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Tag: Goafest

  • Creativity is connecting the dots in new ways: Tobaccowalla

    VARCA, GOA: For Vivaki chief strategy and innovation officer Rishad Tobaccowalla, the ad world is all about creativity. Be it sound, be it picture, be it word or video. Mobility and connectivity have only added new dimensions. But everything evolves around storytelling, that great piece of art that communicates and inspires.

    Speaking at the knowledge seminar at Goafest 2012, Tobaccowalla presented his views on where the future of creativity lies.

    To begin with, he presented the three definitions of creativity. The first definition says that creativity is not copying (chef Ferran Adria from Portugal). This implies that originality becomes creativity and duplication has no place in it.

    The second definition of creativity says that creativity is copying in new ways. In other words, you may use an inspiration, but not copy verbatim.

    The third and final definition by the late Steve Jobs describes creativity as the connecting of dots. This means that the elements are all out there and only need to be seen as a cohesive unit to produce creativity.

    “Borrowing from the three definitions, I have come up with one of my own. I believe creativity is connecting the dots in new ways that resonate,” said Tobaccowalla. To foster creativity, one needs to seek new ways of connecting the elements in a way that the final product is in sync with the TG.”

    Ideas arevery important for creativity. What is also important is that the idea should be used in combination with the connecting dots to make creativity truly effective. It needs to resonate with people, the culture and the brand to make an impact. It is no longer the case of creativity for the sake of creativity.

    Moving on to where the future of creativity lies, Tobaccowalla said that the three new dots would be added to the mix. The first of these is participation. A marketer may launch a print campaign but through the participation of the audience it may be blogged or tweeted about. In other words, everything targeted towards the audience can potentially be adjusted by people.

    The second is mobility. Mobility does not specifically refer to mobile as a medium, but a mobile medium. “A consumer may see a print ad on the move, but the medium doesn’t decide where he/she is. When I say mobile medium, I mean a medium that moves according to the consumer and targets him/her specifically,” explained Tobaccowalla.

    The third and last dot refers to getting connected. This means that every piece of the story can and will be connected to other pieces of stories to engage and reach out to the consumer. Giving example of this phenomenon, Tobaccowalla recounted an exercise carried out by Vicks in the United States. The brand had the license for a new kind of thermometer which has to be put in contact with the ear rather than the mouth. The product was targeted at mothers of infants who were scared that the child may bite into the thermometer.

    Vicks monitored the Google searches about flu in the area after realising that there is a 100 per cent co-relation between search on flu and the outbreak of flu in that particular region. Once they had identified the TG, they sent messages to the mothers stating the availability of the thermometers in a five mile radius. Within two weeks, the outlets in the targeted area were sold out on the thermometers.

    “In the future too, this sort of connectedness will define creativity. In my opinion, very soon creativity will involve connecting these seven dots on various combinations as per the brand’s requirement,” averred Tobaccowalla.

  • Creative Abbys: Ogilvy tops, Grand Prix also for Creativeland Asia

    VARCA, GOA: It was Ogilvy‘s night at the Goafest as it walked away with 51 metals including a Grand Prix to rule supreme in the creative world.

    Ogilvy India took home the Creative Abby Grand Prix in the Digital & Interactive category for their ‘Photographs Case‘ creation for Fox Crime.

    Creativeland Asia also pocketed the Grand Prix for its work for Audi in the Integrated category and ended with one Gold and five Silver.

    Ogilvy & Mather scooped up 11 Gold, 16 Silver and 23 Bronze metals. The agency won maximum Gold in the Direct category with a kitty of four, three of which came for its work for Fox Crime. The other categories it won Gold for included Film (Imperial Blue), Radio (Tata Sky), OOH (Mentos Sour Marbles), Print (Mentos Sour Marbles), Design (Mentos Sour Marbles) and Digital and Mobile (Fox Crime).

    Taproot India bagged the next highest number of Gold awards, taking home 34 metals. The agency won six Gold, 13 Silver and 15 Bronze metals. It won Gold trophies in categories like Film (Airtel), OOH (Audio Book India), Print (Audio Book India), Print Craft (Times of India) and Integrated (Pepsi and Vodafone).

