Tag: Goa

Schedules fixed for broadcasts in five poll-bound states

NEW DELHI: All India Radio and Doordarshan, which provide a platform for political parties to make poll broadcasts before every election, will also organise a maximum of two panel discussions and/or debates on the Kendras/Stations for the forthcoming elections to the state assemblies in Goa, Punjab, Manipur, Uttarakhand & Uttar Pradesh.

Each eligible party can nominate one representative to such a programme, but the Election Commission of India will approve the names of coordinators for such panel discussions and debates in consultation with the Prasar Bharati Corporation.

The Commission has, as in previous years, worked out a schedule for the time to be given for poll broadcasts to different parties. The facilities of use of broadcast time and telecast time will be available only to National Parties and Recognized State Parties in the states where the polls are scheduled.

The facilities will be available from the Regional Kendra of the All India Radio and Doordarshan and in the headquarters in the relevant states and relayed by other stations within the respective States.

A base time of 45 minutes will be given to each National Party uniformly on the Regional Kendra of Doordarshan network and All India Radio network in the respective states.

The additional time to be allotted to the parties has been decided on the basis of the poll performance of the parties in the last assembly election from the respective above mentioned States/UTs.

In a single session of broadcast, no party will be allocated more than 15 minutes.
The period of broadcast and telecast will be between the last date of filing the nominations and will end two days before the date of poll in the respective states.

However, there will be no telecast or broadcast during the 48 hours preceding the close of polls as per specific provisions of the Representation of People Act, 1951. Prasar Bharati in consultation with the Commission will decide the actual date and time for broadcast and telecast. This will be subject to the broad technical constraints governing the actual time of transmission available with the Doordarshan and All India Radio.

The guidelines prescribed by the Commission for telecast and broadcast will be strictly followed. The telecasts/broadcasts on Doordarshan/AIR will not permit criticism of other countries; attack on religions or communities; anything obscene or defamatory; incitement of violence; anything amounting to contempt of court; aspersion against the integrity of the President and Judiciary; anything affecting the unity, socereignty and integrity of the Nation; or any criticism by name of any person.

The parties will be required to submit transcripts and recording in advance. The parties can get this recorded at their own cost in studios, which meet the technical standards prescribed by Prasar Bharati or at the Doordarshan/All India Radio Kendras. They can, as an alternative, have these recorded in the studios of Doordarshan and All India Radio by advance requests. In such cases, the recordings may be done at the State Capital and at timings indicated by Doordarshan/All India Radio in advance.

Time Vouchers will be available in the denomination of 5 minutes with one voucher having time allotment from one to four minutes and the parties will be free to combine them suitably. The allotment of time to different political parties is given in a statement enclosed herewith.

Introduced for the Lok Sabha elections in 1998, the scheme of free broadcasts was extended by the Commission to the State Assemblies held after 1998 and General Elections to the Lok Sabha in 1999, 2004 and 2009.

With the amendments to the Representation of People Act 1951 through “Election and Other Related Laws (Amendment) Act, 2003” and the rules notified thereunder, equitable time sharing for campaigning by recognized political parties on electronic media now has statutory basis.

In exercise of the powers conferred by clause (a) of the Explanation below section 39A of the Representation of People Act, 1951, the Central Government has notified all such broadcasting media which are owned or controlled or financed wholly or substantially by funds provided to them by the Central Government as the electronic media for the purposes of that section. Therefore, the Commission has decided to extend the said scheme of equitable time sharing on electronic media through Prasar Bharati Corporation to the ensuing General Election to the five State Legislative Assemblies.

January 11, 2017
Schedules fixed for broadcasts in five poll-bound states

NEW DELHI: All India Radio and Doordarshan, which provide a platform for political parties to make poll broadcasts before every election, will also organise a maximum of two panel discussions and/or debates on the Kendras/Stations for the forthcoming elections to the state assemblies in Goa, Punjab, Manipur, Uttarakhand & Uttar Pradesh.

Each eligible party can nominate one representative to such a programme, but the Election Commission of India will approve the names of coordinators for such panel discussions and debates in consultation with the Prasar Bharati Corporation.

The Commission has, as in previous years, worked out a schedule for the time to be given for poll broadcasts to different parties. The facilities of use of broadcast time and telecast time will be available only to National Parties and Recognized State Parties in the states where the polls are scheduled.

The facilities will be available from the Regional Kendra of the All India Radio and Doordarshan and in the headquarters in the relevant states and relayed by other stations within the respective States.

