the A&M community during these difficult times. It has been an unprecedented year requiring unprecedented decisions. In such circumstances, it is most important to optimize costs and focus on delivering business efficiencies. Given the pressure on cost and our focus on driving the industry’s growth agenda, it was imperative to pivot towards facilitating reduction in expenditure. We are sure that the tide will soon turn and we will see a definite recovery that will allow us to come back better and stronger.”

The Advertising Club will continue to work on behalf of the advertising and marketing industry and is optimistic that things will soon return to normalcy. The apex industry body will take fresh stock of the situation just before the commencement of the festive season.

September 24, 2020
The Advertising Club and AAAI announce communication program to fight violence towards women

MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have once again come together to launch an important and much-required communication program that will address the issue of violence against women in society. The special campaign will be a part of the upcoming edition of India’s biggest and most inclusive Advertising and Marketing festival Goafest 2020. It will inspire the best advertiser and creators to design high impact behavior change campaigns to aid the fight against violence towards women. The winning campaign will be crowned with the newly instituted special award “The Red Abby” that celebrates the woman and her spirit.

Speaking about the initiative, AAAI president Ashish Bhasin said, “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”

The Advertising Club president Partho Dasgupta further added, " Addressing the Indian Merchants Chamber, I spoke on this very critical issue and committed the support of the Advertising Club to try and see how communication can be a force for good and help change things for the women in our lives. I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change. “

The most effective and impactful campaign will be recognized through a special award at the coveted ABBY’s 2020. Leveraging the media linkages of The Advertising Club and AAA’s of I, the winning campaign will be amplified across media ensuring reach and impact.

January 28, 2020
Ideation to execution is shorter today: Forsman & Bodenfors’ Akesson

MUMBAI: Coming up with creative work once in a while is good advertising but doing creative work consistently is great advertising!

It takes hours of labour, thinking and several approvals back and forth within the agency before a creative is given the thumbs up to be shown to the client and this hierarchy may often lead to employees feeling a little demotivated and unsure about their ideas and creativity. But there is one agency that will turn around the entire concept of advertising on its head for you – Forsman & Bodenfors (F&B). The Swedish agency has its head office in Sweden’s second-largest city, Gothenburg. Even if you’ve never heard of the company, you might still be among the 88 million people who have seen the Volvo Trucks – The Epic Split ad featuring Van Damme.

F&B is a place where there are no directors and heads. Far from getting sunk in the chaos, the agency has proven to be one of the most awarded independent creative hubs around the world. The agency is famous for its world-renowned and highly acclaimed campaigns such as Volvo Trucks – The Epic Split and Nike #Breaking2. The key to its success and high level of creative quality is responsibility with zero prestige. Talking about the agency’s unique functioning, F&B art director Samuel Akesson simply says, “What we do is ‘human’ mostly. Perhaps, there’s a lack of humanity in advertising, which is why sometimes advertising is bad at making people feel anything.”

Fed up with the hierarchy and old-fashioned system in organisations, Akesson wanted to spin a revolution. He did just that by moving to Sweden and has stuck to F&B for nine years. With experience of more than 20 years in the advertising industry, Akesson is considered among the best creative heads in the advertising world today.

Indiantelevision.com spoke to him on the sidelines of Goafest 2018 where he opened up about the company and the industry in general. He believes that the three pillars that make F&B an award-winning and successful agency are: responsibility, trust and courage. As there is no hierarchy, everyone is responsible for the work they do which gives a strong sense of freedom as well as ownership. He adds, “Very often we have experienced failure and mishaps. But, in this structure of work, you feel like a part of a strong community. We face such situations together which makes us feel stronger.”

The best ads are made when clients give companies a free rein. Not a single client has said this to him yet and most look for a joint collaborative vision which is also the ideal choice of a company.

Since the company follows a non-hierarchy model, talent acquisition and retention is a herculean task. He says, “I think there is allure from different parts of business nowadays. 10 years ago, a career in advertising seemed like a very relevant route whereas it has changed a lot today. A lot of people that have moved away from advertising go into different technology industries like Facebook, Google and so on.”