    Leo Burnett bagged three Gold Abbys. The agency won 35 metals, one more than Taproot. It took home 11 Silver and 21 Bronze trophies.

    DDB Mudra won a total for 32 trophies with two Gold, 13 Silver and 17 Bronze while Grey India won 17 awards with one Gold, six Silver and 10 Bronze.

    A total of 332 metals were given away this year at the Creative Abbys, which included two Grand Prix, 34 Gold, 117 Silver and 179 Bronze.

     

    Agency
    Grand Prix
    Gold
    Silver
    Bronze
    Total
    Ogilvy India
    1
    11
    16
    23
    51
    Taproot India
     
    6
    13
    15
    34
    Leo Burnett
     
    3
    11
    21
    35
    DDB Mudra Group
     
    2
    13
    17
    32
    Grey India
     
    1
    6
    10
    17
    Creativeland Asia
    1
    1
    5
     
    7
    BBDO India
     
    1
    4
    8
    13
    JWT India
     
    1
    3
    12
    16
    Contract Advertising India
     
     
    5
    7
    12
    ideas@work
     
     
    3
    4
    7
    Maxus India
     
     
    3
    4
    7

     
    The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.

    Out of the total 175 participants, 61 agencies walked away with awards including four of the eight foreign participants – Grant McCann Erickson, Leo Burnett Solutions INC, Phoenix Ogilvy Sri Lanka and Publicis Solutions (Leo Burnett Sri Lanka).

    Interestingly, the Abbys received entries from Grant McCann, but the Indian branch did not send any entry this time around.

    Click here to open creative abby Awards‘ list.

    Also Read:

    Ogilvy wins Digital & Interactive Grand Prix

    Mindshare takes home Grand Prix at Media Abbys

  • Brands should have liquid approach: Mildenhall

    VARCA, GOA: Marketers should keep the content flowing in order to hold the consumers captive for long. At Goafest 2012, Coca-Cola VP – global advertising strategy and creative excellence Jonathan Mildenhall shared his views on the need of ‘liquid approach‘ in today‘s advertising.

    The man who is responsible for leading global creative vision and strategy for Coca-Cola‘s portfolio of global brands talked his company‘s drive from creative to content excellence. “The purpose of content excellence is to create ideas that are so contagious that they cannot be controlled. We call this ‘Liquid‘, and these ideas are so relevant to our business objectives, our brands and consumer interests that we call them linked. We tell stories, provoke conversations and earn disproportionate share of popular culture.”

    According to Mildenhall, smart conversations lead to popular culture. “The conversation model that we have developed begins with brand stories. These brand stories create liquid and linked ideas. These ideas further provoke conversations. We then need to act and react to these conversation 365 days a year.”

    He said that Coca-Cola is committed to radical creative development. “There are key drivers to change – we need to double the size of our business and observe distribution of creativity. Consumer generated stories outnumber Coca- Cola Company generated stories on most of our brands. We need to fuel both these truths. The third key driver is distribution of technology. We now have greater connectivity and consumer empowerment than ever before. One can leverage consumer behaviour with Facebook, develop deeper emotional connect with her. What advertisers are looking for is bigger, liquid ideas that will drive popular culture.”

    Technology can enable brilliant creativity. It can “generate ideas where we cannot separate the message from the technology. One should integrate technologists in the core creative team. We must develop direct relationships with the technology companies.”

    Mildenhall also stressed on the need for marketers to focus on the evolution of storytelling. “We need to move from one-way to dynamic storytelling. Dynamic storytelling is the development of incremental elements of brand idea that get dispersed systematically across multiple channels of conversation for the purpose of creating a unified and co-coordinated brand experience. The five types of this storytelling are – serial, multi-faceted, spreadable, immersion and discover and engagement storytelling.”

    Content creation is an opportunity to connect with the consumers at every contact point and tell an emotional story. “The story should be able to connect to the consumer; it should be able to create a space in the consumer‘s heart. The brand story should be remembered by all; storytelling must show a commitment to making the world a better place. Our powerful position in the world affords us to bring significant positive change in the world.” he averred.

    He also said that the role of content excellence is to behave like a ruthless editor. Otherwise, one will risk creating noise.

