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Tag: Goafest 2014

  • 9X’s new Jalwa

    9X’s new Jalwa

    MUMBAI: Gone are the days when there were only two music channels, MTV and Channel V. These are highly competitive times with a host of music channels and each one having to come up with newer ways to keep itself ahead of the pack.

    And so, one of 9X Media’s musical offerings – 9X Jalwa – has decided to reinvent itself with a fresh new look coupled with refreshed content plus a punchy tagline that reads ‘Forever Young.’

    10 June onwards, audiences will be able to see the revamped 9X Jalwa, complete with a fresh playlist and new on-air packaging.

    In the words of 9X Media SVP and content head Amar Tidke, “We are at work with music.” ‘Forever Young’ targets people across all age groups who enjoy music that is both enduring and forever young. The tagline also reflects the channel’s music construct which is perpetual and never grows old.

    Tidke says they wanted to try and do something new in music. “Our endeavour is constantly to keep our viewers engaged, enhancing overall experience. ‘Forever Young’, the new tag line, is the channel attitude. It’s the promise of the channel which is reflective of the music the channel plays.”

    The creatives have been done by an in-house team along with the design partner, Stars and Stripes, and are a mix of bright pink and blue hues.

    9X Jalwa’s new look was screened at the recently concluded GoaFest 2014 and according to Tidke, the response from the advertising fraternity was amazing. A Jalwa-themed party was organised with all things Bollywood, right from photo ops on the red carpet to life size cut-outs of popular actors to Bollywood style dance performances to contests round Bollywood.

    Says 9X Jalwa programming head Imtiaz Bhagdadi, “At 9X Jalwa, we pride ourselves in presenting our viewers with the best of Bollywood music across all eras. The new look further fortifies the 9X Media promise of providing the best music viewing experience on television. Along with the new packaging, the channel will also introduce Forever Dance, an hourly band dedicated to Bollywood dance numbers.”

    Part of the revisited 9X Jalwa include special music blocks like Hits Forever , Melody Forever and Love Forever. Additionally, there is Jalwa Superstars over the weekend that will feature interviews and songs round a particular superstar.

    What made the channel change its look and feel? “At 9X Jalwa, there has been growth month-on-month. It shows that people are loving it and enjoying it. It is a surprise for them,” says Tidke.

    Apart from GoaFest, the channel is promoting its new self through social media platforms like Facebook and Twitter. On Facebook, the channel has garnered 101,000 likes. Special promos have been created only for the television screen.

  • Zee 24 Taas ad wins at Abbys

    Zee 24 Taas ad wins at Abbys

    MUMBAI: We are proud to announce that the Zee 24 Taas ad titled ‘Every side of the story’ won a Gold (Category – Outdoor) and a Silver (Category – Print) at India’s most prestigious advertising awards event Abby’s at Goafest 2014.

     

    Zee 24 Taas, the first 24×7 Marathi news channel of India from the Zee media group, has always been pioneer in the way news is presented & analysed to provide a better perspective to its viewers. Hence it is considered a very mature & serious news channel and strongly perceived as channel with news & views.

     

    The channel reaches to the every corner of Maharashtra by providing city specific news cater the need of its viewers. The channel has got a right mix of regional & national news to update & upgrade its viewers. 

    Zee 24 Taas with its strong brand promise of “Raha Ek Paul Pudhe” (Stay One Step Ahead) is very much supported by the channel’s strive to present multiple viewpoints on every piece of news. Thus ensuring an unbiased coverage at all times. 

    Our recent communication ‘Every side of the story’ showcased this belief in a simple yet visually arresting manner. 

    The idea behind this ad came from the insight that any piece of news affects many lives in many different ways.

  • 9 takeaways from GoaFest 2014!

    9 takeaways from GoaFest 2014!

    GOA: Contrary to popular perception, GoaFest is not just about beer, beach and a break from deadlines.

     

    Barely my second year at the fest and energy levels seem to be hitting the roof, speculations of certain biggies giving the event a miss notwithstanding.

     

    As they say the show must go on and so it is that we’ve had our share of sundry speakers, some getting a standing ovation and others tickling our funny bone. On my part, I’ve put down nine observations as key takeaways from this edition of GoaFest.

     

    Clients love their agencies

     

    Yes, you read it right. Britannia’s ever energetic Anuradha Narsimhan made a candid observation yesterday. She said she loves her associates (agencies) who care for her brands. Agency types were obviously bubbling with joy when they heard this.

     

    Pepsico’s Deepika Warrier presented her ‘one’ philosophy saying the thought of being ‘one team’ had worked wonders in the relationship PepsiCo had with its agency partners. How often do you hear a client saying all this at a public forum? These thoughts put a smile on my face.

