MUMBAI: Contract Advertising has won the creative mandate for Portea Medical, a medical service company that brings medical care to the patients’ doorstep.
The campaign will run across TV, print, radio, out-of-home and digital media. Contract will be managing the business across all spheres.
Announcing the win, Contract Advertising Bangalore VP and GM Monojit Ray said “Portea was a very challenging win for us and we are excited to work with thought leaders like them on a category that has huge opportunities. We hope to create some exciting and thought provoking communication for Portea in our journey together.”
Adding to the same, Contract Advertising Bangalore ECD Manoj Jacob said, “It’s a new concept in organized healthcare delivery in India, and therefore a very exciting opportunity for us as Portea’s communication partner.”
The business, which comes on the back of a highly contested multi-agency pitch, will be handled out of the agency’s Bangalore office.
Portea Medical CEO and co-founder Meena Ganesh said, “We look forward to working with the Contract team as we continue to build understanding among patients about the range of medical care and support services that are delivered in-home by Portea.”
Portea currently offers its services in 18 cities including Delhi/ NCR, Bangalore, Mumbai, Chennai, Kolkata, Hyderabad, Pune, Coimbatore, Lucknow, Vizag, Jaipur and Ahmedabad amongst others.