Tag: Goa Fest

  • India’s youngest CEO Suhas Gopinath’s journey of highs & lows

    India’s youngest CEO Suhas Gopinath’s journey of highs & lows

    MUMBAI: If a 14 year old boy frequently visits an Internet café in India, he is often presumed to be viewing prohibited sites. However, Suhas Gopinath a small boy from Bangalore, made such use of internet café that no mother will stop her child from visiting one anymore! Gopinath taught himself to make websites with the help of books used on the internet to start Global INC.

     

    How He Started:

     

    In the beginning of 2000, usage of internet was very expensive in India and something that Gopinath could not afford out of his pocket money. So he decided to crack a barter deal with the internet cafe owner. “I went to the shop owner and asked offered him my free service. I told him that while he went out for lunch, I would take care of the shop and in return I would use his internet for free. That’s how I started,” Gopinath tells Indiantelevision.com. 

     

    It from that internet cafe that he started his journey.

     

    Parental Pressure:

     

    Indian parents always want their child to finish schooling, then engineering and ultimately land a great job. Gopinath’s family was no different. His parents also wanted him to be an engineer and entrepreneurship was a sin according to them. “Whenever I spoke about entrepreneurship, my mother reacted as if I committed a crime. The life cycle was pre-drawn and entrepreneurship has no room in it. I lied to my mom that I joined NCC classes after school so that I could give myself more time at the internet café. However, after my board exams, my mother was called for a parent teacher meeting where the teacher told her about my poor performance. Defending me, my mom replied saying that it wasn’t my fault but theirs as the NCC classes exhausted me. The stunned teacher was obviously stunned and that’s how my mom came to know about the truth. On our way back, my mother wept and told me that it was okay if I didn’t want to study because my elder brother was in IIM and would take care of me once he settled down. That was the only moment I felt sad as I never wanted to be taken care by anyone,” said Gopinath, who was by then the CEO of his IT Company Global INC.

     

    First Marketing Step:

     

    In the United States, he did his first marketing stint. Out of the yellow pages, Gopinath listed all the automobile companies without a website and mailed them from a fake id called ‘Micheal.’ 

     

    “Please send me your company details and website link, we want to sign a long time deal with your company,” he wrote in the email.

     

    As the companies didn’t have a website, they responded with a PDF. Gopinath replied from the faux id, “If you don’t have a website, you don’t meet the necessary requirement to be our client.”

     

    After a few days, Gopinath mailed them again from his official id offering to build a website for $500 and in case they needed it built in a day’s time, the charge would be $750.

     

    “There were more people opting for the faster option. But I was scared of the entire mischief and thought the FBI would be at my door any moment. So after a while, I confessed and 80 per cent of the people forgave me, while 20 per cent threatened legal action. However, eventually they all realised that a website is an important tool,” says Gopinath.

     

    The last encounter with Indian education system:

     

    Just because his mother wanted, he decided to complete his college. However, due to lack of attendance, his hall ticket was withheld. In the same year, he was invited to represent the World Bank’s ICT Leadership Roundtable, and he thought if he shows the certificate, the HOD would be proud of him and allow him to sit for the examination. The HOD replied, “It doesn’t matter if you work for State Bank or World Bank, I want 75 per cent attendance.”

     

    That reply shattered him. He says, “Education should be a manifestation and not a bookish one always. While it is very important to have an education, we need to change the system and introduce more practicality in it. A kid may not be equally talented in each and every subject.”

     

    Recognition and rewards:

     

    Gopinath taught himself to make websites with the help of books and made his one – www.coolhindustan.com, at the age of 14. With this, he incorporated his company Global INC the same year in 2000. He became CEO of his multinational company at the age of 17. According to the India Book of Records, Gopinath holds the record as “The Youngest CEO.”

     

    • In 2005, Gopinath was the youngest among the 175 recipients of Karnataka”s Rajyotsava Award.

     

    • On 2 December, 2007, The European Parliament and International Association for Human Values conferred “Young Achiever Award” on Gopinath at the European Parliament, Brussels.

     

    • In November 2008, he was invited to represent the World Bank’s ICT Leadership Roundtable for adopting ICT in Africa to increase employability and fostering ICT skills in students from these countries. 

     

    • He was announced as “Young Global Leader” for 2008–2009 by the World Economic Forum, Davos. In that position he would be involved in development programs across the world.  

     

    • He holds a diploma on global leadership and public policy from the John F. Kennedy School of Government and Harvard University.

     

    • Most importantly the mother who wanted his brother to look after him is proud of Gopinath and says, “I can’t take care of a maid in my house and he takes care of so many employees in his office,  though I was scared of entrepreneurship in the beginning as no one has ever gone for it from our family I am proud of Suhas and what he is doing” despite his huge wealth and global recognition Suhas Gopinath lives a normal life with his family in Bangalore. 

     

    The excerpts have been taken from his key note in Goafest 2015.