With the rise in agencies, client retention is another challenge. Akesson mentions that the scenario has worsened in the last few years with specialised agencies opening shops and working on project basis rather than having a retainer model. It can be frustrating as there is a trade-off between clients with a long relationship or many clients and a one hit wonder.

An age-old conversation in the advertising industry has been whether business is killing creativity but Akesson seems to think otherwise and is rather optimistic because the journey from having an idea to people seeing the idea is much shorter now and it is easy to publish these ideas on digital platforms.

While everyone seems to be talking about big data, augmented reality, virtual reality and other technologies and how they will become indispensable for advertising in future, Akesson makes an interesting point that these technical tools help us but sometimes, they lead us to disorientation and take the focus away from what agencies should be doing – engaging people. He says, “I’m not super enthusiastic and interested in these technologies as they are just tools that are used for specific purposes. What agencies need is to be secure in the story they want to tell, and how they think people will react when they do something.”

Influencer marketing is likely to be the trendy 2018 topic. With the industry backing it, Akesson says that the idea has even become silly at times. Brands can use it to some extent but the unnecessary hype is a little ridiculous.

F&B’s agenda for 2019 is expanding beyond traditional advertising to include how the CEO speaks in an interview to the look of a poster in the street. “We as communication consultants can figure out a journey and story for that brand to tell and do that in loads of different ways. The future of advertising is to dissolve advertising and talk about different ways of interacting with people instead,” he concludes.

Here’s a list of some iconic work by Forsman & Bodenfors:

Also Read:

Going from clicks to bricks

The influence of influencer marketing

Has advertising finally begun to embrace AI?

April 10, 2018
Goafest 2018 ends with anecdotes about advertising, creativity

GOA: The third day of advertising mega event Goafest 2018 saw the industry get down to business with talks on advertising, creativity and marketing.

The day took off with Facebook head of creative shop, APAC Rapha Vasconcellos, who talked about building meaningful social interactions and not just likes and comments. He mentioned that brands should focus on telling stories and the challenge is to use social media as a platform to build meaningful interactions. He went on to elaborate how brands are using various social media features to build these interactions and soon ‘stories’ as a feature will be bigger than people’s feeds. The jump from apps and platforms to stories has begun.

Vasconcellos also noted that groups are gaining momentum since people have found them to be meaningful. Whenever people need to take important decisions, it is these groups they turn to, some containing influencers. Brands can and do use these points of connections. He ended the session with the simple message, “The way to build to build your idea is to build it differently.”

Following the insightful session by Vasconcellos was the knowledge seminar by Forsman & Bodenfors art director Samuel Akesson who turned around the entire concept of advertising. Forsman & Bodenfors, an agency famous for its world-renowned and highly acclaimed campaigns like Volvo Trucks – The Epic Split and Nike #Breaking2, doesn’t have any hierarchy and works as a collaborative team. On how the unique agency functions, Akesson simply said, “What we do is ‘human’ mostly. Perhaps there’s a lack of humanity in advertising, which is why sometimes advertising is bad at making people feel anything.”

The day also saw India’s ace tennis player Sania Mirza talk about feminism, her journey and the need to buck up for a long battle since, even today, female athletes question their pay.

Then came Genius Steals co-founder Rosie Yakob who spoke about a range of topics from living as a traveller for the past five years, solving business problems creatively, breaking the myth of the lone genius, how to be a Scenius, feminism, breaking the gender pay-gap and a host of other topics. In her opinion, the first step in being a Scenius is mutual respect and appreciation, followed by other important aspects such as sharing knowledge, giving credit to all involved, seeking out the weird and the wild, etc. She spoke about brands such as Goldieblox which are breaking stereotypes and promoting young girls to take an early interest in technology.