A base time of 45 minutes will be given to each National Party uniformly on the Regional Kendra of Doordarshan network and All India Radio network in the respective states.

The additional time to be allotted to the parties has been decided on the basis of the poll performance of the parties in the last assembly election from the respective above mentioned States/UTs.

In a single session of broadcast, no party will be allocated more than 15 minutes.
The period of broadcast and telecast will be between the last date of filing the nominations and will end two days before the date of poll in the respective states.

However, there will be no telecast or broadcast during the 48 hours preceding the close of polls as per specific provisions of the Representation of People Act, 1951. Prasar Bharati in consultation with the Commission will decide the actual date and time for broadcast and telecast. This will be subject to the broad technical constraints governing the actual time of transmission available with the Doordarshan and All India Radio.

The guidelines prescribed by the Commission for telecast and broadcast will be strictly followed. The telecasts/broadcasts on Doordarshan/AIR will not permit criticism of other countries; attack on religions or communities; anything obscene or defamatory; incitement of violence; anything amounting to contempt of court; aspersion against the integrity of the President and Judiciary; anything affecting the unity, socereignty and integrity of the Nation; or any criticism by name of any person.

The parties will be required to submit transcripts and recording in advance. The parties can get this recorded at their own cost in studios, which meet the technical standards prescribed by Prasar Bharati or at the Doordarshan/All India Radio Kendras. They can, as an alternative, have these recorded in the studios of Doordarshan and All India Radio by advance requests. In such cases, the recordings may be done at the State Capital and at timings indicated by Doordarshan/All India Radio in advance.

Time Vouchers will be available in the denomination of 5 minutes with one voucher having time allotment from one to four minutes and the parties will be free to combine them suitably. The allotment of time to different political parties is given in a statement enclosed herewith.

Introduced for the Lok Sabha elections in 1998, the scheme of free broadcasts was extended by the Commission to the State Assemblies held after 1998 and General Elections to the Lok Sabha in 1999, 2004 and 2009.

With the amendments to the Representation of People Act 1951 through “Election and Other Related Laws (Amendment) Act, 2003” and the rules notified thereunder, equitable time sharing for campaigning by recognized political parties on electronic media now has statutory basis.

In exercise of the powers conferred by clause (a) of the Explanation below section 39A of the Representation of People Act, 1951, the Central Government has notified all such broadcasting media which are owned or controlled or financed wholly or substantially by funds provided to them by the Central Government as the electronic media for the purposes of that section. Therefore, the Commission has decided to extend the said scheme of equitable time sharing on electronic media through Prasar Bharati Corporation to the ensuing General Election to the five State Legislative Assemblies.

January 11, 2017
NFDC Bazaar: Content evolution through socio-eco changes, expanding genres & innovative distribution to be discussed

MUMBAI: The 10th edition of NFDC Film Bazaar to be held from 20 to 24 November, 2016, at Marriott, Goa, will have a series of interesting and engaging ‘Knowledge Series’ sessions this year.

This year a lot of focus is on technology & its impact on narratives, digitalisation and the expanding scope of monetising films (Indie included) and of course New Voices as well as the tried and tested ones — how do they hope to tell their stories and experiment with form, what are these stories as well as how do they propose to build their viewer community and engage them.

Film Bazaar 2016 will have a Virtual Reality Sidebar and Film Bazaar VR Lounge powered by Samsung GearVR in Knowledge Series. The VR Sidebar will have three Knowledge Series sessions including a presentation by Michel Reilhac (ex-Head of Film Acquisitions at Arte France curated the VR NEXT sidebar at Cannes 2016, and has also directed 6 VR shorts) on Virtual Reality technology.

Thithi director Raam Reddy, Sairaat director Nagraj Manjule and Kothanodi director Bhaskar Hazarika will be a part of a panel discussion on stories that are being told in Regional and Small Town India. Google, YouTube’s session will be on Building Communities and Icons and Facebook to have a session on Marketing the Indie Film and Building Communities.

Knowledge Series, which consists of specially curated presentations, lectures and panel discussions with key decision makers and market drivers of the film industry, will have a Virtual Reality Sidebar.

