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Tag: Goafest 2020

  • Red Abby to adjudge the best communication programmes that fight violence against women

    Red Abby to adjudge the best communication programmes that fight violence against women

    MUMBAI: The Advertising Club and the Advertising Agencies Association of India (AAAI) will launch ‘The Red Abby’ award as a part of Goafest 2020.  ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society.

    The jury for the Red Abby Awards includes some of the foremost leaders from across the FMCG, advertising, media, creative and entertainment industry.

    The jury list for ‘The Red Abby’ 2020

    1.    Anupriya Acharya- CEO, Publicis Groupe, South Asia

    2.    Babita Baruah, Managing Partner, GTB India

    3.    Deepika Warrier, CEO, Nourishco Beverages (a joint venture between Pepsico and Tata Global Beverages)

    4.    Lara Balsara Wajifdar, Executive Director at Madison World

    5.    Megha Tata, MD- South Asia, Discovery Communications India

    6.    Mini Mathur, Acclaimed Actor and Television Host

    7.    Raj Nayak, Founder, House of Cheer

    8.    Tarun Katial, CEO, Zee5, India

    The jury is entrusted with the key responsibility of together screening entries received in ‘The Red Abby’ category, thereby arriving at the shortlist. The jury meet is scheduled for 17 March in Mumbai where the jurors will test creativity and impact of the communication campaigns.

    The Advertising Club President Partho Dasgupta said: “Women’s safety is a cause that needs a loud and clear voice. The esteemed jury of ‘The Red Abby’ comes from a diverse background with rich experience in their respective industries. Their collective experience will make the evaluation process robust and fair, while adjudging the works’ impact.”  

    Sonia Huria (in the picture), Managing Committee Member of The Advertising Club and Evangelist, ‘The Red Abby’, said: “At the heart of a successful campaign is the impact it made. In case of ‘The Red Abby’ the impact will be basis the effectiveness of the behaviour change messaging of the campaign. With such an esteemed jury for its maiden edition, we are sure that the best-in-class works will find their right place in the Abby Awards Hall of Fame.”

  • Industry leaders share excitement about return of Goafest 2020

    Industry leaders share excitement about return of Goafest 2020

    MUMBAI: Indian advertising and marketing folks don’t need an excuse to hit the sun-kissed sands of Goa’s beaches. A whole lot of them are hence likely to head to the holiday paradise come 2 April 2020 courtesy the Ad Club and the Advertising Agencies Association of India (AAAI) which are putting together the sixteenth edition of Goafest.

    Ad veteran Nakul Chopra has been re-appointed as chairperson of the jamboree with Jaideep Gandhi being named as the co-chair of Goafest 2020 organising committee. Well, the ever so ebullient IPG Media  Brands CEO and treasurer The Ad Club Shashi Sinha,  has the onerous responsibility of chairing the Awards Governing Council (AGC) of the celebrated ABBY awards 2020 once again.

    “Year-on-year, it is our endeavor to make Goafest the most sought after gathering of the Indian advertising & media industry both in terms of knowledge sharing and raising the bar for creativity. Goafest has been consistently putting India on the global map of a creative powerhouse and as we put together this edition as well, our endeavour is to bring the best of speakers, workshops and experiences to boost the next-gen of advertisers,” says AAAI president Ashish Bhasin.” “Nakul as an industry veteran has been adeptly handling Goafest and his vision for the industry is sure to translate into an engaging and inclusive festival experience for all."

    Adds Chopra:  “Goafest is the only premiere festival that is a holistic representation of the Indian advertising and media industry. Our focus continues to remain on driving up the ante of scale, inclusivity knowledge sharing.  The 2020 edition of Goafest will also focus on creating an experience that is immersive, transformational and continues to contribute to  enrich the ecosystem..”

    Explains The Advertising Club president Partho Dasgupta: “The purpose of Goafest is to bring forth a platform that encourages India’s A&M industry to engage, innovate and share cohesively. The three  days of Goafest sees the entire media and advertising fraternity breaking the barriers of organisation and come together to share common achievements, failures and learnings. ABBYs have always been recognized as a gold standard in creative awards and with Shashi at the helm, we are sure that the awards will continue to follow the highest standards of quality and due diligence.”

    “With the ABBY Awards, every year we try to widen the horizon and be more inclusive. Our belief has been to let works of excellence do the talking and this year too we will continue to look for campaigns that inspire change, make a difference and become an inspiration for the industry,” highlights Sinha explaining his vision for the metal competition this year.

    The ABBY AGC includes: Shashi Sinha, Ashish Bhasin, Nakul Chopra, Jaya Advertising  Director Jaideep Gandhi, Publicis CEO India Anupriya Acharya, Havas Group India  group CEO Rana Barua, Aditya Birla Capital Limited  chief marketing officer  Ajay Kakar, McCann Worldgroup vice chairman and MD Partha Sinha, MullenLowe Lintas Group  CEO Virat Tandon Group, Percept Limited  director Ajay Chandwani, and House of Cheer  founder and media Veteran Raj Nayak.