ITV

Tag: globally

  • Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

    Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

    MUMBAI: The award ceremony by Zee on March 5, the Lux Zee Cine awards 2016 was bigger this time with the introduction of the Jury awards and Integrated National award for cinema. Various regions across the globe executed clutter breaking worldwide campaigns to ensure that the awards reach out to maximum viewers. Lux Zee Cine awards 2016 was a simulcast on fifth March on Zee Cinema, Zee Cinema HD, Zee Anmol, Zee Tamizh and also premiered on prime globally.

    Zee Entertainment Enterprises  Limited (Zeel) managing director  and CEO  Punit Goenka, Zeel chief business officer Sunil Buch,actors  Anil Kapoor, Shahid Kapoor, Sonakshi Sinha, Kriti Sanon and the jury members Leena Yadav, Ravi K Chandran, Resul Pookutty and Shantanu Moitra had announced the awards in Mumbai last month.    Rakesh Roshan, Anurag Basu, Leena Yadav, Prasoon Joshi, Ravi K Chandran, Resul Pookutty and Shantanu Moitra were the judges 

    The  channel targeted Tier I and Tier II regional publications with the objective to get maximum conversions for the telecast. It was also promoted on DTH platforms like Dish TV, TATA Sky and Videocon to enhance the recall of the property. Innovative advertising was carried out in over 500 theatre screens across Hindi speaking markets.Apart from this, an extensive social media campaign was executed on Twitter and Instagram.

    Zeel chief business officer  Sunil Buch, said, “Zee Cine awards 2016 is not only a true celebration of Hindi and regional cinema but also brought transparency in the selection of winners through its Jury Awards. Keeping in mind the legacy and credibility Zee Cine Awards commands, we have initiated several marketing innovations and activation to make the event a grand success, both, for the audiences and all our partners. It had been conceptualized, created and produced by Zee Studios, our state-of-the-art film and TV production arm.  Besides, there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC.  The channel with an average weekly base of 184 million (18.4 crore) viewers is higher than any other channel across Hindi Speaking Markets (BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the Awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”

  • Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

    Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

    MUMBAI: The award ceremony by Zee on March 5, the Lux Zee Cine awards 2016 was bigger this time with the introduction of the Jury awards and Integrated National award for cinema. Various regions across the globe executed clutter breaking worldwide campaigns to ensure that the awards reach out to maximum viewers. Lux Zee Cine awards 2016 was a simulcast on fifth March on Zee Cinema, Zee Cinema HD, Zee Anmol, Zee Tamizh and also premiered on prime globally.

    Zee Entertainment Enterprises  Limited (Zeel) managing director  and CEO  Punit Goenka, Zeel chief business officer Sunil Buch,actors  Anil Kapoor, Shahid Kapoor, Sonakshi Sinha, Kriti Sanon and the jury members Leena Yadav, Ravi K Chandran, Resul Pookutty and Shantanu Moitra had announced the awards in Mumbai last month.    Rakesh Roshan, Anurag Basu, Leena Yadav, Prasoon Joshi, Ravi K Chandran, Resul Pookutty and Shantanu Moitra were the judges 

    The  channel targeted Tier I and Tier II regional publications with the objective to get maximum conversions for the telecast. It was also promoted on DTH platforms like Dish TV, TATA Sky and Videocon to enhance the recall of the property. Innovative advertising was carried out in over 500 theatre screens across Hindi speaking markets.Apart from this, an extensive social media campaign was executed on Twitter and Instagram.

    Zeel chief business officer  Sunil Buch, said, “Zee Cine awards 2016 is not only a true celebration of Hindi and regional cinema but also brought transparency in the selection of winners through its Jury Awards. Keeping in mind the legacy and credibility Zee Cine Awards commands, we have initiated several marketing innovations and activation to make the event a grand success, both, for the audiences and all our partners. It had been conceptualized, created and produced by Zee Studios, our state-of-the-art film and TV production arm.  Besides, there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC.  The channel with an average weekly base of 184 million (18.4 crore) viewers is higher than any other channel across Hindi Speaking Markets (BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the Awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”

  • ‘World War Z‘ No 1 film globally this weekend grossing $100 million

    ‘World War Z‘ No 1 film globally this weekend grossing $100 million

     MUMBAI: Brad Pitt‘s World War Z‘s global appeal continues, ranking as the No 1 film worldwide this weekend with a $100 million collection. The film has now earned $263 million at the world wide box office after 10 days in theatres.

    From Paramount Pictures and Skydance Productions, in association with Hemisphere Media Capital and GK Films, World War Z grossed an astounding $70.1 million at the international box office this weekend to bring the international cume to a rock solid $135.3 million. Domestically, the film earned $29.8 million in its second weekend, with a cume to date of $123.7 million.
    The film has scored high among moviegoers, and with a strong word of the mouth for the movie the numbers are only showcasing an upward trend.

    With approximately one-third of the international market still to release, the international roll-out of World War Z continues next week with France with additional territories, including Spain and Japan, opening later in the summer.

    World War Z is directed by Marc Forster from a screenplay by Matthew Michael Carnahan and Drew Goddard & Damon Lindelof, and a screen story by Matthew Michael Carnahan and J. Michael Straczynski, based on the novel by Max Brooks and produced by Brad Pitt, Dede Gardner, Jeremy Kleiner and Ian Bryce.

  • WPP arms foray into content globally, healthcare in India

    MUMBAI: Ad agencies are making forays into new areas in a bid to increase revenues. The leader WPP and its arms have taken the lead. Globally, JWT has already entered the content business and producing shows for television.

    Closer home, WPP’s Sudler & Hennessey, one of the leading global healthcare communications firm, has launched its operations in India in lieu for the forthcoming WTO (World Trade Organisation) norms which will change the name of the marketing and communication game for India’s pharmaceutical companies.

    Glossy men’s magazine Gear and ad agency J Walter Thompson are teaming up to produce pop culture TV programming.
    The first project is a half-hour music series called Conversations which will be hosted by Gear editor in chief Bob Guccione Jr. Guccione founded Spin magazine in the ’80s and still has many contacts with musicians. There is no word yet on where the show will run.

    The crossover from magazines to TV and film has become an increasingly popular trend. From CosmoGirl to Outdoor Life, magazines have been lending their names to TV programs to expand revenue streams and to expand brand awareness. Leading men’s magazine Maxim recently inked a deal to produce movies.

    Meanwhile, WPP’s Sudler & Hennessey (S&H) has entered the Indian market through 50:50 tie-up with Rediffusion DY&R. The JV firm will offer communication services for the healthcare segment. Formed nearly 60 years ago, S&H has a presence in more than 17 countries with an annualised billings of over $900 million. The group boasts of several global clients such as Glaxo Smithkline, Pfizer, J&J, Novartis, Roche – all of which have a presence in India.

    S&H will have two divisions – S&H Communications and Intramed. The first division will focus on OTC (over the counter) and prescription brands whereas Intramed will develop educational and awareness programmes. The various services on offer include brand positioning, medical education and communication, professional marketing and promotion, consultative assessment, consumer marketing and promotion, corporate brand identity, package design and market research.
    The unorganised sector comprises of a major chunk of the Indian healthcare segment and the absence of inadequate laws (related to patents) add to the woes of the organised players. S&H will offer a viable alternative to companies who wish to communicate and educate the consumers. S&H has also developed models to enable pharma companies to work with doctors and directly with consumers.