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Tag: Globe

  • The X Factor continues to hit the high notes across the Globe

    The X Factor continues to hit the high notes across the Globe

    MUMBAI: The ultimate singing competition, The X Factor continues its global success with a host of re-commissions across Central Eastern Europe. FremantleMedia and Romanianbroadcaster Antena 1 today announced anoutstanding three year dealthat will see the Syco Entertainment owned format,The X Factor, produced for a further three seasons. STB (Ukraine), TV Klan (Albania) and Eurasia 1 (Kazakhstan) willalso launch new seasons of the show, giving even more opportunities for aspiring singersfrom across the world to step in to the spotlight.

    The format has proved a huge success in Romania, with the first three seasons of the show having grown year on year. The third season attracted an impressiveaudience of1.5million viewers, outperforming the broadcaster average by 80% and achieving audience shares of 130% higher than the broadcaster average amongst adults 18-49.

    STB(Ukraine)has also signed the show for a fifth run after the previous season became the country’ssecond highest rated entertainment show in 2013.Building on series on series growth, TV Klan (Albania) willpremier their fourth season whilstEurasia 1 (Kazakhstan)will alsolaunchtheir fifth and sixth seasons.

    Daniela Matei, CEO Nordics, Central Eastern Europe & Balkans said:“The magic of The X Factor continues to spread across the world.The new renewals further strengthen the brand’s position as one of the leading entertainment formats in the world.”

    Over 350m viewers have watched The X Factor format across the globe since its launch in 2004. The global hit entertainment format continues to enjoy massive success in 48 territories with an outstanding list of top ratings, chart success and online/social buzz.

     

  • ‘Mindshare Day’ Celebrated Around the Globe

    ‘Mindshare Day’ Celebrated Around the Globe

    MUMBAI: Mindshare globally recognized 15 January as Mindshare Day and celebrated it by announcing its refreshed global positioning: original thinking driven by speed, provocation and teamwork. In Asia Pacific, the network held a region-wide video conference call where 17 countries and 24 offices – from Karachi to Sydney – dialed in to share thoughts and ideas around the new vision.

     

    Five years ago, Mindshare moved away from the conventional media agency structure and redesigned itself around four integrated and interactive divisions – Client Leadership (account management), The Exchange (media buying), Invention (strategy and ideation) and Business Planning (data and analytics). In a similar way, Mindshare has now redefined its brand positioning to the rest of the world, and aims to bring to life its promise of being the fastest, most collaborative and most adaptive media agency.

     

    In 2013, Mindshare won the Agency Network of the Year award at the Campaign Agency of the Year awards, Festival of Media Asia and the APAC Smarties organized by the Mobile Marketing Association. Mindshare was also recognized by over 200 awards across the region at local and regional levels for clients including Unilever, Kimberly-Clark, Nestlé, Nike, Cisco, Hong Kong Disneyland and many more.

     

    Mindshare has the youngest and most diverse CEO profile in the region, with Australia’s Katie Rigg-Smith being the first woman to lead a media agency in Australia, and Amrita Randhawa taking the lead of Mindshare China at the age of 35.

     

    The agency also brought in large pieces of business in 2013 – including NAB, Origin Energy and Nike in Australia, booking.com in China and Dyson across the region. Cosmetics giant L’Oréal and pharmaceutical giant GSK were successfully retained in all markets, and the former was added to Mindshare Korea’s portfolio.

     

    It was also a successful year in terms of partnerships for Mindshare. The agency partnered with Geometry Global and Ogilvy Action to create ECC (Emerging Class Consumers) – a comprehensive framework and communications planning tool for rural areas in Asia. This has been implemented with Unilever and Friesland Campina in Vietnam, and will be expanded in 2014.

     

    Another exciting partnership was with McLaren F1 Racing at Cannes, where Nick Emery, Mindshare Global CEO and McLaren F1 racing driver Jenson Button shared the stage to talk about the importance of being adaptive – whether on the race track or in advertising. Mindshare drove yet another innovative partnership between Manchester United and Unilever, where Unilever became the club’s first official Personal Care and Laundry partner in South East Asia. In a mobile study conducted towards the second half of the year, Mindshare toured the region with Yahoo! to share findings of a smart device study that could change the way clients think about mobile altogether.

     

    Ashutosh Srivastava, Chairman Asia / CEO Emerging Markets Group at Mindshare, said – “At Mindshare, we believe it is not just about size and scale, it is about speed and provocation, and challenging the status quo. That’s how we continue to relentlessly adapt to changing trends in the industry; changing needs of clients and consumers; devise new and varied tools and technology and find new ways of thinking and collaborating together. It is testament to our exceptional teamwork that we have been recognized as the strongest network in Asia Pacific by industry leading organizations like Campaign, CSquared and MMA. “

     

    With a consistent desire to be its clients’ lead business partner, and a deep-rooted belief that everything begins and ends in media, Mindshare is evolving the way it talks about itself to adapt as the industry evolves around the world.

     

    Nick Emery, Global CEO, Mindshare, said: “We see everything as a medium.  We aim to be our clients’ lead business partner and work together with our clients from beginning to end.  Our adaptive approach creates new revenue streams, platforms, communities and partnerships as well as new products and new ways of working.  This allows us not only to mirror our clients’ ambitions but also to go one step further.”

     

    Find out more about Mindshare Day here: www.facebook.com/MindshareAsiaPacific 

  • 2013 NAB Show sees growth in registered attendees

    2013 NAB Show sees growth in registered attendees

    MUMBAI: The 2013 NAB Show has attracted at total of 92,414 registered attendees this year up from 91,565 in the previous year, according to preliminary figures released by the National Association of Broadcasters (NAB).

    The international attendees comprise more than a quarter of the total registered attendees. The 2013 NAB Show has attracted 24,461 attendees representing 155 countries. The event has also attracted 1,703 news media attendees.

    NAB reported exhibit space grew nearly 10 percent over 2012. The event comprised 1,600 exhibitors spanning 900,000 net square feet of exhibit space, up from 815,000 net square feet in 2012.

    “Once again, NAB Show serves as the premier event for content and communications professionals from around the globe,” said NAB Executive Vice President Dennis Wharton. “We‘re thrilled by the continued support from our exhibitors and attendees, and delighted that NAB Show‘s brand remains a powerful enabling force for technological advancement in media and entertainment.”

    The NAB Show is the world‘s largest electronic media event covering filmed entertainment and the development, management and delivery of content across all mediums.

  • GroupM agrees to acquire majority stake in Netbooster Asia

    MUMBAI: WPP’s wholly owned operating company, GroupM, has agreed to acquire a majority stake in NB Agency Asia Holding Limited (“Netbooster Asia”), the Hong Kong holding company of digital marketing agencies in the Philippines and Indonesia, subject to regulatory approval.

    Netbooster Asia was founded in 2007 and is based in Manila and Jakarta and is a digital marketing agency offering media, production and creative services. It has an employee strength of 110 people and caters services to clients like Unilever, L’Oreal, Del Monte, Globe, BDO, Wyeth and Intel. Post the acquisition, Netbooster will be rebranded as Movent in the Philippines. In Indonesia, the agency will be consolidated into GroupM’s digital offering.

    Netbooster Asia‘s unaudited revenues for the year ended 31 December 2011 were approximately $2.4 million, with gross assets at the same date of approximately $2.4 million.