ITV

Tag: Glucon D

  • This Mother’s Day, Glucon-D salutes #EnergyGharKi

    This Mother’s Day, Glucon-D salutes #EnergyGharKi

    MUMBAI: Zydus Wellness Ltd and Tonic Worldwide have rolled out a new Mother’s Day campaign for Glucon-D. The campaign, #EnergyGharKi celebrates and applauds these superwomen for their unwavering energy. 

    For the first time ever, the brand will replace its name “Glucon-D” in logo unit on all digital platforms with name of a mother because Glucon-D believes that a mother is epitome of infinite energy and is the only one who can match Glucon-D's energy. Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D's logo and share with friends and family. The brand has also launched a video highlighting the mother’s high energy. 

    Zydus Wellness CEO Tarun Arora said, “Glucon-D is the brand synonymous with instant energy and this Mother's Day with #EnergyGharKi, we want to celebrate each and  every mother by honouring their unmatched energy.” 

    Speaking on the campaign, Tonic Worldwide chief strategy officer Unmisha Bhatt says, "A mother never seems to run out of energy. Taking care of everyone and everything, her energy is not defined by the time on the clock. Glucon-D is the only one who can come close to her limitless energy and that's how we came up with the idea of applauding mothers by replacing the iconic logo with their names." 

    Surprise your mother too by creating a virtual pack: https://glucon-d.com/

    Watch the Video here:https://www.instagram.com/p/B_85HkLnpkN/?igshid=1v4r5rz92mly  

  • Glucon-D campaign joins forces with water

    MUMBAI: Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani.’

    The new campaign communicates Glucon-D superiority in providing instant relief from exhaustion compared to plain water. The ad film created by McCann shows a group of kids playing Kabaddi in the scorching heat. After winning the match, the protagonist of the film, a school kid, returns home after the game and approaches the refrigerator to fetch a bottle of water. The mother stops him saying “Don’t just drink water, add Glucon-D to the water” to get instant energy. The film ends with a refreshing reminder “Sirf Paani Nahi, Glucon-D wala Paani” to reinforce the importance of consuming Glucon-D with water to beat exhaustion caused due to harsh summer.

    Kraft Heinz India CMO Vikramjeet Singh said, “In summers, heat and high humidity lead to exhaustion. Glucon-D aims to educate the consumers about the benefits of adding Glucon-D to water to quickly restore the lost glucose, minerals and vitamin levels in the body after spending long hours in the sun.”

    McCann national planning head Suraja Kishore added, “Being the market leader, Glucon-D’s task is to grow the category and we went single-mindedly towards that end to chase ‘only water’ consumption occasions in summers. Through the campaign ‘Sirf Paani Nahi, Glucon-D wala Paani’, we wanted to highlight the superiority of Glucon-D in recharging the body and providing instant energy.”

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”