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  • An eclectic set of speakers announced for Goafest 2014

    An eclectic set of speakers announced for Goafest 2014

    MUMBAI: The Goafest Organizing Committee today released the first list of speakers for Goafest 2014 Knowledge Seminars. Unlike in the previous years where the focus was principally on international speakers, this year the Knowledge Seminars will have a good mix of international speakers, inspirational speakers, spiritual speakers and speakers on innovative aspects.  This is based on a survey among the last three years’ Goafest delegates. “Based on the findings of this survey, we have put together a very special list  of  speakers for  Goafest delegates to  listen to  and  interact with”, says  Arvind Sharma, President of Advertising Agencies Association of India.

     

    For the Knowledge Seminars, the initial set of names include: Preethi Mariappan- Executive Creative Director at Razorfish, Germany; Melanie Varley- Chief Strategy Officer, Global at MEC; Norm Johnson- Chief Digital Officer at Mindshare; Alicia Souza- illustration designer/artist/ e-commerce entrepreneur; Shravan Kumaran and Sanjay Kumaran, the youngest app developers in India and a group known as AIB(All India Bakchod), Devdutt Pattanaik, Mythologist, Author, Leadership, DK Hema & Hema Hari, Founders, BharathGyan. Some more interesting names are being added for which confirmations are awaited soon.

     

    “We are delighted that we have been able to get some very inspiring speakers on a cross section of subjects which delegates are normally not exposed to,” said Goafest Committee Chairman, Srinivasan Swamy.

    Brief profiles of the speakers are given below: Preethi Mariappan- Executive Creative Director at Razorfish Germany: One of Preethi’s notable pieces of work is the Red Tomato Pizza Fridge Magnet, which picked up four Cannes Lions in 2012. Additionally she has received global recognition at One Show, Sabre, Dubai Lynx and Effies. Preethi has an industry wide reputation and award-winning expertise across multiple sectors.  Preethi’s last role was with Digital ECD TBWA, heading up the Digital Arts Network by bringing together storytelling, people and products.

     

    Melanie Varley- Chief Strategy Officer, Global at MEC: In her role as Chief Strategy officer, Melanie takes responsibility for designing MEC’s future business model and for the global development and integration of MEC’s product and services. Melanie was previously CEO, Europe, Middle East and Africa. She rolled out MEC Interaction and MEC Access across the region. Prior to moving into the CEO role, Melannie led Global Solutions, MEC’s international client service, across Europe. Melanie also led the development and roll out of MEC Navigator, MEC’s global operating system and was responsible for the introduction of communications planning to the overall global MEC offer.

     

    Norm Johnson- Chief Digital Officer at Mindshare: Norm Johnston has been involved in interactive marketing since graduating from Chicago’s Northwestern University in 1988. While at Accenture, Norm led a team that developed one of the earliest interactive shopping destinations for a large U.S. retail client.  Norm is a longtime vocal evangelist of the digital industry and is a frequent speaker at interactive conferences, including various IAB events, the Cannes Advertising Festival, the Festival of Media, and Internet World.
     

    D K Hari- Founder of BharathGyan: Hari along with his wife Hema Hari, conceptualized and founded BharathGyan, a research initiative to collate from traditional as well as modern sources, the knowledgebase and cultural ties of India, through the ages. Prior to this, Hari was involved in his family business of Petroleum and FMCG products. He was head of marketing in a corporate environment for 12 years. Hema is a computer engineer from Bombay University and a PMI certified Project Management Professional. She started her career in Tata Consultancy Services in 1989 and after spending the first 10 years of her career there, moved to what is now CSC India, where she spent the next decade of her career, in a senior management capacity. Hari and Hema Hari have written about 10 books and produced a number of films, which would make India proud of her contribution to the world.

     

    Alicia Souza- Illustrator/ designer/ e-commerce entrepreneur: After working as a banker, Alicia took up a full-fledged career in illustration as a designer for Chumbak, India’s trendiest home-grown souvenir company. A year and a half later, she set out on her own as a freelancer, drawing cute and quirky everyday cartoons for a sizeable and loyal online fan-base, and illustrating for some of India’s oldest institutions – like Tinkle magazine.

     

    Shravan & Sanjay Kumaran- India’s Youngest App developers and Founders of Go Dimensions: Two tech savvy brothers Shravan and Sanjay Kumaran, are perhaps the youngest App developers and CEOs from India. Together, they have been successfully running an app developing company called Go Dimensions. Shravan(14 years old) is the Co-Founder and President, while his brother Sanjay(12 years old)  is  the  Co-Founder  &  CEO  of  the  company.  They  are  the  students  of  Vaels  Billabong  High international school, Chennai. Floated in 2011, the firm has already made rapid strides. Within two months of its launch, the first product – Catch me Cop, a mobile app was on display at Apple’s App Store. And in the next two weeks, there were some 2,000 downloads! This drew the attention of cnet.com, the popular website that comes out with lists of popular apps. In the past two years the two have developed eleven apps that are available on the Apple App Store and Google’s Android Play Store.

     

    AIB (All India Bakchod): Co-founded by comedians Gursimran Khamba and Tanmay Bhat, along with Rohan Joshi and Ashish Shakya, AIB presents edgy, candid and tongue-in-cheek humor without mincing any words. Gursimran Khamba (also known only as Khamba) is a stand-up comic, political satirist, and a writer from New Delhi, India. Tanmay Bhat, who hails from Mumbai, is a well-known scriptwriter who has also worked for Weirdass Comedy (an Indian comedy company started by Vir Das). AIB crew is the one that actually started the trend of comedy podcast shows in India, which nowadays seems to be making waves. Besides having a cult following in online circuits, AIB is also gradually developing a loyal fan-base for their live comedy shows and their brainchild Royal Turds (a parody on the decadent Bollywood award shows) was an instant hit the year it commenced. AIB tasted instant fame with some video chartering an astounding number of YouTube hits.  A few of their videos have also mingled social message with humor. In September 2013, a video “It’s Your Fault” starring actress Kalki Koechlin and VJ Juhi Pandey was released. Within a week, it crossed 1 million views on YouTube, creating massive hysteria.