     

    It’s time for ‘social relevance’

     

    The marketing world may be talking about the power of social but is digital marketing only about being powerful on social? Wondered Preethi Mariappa of Razorfish Germany and said it was time for brands to give consumers memorable experiences on social.

     

    2014 will be the age of social relevance, according to Mariappa. She sounded a note of caution however that while there is much optimism about the social space changing marketing dynamics, it was left to be seen whether brands towed the line.

     

    Comedy sells best on social

     

    Unlike the impression I had that the fest would be all too serious, a few surprises threw me. When team All India Bakchod (AIB), India’s foremost comedy podcast creators took centre stage, I was sure that there would be some great points of view coming their way, no pun intended.

     

    The funnies shared their success story and said to create an impressive podcast, you needed to follow your heart, mind and punch in some great flow of ideas. I realised that in India, content needs to be crafted, keeping in mind cultural implications. As people open up their minds, content too will take newer shapes on social.

     

    Digital media in search of creativity 

     

    A common point that came up over the three days was that brands need to get out of their comfort zone. A good idea can come from anywhere; said MEC’s Melanie Varley. She said that brands should do something to make people talk about them. Though creativity is subjective, it is essential that brands put on their thinking cap to grab attention on social.

     

    Everyone likes storytellers

     

    Storytelling is an art that makes every conversation memorable. The digital case studies that were showcased by various local and international experts had one thing in common – shareability

     

    Content on digital is a hit only when people share it. Thus, brands need to be great storytellers even on digital.

     

    It’s all about digital

     

    Everyone is talking about digital. Everyone wants to be on digital. Time demands brands and agencies think digital! The ‘just a click away’ culture has changed many lives and businesses.

     

    You can be an inspiration at any age

     

    No one had expected two kids all suited to go up on stage and confidently share their business story. With a grin and passion in their eyes, Shravan and Sanjay won hearts and got a standing ovation with their story. They are the country’s youngest app developers. If there is such a thing as age is only a number, truly, these two are an inspiration for people of all ages.

     

    Impressive new entrants in the Abbys

     

    PR and Broadcaster – the newbies in GoaFest this year, got an overwhelming response. The Advertising Club and chairman of the Awards Governing Council president Pratap Bose mentioned that the 10 member jury for the PR category was excited to see some good pieces of work. PR locally doesn’t have a platform to showcase its work. The move to introduce these categories is a wise one.

     

    Cooperative competition

     

    As I am about to finish this piece, a fellow journalist comes and waves to me. A newsletter from competition which is right in front of me features one of my tweets about GoaFest. Another reporter from a rival publication calls out to me for a stroll along the beach. Did someone say competition? We’re here to learn and absorb from one another.

     

    Apart from the takeaways, here’s a big shout out to all the winners from indiantelevision.com! 

  • Lodestar UM wins 11 Media Abbys; HT Media takes home 6 publisher awards

    Lodestar UM wins 11 Media Abbys; HT Media takes home 6 publisher awards

    GOA: The ninth edition of GoaFest has come as a good surprise for Lodestar UM. The agency won 11 Media Abbys and has thus come out as the clear winner in the crowd.  Mindshare with seven Media Abbys came second, while Milestone Brandcom and PHD India won five Media Abbys each to secure the third position.

    Of the total 50 Media Abbys which were given out on Day 1 of GoaFest, PHD India emerged as the only agency to have received a Grand Pix.  The agency bagged the award for its ‘Be Beautiful’ campaign. This year GoaFest received 619 entries from agencies for Media Abbys out of which 150 were shortlisted. 50 of them made it to the winners list.  

    The final judging process was done only in the presence of media agencies heads. Only one representative from a network group was taken on board, who couldn’t vote for any of its agencies’ entries. There were two preliminary rounds before the finalists were chosen. The shortlisted entries were put on the official website of GoaFest for easy access and transparency.  

    The other set of awards that were given out on Day 1 were from the publisher category which is a new entrant in Abbys this year. The category received around 63 entries. In this category, while BBCL got five awards, Hindustan Media Ventures received six. 

    The Advertising Club and chairman of the Awards Governing Council president Pratap Bose mentioned that the effort to add publisher category is to reward the work coming from a platform that connects the media and advertising agencies.

    Click here for to the Media Abby result Sheet

  • Be the change to make one: Shravan & Sanjay Kumaran

    Be the change to make one: Shravan & Sanjay Kumaran

    GOA: Take a look back in time when you were 14, do you recall of anything significant that you had done?

