ITV

Tag: Go Cheese

  • Say cheese as Go joins Super Dancer 5 to celebrate mums and kids

    Say cheese as Go joins Super Dancer 5 to celebrate mums and kids

    MUMBAI: Lights, camera, cheddar! India’s beloved dairy darling Go Cheese has found its perfect dance partner in Super Dancer Chapter 5, Sony Entertainment Television’s homegrown reality blockbuster. The association, announced mid-season, promises a mix of cheesy indulgence and heartfelt family entertainment.

    Premiering 19 July, the fifth chapter of the hit franchise has already been trending with its unique theme celebrating the bond between mothers and children, a narrative that fits like mozzarella on pizza with Go Cheese’s family-first ethos. Just as mums are the ultimate cheerleaders for their kids on stage, Go Cheese champions everyday family moments at the dining table.

    The season is packed with high-octane performances, emotional narratives, and pint-sized prodigies who have already gathered fan armies on social media. Now, with Go Cheese in the mix, viewers can expect branded challenges, snackable content, and clever product integrations designed to showcase how cheese can transform both family meals and living-room celebrations.

    “Go Cheese has always been about bringing families together through taste and shared moments. Our association with Super Dancer Chapter 5 is a natural extension of our bond with modern families, especially mothers who nurture talent and celebrate uniqueness,” said Parag Milk Foods Ltd executive director Akshali Shah.

    The partnership also highlights Go Cheese’s ongoing mission to stay relevant in pop culture through engaging storytelling. From Sonyliv streams to living-room screens across India, the collaboration makes sure the brand is as much a part of the evening as the applause, the tears, and the dance-floor thrills.

    For audiences, it’s a season where twirls meet tangy cheese slices, and every performance promises not just a standing ovation but a slice of something deliciously familiar.

  • Go Cheese collabs with Bigg Boss season 18

    Go Cheese collabs with Bigg Boss season 18

    Mumbai: Parag Milk Foods’ brand Go Cheese has announced its collaboration with Bigg Boss season 18. This partnership will see Go Cheese integrated into the daily lives of contestants within the iconic Bigg Boss house, showcasing the brand’s diverse range of cheese products in a dynamic and engaging setting.

    As part of the collaboration, Go Cheese will have a dedicated space called the ‘Greed Corner’ inside the Bigg Boss house, where contestants will indulge in Go Cheese products. This integration not only amplifies visibility throughout the 107-day season, but also ensures that the brand remains top-of-mind for viewers at home. Additionally, exclusive hampers filled with a wide range of Go Cheese products will be offered to the housemates.

    Parag Milk Foods executive director Akshali Shah expressed her enthusiasm for the partnership, stating, “Collaborating with Bigg Boss presents an exciting opportunity for us to showcase our products in a highly engaging and memorable way. By integrating Go Cheese into the everyday lives of both contestants and viewers, we aim to highlight our offerings across diverse culinary experiences. This collaboration marks another successful venture with a popular reality show on a general entertainment platform, reaffirming our commitment to engaging audiences across India.”

    “Bigg Boss’ popularity across television, digital and social media ensures that our partner brands enjoy unparallel reach and engagement across consumer demographics and content distribution platforms. Additionally, through our smart integrations we ensure that the brand is seamlessly woven into the storytelling of the show, thereby greatly reducing ad-fatigue and ensuring the saliency of brand messaging,” Viacom18 head – network sales, Mahesh Shetty said adding “ We’d like to welcome Go Cheese to their inaugural Bigg Boss as our first ever cheese category partner.”

    As Bigg Boss continues to connect with audiences across both urban and rural markets, this partnership signifies a pivotal moment in Go Cheese’s mission to deliver distinctive food experiences, driving substantial growth during and beyond the collaboration period.

  • Parag Milk Foods’ Go Cheese Joins ‘India’s Got Talent as a sponsor

    Parag Milk Foods’ Go Cheese Joins ‘India’s Got Talent as a sponsor

    Mumbai: Parag Milk Foods, the leading dairy company, is thrilled to announce that its renowned brand, Go Cheese, is now an official sponsor of the highly acclaimed talent reality show “India’s Got Talent”, which airs on Sony Entertainment Television. This strategic collaboration underlines Go Cheese’s commitment to engaging with diverse audiences, promoting creativity, and fostering a platform for exceptional talent.

    “India’s Got Talent” has garnered widespread acclaim for its modern and vibrant approach to identifying unique talent, from across the length and breadth of the country. This aligns seamlessly with Go Cheese’s brand ethos as a fun and innovative dairy product that brings innovation to the table, much like the show does in the realm of talent discovery.

    Parag Milk Foods Ltd. head of marketing Tushar Nerkar commented, “We are delighted to associate Go Cheese with ‘India’s Got Talent.’ This collaboration reflects our commitment to celebrating uniqueness and creativity, values that are intrinsic to both our brand and the show. We look forward to an exciting journey ahead as we support and encourage exceptional talent together. This strategic alliance resonates with the brand’s broader narrative and mission to connect with consumers at an emotional level. with the positive emotions evoked by the show, Go Cheese is poised to establish a deeper and more meaningful connection with its audience.”

    This sponsorship signifies a notable advancement in Go Cheese’s content-focused impact marketing strategy. With the intent to enhance visibility and awareness, especially in tier one and two towns, this collaboration will strengthen the brand’s engagement with its intended audience while seamlessly aligning with its overarching goals.

  • ZeeQ to launch ‘Kahaani Express 2’

    ZeeQ to launch ‘Kahaani Express 2’

    MUMBAI: After the overwhelming response to the first year of Kahaani Express, ZeeQ is back with its second innings, which is looking to create a large scale impact by reaching out to approximately three lakh students (from standards 2 to 7) across the country, this year.

     

    Kahani Express is a story telling platform giving young India an unmatched chance to learn and express themselves. The activity, which will start at the city level targeting 470 schools across 24 cities in the country, will culminate into a national competition to be held in Kolkata in the first week of December 2015.

     

    This activity is strategically divided into three parts, beginning with a school workshop conducted by expert storytellers who will demonstrate story development techniques with the help of specially designed picture panels and other props. It will be followed by city finals where the three best stories from each school will be judged by a jury of literary personalities, and one winner per city will go on to participate in the national-level finals to be held in Kolkata.

     

    To enhance the reach of the initiative, ZeeQ has planned an extensive marketing campaign encompassing on-air, digital and on-ground promotions for maximum reach and impact.  

     

    ZeeQ brand head Ashwin Sashital said, “ZeeQ is one of India’s popular kids’ entertainment channels. The channel has always been about learning various life-skills and values in the masti way, making it a fun process for the kids. Kahaani Express is yet another such initiative by the channel keeping up to its promise of encouraging fun learning.”

     

    Go Cheese and Cello Pens have come on-board Kahaani Express 2015 as co-powered by sponsors, whereas Monginis is a special partner.