ITV

Tag: Goafest 2015

  • Goafest 2015: Askme bags bronze for innovative youth marketing

    Goafest 2015: Askme bags bronze for innovative youth marketing

    MUMBAI: Askme bagged a bronze Abby award in the Youth Marketing category at the Goafest 2015.

     

    Askme won the award for its innovative marketing strategy. Goafest introduced Publishers Abbys for the first time last year with an objective to recognise outstanding advertising and communication ideas.

     

    Askme group CMO Manav Sethi said, “We are delighted with our win and it is a moment of pride for all of us at Askme. We have always worked towards creating the brand that would stand for high quality of services and innovations that is offered to the customers. This award is recognition of our efforts as our mantra is to constantly innovate and acclimatise our offerings and services according to the customer’s needs and requirements.”

  • ‘Use your own apocalypse to find a solution:’ Alan Mosely

    ‘Use your own apocalypse to find a solution:’ Alan Mosely

    GOA: Star India’s knowledge seminar on the third day of 10th edition of Goafest saw 180 Amsterdam chief creative officer and president Alan Mosely delivering a key note.

     

    He started the keynote by stating an innocuous example at his work place. For the breakfast meeting in his office, a bowl of croissant was always kept on the table. Though the meeting would be fruitful, no one would touch the croissants. The phenomenon went on for weeks after which the top level executives ordered for modification, the croissants were garnished, reflavoured, elegant plates were used but nothing changed. One morning an intern entered the conference room with a knife and cut all the croissant into half and the scenario changed ever since. 

     

    “No one in a meeting wanted to eat like a pig, they didn’t have a problem with the taste but here the issue was size. The moment the size was reduced? the scenario changed. So if you tackle a problem in an obvious way you will never succeed,” he says.

     

    That experience lead to a perception, which is the contemporary formula of the company – “Whenever you get into trouble keep going. Do a 180 degree turn. Turn the situation halfway around. Don’t look for the secure solution. Don’t pull back from the passion. Turn it on full force and that’s how we become 180 Amsterdam,” he adds. 

     

    In today’s world, facing a problem is emerging as an endangered species. Everyone either wants to run away from the problem or gives up the moment it arrives. “Facing a problem with force is the way forward. By running away from it we won’t achieve anything. We have to immerse ourselves in the product and come out with a solution,” asserts Mosely.

     

    “We should know how to find better solutions and change human behavior whenever needed. If we take the example of Apple, the company was just days away from bankruptcy. It was a brand in apocalypse and it needed to change the perspective. The Think Differently campaign rejuvenated the brand and entire game changed thereafter. So we should use our apocalypse for a solution,” he adds.

     

    Speaking on his interest in the Indian market, Mosely says, “India is a fantastic nation. The entire world is looking towards India. The country has a new government, which is encouraging businesses. Whenever we get an opportunity to invade into India and be a part of the great nation we will. However though, there are no such plans in the near future.”

  • Abby Awards: Linen Lintas wins grand prix for Dabur Vatika campaign

    Abby Awards: Linen Lintas wins grand prix for Dabur Vatika campaign

    GOA: Lintas Group’s Linen Lintas won the grand prix at the Abby awards that were held at the 10th edition of Goafest. The agency won the metal in the Direct Campaign using any two form, for Dabur Vatika premium shampoo. 

     

    The tagline of the campaign was Brave and Beautiful. The award was handed over to Linen Lintas by ad man Prasoon Joshi. 

     

    TBWA Sri Lanka was the only international winner on the second day of the Abby awards. 

     

    The radio category saw Contract Advertising and Scarecrow Communications as dominants with 11 and 12 metals respectively. Jury head and Contract Advertising NCD Ashish Chakraborty said, “We had more entries this time, which is an encouraging sign but I must say that as a jury, we were underwhelmed as the surprise quotient was completely missing. The quality of writing was good, production quality was also there but we need to push ourselves more. Internationally there is much better quality of work and we also need to get inspired and improve ourselves.”

     

    The broadcast category jury was led by IBN 18 Network CEO Avinash Kaul. A total of 14 Golds, seven Silvers and five Bronze metals were given away in the category. With four Golds, Colors and Viacom 18 were the most prominent in the category. The quality of work in the category was very good as more Gold metals were bestowed than Bronze and Silver. Big Boss, Code Red and Udann Bindas Play were amongst the winners across various categories.

