ITV

Tag: GloboTV

  • Phones haven’t stop ringing for new Zee show

    Phones haven’t stop ringing for new Zee show

    Four days into Zee Television’s journey to reinvent itself and the news is good for the Subhash Chandra-promoted channel.

     

    According to Partha Sinha director-marketing Zee Network, its new interactive programme was “Aap Jo Bolein Haan to Haan, Aap JO Bolein Naa to Naa” captured 90,000 calls on Day 3 (Wednesday) despite clogging of the Mahanagar Telephone Nigam Ltd’s exchanges. This was even after the phone lines were substantially enhanced.

     

    An obviously elated Sinha said that such was the demand on Day 2 that people were using STD lines to Mumbai because it was easier to get through. The show debuted on Monday with a staggering 50,000 calls. Zee estimates indicate at least four times that number failed to get through. Speaking on this Sandeep Goyal Zee Network’s Group broadcasting CEO was quoted as saying: “We are thrilled by the success of the show. We have a sure winner on our hands.”

     

    Touted as India’s first audience participation fiction show, the daily live drama on morals, ethics and emotions has had executives from rival channels admitting that Zee may well be onto a good thing. Produced under licence from GloboTV of Brazil, it is called “You Decide” in its English avatar.

     

    All in all, a show which appears to have potential. So long as good scripts are maintained. One complaint though. The anchor, Sohail Seth, hasn’t got quite the as enthusiastic a response as the show itself.

     

    Because of the sheer number of shows on offer some have called the new line-up a “Gujarati Thali” and how the rest of the package has been received has not been ascertained as yet. But even if four or five of the 24-show lineup hits bulls-eye then the current top gun channel Star India may well have a dogfight on its hands.

     

  • Action plan in place, new Zee line-up kicks off 27 August

    Action plan in place, new Zee line-up kicks off 27 August

    Zee TV today announced it was ready and willing to take on the best that Star had to dish out while unveiling the relaunch of the flagship channel of the group. Twenty-four new programmes, a new logo and a Rs 150-million marketing and promotional blitz will precede what is an all-out assault by Zee to regain its former status as the numero uno channel of Indian cable and satellite television.

    Monday, August 27 at 7:30 pm is when the new initiative starts beaming, says Sandeep Goyal, group broadcasting CEO, Zee Telefilms

     

    The programming putsch was put together after an intensive audience research exercise conducted by Quantum Market Research. After taking into account factors like who’s watching what and when, age of viewer, male or female, rural or urban population and how new products would be benchmarked against the competition, Zee is introducing 24 new programmes covering the entire range of viewers’ choice across genres and time bands.

    Viewer feedback provided the fodder required, which had to primarily include the following ingredients: Exotic overseas locations, other marital relationships, music-based shows, tangled love stories and interactive show formats. All the 24 programmes being introduced incorporate one or more of the five factors.

    The promotional spend for the new look programmes will be a whopping Rs 150 million spread over a month, the biggest budget spent by ZEE so far for marketing. This is in addition to the promotions running on all the channels of Zee group. “Outdoors, print, radio, the internet, cross promotion on our TV channels. We will resort to everything to ensure that the shows get top of mind awareness with viewers,” marketing director Partha Sinha said.
     

     
    The piece-de-resistance of the new programming line up will be India’s first audience participation fiction show Aap jo bolein haan to haan,aap jo bole naa to naa. It is India’s first interactive show, a daily live drama on morals, ethics, emotions and gripping turning points where the audience will use online voting to determine the end of each story, Goyal said.
     
    Produced under licence from GloboTV of Brazil, is called You Decide It in its English avatar. The show will have three to four breaks with a total program running time of about 45 minutes. This program will air from 27 August, Mondays to Wednesdays at 10 pm.
     
     
    When asked as to what had happened to the reality show launched with much fanfare as part of a 17-programme initiative in March, Goyal said the rains had held up the set shoot. He however refused to set a date on when the show could be expected to air.

    The new shows are: Razzmatazz, a dance show, a musical extravaganza which will be compered by actor Arshad Warsi, premiers on Sunday 2 September at 11 am.