ITV

Tag: GO DESi

  • GO DESi launches ‘Siblings in Every Universe’ campaign for Raksha Bandhan 2024

    GO DESi launches ‘Siblings in Every Universe’ campaign for Raksha Bandhan 2024

    Mumbai: In celebration of Raksha Bandhan 2024, Bengaluru-based packaged foods company GO DESi has unveiled its “Siblings in Every Universe” campaign, a creative initiative that captures the essence of siblinghood across various worlds. Since 2018, GO DESi has been crafting special Rakhi gift boxes, each year introducing a fresh and innovative design that encapsulates the spirit of the festival, allowing customers to relive sweet and memorable moments.

    GO DESi founder Vinay Kothari said, “Preparation for the Rakhi gift boxes begin at least three months before the festival, with designers immersing themselves in the cultural significance of Raksha Bandhan. The themes are meticulously crafted to resonate with Gen Z and Alpha audiences, ensuring they are relevant and engaging. The concept is brought to life through a carefully curated mood board, detailing elements such as fonts, illustration styles, and icons, all of which contribute to the overall theme. This year, the campaign also features engaging GIFs that showcase the boxes in a vibrant and dynamic way.”

    The contents of the box are updated every single year, offering a mix of popular items like DESi POPz and exciting new additions like a Kaju Katli Bar or a Fridge Magnet. GO DESi’s Rakhi gift boxes stand out for their quality and uniqueness, with new designs introduced each year to avoid repetition. Unlike others in the market that reuse the same box for different occasions, GO DESi ensures each box is specifically crafted for Rakhi, with a focus on originality and meticulous attention to detail. These boxes are hand-packed with care in small batches, with inventory procured well in advance.

    The GO DESi Rakhi Gift Boxes are available on Amazon, Zepto, and Blinkit, making it easy for everyone to find the perfect gift for their siblings this Raksha Bandhan.

    GO DESi Foods

  • Go Desi’s ‘Sakkath Desi, Sakkath Chatpata’ triumphs in over 15,000 stores

    Go Desi’s ‘Sakkath Desi, Sakkath Chatpata’ triumphs in over 15,000 stores

    Mumbai: GO DESi, celebrated for its irresistibly fun chatpata treats, proudly announces its presence in over 15,000 stores across Karnataka, alongside nationwide availability online and in 20 kiosk stores spread across Bangalore. Each of these delectable delights is lovingly handcrafted in its own units set up in rural India.

    GO DESi launched a campaign for its bestselling product, DESi Popz, which has proven to be a resounding success, forging a stronger connection between regional flavours and the hearts of Karnataka’s people.

    The campaign’s central theme, “Sakkath Desi, Sakkath Chatpata,” perfectly encapsulates the essence of the desi spirit, highlighting the unique quirks that make India and Indians truly exceptional.

    This concept struck a resonant chord with people throughout Karnataka. Just like DESi Popz, priced affordably at Rs. 5, known for their innate fun and chatpata flavours, the campaign found a receptive audience across all age groups.

    GO DESi launched the campaign on multiple marketing channels, including television broadcasts on Colours Kannada, Zee OTT, and cinemas. Complementing these efforts were digital promotions and below-the-line (BTL) activities such as outdoor hoardings strategically placed across Karnataka. To top off the campaign, GO DESi has implemented an interactive hoarding in Mangalore, the state’s second-largest market, further enhancing the campaign’s impact.

    GO DESi founder Vinay Kothari shared his thoughts on the campaign’s success, saying, “We embarked on this journey with modest beginnings, and witnessing our labour of love find a place in people’s hearts is truly heartening. We are eager to continue innovating and delivering more unforgettable desi delights.”As the festive season approaches, GO DESi is gearing up to add even more joy to its customers’ celebrations. This Diwali, the brand has meticulously crafted a unique gifting experience under the theme “This Diwali full in DESi,” urging consumers to break away from the ordinary and explore distinctive gift options beyond dry fruits and chocolates.

    GO DESi brings forgotten regional flavours in the form of handmade treats which come with no added preservatives. They have tangy, sweet, masala and chatpata products like DESi Popz which are yummy flavourful lollipops, DESi bytes i.e. sundried fruit bytes with natural spices & ingredients, DESi Meetha -single serve meetha bars and DESi Mints Meetha Paan to name a few.