     

    Print Craft and PR were amongst the other categories for which awards were given to various winners.

     

    Click here for the list of winners

  • Razorfish’s Jonny Stark confirmed as speaker for Goafest 2015

    Razorfish’s Jonny Stark confirmed as speaker for Goafest 2015

    MUMBAI: Razorfish senior vice president, Asia Pacific – head of brand and real time marketing Jonny Stark will be a speaker at Goafest 2015. Stark, will speak at the fest on 10 April, 2015 on how creativity in real time is important with the changing face of digital.

     

    An experienced speaker and commentator, Stark has contributed articles to various industry publications including PR Week (UK) and AdNews (Australia), as well as has appeared on panels, like AVCAL, delivering keynotes, most recently at the Informa Social Media Conference and running workshop sessions, such as on driving true engagement at this year’s Adobe Symposium.

     

    Razorfish India CEO Charulata Ravi Kumar said, “It gives us great pleasure that Razorfish is represented at Goafest 2015 by Jonny Stark. With his experience and passion for technology and driving relevant, innovative and highly contextual social connect with consumers, it would be an experience you wouldn’t want to miss. Having worked closely with & knowing Jonny, I am personally looking forward to his session, which I am sure will give rise to stimulating conversations.”

     

    Stark has been trained as a journalist and has worked for music titles and lifestyle magazines before moving into public relations. As his digital knowledge expanded, he left the world of PR and joined Razorfish London, in the planning department as a planning lead, specialising in social and content. After over a decade in digital, he has run accounts at a global, EMEA, APAC, UK and Australia level and developed strategies for household brands like Samsung, eBay, Emirates and McDonald’s, thus having a broad range of experience in a variety of markets.

     

    Stark said, “India is going through very exciting times. I am excited to be part of the India transformation story along with Razorfish India, and looking forward to interacting with some of the best minds in the country at Goafest.”

     

  • Discovery to showcase new content offering at Goafest 2015

    Discovery to showcase new content offering at Goafest 2015

    MUMBAI: With Goafest 2015 just around the corner, not only are advertisers and media agencies getting ready with their best attire, also gearing for the big event are broadcasters, and among them is Discovery.

     

    The network, which announced the launch of a Hindi entertainment channel ID – Investigation Discovery, TLC HD World and Animal Planet HD World in the previous edition of Goafest, will be presenting its upcoming marquee programmes on Discovery Channel, TLC, Discovery Kids, Animal Planet, TLC HD World and Animal Planet HD World at Goafest to be held from 9-11 April in Goa.

     

    “We will also be bringing the intriguing world of mystery and suspense alive at Goafest with our refreshing Hindi entertainment channel – ID. Extending the on-air promise of all our brands, the audience will get a glimpse into the compelling mysteries and true suspense stories at Goafest. We will also announce an exciting new investigation series that will be hosted by one of India’s most recognised television faces,” Discovery Networks Asia Pacific executive vice president & general manager, South Asia and Southeast Asia Rahul Johri tells Indiantelevision.com.

     

    Discovery Channel has been associated with the festival for the past seven years. Talking about the association, Johri says, “Discovery Channel and Goafest have had a strong and valuable partnership for the past seven years, and I have personally witnessed it become one of the finest industry platforms not only in India, but the world.”

     

    Discovery has presented its brands to audience at Goafest first before launching it anywhere in India. “We have seen the festival grow from strength to strength attracting the best minds from media, advertising and marketing,” he adds.

     

    According to Johri, Goafest is the only festival of its kind in India, both in terms of scale and form that offers a platform to showcase and reward the best work in the industry.

     

    “It has been an ideal platform for Discovery to launch not one, two but six unique content channels. Ranging from Discovery Science and Discovery Turbo to three unique content HD channels and India’s first Hindi investigation and suspense channel – ID-Investigation Discovery, Goafest has been witness to many firsts from Discovery,” informs Johri. 

     

    Johri believes that broadcasters are constantly looking for large and diverse audience that they can present their content and brands to and thus Goafest becomes the natural choice. “The festival is attended by everybody who matters in the media industry. It provides opportunities to network, learn, celebrate and have fun,” he concludes.

  • Goafest 2015 unveils speakers for knowledge seminars

    Goafest 2015 unveils speakers for knowledge seminars

    MUMBAI: In the tenth year of one of India’s premier advertising festival- Goafest, the celebration is poised to get bigger and better. 

