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Tag: Goafest 2024

  • Advertising Rocks to electrify Goafest 2024

    Advertising Rocks to electrify Goafest 2024

    Mumbai: Following the success of its inaugural edition, Goafest 2024 is set to bring back ‘Advertising Rocks’, an initiative that offers a unique platform for India’s advertising, media, and marketing community to showcase their musical talents. Embracing the spirit of collaboration and innovation, the organising committee invites solo performers to submit their entries. Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia’s premier and largest creative festival.

    With two solo categories – Indian and International – Advertising Rocks 2024 promises a global showcase of musical talent. Four shortlists from each category will have the esteemed opportunity to perform for a distinguished jury and delegates at Goafest in Mumbai.  The ultimate champions will be determined through a combination of jury evaluation and live voting by Goafest attendees, ensuring a fair and thrilling competition.

    Winners in each category will be awarded a cash prize of Rs 50,000, while the first runners-up will receive Rs 25,000.

    On ‘Advertising Rocks’, Havas Media Network India CEO and Goafest 2024’s co-chair Mohit Joshi said, “Advertising Rocks is back with another exciting edition at Goafest 2024 to celebrate the musical talents of our fraternity. As a fellow music enthusiast, I can’t wait to witness the exceptional performances this year. Looking forward to this unforgettable showcase of talent.”

    Former BBH CEO and curator of ‘Advertising Rocks’ Subhash Kamath, further added, “Advertising Rocks was a big hit at Goafest last year and we’re hoping we’ll have a lot more participation in 2024. There’s so much musical talent in our industry. They deserve a platform to perform and Goafest is the perfect place for it.”

    The deadline for submitting entries for Advertising Rocks is May 15, 2024. Entries by solo performers only belonging to the Advertising, Media, and Marketing fraternity will be considered.

    Submit your entries for Advertising Rocks here.

    Presented by The Advertising Agencies Association of India and The Advertising Club, Goafest 2024 is scheduled to take place on 29, 30 and 31 May 2024 at The Westin Mumbai Powai Lake, Mumbai.

  • Goafest 2024 unveils the festival theme: ‘The Age of Adaptability’

    Goafest 2024 unveils the festival theme: ‘The Age of Adaptability’

    Mumbai: The Advertising Agencies Association of India (AAAI) and The Advertising Club are delighted to announce the theme for Goafest 2024 – ‘The Age of Adaptability’. This premier event, scheduled to take place from 29-31 May at Westin Powai, Mumbai, aims to highlight the resilience and innovative spirit of the advertising and marketing industries in an era defined by rapid change.

    Goafest 2024 is set to bring together the brightest minds from across advertising, marketing, media, and business to explore how adaptability is not just a skill but an essential strategy in today’s dynamic market landscape. As industries continue to face unprecedented shifts influenced by technology, consumer behavior, and global economic factors, ‘The Age of Adaptability’ will serve as a platform to showcase and discuss how embracing change is crucial for success.

    “The theme for Goafest 2024, ‘The Age Of Adaptability’, was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do – from adjusting to new media platforms to adopting innovative marketing strategies,” said Goafest organising committee chairperson Jaideep Gandhi. “This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges.”

    “This year, at Goafest 2024, our central theme ‘The Age of Adaptability’ has a chameleon as a mascot. The chameleon is a creature known for its remarkable adaptive prowess. Like the chameleon, which adjusts its colors to match its environment, our industry too must continuously evolve its strategies and creative approaches to thrive in changing landscapes. This year’s festival will celebrate and cultivate the chameleon-like ability to adapt swiftly and effectively, ensuring our practices remain on the cutting-edge of creativity and relevance. The Age Of Adaptability concept has been created and designed by the young and very talented team at Abnormal Design Studios.” Goafest content committee chairperson Rohit Ohri.

    This year’s festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators. Attendees can look forward to gaining insightful perspectives on topics such as digital transformation, consumer engagement in the digital age, sustainable marketing practices, and the evolution of content creation.

    Moreover, Goafest 2024 will continue to host the prestigious Abby Awards, recognizing excellence and innovation in advertising. This celebration of creativity is expected to draw participants from all corners of India and beyond, setting the stage for networking opportunities and partnerships that shape the future of the industry.

    Join us at Goafest 2024 to adapt, innovate, and lead in ‘The Age Of Adaptability’.

  • The Advertising Agencies Association of India (AAAI) and The Advertising Club announces Goafest 2024

    The Advertising Agencies Association of India (AAAI) and The Advertising Club announces Goafest 2024

    Mumbai: The 17 edition of Goafest, the advertising festival in South Asia, is set to captivate the industry from the 29 to the 31 of May 2024 at the Grand Hyatt, Bambolim, Goa. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 promises to be an exhilarating three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.

    Drawing over 2000 industry professionals annually, Goafest has established itself as the definitive festival for the advertising and marketing industry. Anticipating increased participation from advertisers, Goafest 2024 is committed to offering an unparalleled platform for learning, recognition, and celebration.

    The Advertising Agencies Association of India and CEO of GroupM, South Asia president Prasanth Kumar said “Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms. Our goal is to offer our industry peers an immersive experience over three days filled with learning, meaningful engagement, interactivity, and curiosity.”

    Havas India group CEO Rana Barua, South East, and North Asia, and President of The Advertising Club, underscored the pivotal role of industry celebration, expressing, “Every year, The ABBY One Show Awards at Goafest stand as a testament to the biggest and most prestigious awards in the Indian advertising industry, celebrating innovative and groundbreaking ideas. Once again, I invite the brilliant minds of Indian advertising to join the celebrations and embark on an exciting journey at Goafest 2024, where creativity takes the spotlight.”

    Goafest 2024 chairperson Jaideep Gandhi emphasised the continuous evolution and innovation of the festival, stating, “Persistently, Goafest has progressed and pioneered, solidifying its status as the foremost advertising festival in India. From insightful knowledge-sharing sessions to featuring distinguished speakers, we are confident in welcoming global guests who will significantly contribute to the industry, particularly benefitting younger professionals. I would also like to mention that Mohit Joshi, CEO of Havas Media has very kindly agreed to join me as Co-Chair and contribute immensely to take this event to greater heights.”