    He talked about applying the 70/20/10 investment principle for liquid content. In the entire marketing budget, 70 per cent is allocated to low-risk media options such as television, OOH, print and radio, 20 per cent is allocated to online while 10 per cent is invested in high-risk media properties, Mildenhall said.

  • Goafest firms up list of speakers

    Goafest firms up list of speakers

    MUMBAI: The Goafest Committee has announced the first list of internationally acclaimed speakers for the event.

    The speakers are: The Coca-Cola Company VP- global advertising strategy and content excellence Jonathan Mildenhall; Publicis Groupe SA COO and member of management board Jean Yves Naouri; Omnicom Group vice chairman Tim Love; ZenithOptimedia CEO Steve King; and Intel Corporation Apac director- strategy, media and integrated marketing Jayant Murty.

    The advertising Conclave will be held on 19 April, which will be followed by two days of Goafest on 20-21April.

    Goafest 2012 chairman Arvind Sharma said, “We have lined up a great festival and a fabulous line up of speakers for the Conclave as well as the seminars. The list of speakers addressing the Conclave have the width of vision and experience to make us think about ‘Ideas for impacting the full circle’- the theme of the Conclave. We will announce the seminar speaker names soon. I am certain that these speakers will present to delegates a rich future-facing perspective.”

    Another aspect Sharma touched upon was the Marketing Wizards initiative in association with the Indian Society of Advertisers (ISA). Each member of the ISA can nominate up to two rising stars from their marketing teams under the age of 30 years to Goafest 2012.

    “This year we are focusing on getting more clients to be a part of Goafest. Marketing Wizards was created as an initiative to drive young advertisers’ participation. I must share that our efforts in getting more clients participation through the Marketing Wizards initiative are delivering rich dividends. We have received a good response from young clients. Many seats have been filled and we are expecting the remaining seats to be filled in soon,” Sharma added.

    Goafest 2012 is being organised by Advertising Agencies Association of India (AAAI) and Ad Club Bombay in partnership for the fifth year.

    Over the years, specialist areas like OOH and ambient, design, digital and mobile advertising, direct, and integrated advertising have been growing in importance. In recognition of this phenomenon, in 2012, Abbies at Goafest will have provision for Grand Prix in all the nine verticals- the Grand Prix is being introduced in media awards as well.

  • Goafest 2012 launches ‘marketing wizards’

    Goafest 2012 launches ‘marketing wizards’

    MUMBAI: Goafest 2012‘s organising committee announced the launch of the programme named ‘marketing wizards‘ for delegates under 30 years belonging to the member companies of the Indian Society of Advertisers (ISA).

    Marketing Wizards is an initiative wherein each ISA member can nominate up to two rising stars from their marketing teams under the age of 30 years to experience the highs and thrills of Goafest 2012.

    Goafest 2012 chairman Arvind Sharma said, “This year we are focusing on getting clients to Goafest 2012. We hope to see many more senior marketers and a large contingent of young advertisers at the festival. Marketing Wizards has been created as an initiative to drive young advertisers‘ participation and ensure that everyone is aware of what is in store for them at Goafest 2012. Marketing Wizards will be an ideal platform for marketers to reward their rising stars. Goafest 2012 will not only help them widen their advertising horizons they will also have a great time at the event.”

    ISA chairman Bharat Patel said, “We welcome this initiative from AAAI & Goafest to increase participation of our members and specifically their rising stars. Successful partnerships between advertisers and their advertising agencies are fundamental to success of brands. In many ways, Goafest and the Abbies are a celebration of this success. Equally they are opportunities for our bright young marketers to imbibe and learn. I believe our rising stars will benefit immensely by actively participating in this opportunity. The ‘Marketing Wizards‘ initiative is indeed very attractive and I am sure our members will make the most of it.”

    Goafest 2012 is being organised by AAAI and Ad Club Bombay in partnership for the fifth year and will be held on 20 and 21 April at the Zuri White Sands in South Goa. It will be preceded by an advertising conclave on 19 April. The festival is themed the ‘Magic of ideas.‘

  • Goafest: Of Then and Now

    Goafest: Of Then and Now

    Leo Burnett chairman and CEO, India sub-continent and Goafest Committee chairman

    By ARVIND SHARMA

    (11 february 2012)

    I was fortunate enough to be the Chairman of the Goafest Committee in the founding year- 2006. We envisioned it as a platform for celebrating Indian advertising creativity and for the Indian advertising talent- young and not so young- to rub shoulders with the best in the world, exchange ideas, grow and become the best in the world.