Adolescent director Amelia Conway is a 15-year-old content creator who works on multi-million dollar projects with brands such as Netflix. Conway spoke about how with the advent of social media, the youth and gen Z had a choice to see the content they want. She focussed on how ageism shouldn’t be a hindrance as the best person to understand a 15-year-old is someone of the same age. Speaking about content that works with the youth she said, “There’s a fine difference between content that is honest and that’s not. Genuinity is very important to kids, youth and adolescents.” Most advertisers think that if they put millions of dollars on a clever idea, that some adults packed in a room admire, it will work for adolescents. But it doesn’t. What does work is content that is entertaining, empowering and that collaborates with them. She added that the idea that age or gender determines your capabilities has to be confronted to be changed.

The advertising sessions for Goafest 2018 were concluded by CJ K-Valley chief creative officer Wain Choi who discussed knowing consumers as human beings, a people-first technique for brands. Wain’s session was all about learning from experience as he shared bodies of work he had done for brands such as Samsung, Burger King and Uniqlo. He spoke to the extent that technology for technology’s sake is meaningless, it should mean something for the consumer. Whether it’s knowing your customers as people, solving problems for them or even using simple ideas for innovation, brands need to be more human.

April 9, 2018
Dentsu Webchutney becomes digital, mobile specialist at Goafest 2018

MUMBAI: With 23 metals in its kitty, Dentsu Webchutney, the digital agency from Dentsu Aegis Network (DAN), was named the ‘Digital and Mobile Specialist of the Year’ at the Abby Awards at Goafest 2018.

Isobar, meanwhile, brought home three awards while WATConsult won one. With wins across an entire gamut of categories—from direct and PR to digital and mobile —DAN India showed itself to be a force to be reckoned with.

Overall, DAN India won a significant tally of metals as a group at the Abbys at the Goafest this year. With four gold, 10 silver and 13 bronze, DAN has brought home 27 metals, demonstrating its prowess that surely matches up to the group’s business growth momentum.

DAN South Asia chairman and CEO Ashish Bhasin says, “Goafest 2018 was bigger and better in all aspects. The whole scale and quality presentation-whether that be the stage, the screen, the ambience of the event underwent a sea change and was one notch higher. This year, the quality of the entries was better too and it is overwhelming to witness such a massive win for our digital agencies on such a grand industry platform. My special congratulations to Sidharth Rao and the entire Dentsu Webchutney team for making us so proud.”

Agency

Gold

Silver

Bronze

Total

Dentsu Webchutney

4

9

10

23

Isobar

1

2

3

WATConsult

1

1

April 9, 2018
SPN becomes broadcaster of the year at Abby 2018

GOA: After an engaging second day of Goafest 2018, that brought about creative discussions and knowledge sharing amongst stalwarts across consulting, technology, creative arts, marketing, news media and policymakers, the 50th Abby Awards continued.

As the last rays of the sun kissed the Goan sand on day two, it was time for the presentation of the broadcaster, public relations, still craft, video craft, design and direct Abbys. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity. While Sony Pictures Networks led the tally for the Broadcaster Abbys with six metals, it was ZEEL that took home the gold for the night.

While Design Abbys showed favour to Open Strategy and Design with six metals including one gold, Pi Communications took home four metals where direct specialist Abbys was concerned. While a total of 13 gold were handed out to top honours in public relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of eight metals.

Still Craft Abbys saw dominance by The Social Street who grabbed four metals including two gold. But the happiest faces for the night clearly belonged to Early Man Film Pvt Ltd, who took home a whopping 16 metals in the video craft specialist category which included five gold, four silvers and seven bronzes!

With industry-specific conclaves to expert seminars, the Goafest Abbys 2018 presented by The Advertising Club and The AAAI has once again set the benchmark high in celebrating excellence in creativity across media platforms and genres.

April 7, 2018
Day 1 at Goafest 2018 sees Baba Ramdev make major announcements

GOA: They say the advertising sector is for hardcore creative people and by working round the clock all year, one needs an escape from it now and then. Goafest is one such adverting event that brings together all the creative minds in the industry to celebrate, sit back and enjoy three days in the beaches of Baga!