This year Film Bazaar takes the thought forward with two key Knowledge Series sessions with two of the most engaging and popularly used platforms –

1. Google YouTube – Building Communities and Icons In Conversation with YouTube India Head of Content Operations Satya Raghavan

2. Facebook – Marketing the Indie Film and Building Communities Presentation by Facebook Head, Media Partnerships, Saurabh Doshi

Over multiple sessions during the four days of Film Bazaar, the Knowledge Series covers a wide range of topics including (but not limited to) the evolution of content through changing socio–economic structures, expanding genres, conventional and innovative platforms of distribution, various emerging co-production possibilities, international collaborations and treaties, and the art of navigating various film festivals and markets.

Among the speakers are business unit heads of major media corporations (studios/producers/distributors etc.), top executives of organizations connected with the film industry, independent aggregators and content providers from across the world.

November 21, 2016
NFDC Bazaar: Content evolution through socio-eco changes, expanding genres & innovative distribution to be discussed

MUMBAI: The 10th edition of NFDC Film Bazaar to be held from 20 to 24 November, 2016, at Marriott, Goa, will have a series of interesting and engaging ‘Knowledge Series’ sessions this year.

This year a lot of focus is on technology & its impact on narratives, digitalisation and the expanding scope of monetising films (Indie included) and of course New Voices as well as the tried and tested ones — how do they hope to tell their stories and experiment with form, what are these stories as well as how do they propose to build their viewer community and engage them.

Film Bazaar 2016 will have a Virtual Reality Sidebar and Film Bazaar VR Lounge powered by Samsung GearVR in Knowledge Series. The VR Sidebar will have three Knowledge Series sessions including a presentation by Michel Reilhac (ex-Head of Film Acquisitions at Arte France curated the VR NEXT sidebar at Cannes 2016, and has also directed 6 VR shorts) on Virtual Reality technology.

Thithi director Raam Reddy, Sairaat director Nagraj Manjule and Kothanodi director Bhaskar Hazarika will be a part of a panel discussion on stories that are being told in Regional and Small Town India. Google, YouTube’s session will be on Building Communities and Icons and Facebook to have a session on Marketing the Indie Film and Building Communities.

Knowledge Series, which consists of specially curated presentations, lectures and panel discussions with key decision makers and market drivers of the film industry, will have a Virtual Reality Sidebar.

This year Film Bazaar takes the thought forward with two key Knowledge Series sessions with two of the most engaging and popularly used platforms –

1. Google YouTube – Building Communities and Icons In Conversation with YouTube India Head of Content Operations Satya Raghavan

2. Facebook – Marketing the Indie Film and Building Communities Presentation by Facebook Head, Media Partnerships, Saurabh Doshi

Over multiple sessions during the four days of Film Bazaar, the Knowledge Series covers a wide range of topics including (but not limited to) the evolution of content through changing socio–economic structures, expanding genres, conventional and innovative platforms of distribution, various emerging co-production possibilities, international collaborations and treaties, and the art of navigating various film festivals and markets.

Among the speakers are business unit heads of major media corporations (studios/producers/distributors etc.), top executives of organizations connected with the film industry, independent aggregators and content providers from across the world.

November 21, 2016
BBH India creates live radio spots for Abbott

MUMBAI: BBH Mumbai has released a case study on the first ever live radio spots for Abbott’s The Race of Possible’ campaign, which received overwhelming response in India.

Here’s some background to the case study.

Abbott launched ‘The Race of Possible’ campaign as part of its global brand campaign – ‘Life to the fullest.’

The campaign celebrates people who have lead healthier, fuller lives because of Abbott’s breakthrough products and innovations.

As a part of the integrated campaign, BBH was tasked to drive local relevance through radio. BBH created a radio campaign that was recorded live across three locations in India.

Using real people with real medical conditions, audio was captured when these patients performed three different high adrenaline sports, pushing their physical boundaries.

“We’ve all done thousands of radio spots before, generally, in a studio, with trained voices acting out a situation. In this case our studios were Goa, Bir and Ladakh and our voices were real patients who were really white water rafting, paragliding off a cliff and running a marathon in the Himalayas. Establishing the authenticity of what we were doing was incredibly important and working with Resul on this project has been a masterclass in audio craft. His approach to the reality of the experience, his commitment to excellence and his technical inputs have been inspiring. And then Bejoy did a tremendous job of capturing this reality, in a cinematically exciting way. It could very easily have been a very scrappy making of video and while these are technically still making of in nature, they are cinematically a joy to watch,” said BBH India managing partner Russell Barett.

To extend the campaign to a larger audience, BBH captured ‘the making of’ the radio spots. The digital films, released on 19 September, 2016, have received overwhelming response, with over 2.6 million views and growing activity across social media networks.