     

    The festival, which will take place at the Grand Hyatt, Bambolim in Goa from 9-11 April, will continue being a three day festival, with three award nights, and with the categories remaining more or less the same, like last year.

     

    Hosted by the Advertising Agencies Association of India (AAAI) and the Advertising Club, the event is known to be a hub of learning. “We have, year on year, expanded the width of our speakers, and we will continue doing that,” said Goafest chairman and AAAI vice president Nakul Chopra, while revealing the first list of speakers for this year’s event. 

     

    The speakers for the knowledge seminar include: Dentsu Aegis Network Asia Pacific chief creative officer Ted Lim, 180 Amsterdam president and creative officer Alan Moseley, Facebook APAC region head of agency Neil Stewart, ZenithOptimedia worldwide strategic marketing officer Guy Abrahams and author and mythologist Devdutt Pattanik.  

     

    “Further list of speakers will be announced in a week or so,” informed Percept director Ajay Chandwani.

     

    “Goafest 2015 will have a great mix of speakers. Our effort is to get the 2500 plus participants to listen to and interact with the best, the world has to offer. As in the previous years, we will have stimulating Q&A sessions moderated by senior marketing professionals,” said AAAI president MG Parameswaran.

     

    Goafest has been skewed towards the youth since its inception. “Fifty per cent of the people attending are under the age of 30 years and we continue to encourage them to come for the three day festival,” added Chopra. 

     

    Explaining the flow of events during Goafest, Chopra informed that while the Advertising Conclave will be held on day one, the knowledge seminars will take place on the second and third day. 

     

    “There will be a Leadership Summit on 11 April, which will bring together best minds in the field of advertising, communications and marketing industry to discuss, debate, interact, offer thoughts and experiences, share ideas and questions on the industry,” he informed, adding that the programmes will also have a series of presentations from leaders in their respective fields and panel debates. 

     

    Goafest 2015 will also see the introduction of Youth Labs for young delegates. “These Youth Labs will have a separate Creative Lab and Media Lab. The aim of these Youth Labs will be to provide a platform for youngsters to interact with the stalwarts of the industry and get them to sharpen and hone their skills,” said Chopra. 

     

    The tenth year celebration will be grander, and in keeping with this, the organizers have roped in professionals to host the award ceremonies. “You will see a huge difference in the awards ceremony as compared to the previous year,” opined Parameswaran. 

     

    As for the awards and awards category, not much has changed from the previous year. “The feedback that we got about the previous edition of Goafest was that it was spot on, and so we decided to not bring in too many changes in the awards this year,” informed Chandwani.  

     

    The organising committee has reinstated Radio Craft award this year, which was removed in the previous edition. According to Chandwani, digital is the most evolving category and thus it is this category which sees the maximum changes every year. “But this year, only a few categories have been merged, everything else remains unchanged,” informed Chandwani.

     

    The award shows for various verticals will be held on:

     

    9 April: Media and Publisher Abby Awards

     

    10 April: Design, Direct, Brand activation and promotion, Public Relations, Out of Home and Ambient Media, Print Craft, Branded Content and Entertainment and Broadcaster Abby Awards

     

    11 April: Digital & Mobile, Radio, Radio Craft, Print, Film, Film Craft and Integrated Advertising Abby Awards

     

    Talking about the purpose of the event, Parameswaran said that it was to bring pride and belongingness to the industry. “Through this, we wanted to inspire the young people to stay in the advertising industry and grow it,” he added. 

     

    While every year, the festival has a theme, the organising committee is calling this year as the ’10 years of Goafest.’

     

    The big question that is currently hovering around the fest is if the big names like Ogilvy & Mather and McCann Worldgroup among others will participate in this edition of Goafest. When quizzed on their participation, Chopra said, “We are talking to the agencies. Our job is to put up a good show and so we are in conversation with everyone. Now whether they participate or not, is up to them.” 

     

    It can be noted that in 2014, both Oglivy & Mather and McCann Worldgroup along with Creativeland Asia, BBDO, Leo Burnett and Grey did not participate in the Creative Abbies, following controversies. 

     

    Controversies aside, the organisers, controversies are expecting a great turnout in this season. “Last year 275 companies had sent entries and 240 companies had sent delegates,” informed Chandwani.