ITV

Tag: Go Goa Gone

  • Bollywood classics, remixed by Snitch

    Bollywood classics, remixed by Snitch

    Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks from typical festive ads. Instead of holiday clichés, Snitch is tapping into nostalgia—reviving memories of celebrated movies with elements of pop culture and humor that defined GenZ’s earlier years. The campaign features three light-hearted ads on social media, each inspired by a popular Bollywood film with the brand’s playful twist.

    Snitch’s fun take on Go Goa Gone

    Snitch adds a playful twist to a famous Go Goa Gone scene. A Saif Ali Khan look-alike gets called out for his knock-off jacket. His regret? Shopping at Palika Bazaar. The solution? Snitch—where style meets affordability. The ad closes with a cheeky nod to Saif’s iconic ‘Wow’ moment, blending humor and fashion effortlessly.

    Festive fun inspired by Delhi Belly

    Inspired by Delhi Belly, this light hearted ad shows friends poking fun at each other’s fashion fails. As one friend flaunts Snitch’s latest collection, it’s clear—no one wants to be caught with bad style this festive season. Snitch ensures you stand out with trendy and quirky options.

    Fashion first, inspired by Kabhi Khushi Kabhie Gham

    In this festive ad, a Kareena Kapoor look-alike picks the best-dressed guy at a party, thanks to his outfit from Snitch. The message is simple: with Snitch, your style does the talking. Be party-ready with fashion that makes a statement, effortlessly.

    Snitch CMO Chetan Siyal said, “We wanted to do something unique this festive season—something that’s true to the Snitch spirit of confidence with style and fun. Reminiscence is powerful, especially when it connects with a generation that grew up on these famed films. Our aim was to blend that emotion with our fashion to create something memorable and meaningful.”

    The campaign has been conceptualised by market consulting company BeenThereDoneThat (BTDT). Through these exceptional ads, the brand is showcasing its continuous expansion and innovative marketing approach. These campaigns represent a fresh milestone in the brand’s swift rise, solidifying its position as a fashion label that connects with GenZ through a blend of creativity and remembrance.

  • A Gentleman: Sundar, Susheel, Risky: Dream native and act Hollywood

    A Gentleman: Sundar, Susheel, Risky: Dream native and act Hollywood

    The title of the film needs some elaborate explaining. A film’s title says a lot about the film. When did you last hear somebody use the word Gentleman? It is a phrase from history, the British era. And, what is more, does the title say anything at all about the film? It does not, nothing at all.

    A Gentleman seems to be a film inspired from all the popular action movies from the late 20th Century James Bond, Bourne Identity and such. The idea is to dream native and act Hollywood.

    Director-duo Raj and Dk’s films like Go Goa Gone and Shor in the City are mostly made on alien themes. A Gentleman is also one of those where there is action galore, justification be damned.

    The character of Sidharth Malhotra, living in Miami, works for a force called National Security Council, headed by the character of Suniel Shetty. Though dealing in violence, at heart he is a simple man with simple dreams of having a home and family. He wants to settle down with his love played by Jaqueline Fernandez, to a quiet life and bring up kids! As the film’s tagline says, he is Sundar, Susheel, Risky.

    Towards this end, Sidharth plays a simple man, Gautam, with no hint of his other side as the undercover operative, Rishi. He wants to get out of this business to live a tranquil life. But, the Group and Shetty won’t let him. He will be hunted down by Shetty’s men. What follows is mayhem. It is the stylish, Bond kind of action with guys dressed in tuxedos spraying bullets.

    The flavour is that of a light comedy as dialogues laced with humour are thrown around. It is mainly all about Sidharth and Jacqueline hanging around driving fast cars and pole dancing.

    Being a Hollywood type film made by Indians, the location is the picturesque Miami, the style is like a Bond film. Humour and action are the mainstay of the film. The emphasis is on style rather than content.

    The direction is slick. Cinematography captures the locations very well. But, stretching a film on such a genre, with not yet established faces, to 133 minutes takes its toll. Things get monotonous. The film could have done with some trimming. Songs don’t help much.