The stories were also taken to outdoors across Mumbai and Delhi.

BBH collaborated with the best in the business on the campaign – with Oscar winning sound designer Resul Pookutty, acclaimed filmmaker Bejoy Nambiar and National Film Award Winner DOP Rajeev Ravi.

CREDITS:

Client: Abbott Healthcare Pvt. Ltd.

Agency: BBH Mumbai

Chief Creative Officer & Managing Partner – Russell Barrett  
CEO & Managing Partner – Subhash Kamath
Creative Director – Sapna Ahluwalia
Copywriter – Yohan Daver, Shivani Krishan
Art Director – Sapna Ahluwalia
Executive Producer – Rahul Kulkarni
Business Head – Delon Mascarenhas  
Sr. Business Partner – Tejal Turakhia  
Business Partner – Shivani Dand  
Strategy Director – Soumitra Patnekar
Senior Strategist – Naina Meattle

Production House – Black Sheep Live

Head of Production – Niddhish Puuzhakkal 

Sound Mixer / Designer – Resul Pookutty

DOP – Rajeev Ravi 

Director – Bejoy Nambiar

October 21, 2016
BBH India creates live radio spots for Abbott

MUMBAI: BBH Mumbai has released a case study on the first ever live radio spots for Abbott’s The Race of Possible’ campaign, which received overwhelming response in India.

Here’s some background to the case study.

Abbott launched ‘The Race of Possible’ campaign as part of its global brand campaign – ‘Life to the fullest.’

The campaign celebrates people who have lead healthier, fuller lives because of Abbott’s breakthrough products and innovations.

As a part of the integrated campaign, BBH was tasked to drive local relevance through radio. BBH created a radio campaign that was recorded live across three locations in India.

Using real people with real medical conditions, audio was captured when these patients performed three different high adrenaline sports, pushing their physical boundaries.

“We’ve all done thousands of radio spots before, generally, in a studio, with trained voices acting out a situation. In this case our studios were Goa, Bir and Ladakh and our voices were real patients who were really white water rafting, paragliding off a cliff and running a marathon in the Himalayas. Establishing the authenticity of what we were doing was incredibly important and working with Resul on this project has been a masterclass in audio craft. His approach to the reality of the experience, his commitment to excellence and his technical inputs have been inspiring. And then Bejoy did a tremendous job of capturing this reality, in a cinematically exciting way. It could very easily have been a very scrappy making of video and while these are technically still making of in nature, they are cinematically a joy to watch,” said BBH India managing partner Russell Barett.

To extend the campaign to a larger audience, BBH captured ‘the making of’ the radio spots. The digital films, released on 19 September, 2016, have received overwhelming response, with over 2.6 million views and growing activity across social media networks.

The stories were also taken to outdoors across Mumbai and Delhi.

BBH collaborated with the best in the business on the campaign – with Oscar winning sound designer Resul Pookutty, acclaimed filmmaker Bejoy Nambiar and National Film Award Winner DOP Rajeev Ravi.

CREDITS:

Client: Abbott Healthcare Pvt. Ltd.

Agency: BBH Mumbai

Chief Creative Officer & Managing Partner – Russell Barrett  
CEO & Managing Partner – Subhash Kamath
Creative Director – Sapna Ahluwalia
Copywriter – Yohan Daver, Shivani Krishan
Art Director – Sapna Ahluwalia
Executive Producer – Rahul Kulkarni
Business Head – Delon Mascarenhas  
Sr. Business Partner – Tejal Turakhia  
Business Partner – Shivani Dand  
Strategy Director – Soumitra Patnekar
Senior Strategist – Naina Meattle

Production House – Black Sheep Live

Head of Production – Niddhish Puuzhakkal 

Sound Mixer / Designer – Resul Pookutty

DOP – Rajeev Ravi 

Director – Bejoy Nambiar

October 21, 2016
Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa.

For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns.

These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.

May 5, 2016
Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa.

For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns.

These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.

May 5, 2016
The ad trinity attends Goafest 2016

MUMBAI: A couple of a months ago, ad guru Prasoon Joshi pleasantly surprised the advertising fraternity by announcing McCann Worldgroup India’s presence at the 11th edition of Goafest, after three consecutive years of no show from the agency at the Creative Abbys. The agency sent symbolic token entries to honour the festival in all the categories and their delegates participated and attended the fest in large numbers.