     

    Unlike the other teens, who spend half of their time playing or daydreaming, Shravan and Sanjay Kumaran who are in their early teens have gone ahead to do something which is extraordinary.  At the ninth edition of GoaFest, no one had really expected two kids all suited, to go up on the stage confidently to share their business story. With a grin and passion in their eyes Shravan and Sanjay, breaking their nervousness said, “We feel as if we have come for an awesome party.”

     

    The duo kick started the session smartly making the audience cheer for them. They sweetly narrated their story to a packed audience. Two years ago, the Kumaran brothers launched a mobile application on apple store. They set a challenge to first upload an application on apple store. The reason was impressive: They wanted to create an application that is worth downloading. As the Apple store has a rigid process of evaluating, Kumaran brothers thought to take a risk, all for good learning.

     

    Like a dream come true incident, their first application called ‘Catch Me Cop’ was approved by the Apple store within a week’s time. The application also got remarkable response. The duo mentioned that all this happened without any marketing or word of mouth activity.

     

    There was no looking behind for them from then. They have tested over 150 applications till date and have published a few innovative apps for various mobile platforms. From taking their mother’s advice to creating storylines from their real life episodes, the Kumaran brothers have set a standard in today’s ever emerging small screen businesses.

     

    The two teens believe that mobile has the power to change the world and the future looks “awesome.” What is even better to hear about them is the fact that they are thinking like visionaries. The two of them have decided to give away 15 per cent of their profits to charity. They believe, “Be the change to make one.”

     

     Looking at the Kumaran brothers; we are sure that our future is in good hands!

  • Gen-Now upbeat about GoaFest

    Gen-Now upbeat about GoaFest

    MUMBAI: The countdown to GoaFest 2014 has begun, setting the advertising and media industry aflutter.

     

    On the one hand, there is talk of some creative agencies sending only their key teams to attend the fest while on the other, some biggies have decided to give the event a miss altogether, citing budget constraints, as one of the reasons. In the words of a copy supervisor of a leading creative agency, “I don’t like the fact that the venue has been shifted. It was like a welcome break for all once a year.”

     

    However, as with all other things, this is but one side of the story. There are ripples of excitement among a host of digital, media and outdoor agencies which are really looking forward to participating in the extravaganza. Indiatelevision.com speaks to some of the young, up and coming delegates to understand their expectations from the fest…

     

    Great Expectations

     

    The Abby’s which were always considered prestigious by the creative and media fraternity has captured the imagination of digital and outdoor agencies as well. As ibs copy supervisor Karthik Krishnan puts it, GoaFest is a great platform many young professionals (in creative and servicing) to get exposure to the best in business when it comes to the jury and peers. “Ad people are slowly warming up to their international counterparts’ attention to digital. This year, in addition to mainline, I’m expecting a lot more attention being given to digital advertising,” adds Krishnan. 

     

    Milestone Brandcom account manager Nidhi Kavle feels it’s going to be an exciting experience attending the fest and meeting the cr?me de la cr?me of advertising. “Having chosen advertising as a career, I am looking forward to see the different faces of the industry and get some great insights into what the future of my career in this industry will be like. All the moguls of the ad world are going to be at the fest and to get an opportunity to see them, interact with them, and hear them speak is one that I wouldn’t pass for anything,” says Kavle.

     

    What about CQ?

     

    Sources believe that with the number of entries having gone down and with some agencies dropping out, the competitive quotient (CQ) has dipped. However, the ones attending the fest seem positive.

     

    “On the one hand, the opportunity for the industry’s up-and-coming talents to measure up against the Indian behemoths is sort of lost. But on the other hand, the stage is all theirs. It’s their event to showcase their very best, in front of the best,” says Krishnan. 

     

    Says Kavle, “I believe that the work we see on a daily basis, across the various mediums of communication should be the work that is selected for honours. This is the same work that traverses from one medium to another. Most of the organizers now have already become more process driven. So we are looking forward to another great edition of the fest with lots of new experiences to take home.”

     

    Guess we’ll just have to wait for a week to see who takes away what at the fest…

  • Gen-Now upbeat about GoaFest

    Gen-Now upbeat about GoaFest

    MUMBAI: The countdown to GoaFest 2014 has begun, setting the advertising and media industry aflutter.

     

    On the one hand, there is talk of some creative agencies sending only their key teams to attend the fest while on the other, some biggies have decided to give the event a miss altogether, citing budget constraints, as one of the reasons. In the words of a copy supervisor of a leading creative agency, “I don’t like the fact that the venue has been shifted. It was like a welcome break for all once a year.”