    We wanted to make the festival accessible to youngsters and to that end we put together a special package for under-30’s. We were immensely pleased on the launch day of Goafest when we found that more than 800 delegates had chosen to travel and attend the festival. There were people who had already registered and many more who had just turned up at the venue to register and be a part of the event.

    Over the last six years, the quality of the event has been improving each year from the event organisation point of view. 2008 was a significant year. Ad Club Bombay came on board and Abbies at Goafest became the definitive awards of the industry. Last year, International Advertising Association used Goafest as a platform for launching the Olive Crown Awards. Advertising Standards Council of India (ASCI) used it to reach out to the industry to spread its self-regulation message wider. In that sense Goafest has evolved into an industry event, finding relevance amongst every person who is involved in advertising.

    Learning is a continuous process. There were occassions when Goafest was criticised for the way it ran the vital Award shows. And there were others where delegates expressed a desire for better speakers and seminars. What is important, though, is that we learnt quickly and made the next year better. And that we succeeded in staying true to the original vision of Goafest – celebrating advertising creativity and providing a platform for the advertising industry to get together and exchange ideas about our creative business.

    Goafest 2011 was by far the biggest and most successful year yet with nearly 3000 delegates, 80 sessions and discussions held over a period of five days. The Conclave saw participation of over 250 senior marketing and advertising practitioners from across the country. On the awards front, there was tremendous participation from over 140 organisations with over 4000 entries.

    This year while staying true to the Goafest vision, we plan to focus on ‘The Magic of Ideas’. What we do in our business is really magical. It takes serious investments, meticulous planning and complex operations for clients to put out their products and services to consumers. Sometimes consumers embrace them and sometimes they ignore them. Often the difference is in the power of ideas they use to connect with the consumers. Some ideas succeed magically. They can come from anywhere. It is important to recognise them, embrace them and celebrate them.

    This year Goafest has opened its doors to all its South Asian neighbours including Pakistan, Sri Lanka, Nepal and Bangladesh. The response that we have received has been extremely enthusiastic and it presents a great opportunity for the entire South Asian marketing and advertising fraternity to exchange ideas, perspectives and experiences for our greater collective progress.

    Another exciting aspect is the strong client participation that we are expecting this year. It is our strong belief that for clients to pick the best creative solutions for their marketing challenges, they have to be deeply engaged with the phenomena called creativity. We believe that Goafest 2012 will provide a great platform for the advertising and marketing fraternity to come together. The Goafest Committee is also looking forward to young client delegates in large numbers by offering a special package for under-30 marketers.

    Goafest has also taken a conscious step to acknowledge what’s over the horizon. And all of us know what is over the horizon- a far more diverse media environment. The rate at which new media are catching up with the traditional ones poses interesting new challenges. This year we will be awarding nine Grand Prix. There will be Grand Prix for Out-of-home & Ambient, Design, Interactive Digital, Direct and Media. These are in addition to TV &Film, Radio and Integrated Advertising. We believe that this step of extending the Grand Prix to wider number of categories will encourage many more specialist agencies to come forward with their work.

    The theme for the Conclave this year is ‘Ideas for impacting the full circle’. The ultimate objective of this conclave will be to help gear up the industry for opportunities that lie ahead. We are expecting participation of global leaders from marketing as well as the major communication groups.

    I look forward to seeing you there on April 20th and 21st at the Zuri White Sands. Goa here we come!

  • Goafest 2012 to focus on ‘Magic of Ideas’

    Goafest 2012 to focus on ‘Magic of Ideas’

    MUMBAI: The theme of Goafest 2012, to be held on 19-21 April, will be ‘Magic of ideas.‘

    In line with the overall festival theme, Goafest 2012 Conclave is themed ‘Ideas for impacting the full circle‘.

    Also, some changes are introduced this year, one of them being that for the first time it will encompass the geographical area of the entire South Asian region.