     

    Dr. Devdutt Pattanaik- Chief Belief Officer of The Future Group: Dr. Devdutt Pattanaik writes and lectures extensively on the relevance of mythology in matters related to leadership, entrepreneurship, branding, management and governance. He serves as Culture Consultant to Reliance Industries, Chief Belief Officer of the Future Group and is storytelling advisor to Star TV and Epic TV. Trained in medicine, he spent 15 years in healthcare and pharmaceutical industries including Apollo Health Street and Sanofi Aventis, before joining Ernst & Young as Business Advisor. Devdutt Patanaik is inspirational speaker at many conferences where he ‘opens the minds’ to a very Indian approach to business.

  • Goafest 2014 promises to be bigger, better and controversy free

    Goafest 2014 promises to be bigger, better and controversy free

    MUMBAI: The still to be announced dates of Lok Sabha elections have put many in a fix and Goafest 2014 is one among them. The event that was usually organised in April has been pushed to May-end as the organisers are being cautious to avoid coinciding of the fest with the elections, which may spoil the fun.

     

    Thus, the fest will happen from 29-31 May, 2014 at The Grand Hyatt, Bambolim, North Goa this year. Considering that it is usually hot and sunny in Goa during that time, the fest will mostly be indoors. It will be a three-day event with the Knowledge Seminars on all three days. The Advertising Conclave, which used to be “only by invitation” will be open for all delegates and instead of a day prior to the event, it will be held on day two of the festival.

     

    The organisers are also ensuring that more young participants become a part of the fest and it also becomes a platform for more engagement between advertisers, agencies and the rest of the media industry.

     

    Goafest 2014’s newly-appointed Chairman Srinivasan Swamy says that this year the festival is going to be better than any of the previous years as efforts have been put to get all the processes right. “The issues that we had in the past have all been resolved and we will have a fair, transparent and ethical awards ceremony,” says Swamy as he spoke about the entries for the ABBYs that will open on 1 March.

     

    In the last two years, the seven year old fest organised by the Advertising Agencies Association of India (AAAI) and the Advertising Club has faced enough flak for not being fair besides getting embroiled in other controversies including the backing out of jury etc. however, this time around significant changes can be expected both in the judging process and the entire execution.

     

    “There will be a window of clear ten days before the final judging round. And during this period, all the shortlisted entries will be up on the site for the entire industry to review,” says President of The Advertising Club and Chairman of The Awards Governing Council (AGC) Pratap Bose.

     

    However, ABBYs once awarded will stay awarded, remark the organisers.

     

    To make the event better and bigger, two new categories have also been announced that include Promo-Activation and PR. The Branded Content category, which was added last year, will also be expanded. There will also be Broadcaster and Publisher Abbys.

     

    “We thought of including a category like the ‘Publisher and Broadcaster’ because there’s a fair amount of branded content that is developed that is not necessarily produced by agencies. Sometimes agencies are involved and at others there’s no involvement of them, something like Close-Up Antaksahri is a good example. No agency is involved and it is one of the most valuable properties by television. It’s a piece of creative thinking and there’s no reason why it shouldn’t get a shot at winning an award,” says AAAI President Arvind Sharma, who thinks that many publishers and broadcasters employ creative talent for their in-house teams for a lot of marketing activities that they do while launching their properties and some of them are exceptional and needs to be recognised. “Both branded content as well as marketing of publishing and broadcasting vehicles will be celebrated under this,” he adds and also informs that the team is reaching out to everybody who can participate.

     

    As far as ABBYs for PRs is concerned, Sharma says that in the last six-seven years the PR sector has grown rapidly and there’s a need to recognise the excellence in PR.

     

    While the organisers have taken all the necessary steps to keep criticism at bay, The Advertising Club COO Bipin R. Pandit says, “Controversies will follow when there’s something big. But we should understand that it has become an industry event where the entire industry converges.”

     

    When quizzed about how are they ensuring that the agencies that walked out last time also participate, Pandit remarks, “That’s a prerogative of the agency to participate or not to participate. But we are inviting all of them and the best will be awarded.”

     

    With the Festival now turning into a three-day event, there will be two options of delegate passes. A two-day delegate pass priced at Rs 14,000 will allow the delegates to attend any two consecutive days of their choice. A three-day pass priced at Rs. 18,000 will allow delegates to attend the festival for all the three days. Under 30 delegates will continue to enjoy a special discount of 50 per cent on these rates.

     

    Since the event still has time, the sponsors for it are still being planned. However, Sharma is hoping that the number of sponsors will increase considerably this time around.

     

    Continuing with the changes that were inducted in 2012 – there will be a Grand Prix for film, print, radio, outdoor, design, interactive digital, direct, media and integrated. Award shows for various verticals will be held on the following evenings:

     

    29 May: Publisher Abbys and Media Abbys

     

    30 May: Design Abbys; Direct Abbys; Promo-Activation Abbys; PR Abbys; Outdoor Abbys; Print Craft Abbys; Branded Content Abbys; Broadcaster Abbys.

     

    31 May: Interactive Digital Abbys; Radio Abbys; Print Abbys; TV Abbys; Integrated Abbys.