     

    However, as with all other things, this is but one side of the story. There are ripples of excitement among a host of digital, media and outdoor agencies which are really looking forward to participating in the extravaganza. Indiatelevision.com speaks to some of the young, up and coming delegates to understand their expectations from the fest…

     

    Great Expectations

     

    The Abby’s which were always considered prestigious by the creative and media fraternity has captured the imagination of digital and outdoor agencies as well. As ibs copy supervisor Karthik Krishnan puts it, GoaFest is a great platform many young professionals (in creative and servicing) to get exposure to the best in business when it comes to the jury and peers. “Ad people are slowly warming up to their international counterparts’ attention to digital. This year, in addition to mainline, I’m expecting a lot more attention being given to digital advertising,” adds Krishnan. 

     

    Milestone Brandcom account manager Nidhi Kavle feels it’s going to be an exciting experience attending the fest and meeting the cr?me de la cr?me of advertising. “Having chosen advertising as a career, I am looking forward to see the different faces of the industry and get some great insights into what the future of my career in this industry will be like. All the moguls of the ad world are going to be at the fest and to get an opportunity to see them, interact with them, and hear them speak is one that I wouldn’t pass for anything,” says Kavle.

     

    What about CQ?

     

    Sources believe that with the number of entries having gone down and with some agencies dropping out, the competitive quotient (CQ) has dipped. However, the ones attending the fest seem positive.

     

    “On the one hand, the opportunity for the industry’s up-and-coming talents to measure up against the Indian behemoths is sort of lost. But on the other hand, the stage is all theirs. It’s their event to showcase their very best, in front of the best,” says Krishnan. 

     

    Says Kavle, “I believe that the work we see on a daily basis, across the various mediums of communication should be the work that is selected for honours. This is the same work that traverses from one medium to another. Most of the organizers now have already become more process driven. So we are looking forward to another great edition of the fest with lots of new experiences to take home.”

     

    Guess we’ll just have to wait for a week to see who takes away what at the fest…

  • “Our effort has been to get everyone involved”: Srinivasan Swamy

    “Our effort has been to get everyone involved”: Srinivasan Swamy

    MUMBAI: With big names dropped out, entry numbers has changed the shape of the event, which is now set to go indoors. The much talked about ninth edition of Goafest is expected to have a low turnout. While much is talked about this, here is a look at what the managing committee has to say.

     

    In conversation with indiantelevision.com Goafest Organising Committee chairman Srinivasan Swamy, speaks at length about entry numbers, what to expect from the event this year and much more…

     

    What are efforts being taking from the Goafest committee for those who are not participating in the fest this year?

     

    Goafest is an industry initiative. It is not a private enterprise. So we want all members of the industry to be a part of it. While some of them have not sent their entries for the awards this year, they are all expected to be part of the event. Our effort has been on to get everyone involved.

     

    Considering that Cannes Lions will follow Goafest, do you think agencies are therefore giving Goafest a miss to focus more on much prestigious global event?

     

    Cannes is two weeks away. While a few people go to Cannes, many come to Goa.

     

    How are you planning to promote the fest this year?

     

    Our promotion has started by emailers. All web media is supporting us by sending these mailers out.

     

    How has the response from SAARC region been this year?

     

    We don’t expect entries or delegates in hundreds. We will have the same number as we had in the past, which is on expected lines.

     

    Do you think shifting the dates of the event has affected the participation?

     

    It does appear so. Some of the people will be out on family holidays. And some speakers find this too close to Cannes and therefore can’t travel to India and later to France. But overall, the plusses and minuses always even out. The inconvenience of having this clash with the general elections was the major concern.

     

    While a few big creative agencies have opted out of the fest, we have understood that digital agencies are really looking forward to it this year. Could you give us an idea about the entry numbers?

     

    We have decent level of participation from digital agencies, about 400. This also tells you about the raise of the importance of this medium.

     

    How has the response been for the new categories that were introduced this year?

     

    I would say these are very good. We should close these with about 200 in number.

     

    What are five things that agencies and delegates can expect from Goafest 2014?

     

    To my mind the five things are:

     

    • Goafest is a nice platform for delegates to network and have a great time.

     

    • There will be something for everyone at Goafest. While some can enjoy the knowledge seminars, advertising conclave or the leadership summit, a few can enjoy the fun activities like aqua zorbing, foam and rain dance etc or take part in beach sports competitions. Participants can also come to just party and dance till late into the night. While seniors can meet at comfort in the CEO lounge and see what should be done for the industry or in which direction it should go.

     

    • The display zones where the shortlisted work can be reviewed, will be quite engaging for those interested in awards and what could win.

     

    • The opening and closing ceremonies and the award nights will be entertaining as well as celebratory in nature.