    Goafest Committee chairman Arvind Sharma said, “This year, it will be an advertising festival for all in South Asia. We are calling everyone involved in creating ideas from countries across South Asia- Pakistan, Bangladesh, Sri Lanka and Nepal – as delegates as well as award entrants.”

    Held at the Zuri White Sands in South Goa, the organisers will be holding road shows in countries across South Asia to promote the festival in these markets.

    Advertising Agencies Association of India (AAAI) president Nagesh Alai said, “We have received a very positive response from countries in South Asia. We are looking forward to our road shows to promote the festival in these markets. All South Asian agencies will participate in the main awards show. However, there will also be ‘The best of rest of South Asia‘ in each of the verticals.”

    The 2012 edition of the advertising world jamboree is looking at strong client participation. Beyond the Conclave, senior clients are expected to be an integral part of the knowledge seminars.

    The Goafest Committee is also looking to attract young client delegates in large numbers. It is offering a special package for under-30 marketers. “We‘re confident that well over 50 major client organisations will take part in the festival this year,” averred Sharma.

    Following the trend of the past, this year too AAAI and Ad Club Bombay will be working together in partnership for the fifth year to deliver awards to celebrate creativity.

    The Advertising Club Bombay president and chairman of the Awards Governing Council, the joint Advertising Agencies Association of India and Advertising Club Bombay body that runs the awards, Shashi Sinha said, “Last year‘s awards were well received by the industry. The Awards Governing Council will follow the same tight processes with some fine tuning in 2012.”

    Over the years, specialist areas like Out of Home, Ambient, Design, Interactive Digital Advertising, Direct, and Integrated Advertising have been growing in importance. In recognition of this phenomenon, in 2012 Abbies at Goafest will have a provision for Grand Prix in all the nine verticals.

    It may be recalled that last year Grand Prix were given only in Film, Print and Radio verticals. This year Grand Prix is also being introduced in media awards.

    In 2011, over 140 agencies sent entries for Abbies at Goafest. A large number of these were specialist agencies. “Abbies are open to all those who create ideas. They do not have to be Advertising Agencies Association of India or Ad Club members,” Sharma observed.

    Consistent with its growing importance, digital will find a place of pride at Goafest 2012. Digital Awards will be held on 20 April as will Media Awards. Design, Direct Awards will also be held on the same day, while the rest of the Creative will be held on 21 April.

    Throwing light on the novelty of this year‘s do, Sharma said, “We have made the festival more inclusive and professional from the previous installments. Also, we have worked on tightening the jury process of the awards after taking into consideration the industry‘s feedback from last year‘s awards.”

  • Discovery presents Goafest 2011 ad conclave

    Discovery presents Goafest 2011 ad conclave

    MUMBAI: Discovery Channel will present the Advertising Conclave at Goafest 2011 for the third year in succession.

    The Advertising Conclave, presented by Discovery Channel, will take place at Zuri White Sands on 7 April from 3 pm to 8 pm.

    The ad industry has undergone significant changes in the past decade. Keeping the changing landscape of the industry in mind, Advertising Agencies Association of India (AAAI) presents ‘Preparing the profession for the new decade’, a conclave which will precede Goafest 2011.

    Commenting on Discovery Channel’s association with Goafest 2011, Discovery India senior VP, GM Rahul Johri said, “Goafest is the industry’s most prominent event and we are delighted to be partnering with it for the third year in succession. As in the past, we are confident that this edition of conclave will prepare the industry for the next decade through engaging discussions and in-depth interviews.”

    Presented by Discovery Channel, the Goafest 2011 Advertising Conclave is a common ground for the thought leaders to get together and discuss the larger issues of the industry.

    This year the conclave will be led by RK Swamy BBDO chairman and MD Srinivasan K Swamy. The discussions at the conclave will focus on the advertising practices in the new decade and cover four important dimensions. The first session brings in advertisers’ perspective on the issues facing the agencies and what they should do to be more relevant in the coming years.

    The second session address what can we learn from other service industries; like media/broadcasting, IT, consulting, auditing, telecom and interactive/digital. This will help gain insights on how to increase competency, be more remunerative, attract and retain talent.

    The third session is on ‘How have some advertising companies organised themselves for the new decade?‘ This will be based on an in-depth research done by IMRB on how ‘future-ready’ the agencies are with respect to agency structure, skills enhancement, and new talent acquisition.