The 13th edition of Goafest hosted by The Advertising Agencies Association of India (AAAI) in association with The Advertising Club commenced yesterday.

Captains of the industry MK Anand, Vikram Tanna, Nakul Chopra, Vikram Sakhuja, Ashish Bhasin, Ajay Kakkar and Jaideep Gandhi lit the ceremonial light.

Pepperfry CMO and head of new business Kashyap Vadapalli began the session by speaking about the brand’s own growth story. The company wanted to promote Indian artisans and craftsmen and build honesty and transparency in the company. Today, Pepperfry has streamlined its business, and taken supply, mixed with technology, to the Indian consuming class. “We worked towards standardising the entire category. Since we were very close to manufacturers, it helped us bring value to the Indian consumer,” said Vadapalli.

He mentioned that Pepperfry has launched 10 house brands that contribute to 50 per cent of their business, 27 studios across 15 cities in the country and is planning to launch 12 more. The key learning from Kashyap’s session was to constantly evolve and listen to the consumers and their needs.

Next up, was a man who came swathed in a saffron loincloth, a.k.a Baba Ramdev – the mind behind India’s largest swadeshi (domestic) FMCG brand Patanjali. After starting classic style with a gayatri mantra, he dived deep, full Hindi, into how everything, from knowledge, emotions, actions, expertise, experience, skills, innovation, research, resource, and even waste converts to wealth.

Even though he had humble beginnings from an agriculture background, he was never scared to dream of a prosperous country, even for the poor, and the biggest financial powerhouse. “I only had one question: What can I do about this country? From farming to retailing, I haven’t studied anything, but the world is enough to teach me lessons. When you come face to face with reality, it teaches you lessons no conventional course can teach,” said Ramdev.

An avid rebellion of MNCs that he is, Ramdev mentioned that he made Patanjali a Rs 500 crore brand without any major investment in advertising as opposed to MNCs who believe in creating a fairy tale picture while selling every product. He said, “We don’t believe in having glamourous ads as we want our products to speak for themselves and only highlight the product’s benefits or ingredients.” He also announced that with the growing profit rate of Patanjali, the company will double its turnover in 2019.

Peppered with laughter, yoga, life lessons, jokes and harsh doses of reality, he shared the essence of his being: Jo karo, usko pura karo, 100 per cent daalo apna. Usko beech me mat choro, which translates to – Whatever you do, do it whole-heartedly. Give your 100 per cent and don’t leave anything mid-way. He also stressed that companies should not focus on cost cutting as it leads to delivering poor quality products which will result in a great fall for the company sooner or later. Companies also need to have an open mind about implementing newer technologies into their systems since the world is going digital and technological advancement is the need of the hour today.

While he encouraged everyone to take risks, he also said, “Whatever you do, do it without ego. Give it all. There is nothing called destiny.” Without any inhibitions, he also added that while some people depended on hard work, some relied on destiny and some believed in cheating. “I believe in universal justice. If you cheat, you might grow for 10 years tops. What will you do after that? Same is the rule for destiny. Work on your work; not on Gods.”

During his session, Ramdev also publicly announced that Patanjali will venture into selling liquid milk and other dairy products by next year. He also confidently declared that the company will also launch kids-wear, activewear, accessories and fashion clothing for men and women by 2021. He concluded his session by publicly announcing that Patanjali will also launch its own mineral water very soon and the company has already started work in that area.

April 6, 2018
Lodestar UM name media agency on day 1 at ABBY Awards

GOA: Goafest 2018, India’s foremost advertising, media and marketing convention felicitating creative thinking in India, kick-started its annual festival yesterday. This year, the festival is also celebrating 50 years of the prestigious Abby Awards, which have been handed out to creative geniuses over the years for their stellar work that has, today, put India on the global map where advertising, media and marketing is concerned.

The industry conclave presented by Discovery marked the first session of the day with Baba Ramdev who enthralled the audience by speaking about building inclusive, sustainable, decentralised and just brands. He enlightened them about the philosophy behind the brand Patanjali and stressed upon the need for marketers to build an emotional connect with the consumer. His session was followed by a talk by Pepperfry chief marketing officer and head of new business Kashyap Vadapalli who stressed the importance of building trust amongst consumers.