  • Goafest 2015: Arnab Goswami, Prasoon Joshi, JWT steal the show

    Goafest 2015: Arnab Goswami, Prasoon Joshi, JWT steal the show

    GOA: It was raining beers, the sun scorched the land and the beach was calm. The scene was from one big ‘creative’ gathering in Goa. This creative lot has the power of changing the fate of a brand with a 30 second ad or one well crafted hoarding. Yes, we’re talking about the mighty Indian advertising frat, which had assembled for Goafest 2015 this past weekend.

     

    The fest started on 9 April, 2015 and before lighting of the lamp, beer bottles were opened! Regardless of the high spirits, all keynotes saw huge attendance as more than 70 per cent of the ballroom was always occupied over the weekend, which is immense success for the organizers.

     

    The seminars were followed by rain dances and a sailing competition in the afternoon, whereas the evening had everyone on tenterhooks as the Abby Awards were distributed. One after another, a creative piece found recognition as metals were distributed. The award ceremony was followed by an after-hours party.

     

    Highlights of the event:

     

    · Eminent speakers came and shared their thoughts and vision on the platform about various issues.

     

    · Arnab Goswami’s session, on the second day, saw a packed auditorium for the first time, while his speech on stage was as always flamboyant; the counter reaction from a less known individual was a surprise. Whenever Goswami ended a sentence with a question mark, the man unceremoniously shouted from the audience. The banter went to that extent that organizers stopped the session and asked the man to leave the room. However, as soon as the issue was resolved, Goswami continued with his keynote.

     

    · There were more number of females receiving awards as compared to the males. The women representation in Goafest indicated that Indian women were empowered with every skill, no matter the field.

     

    · Prasoon Joshi was felicitated by the organizing committee and that was one of the greatest moments of the entire festival. He shared bits and bytes of his advertising journey and concluded by singing the song he wrote on Nirbhaya.

     

    · The youngest CEO Suhash Gopinath shared his story how he became a CEO at such an early age and ignited the entrepreneurship fever in every youth present in the hall.

     

    · Rejuvenating live performances from Indiva, Rodney and others got everyone dancing, while East India Comedy forced everyone to laugh.

     

    · JWT with 35 metals lead the metals tally where as Linen Lintas won the solo Grand Prix.

     

    Low notes of the event:

     

    · While there were speakers of huge stature, the moderating quality was average as the moderator failed to get much out of the speakers.

     

    · The gold and silver winners were invited on stage to receive metals but the ad or the creative piece they were credited for was abruptly displayed. On a gathering where the entire advertising fraternity was cherishing each other’s work, the entire creative piece should have been displayed uninterruptedly.

     

    · The hosting was sub-standard. There were too many oops moments, where a lady was introduced as Mister and vice versa. During the award ceremony too, flaws were very much visible. For a fest of this magnitude, the standard cannot be compromised with.

  • Goa Fest: JWT India leads metal tally, Linen Lintas wins solitary Grand Prix

    Goa Fest: JWT India leads metal tally, Linen Lintas wins solitary Grand Prix

    GOA: As the third and final day of Abby Awards Goa Fest came to an end, metals galore were distributed amongst creative souls across various categories.

     

    “With a beach 50 meters away and beers available 24 hours, having more than 70 per cent filled rooms in all the sessions signifies that Goa Fest 2015 was a success,” says AAAI president M.G. Parameswaran

     

    Goa Fest 2015 saw a versatile group of speakers, charming and ecstatic ambience, and allusive advertisements played one after another. The creative minds enjoyed their time collecting one metals after another for different categories. The third day saw 29 Golds, 51 Silvers and 94 Bronze bestowed amongst the creative lot.

     

    Though Goa Fest organizational committee does not publish any agency ratings, if the metal tally is analysed JWT India with 35 metals (nine golds, eight silvers and 18 bronze) bags the pole position. The solitary Grand Prix was won by Linen Lintas for Dabur Vatika Premium Naturals Shampoo’s Brave and Beautiful campaign. 

     

    The number of Grand Prix though got down from three in 2014 to one in 2015. The total number of metals went up to 344 (69 Golds, 102 Silver and 172 Bronze) compared to last year’s 336. The Advertising Club and chairman of the Awards Governing Council (AGC) Pratap Bose said, “You have to do something unique and extraordinary in order to win a Grand Prix and the jury found only one such entry and hence we have only one Grand Prix in 2015.” 

     

    The total number of golds went up to 69 compared to 50 and 44 in 2014 and 2013 respectively.     

     

    The number of agencies winning Abby metals has also gone up, which is an encouraging development for the creative fraternity. A total of 106 agencies won metals in 2015 compared to 85 and 73 in 2014 and 2013 respectively. The number of entries were also an encouragement for the organizing committee as it went up from 2012 to 2823. However it must be noted that in 2013, 4376 entries were registered for the same festival.

     

    The highest number of golds were distributed in the broadcast category as 14 metals were distributed in the category. With 40 metals OOH grabbed the pole position when it came to the total number of metals amongst all categories. 