    Sidharth passes the sartorial test but is yet to polish up his performance. Jacqueline provides the glamour quotient. Shetty gets little worthwhile to do.

    Amit Mistry and Hussain Dalal make their presence felt. Rajit Kapoor and Supriya Pilgaonkar are okay.

    A Gentleman has not been able to arouse any curiosity through its pre-release promotions while the title is also uninspiring. Faces poor prospects.

    Producer: Fox Star Studios.

    Directors: Raj and D K.

    Cast: Sidharth Malhotra, Jacqueline Fernandez, Suniel Shetty, Darshan Kumar, Hussain Dalal, Supriya Pilgaonkar, Rajit Kapur.

  • Celebrate Christmas with a new Dhoom song

    Celebrate Christmas with a new Dhoom song

    MUMBAI: In another innovative first, Yash Raj Films’ will be releasing a tub-thumping new version of their iconic Dhoom Machaale anthem song by actor, singer, dancer, theatre producer – Saba Azad. The song is backed by a cool new music video that features a video montage from all the three Dhoom series. So in a first, viewers will get to see Aamir, Katrina, Hrithik, Aishwarya, John, Bipasha, Abhishek and Uday together in one video.

     

    Saba says, “I’m super excited to take a crack at such a huge hit that amazing singers like Sunidhi and Vishal Dadlani have sung before, it’s a privilege to feature in the video alongside Bollywood’s biggest names.”

     

    Caratlane.com VP, offline marketing, Calvin John, says, “We are constantly seeking innovative opportunities of integrating CaratLane.com seamlessly within content, that has wide reach across TV & Digital mediums, is engaging and has immense potential of being viral. The Dhoom anthem provides us with that innovative window of showcasing the brand seamlessly within the song. This association with YRF gives us an opportunity to showcase what CaratLane.com has to offer for urban Indian women – Chic Jewellery along with its pioneering new way to shop – ‘Try at Home’, apart from leveraging its most successful movie franchise.”

     

    Yash Raj Films VP Ashish Patil adds, “At YRF, we’ve always believed in going beyond the brief with our brand partners to create high impact quality content that connects with audiences and adds value back to the brand. We’re quite excited about this crunchy new version of the iconic Dhoom anthem by one of our most talented artistes, Saba Azad. And it’s a pleasure to partner with Caratlane.com as both the brand & their products are a magic fit for this kick-ass new video. It’s sure to machao some serious Dhoom!”

    The funky new version of the song has been composed by Raghav Sachar, who plays over 32 different musical instruments. The mash-up is a great mix of R&B, whistle tones, rap and a fresh new interpretation of the chartbuster. The video has been directed by Adil Shaikh, known for his choreography of some of the biggest hits right from Bachna Ae Haseeno to Go Goa Gone.

     

    Yash Raj Films had earlier also promoted the film’s anthem soon after the release of the first film in the franchise with famous Thai singer, Tata Young back in 2004. The song Dhoom Dhoom was the singer’s most successful single ever in India. It was a major hit, reaching number one for several weeks to months in many Asian countries music charts. It was number one in various countries such as India, Thailand, Singapore, Malaysia, Indonesia and other Southeast Asian countries starting from August 2004 to as far as late as 2005.

     

    The Dhoom Anthem premieres exclusively on YRF’s YouTube channel on Tuesday, 24 December ensuring that everyone has Dhoom at Christmas!

  • Despite lower income, releases in Q1-2014 help Eros post higher PAT for Q2-2014

    Despite lower income, releases in Q1-2014 help Eros post higher PAT for Q2-2014

    BENGALURU:  Eros International Media Limited (Eros) posted 12.8 per cent lower revenue for Q2-2014 at Rs 201.47 crore as compared to the Rs 231.05 crore for Q2-2013 and 3.7 per cent higher than the Rs 194.2 crore for Q1-2014. However, Eros’s PAT (after minority) for Q2-2014 at Rs 36.9 crore (PAT margin 18.4 per cent) was 41.8 per cent higher than the PAT of Rs 26.08 crore (PAT margin 11.4 per cent) in Q2-2013 and 26.2 per cent more than the Rs 29.3 crores (PAT margin 15.1 per cent) in Q1-2014.

