Tag: Gmail

  • Google’s quick move to boost brand sales with Commerce Media Suite

    Google’s quick move to boost brand sales with Commerce Media Suite

    MUMBAI: When it comes to India’s shopping habits, “add to cart” is now often followed by “arrives in 10 minutes” and Google is making sure brands don’t miss the ride. The tech giant has launched its Commerce Media Suite, an AI-powered solution designed to help brands and merchants tap into the surging quick commerce and e-commerce markets. The suite works through Google Ads, letting advertisers reach high-intent shoppers across Search, Shopping, Youtube, Display, Discover, and Gmail, directing them straight to product listings on marketplaces like Blinkit, Swiggy, Zepto, and Myntra.

    The timing is no accident with the festive season around the corner, competition for eyeballs (and wallets) is fierce. “Today, consumers demand immediacy and convenience, clearly demonstrated by the rise of quick commerce,” said Google India director for omni-channel businesses Bhaskar Ramesh. “Commerce Media Suite opens fresh pathways for discovery across Google and Youtube, driving stronger results for brands during peak demand seasons.”

    Early adopters are already seeing gains worth bragging about. ITC Aashirvaad Select clocked a 4x return on ad spend on Blinkit, while Renee Cosmetics reported an 11.5 per cent bump in sales and a 48 per cent drop in cost per order.

    For Blinkit, the solution is a match made in delivery heaven. “Google’s Commerce Media Suite offers brands a significant opportunity to cut through the noise and connect with the modern consumer,” said Blinkit director of ad monetisation and pricing Anish Acharya calling it a “game-changer” ahead of the festive rush.

    Beyond just reach, brands get Google AI-driven performance, first-party marketplace data, product-level measurement, and self-service transparency effectively marrying campaign spend to actual sales impact.

    Or as Renee Cosmetics head of eCommerce Jitendra Rawal put it: “It’s allowed us to efficiently connect with customers looking for our products and significantly drive incremental sales.”

    With India’s quick commerce sector in overdrive, Google’s latest play might just help brands click with customers in more ways than one.

     

  • Government to issue advisory over usage of social media

    Government to issue advisory over usage of social media

    NEW DELHI: The government is expected to issue an advisory/circular with respect to government usage of social media over the internet.

     

    This was indicated by additional solicitor general Sanjay Jain in the Delhi High Court during the hearing of a public interest litigation by former Bharatiya Janata Party leader K N Govindacharya challenging the use of private American-based sites such as Yahoo and Gmail for sending out government information.  

     

    Jain said, “Service categorised as sale of time and space for advertisements over Internet was earlier in negative list but with effect from 1 October 2014, it has been put back on the positive list and is now a taxable service.”

    He said that he would on the next date of hearing on 28 November  make a categorical statement with respect to taxation issue raised in the petition.

     

    Meanwhile, the Court has asked why the use of private email accounts like Yahoo and Gmail by government officials should not be stopped as it would lead to public/official records being taken outside the country which is a violation of the law.

    Justices Badar Durrez Ahmed and Siddharth Mridul said, “Public records are going outside India. Are you (Centre) willing to say there is no difficulty in government documents going to US servers? You should stop usage of non-NIC email accounts by government officers.

    “On the one hand we are complaining against National Security Agency (of US) snooping and on the other hand, we are allowing it (public records) to go out.”

     

    The court, however, took on record the submission of additional solicitor general (ASG) Sanjay Jain that “immediate steps will be taken to ensure there is no violation of Public Records Act with a view that all electronic official communication is not taken out of India, insofar as email communication of public records is concerned”.

    The ASG also submitted in court that a draft email policy of the government has been finalised for presentation before the Cabinet in two to three weeks, and it only needs approval of the minister concerned.

    The submissions were made in response to the query regarding the status of the government’s email policy and what would be the interim measures that would be put in place to prevent official records from going outside India till all the government departments are provided accounts in servers run by National Informatics Centre.

    The ASG also said that they have increased capacity of NIC servers to handle one million accounts from the earlier limit of five lakhs and would be further expanding the same.

    The Court agreed with contention of advocate Virag Gupta, appearing for Govindacharya that the Public Records Act does apply in the present case. “You cannot have it (public records going outside India), its against the law,” the bench said to the ASG.

    Govindacharya in his PIL has sought that the government be directed to use only NIC servers for sending official emails, instead of using the services of foreign sites like Google and Yahoo.

    The petition has contended that government departments like Delhi Police and the Indian Railways are not entitled to create accounts on social networking sites.

     

    It has also sought recovery of taxes from the websites on their income from operations in India.

    The petition has also alleged that the sites have no mechanism for protection of children from online abuse, claiming that children below 18 years are entering into an agreement with the social networking sites to open accounts, which is against the Indian Majority Act, the Indian Contract Act and also the Information and Technology Act.

    Facebook and Google had earlier submitted affidavits in the court detailing the protective measures available on their sites to ensure their product is not misused. They had said their statement of rights and other terms and conditions prohibit children below 13 years of age from registering an account and creating more than one personal account.