     

    Click here to read the full winner list

    Click here to read the full winner list 

    Click here to read the full winner list

  • Strategic brand discussions are a rarity these days: D Shivakumar

    Strategic brand discussions are a rarity these days: D Shivakumar

    GOA: While delivering a keynote at the Goafest, PepsiCo India CEO D Shivakumar pointed out that technology is taking a toll and becoming a priority, which in turn is leading to negligence of a brand’s strategy.

     

    “Nowadays, we see ads put up on platform at a certain point of time, which have no relevance with the strategy of the brand. We are just getting carried away by the tactics and suppressing the strategy,” said Shivakumar.

     

    He went on to add, “Clients meet agencies again and again, which signifies that they are not clear in their head. Hasty decision-making and confusing agencies leads to debacles. Many campaigns fail because of clients’ confusion, as the discussion is always around buying, planning and selling. Strategic discussion has become a rarity, which needs to change.”

     

    Talking about the innovative Pepsi campaign for the IPL, Shivakumar said, “PepsiCo, with its IPL campaign, has turned consumers into an agency as we asked them to make an ad, and promised that better words will find place in television. We will release six different ads made by consumers during the course of the tournament. The first will be launched on 12 April. We will put all the videos online for people to vote and select the best one according to them. The agency has been assigned the work of judging the videos so that nothing that violates law and order is put up and consumers can go to any level with their imagination.”

     

    “We always keep track of what is happening. Who is saying what about Kohli, Ranbir etc. These factors play a vital role in coming to a consensus. Moreover innovative ideas also come out from trending topics, so it is highly important to be in the loop,” he concludes.

  • Mindshare leads Media Abby Awards metal tally; Bennett, Coleman & Co. leads publisher category

    Mindshare leads Media Abby Awards metal tally; Bennett, Coleman & Co. leads publisher category

    GOA: If women empowering the Republic Day parade saw a revolution in the Indian armed forces, women representation during the Abby Awards of the 10th Goa fest was a supreme encouragement. There were more women creative minds representing agencies when compared to men.

    In a flamboyant evening of joy and happiness in Goa, the Abby award winners for Publisher and Media category were announced. The awards were distributed by eminent personalities like Madison World chairman Sam Bhalsara, Group M South Asia CEO CVL Srinivas, Goa Fest Jury chairman Pratap Bose, Dentsu Aegis chairman India and CEO South Asia Ashish Bhasin, Times Network CEO MK Anand and Lodestar Universal India CEO Shashi Sinha.

    Speaking about the competition and entries in the 2015 edition of the Goa Fest, Bose said, “The number of entries has increased to 674 compared to 619 last year in the media category. Entries this year have been highest when compared to any edition of the festival. The decision was taken after four days of detailed analysis by dignitaries from respective countries. The Publisher award started last year, saw 62 entries, which is exactly the same as 2014. This sector needs to improve.”

    Apart from India, entries were accepted from Sri Lanka, Bangladesh and Pakistan and when asked if there was a possibility of expanding it beyond the Asian sub-continent, Bose said, “Not in near future! There is no plan of further expansion as the beauty is that these are Indian awards judged by Indian dignitaries, who understand the market for the agency that they work for.”

    He added, “There is no such difference in quality of work compared to last year and there is no trend or platform emerging as dominant. The work has been as versatile as it was. Winners from Sri Lanka and Bangladesh signify that international entries have been commendable, which is a huge encouragement.”

    Media metals tally is lead by Mindshare with a total of 11 metals, followed by Madison Media with 10. Out of the 74 distributed metals, there were 12 Golds, 23 Silvers and 39 Bronze awards.

    Click Here for the winners list:

     

  • Star India outshines with 14 metals at the GoaFest 2014

    Star India outshines with 14 metals at the GoaFest 2014

    MUMBAI: STAR India emerged as the undisputed winner at the ongoing GoaFest 2014 in the Broadcaster Abbys, a category that recognizes excellence in creative work from broadcasters. The leading media and entertainment conglomerate bagged a total of 14 metals, including three out of the five Gold metals awarded to broadcasters at the festival – the highest for any broadcaster, both in terms of the total number of metals and the number of Gold metals won.

     

    Commenting on the win, Gayatri Yadav, Executive Vice President, Marketing and Communications, STAR India, said “This is a proud achievement for the Marketing and Communication team at STAR India. The awards are a testament to our path-breaking content and innovation in marketing that have made STAR a truly inspiring brand in the media industry.”

     

    STAR India bagged a Gold Metal for Saath Hain Hum Uttarakhand, a seven-hour live marathon event simulcast across the Star network to foster relief for the flood-ravaged state of Uttarakhand, in the Best TV Program for Cause Related Marketing sub-category. Two more Gold Metals that the network won were for Star Sports’ ground-breaking Refresh and ICC Women’s World Cup 2013, in the Best Launch of a TV Channel and the Best TV Sports Channel Promo sub-categories, respectively. The network also won multiple Silver and Bronze metals for various other innovative marketing efforts.

     

    The Goafest is a South Asian advertising festival for those who believe in the power of Advertising. It is a highly prestigious event for people in the fields of Marketing, Advertising, Media and allied Services, giving professionals the opportunity to connect and learn from the various seminars and contemporaries and a chance to celebrate advertising.