     

    • Opportunities to learn many new things through various eclectic lectures and at kiosks ­ things that will surprise the regulars to Goafest.
  • Digital agencies eye GoaFest 2014

    Digital agencies eye GoaFest 2014

    MUMBAI: While the 2013 edition wasn’t exactly the best, with the controversy around ‘scam ads’ and a couple of heavyweights like Ogilvy and Creativeland Asia bowing out, this year’s Goafest promises to be a definite improvement over its predecessor.

     

    The ninth edition has been postponed to May because of the ongoing elections and will revolve around the theme ‘Brand Baaja Baraat’. The fest will focus on macro-economic issues affecting advertising. There will be a first-of-its-kind leadership summit addressed by an interesting line-up of speakers. Among other changes, Goafest 2014 will have a new category ‘promo activation and PR’ while adding Broadcaster and Publisher Abbys to the existing list of awards.

     

    Speaking of awards, taking a cue from last year’s fracas, the committee has introduced changes to the judging process after feedback from creative professionals. The selection process will comprise two rounds with a gap of 10 days in between. Short-listed entries from round one will be put up on the Goafest official website. Complaints backed by evidence will be considered for review by jury chairman for that particular category.

     

     Significantly, the ‘digital’ category – which caught the industry’s attention last year – promises to be even bigger this year. Goafest 2014 chairman Srinivasan Swamy said he would be able to give the exact number of digital entries post 23 April, the extended deadline for submission of entries.

     

    It can be noted that in the Media Abbys’ category which received 660 entries, 40 – 45 per cent of them came from digital-related categories. The organisers had expanded the digital category to include relevant sub-categories in the 2013 edition. This year there are around nine sub-categories in digital, two in mobile, six in digital craft and nine in best use of digital media

     

     Though the likes of Leo Burnett, Ogilvy and Creativeland Asia are not participating, lots of digital agencies are really looking forward to the fest.

     

    Ahead of Goafest 2014, ad2campaign co-founder and managing director Madan Sanglikar tells indiantelevision.com, “Last year’s Goafest got everyone talking about the burning issue of ‘scam ads’ rather than brush it under the carpet. Scam ads are a reality and we need to have regular debate and discussion to keep them under control.”

     

    Sanglikar went so far as to suggest ways to curb scam ads. “Firstly, by creating a separate category called ‘proactive ads’ that would showcase ads which were never released but could have made a difference because of their innovative appeal. This would give creative people due recognition while acknowledging that these ads did not constitute real campaigns. Secondly, by instituting an open rating/meter which shows how many brands have been participating in questionable tactics. The assumption here is that clients are usually in cahoots with creative people in the making of scam ads,” he explains.

     

    Speaking of digital agencies, Sanglikar says, “Digital is main-stream by now. So digital agencies are no different from other agencies and if there is a fest for the advertising industry, it cannot be complete without digital agencies. Having said that, there have lately been too many award shows for digital agencies, so Goafest will also have to create a better differentiation.”

     

    ibs, which won the Grand Prix last year for its Tata DoCoMo digital campaign, is eager to participate in Goafest this year too.  “We are letting the younger lot to lead this year. We are allowing them to enter their work and make the submissions with absolute freedom and empowerment. Given this change, we are hopeful that the rank and file of the agency will get more deeply involved in the Goafest. While we are optimistic of some of our work getting noticed, winning awards is not the most important objective for us at Goafest this year”, says ibs MD Sabyasachi Mitter. He adds that success at Goafest would help draw the immediate attention of the entire advertising fraternity.

     

    According to sources, while a few mid-sized digital agencies are giving the fest a miss as they are cutting down budgets and will be selective while entering awards. On the other hand, a few big digital agencies are submitting a good number of entries and are positive about being recognised for their good work.

  • Final Deadline for entries for GoaFest Abbys extended

    Final Deadline for entries for GoaFest Abbys extended

    MUMBAI: The Awards Governing Council of Goafest 2014 today extended the dates for its entries for Goafest Abbys 2014. The last date for submission of entries for Media Abbys is Tuesday, 15th April, 2014 before 5 p.m, and for Creative & Broadcaster & Publisher Abbys: Thursday, 17th April, 2014 before 5 p.m.The entry forms can be downloaded from  www.theadvertisingclub.net. Goafest 2014 will be held from May 29th to 31stat The Grand Hyatt, Bambolim, North Goa.

     

    Regular Award Entry Fee is Rs.6,500/- + 12.36% Service Tax. For Integrated campaigns the entry fee is Rs.9,000/- + ST 12.36%. For entries from other countries in the SAARC region (Single & Integrated) it is USD 20 + ST 12.36% (USD 22.47).