    The last session will address the issues of improving remuneration, developing competitiveness and looking for a new cost effective agency model.

    Srinivasan K Swamy, Chairman, Goafest Advertising Conclave in his opening address will talk about the issues that the industry is facing and provide some answers.

    The Conclave will also see ASCI Ambassadors Event where senior professionals from advertisers, agencies and media will take a pledge to create advertising which is honest, truthful, decent, fair, promotes safety, and does not exploit weaker sections of society and children.

    The Conclave will be followed by Goafest 2011 from 8-9 April.

  • Goafest 2011: Creative ABBY shortlist declared

    Goafest 2011: Creative ABBY shortlist declared

    MUMBAI: The Creative ABBY shortlists have been announced for the three categories – film, print and interactive digital advertising.

    In the print category, 281 entries have been shortlisted, while the film and interactive digital categories have shortlisted 105 and 65 entries respectively.

    Ogilvy India has 34 shortlisted entries in the category. The entries include Vodafone (Sanctuary Sinful Collection, Sanctuary Magic Beans), Pictionary campaign for Mattel Toys, Sour Marbels, and Pond‘s, among others.

    With 83 entries in the print category, Mudra has the maximum shortlists.

    Ogilvy has emerged as a leader in the film category with 34 shortlists for campaigns such as BlackBerry Boys, Vodafone Delights, Zoozoo, adidas, and the shadow campaign for Madhya Pradesh Tourism.

    In the Interactive Digital Advertising category, Webchutney has eight shortlists with Samsung Frrunch, MakeMyTrip.com (Amar Prem), Bharat Matrimony (Biwi Ho To Aisi), Airtel (Songcatcher Banner and Songcatcher Viral), and Saffola (Young at Heart application).

    Also, in the print categories, Ogilvy India has 34, while McCann Erickson has 24 shortlisted entries.

    The other agencies include JWT India (20 shortlists), Creativeland Asia (17 shortlists), Bates 141 (17 shortlists), Out of the Box (12 shortlists), Grey (ten shortlists), Contract Advertising (nine shortlists), Euro RSCG (seven shortlists), ideas@work (six shortlists), Rediffusion Y&R (six shortlists), Umbrella Design (four shortlists), Alok Nanda and Company Communication (four shortlists), Eleven Brandworks (three shortlists) and RK Swamy BBDO (two shortlists). 

    In the Film category, Ogilvy has emerged as the leader with 34 shortlisted entries. Campaigns such as BlackBerry Boys, Vodafone Delights and the Zoozoo, Aegon Religare Life Insurance, adidas and the shadow campaign for Madhya Pradesh Tourism have got the agency the highest number of entries.

    JWT is the next agency in line with 12 shortlists for various campaigns including the Airtel Mobile re-branding campaign and Airtel DTH‘s regional language pack campaign.
    Creativeland Asia follows closely with nine shortlisted entries for works such as Frooti, the Aborigine campaign for LMN and the Fight Hunger, Fight Evil film for Hippo Baked Munchies feature among the shortlists.

    The other agencies in the race are McCann Erickson‘s entries (eight shortlists), Bates 141 (six shortlists), Mudra (five shortlists), Contract Advertising (five shortlists), DraftFCB Ulka‘s (five shortlists), Leo Burnett (four shortlists), Capital Advertising (four shortlists), RK Swamy BBDO (three shortlists), ideas@work (three shortlists), Meridian (three shortlists), and Grey (two shortlists). Rediffusion Y&R and Stark Communications have one entry shortlisted each.

    The Interactive Digital Advertising category has witnessed a very close race, with almost all agencies lagging by very short margins.

    Webchutney has received the highest eight entries shortlisted for Samsung Frrunch, MakeMyTrip.com (Amar Prem), Bharat Matrimony (Biwi Ho To Aisi), Airtel (Songcatcher Banner and Songcatcher Viral), and Saffola (Young at Heart application).

    Mudra closely follows Webchutney with seven shortlisted entries. The campaigns shortlisted are Idea Cellular (Idea Roadie Mobile Challenge 3.0, Idea Language Barrier and Use Mobile Save Paper), and Volkswagen (Innovation for Everyone) among others.