As the sun went down on day one, it was time for the presentation of the publisher and media Abbys which recognise the excellence in the use of media such as print, TV, cinema, outdoor, radio, events, digital and social media amongst others. A total of 38 media Abbys and 16 publisher Abbys were awarded. While Lodestar UM led the media Abbys with an impressive 10 awards including four gold medals, the highest number of gold, Jagran Prakashan, scored a total of five metals, thus taking a lead in the publisher Abbys. Other notable winners for the evening included Dentsu Webchutney in the media Abbys category with three silvers and one gold and Times of India that bagged two gold medals in the publisher Abby category.

This year, twelve creative legends were roped in to form the master jury which had been entrusted with the task of screening all the entries received, across all the categories and verticals and then to identify those worthy of being shortlisted and receiving the award. The 2018 edition of the Abby Awards also saw a number of categories and sub-categories being rationalised, to ensure relevance and effectiveness.

Advertising Agencies Association of India (AAAI) president Nakul Chopra says, “We started Goafest all those years ago with the aim to bring together people from the world of advertising, media and marketing together to discuss and exchange exciting ideas. But today, this festival has grown into becoming one of the biggest congregations of some of the most brilliant creative minds in the country. It is these young people, who come here in droves to learn from and interact with the legends who paved the creative way for them, who make Goafest a festival worth attending. I am deeply grateful to the fraternity present here for making Goafest what it is today.”

Discussing the Abby Awards to be handed out at Goafest 2018, The Advertising Club president Vikram Sakhuja adds, “Over the last 50 years, the awards went through a lot of changes. So, we spoke to heads of agencies, to industry leaders and more importantly, to the young creative workforce out there who came up with two key changes to the awards this year. The changes include the rationalisation of categories to stay relevant to today’s young and dynamic creative geniuses and the formation of a master jury made up of industry masters to guarantee effectiveness. And it gives me immense pleasure to see the industry not only embracing these changes with open arms but also supporting us in our endeavour to keep improving the quality of the awards being handed out.”

Advertising Agencies Association of India (AAAI) chairman of Goafest 2018 and vice president Ashish Bhasin mentions, “Goafest is always a great reminder of the amazing amount of creative talent we have in India. Seeing such young people brimming with energy, learning from the best in the industry and congregating together to exchange ideas is what enriches creative thinking. This year, we have upped the ante by bringing in a lot of technological changes and of course by sprucing up our speaker line up by bringing in stalwarts from varied backgrounds – be it advertising, marketing, music, film, yoga and much more.”

Stay tuned for more updates from Goa.

April 6, 2018
ABBY Awards 2018 shortlists announced

MUMBAI: The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category. The Abby Awards 2018 have been adjudged by eminent industry leaders and category stalwarts, making winning the ABBY’s a momentous occasion and a category benchmark. The shortlists for the 2018 edition are now live on www.abbyshortlists.com. As part of the inclusive process of ABBY’s the category shortlists are available for review on the website for a period of 7 days, ensuring complete transparency in the judging process, during which time specific feedback and comments are welcome.

Speaking about the shortlists for the iconic ABBY Awards 2018, Ajay Kakar, Chairman of the Awards Governing Council said “This year the ABBYs boasts of a Jury of Masters, each of who has been a game changer and innovator. The jury has deliberated and identified the short lists. And these are now being put up in the public domain, by category. May the best of best win.”

ABBY Award 2018 is the the gold standard in advertising awards. Presented by the Advertising Club and AAAI the awards will once again see the entire advertising and marketing fraternity come together in Goa from 5th April, 2018 to 8th April 2018 at the The Grand Hyatt, Bambolim, North Goa.

March 19, 2018

Agency	Gold	Silver	Bronze	Total
Dentsu Webchutney	4	9	10	23
Isobar		1	2	3
WATConsult			1	1