    They had said they also have strict policies in place to delete any objectionable or misleading content they come across on their sites.

     

    The petition has alleged that due to non-verification of users, more than eight crore of Facebook users across the world were found to be “fake”, which the website admitted before a US authority. 

     

  • Govt. may soon ban Google, Yahoo to protect official data

    Govt. may soon ban Google, Yahoo to protect official data

    NEW DELHI: The government is set to ban e-mail services such as Gmail, Yahoo, Hotmail, etc for official communications by December this year to safeguard its critical and sensitive data.

     

    The Department of Electronics and Information Technology (DEITY) is drafting a policy on e-mail usage for government offices and departments and the policy is almost ready. The department is now taking views from other ministries on it, according to Secretary J Satyanarayana.

     

    The government is expected to route all its official communication through the official website NIC’s email service, according to a report.

     

    Google and Yahoo are the prominent email tools used by government officials.

     

    “The e-mail policy of the government of India, as this policy will be called, is almost ready and we are taking views from other ministries on this. Our effort will be to bring it in to effect by mid or end-December,” said Satyanarayana.

     

    The proposed policy aims to make it mandatory for government offices to communicate only on the nic.in platform rather than commercial email services.

     

    The policy is expected to cover about five to six lakh Central and State government employees for using the email service provided by National Informatics Centre (NIC).

     

    The Indian government needs about Rs four to five crore to ramp up the NIC infrastructure. But, the total investment needed for the full operation of the e-mail policy could be around Rs 50 to Rs 100 crore.

     

    This will also include integrating the e-mails with cloud so that official data can be saved on a cloud platform, which can then be easily shared with the concerned government ministries and departments.

     

    The development is learnt to be related to concerns being raised by a section in the government, especially intelligence agencies, over use of email services, provided by foreign firms (mostly US-based), which have their servers located in overseas locations, making it difficult to track if sensitive government data is being snooped upon. In addition, the Snowden saga contended that US intelligence agencies used a secret data-mining programme to monitor worldwide internet data to spy on various countries, including India.

  • Simmtronics launches XPAD MINI – A device that can delineate the technology!

    Simmtronics launches XPAD MINI – A device that can delineate the technology!

    New Delhi, August 8th, 2013: After the successful launches of "XPAD-XQ1" and "XPAD X-722", Simmtronics Semiconductors Ltd. has now launched XPAD Mini in India. An innovatively designed, power packed full-featured device with a superior Quad Core processer is available at a cost effective price point of Rs. 9, 999/- only.The sleek & stylish multi-tasking tablet is for greater convenience.

    The tablet runs on Latest Android 4.2.2 Jelly Beanand is powered by Quad-Core 1.0 GHz (4 core @ 1Ghz)processor.The light weight Xpad Mini has a 7.85inch IPS display screen which plays full HD videos of resolution 1920 * 1080 .This Made in India sleek and stylish device is very easy to hold.

    It is equipped with 2 MP secondary camera and 5 MP primary camera and also with Video support of HDMI Ver 1.4 Output along with great audio quality too. Through HDMI support, one can share photos and videos on a TV or computer monitor. With, all the well equipped features; it is supplemented with Convertible touch screen and also have an integrated soft keyboard that can be hidden by a swivel or slide; as well as in which one can run mails, check PPT, listen to songs and open Spread Sheets all at once.

    Mr, Indrajit Sabharwal, Managing Director, Simmtronics reiterated, "We are very enthralled with the introduction of this new tablet, which is especially designed for corporates. The newly launched intricately designed XPAD Mini, with a 3G support is a smarter adaptation of other designed technical models containing Business Suite.This customized tab is designed for corporates and is enriched with a quad-core processor."

    "I am sure, this device will enrich user's experience with its great technology& features", added Mr. Sabharwal.

    The sleek and handy device is available in all leading stores nationally along with e-commerce portal Snapdeal.
    The key features & Specifications of XPAD Mini are:
    " 7.85" IPS panel Screen with Capacitive Touch Panel
    " 3G Support, USB Dongle
    " 5MP rear camera with 2MP front camera
    " Dimension – 8.0* 134*200mm
    " 3 axle load sensors with automatic four directions display.
    " Battery 3.7V/4000Mah, Li-ion Polymer
    " 3D-G SENSOR
    " Memory – Internal NAND Flash 8GB with 32GB external
    " RAM 1GB DDR3
    " Messaging – Email, Push Email, IM
    " Image Formats -JPG, JPEG, BMP, PNG
    " Apps – Web Browser, Super-HD Player, Music, Calculator, Email, Gmail, Calender, Play Store, Clock, Youtube, Camera, PDF File viewer, Documents To Go, Sound Recorder, Skype, Gtalk, Latitude, Maps, Messaging, People, Phone, one browser, Stick cricket, Bigflix, 3D 
    Gallery.