    Hungama Digital Media has fetched six shortlists for campaigns such as PepsiCo‘s 7UP (You click, I dance), and Tata Sky+ DTH (Tata Sky+ Mobile Access).

    Interface Communications has five shortlisted entries in the category that include Mahindra Blues (www.mahindrablues.com), Tata Docomo (Tata Docomo 3G Life – The Day the Web got 3x slow and The Day YouTube got real slow, and Tata Docomo – a million fans monetised), and Kamasutra (Lounge).

    The list of other agencies include JWT India (four shortlists), BC Web Wise (four shortlists), Law & Kenneth Digital (three shortlists), Interface Business Solutions (three shortlists), Interactive Avenues (two shortlists), D‘Zine Garage (two shortlists), Ogilvyone Worldwide (two shortlists), Indigo Consulting (two shortlists), UFO Digital (two shortlists), Mindshare (two shortlists), Creativeland Asia (one shortlist), Maxus India (one shortlist), Quasar Media (one shortlist), Jack In The Box (one shortlist), Pinstorm (one shortlist), Resultrix (one shortlist), and Grandmother India Design (one shortlist).

    Last week, the Media ABBY shortlists were announced, which had 133 entries shortlisted. Maxus is leading the pack with 33 shortlisted entries, followed by Mindshare and Lodestar UM with 19 entries each, and Mudra Max with 16 entries.

    The other agencies on the list include names such as Mediacom (11 shortlists), Creativeland Asia (five shortlists), OMD (four shortlists), Madison Media Infinity 1 (four shortlists), Madison Media Plus (four shortlists), MEC India (three shortlists), McCann Worldgroup (two shortlists), Percept Media (two shortlists), Mates Madison (two shortlists), RK Swamy Media Group (two shortlists), Isobar (two shortlists), Dialog Factory (two shortlists), while Starcom Worldwide, Lintas Media Group and TELiBrahma Convergent Communication have one shortlisted entry each.
     

  • Goafest 2011 to kick off on 5 April

    Goafest 2011 to kick off on 5 April

    MUMBAI: Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) said Thursday that the sixth edition of Goafest will be extended to five days and the theme this year would be to “Spot the ideas”.
    The biggest advertising and awards festival of India will be held from 5-9 April. The event will be held at Zuri White Sands resort in Varca, South Goa.

    The Media Abby will be held on 8 April, followed by the Creative Abby on 9 April.

    The speaker‘s list at the fest includes Talenthouse creative director and founder Amos Pizzey, Engine CEO Peter Scott, Lowe & Partners Worldwide global CEO Michael Wall, TBWA Worldwide chief marketing officer Laurie Coots and LiquidThread president and MD Brian J Terkelsen.

    The creative and media Abby‘s will be managed by the nine-member Awards Governing Council (AGC) under the chairmanship of Shashi Sinha. Other members of the AGC include Arvind Sharma, Sundar Swamy, Sunil Lulla, Ajay Chandwani, Ajay Kakkar, Suman Srivastaa, AAAI president Nagesh Alai and ACB president Bhaskar Das.

    Says Goafest 2011 chairperson Lynn de Souza, “Goafest 2011 will provide a unique learning environment for creative, marketing and media practioners and the opportunity to recognize and award excellent work from all over the country. We hope to take this event onto newer heights and bring it on par with other international events.”

    The Festival of Media, Montreux, will specially host two of its categories – ‘best communication strategy‘ and ‘best contribution to a campaign by a media owner‘ at the Goafest at specially reduced entry fees. The winners and runners-up of these categories will be fast-tracked into to the Festival of Media finals.

    Shashi Sinha adds, “We will be coming up with the complete list of the categories in a few days. The Goafest is all about creativity and networking.”

    The five-day festival will kick off with a unique event in association with Advertising Standards Council of India (ASCI) specially featuring 100 young creative people. They will be required to conceive and execute installation art works based on the theme ‘Creativity with a conscience‘. The final pieces will be displayed in the Ad Village for the duration of the festival.

    To be held on 7 April, the topic for the Industry Advertising Conclave this year is ‘Preparing the profession for the new decade‘ and will be led by Sundar Swamy.