     

    Eros Managing Director Sunil Lulla said, “Eros has given strong financial and operational performance in the first half of the fiscal, especially, given that we have had no high budget releases in the first half of FY 2014 compared to two high budget releases in the first half of FY 2013. The company’s performance was underpinned by the all-round success of movies like Grand Masti, Raanjhaana, Go Goa Gone and our overseas release of Yeh Jawani Hai Deewani all of which have been monetised over multiple distribution channels.”

     

    The company says that its performance during HY1-14 was also backed by other overseas releases like Furkey, Lootera, Shootout at Wadala, Ek thi Dhayan, Phata Poster Nikla Hero and within the country through regional films such as Rangeelay (Punjabi) and Tamil films. Also, television revenues for Q2-2014 were mainly underpinned by a combination of catalogue monetisation as well as delivering new films under the previously announced licensing agreement with Viacom 18.

     

    Let us look at the other HY1-2014 and Q1-2014 figures posted by Eros:

     

    Overall for HY1-2014, PAT at Rs 66.31 crore was 15.3 per cent higher than the Rs 57.49 crore Eros had reported for Q2-2013, despite releasing only 26 films (11 Hindi and 15 Tamil) in HY1-2014. In Q1-2014, Eros had 12 releases, in Q2-2014, IT HAD 14. In HY1-2013, Eros had had 42 releases.

     

    Total Expense for Q2-2014 at Rs 103.8 crore was 42.2 per cent lower than the Rs 179.51 crore for Q2-2013 and 4.2 per cent lower than the Rs 108.31 crore in Q1-2014. Direct cost for Q2-2014 at Rs 139.36 crore was 17.8 per cent lower than the Rs 169.07 crore for Q2-2013, but 6.1 per cent higher than the Rs 131.38 crore for Q1-2014.

     

    Interest cost for Q2-2014 at Rs 6.2 crore was more than double (2.26 times) the Rs 2.74 crore for Q2-2013 and 34.5 per cent more than the Rs 4.61 crore in Q1-2014. Other expense for Q2-2014 at Rs 11.8 crore was 42.8 per cent lower than the Rs 20.63 crore for Q2-2013 and 23.6 per cent lower than the Rs 15.45 crore for Q1-2014.

     

    EBIT for Q2-2014 at Rs 50.31 crore was 16.4 per cent higher than the Rs 42.35 crore for Q2-2013 and 9.1 per cent more than the Rs 46.1 crores for Q1-2014.

     

    Said Lulla, “We remain excited about our collaboration with HBO Asia and the opportunity it presents among the premium television market within India. We are also looking forward to the high profile releases in the remainder of the fiscal year  such as Ram Leela, Kochadaiyaan, Happy Ending, and a number of smaller budget high concept movies that are slated to be released in the fiscal under review.”

     

    Eros says that its collaboration with HBO Asia continues to receive an encouraging response after the launch of its two new advertisement free channels in February 2013 – HBO Defined and HBO Hits that are not only available on Dish and Airtel DTH platforms, but also on digital cable platforms such as Hathway and GTPL.

     

    Further during Q2-2014, the company’s online entertainment portal Eros Now added a host of Bollywood titles acquired from UTV and Viacom to its movie subscription service.

  • ‘Go Goa Gone’ gets notice from National Commission for Women on obscene song

    ‘Go Goa Gone’ gets notice from National Commission for Women on obscene song

    NEW DELHI: The National Commission for Women has issued notice to the producers of the Saif Ali Khan starrer Go Goa Gone, raising objections in the song ‘Slowly Slowly‘ for using "offensive, abusive words including whore."

    The notice sent last week has sought a reply within 10 days about the action taken following the complaint by the NCW. The complaint was initially received by the Women and Child Development Ministry and thereafter forwarded to the Commission.

    The notice has been sent to Eros International CEO Kishore Lulla, Illuminati and Films Pvt Ltd founders Saif Ali Khan and Dinesh Vijan asking them to ensure that the ‘offensive‘ song is immediately deleted from the film and banned from public broadcast."