Naturally anticipation was high to see if the other heavy metals in the industry like Ogilvy and Mather, Lowe Lintas and Leo Burnett, who had long refrained from attending the Creative Abbys, would also follow suit and rejoin the biggest celebration of Indian advertising under Ad club president Raj Nayak’s leadership.

Though the other two agencies didn’t participate at the Creative Abbys this year either, Goafest 2016 lived up to the anticipation to a certain extent as the top honchos of Ogilvy and Mather and Lowe Lintas graced the conference individually.

The second day of Goafest 2016 leadership summit saw an auditorium full of creatives and media honchos at the edge of their seats listening to Mullen Lowe Lintas chairman R Balki having a tete a tete with film maker Karan Johar on the stage.

When the curious audience couldn’t help but ask him — “What will it take to get Lowe Lintas back to Goafest? — Balki’s quick response was “Better ask Arun Iyer this question” before he gave a knowing smile.

“It’s not about returning to Goafest. Just like Karan is happy just making Hindi cinema, as an advertising agency, we are happy making campaigns that touch people. We are currently positioned in a way that we can say we are not ‘judged’ to be creative. I don’t think we will be back only because it works for us. We are positioned in a way that we can call ourselves good without recognition, we are doing good work given the credentials that come from clients. So when something like this is handed to us by default, it will be foolish to sort of give it away.”

It didn’t stop at that. The trinity was finally complete later that day when the advertising fraternity came together to felicitate O&M India creative director and executive chairman Piyush Pandey on receiving the Padma Shri award.

“We haven’t changed our stand. But, this invitation that has been extended to me pertains to my felicitation by the organisers for getting the Padma Shri this year. I have accepted it and feel honoured to be part of an industry show such as Goafest,” Pandey informed when asked about his presence at Goafest 2016.

The industry witnessed something similar when Prasoon Joshi was felicitated last year at the Goafest 2015. Given the indications, the industry is hopeful that the next edition of the advertising festival will see a full participation from all the industry heavy weights.

April 11, 2016
The ad trinity attends Goafest 2016

MUMBAI: A couple of a months ago, ad guru Prasoon Joshi pleasantly surprised the advertising fraternity by announcing McCann Worldgroup India’s presence at the 11th edition of Goafest, after three consecutive years of no show from the agency at the Creative Abbys. The agency sent symbolic token entries to honour the festival in all the categories and their delegates participated and attended the fest in large numbers.

Naturally anticipation was high to see if the other heavy metals in the industry like Ogilvy and Mather, Lowe Lintas and Leo Burnett, who had long refrained from attending the Creative Abbys, would also follow suit and rejoin the biggest celebration of Indian advertising under Ad club president Raj Nayak’s leadership.

Though the other two agencies didn’t participate at the Creative Abbys this year either, Goafest 2016 lived up to the anticipation to a certain extent as the top honchos of Ogilvy and Mather and Lowe Lintas graced the conference individually.

The second day of Goafest 2016 leadership summit saw an auditorium full of creatives and media honchos at the edge of their seats listening to Mullen Lowe Lintas chairman R Balki having a tete a tete with film maker Karan Johar on the stage.

When the curious audience couldn’t help but ask him — “What will it take to get Lowe Lintas back to Goafest? — Balki’s quick response was “Better ask Arun Iyer this question” before he gave a knowing smile.

“It’s not about returning to Goafest. Just like Karan is happy just making Hindi cinema, as an advertising agency, we are happy making campaigns that touch people. We are currently positioned in a way that we can say we are not ‘judged’ to be creative. I don’t think we will be back only because it works for us. We are positioned in a way that we can call ourselves good without recognition, we are doing good work given the credentials that come from clients. So when something like this is handed to us by default, it will be foolish to sort of give it away.”

It didn’t stop at that. The trinity was finally complete later that day when the advertising fraternity came together to felicitate O&M India creative director and executive chairman Piyush Pandey on receiving the Padma Shri award.

“We haven’t changed our stand. But, this invitation that has been extended to me pertains to my felicitation by the organisers for getting the Padma Shri this year. I have accepted it and feel honoured to be part of an industry show such as Goafest,” Pandey informed when asked about his presence at Goafest 2016.

The industry witnessed something similar when Prasoon Joshi was felicitated last year at the Goafest 2015. Given the indications, the industry is hopeful that the next edition of the advertising festival will see a full participation from all the industry heavy weights.

April 11, 2016