    The Commission was told the song is "offensive and contains lyrics that encourage violence against women. It also contains veiled references to drug abuse through language that is particularly used as code for certain drugs.‘‘

  • Go Goa Gone rakes in Rs 13.2 cr

    Go Goa Gone rakes in Rs 13.2 cr

    MUMBAI: India‘s first ‘zom-com‘ Go Goa Gone has been liked by a limited few at metro multiplexes. A meandering second half has affected the film to some extent. The collections did not show much variation in the opening three days and the film collected Rs 13.2 crore for first three days.

    Gippi failed to finds its audience, collected about Rs 2.25 crore for the first weekend.

    Shootout At Wadala remained average through its first week with its best performance coming from the Maharashtra belt. The film collected about Rs 34.8 crore in its first week.

    Bombay Talkies remained an experiment with scant commercial value despite four directors putting their mite into its making. The film has collected Rs 5.4 crore in its first week.

    Chhota Bheem And The Throne Of Bali had limited box office with figures of Rs 2.5 crore in its first week.

    Aashuqui2 established itself as a sure shot hit by adding Rs 17.5 crore in its 2nd week and taking its two week total to Rs 52.05 crore.

    Chashme Baddoor added Rs 10 lakh in its fifth week to take its five week business to Rs 42.3 crore.

  • Go Goa Gone: A well executed experiment

    Go Goa Gone: A well executed experiment

    MUMBAI: Ever so keen to try something new and define a new genre that the Hindi film audience is not familiar with, the filmmakers at times come up with a new idea that works. While Hollywood has been dishing out zombie movies for over 70 years now and has a repertoire of 100s of them in its archives, the Hindi film industry seems to have awakened to this genre only now. So we have the second zombie movie of the year in Go Goa Gone. Indian (more specifically Hindi movie) audience generally does not like ‘yuck‘ stuff so the two wise things that the makers have made sure while making Go Goa Gone is that, the title nor promotion material hint at zombies. The other is that, it has been made into a comedy.

    Producers: Saif Ali Khan, Dinesh Vijan, Sunil Lulla.
    Diretors: Raj Nidimoru, Krishna DK.
    Cast: Saif Ali Khan, Kunal Khemu, Vir Das, Anand Tiwari, Puja Gupta.

    Kunal Khemu, Vir Das and Anand Tiwari are buddies sharing accommodation and employed at the same work place. All three have different philosophies of life. While Khemu is happy go lucky and believes in living life on day to day basis, Das is a romantic who lives like Khemu but wants to live normal life while Tiwari is a serious kind who has no vices and is sincere about his work. Tiwari is due to go to Goa on office work and the other two decide to tag along. No sooner are they in Goa, Khemu and Das are out hunting for female company when Das meets Puja Gupta who tells him about a rave party, organised by the Russian mafia, taking place that night on an island off Goa. The boys decide to gatecrash.

    At the party, alcohol, drugs and women are in free flow. Soon, a new drug specially acquired from Siberia is introduced for those who can afford it. The boys, obviously, can‘t. Next morning, the rave party is over but it has left a strange sort of after effect, all those who took the new drug have turned into zombies who, when hungry, seek human beings for food. The trio has now turned into a foursome as Gupta has joined the group. They are being chased by zombies, first by a few and later by scores of them. That is when the Mafioso, Saif Ali Khan emerges as their saviour; because he organised the rave and also introduced the drug, automatically he has become an expert on zombies overnight. According to him, there are 1399 zombies on the island since that is the number of guests he had invited and the only way to finish them was to shoot them in the head. To this end, he has already come prepared with all kinds of guns including a bazooka!

    The first half of the film is racy with many witty one-liners coming from Khemu and the film so far rests on the three boys and the girl. Khan comes on the scene much later. The second half is all about continuous race to outrun zombies and some yucky scenes of zombies feasting on human bodies which may not be to everyone‘s liking.

    With an acceptably limited duration of 110 minutes, the film has been well scripted with some enjoyable moments. Khemu‘s being the author backed role, he emerges the best with able support from Das and Tiwari. Gupta makes her presence felt. Khan‘s role is more like a cameo where he plays a superman like gun wielding Delhi born Russian Mafioso. Musically, Babaji ki booty is catchy. Photography is good with zombie scenes well executed. Direction is handled deftly.

    Go Goa Gone is a fair entertainer but not everyone‘s cup of tea with its odd combine of wit vs gore and may end up just being an experiment. 

     

    Gippi: Modern day Ugly Duckling

    Gippi bases its theme in the age old story of The Ugly Duckling written by the Danish writer Hans Christian Andersen in 1843. This is story of an ugly duckling born in a barnyard who is subjected to much abuse and insults from others around him till he grows up into a beautiful swan. The story has since been adapted in various formats like opera, film, drama and animation formats.

    Producers: Hiroo Yash Johar, Karan Johar.
    Director: Sonam Nair.
    Cast: Riya Vij, Divya Dutta, Doorva Tripathi, Arbaz Kadwani, Jayati Modi, Taaha Shah, Mrinal Chawla, Aditya Deshpande, and guest app by Pankaj Dheer and Raqesh Vashisht.

    Gippi– Riya Vij is a 14 year girl in the ninth standard who is fat, poor at sports and struggles through her studies. In fact, she has nothing going for her. However, there is one thing she is good at and that is to dance to the tunes of Shammi Kapoor‘s songs. Not that it is much use to her when she vies for attention; let alone boys not even many girls want to be her friend. Her total friends list includes Doorva Tripathi and a boy who has a crush on her. Vij is always made fun of and made to look small in front of other classmates by the top ranker, slim and well turned out class prefect, Jayati Modi. Modi excels in sport, always gets 90 per cent plus grades and is presentable; in fact everything that Vij is not, but aspires to be.

    Things are not so great for Vij at home either. Though her mother, Divya Dutta, gives her and her brother, Arbaz Kadwani, the best possible upbringing while managing her beauty parlour, her father, Pankaj Dheer, is about to marry a gori ma‘am; a fact, which while making her mother always sad, deprives her of a male support at her crucial growing up years.

    It is at Dheer‘s engagement ceremony that she meets a senior from her school, Taaha Shah with whom she bonds well but makes the mistake of taking his casual friendship as a budding romance. The realisation comes with humiliation in front of all her classmates at a party that romance was the last thing on Shah‘s mind.

    Finally, the cause to face up to her small world and be accepted for what she is comes when she is challenged by Modi to contest school head girl elections against her and win. Shaky at first, Vij takes up the challenge. She succeeds in conveying to other students that she is not perfect, nor are they and hence she is one of them. The underdog wins.

    Is there an audience for Gippi kind of a film? Who does it cater to? An acceptable teenage story is generally about 16 to 19 and usually romance. Not many would identify with a 14 year school girl‘s problems however good the intentions. Story and direction by Sonam Nair are routine. Performances are generally average except those of Dutta and Kadwani. Old Shammi Kapoor songs provide some relief.

  • Eros and Sony music announce a strategic alliance

    Eros and Sony music announce a strategic alliance

    MUMBAI: Indian production and distribution company Eros International Media Ltd has announced its strategic tie-up with global recorded music company Sony music Entertainment for the music launch of its upcoming film Go Goa Gone.

    Eros said in a press statement that the music of Go Goa Gone will be distributed under the co-branding of Sony Music and Eros Music labels.

    Eros International managing director Sunil Lulla said, "We are happy to partner Sony Music, an established player in the music domain for the sound track of Go Goa Gone, which is very upbeat, aptly suited to the film‘s genre. By joining hands together, we hope to optimally exploit this highly anticipated title."

    Talking about the tie up, Sony Music Entertainment president India and Middle East Shridhar Subramaniam said, "We are delighted to work with Eros Entertainment and we are confident this is a beginning of a new and long standing relationship. The music of Go Goa Gone is cutting edge and we are already getting great response across radio, TV and from music enthusiasts".

    Go Goa Gone stars Saif Ali Khan and will hit the theaters on the coming 10 May.