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Tag: global

  • Twitter elevates Preetha Athrey as director of Global Business Marketing, APAC

    Twitter elevates Preetha Athrey as director of Global Business Marketing, APAC

    MUMBAI: Microblogging and social networking giant Twitter has elevated Preetha Athrey as director of global business marketing, APAC. Previously, she was heading marketing at Twitter India. Athrey replaces Disha Goenka, who is now taking on a global role leading regional business marketing teams overseeing marketing strategies across Asia, Latin America, Europe, and North America.

    Both Athrey and Goenka took to the microblogging site to share the development.

    Athrey wrote, “I am truly honoured to lead the amazingly creative and enthusiastic Global Business Marketing team across APAC – full of energy, zest and who make work fun every day! We will continue to amplify the best of Twitter to activate our customers through inspiration and education.”

    Goenka posted: My journey @Twitter takes me to an exciting global role as Head of Regional Business Marketing teams across Asia, Latin America, Europe and North America. I’m honoured to lead this all-star team and excited for all the work we’ll be doing to serve our customers.

  • India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report

    India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report

    Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu’s Global Ad Spend Forecast report. Digital forecast is expected to increase 9.6 per cent to a share of 61.1 per cent of total APAC advertising spend, even as advertising investment overall is forecast to grow by 9.2 per cent globally in 2022, as per the report.

    In APAC, overall ad spend growth is boosted by key sporting events such as the Indian Premier League, FIFA World Cup, Winter Olympics, and country elections in Australia and India.

    Moving towards a second consecutive year of growth following the five per cent market dip in 2020, 2022 is projected to build on a stronger than expected recovery in 2021 which itself saw a record-high 14.4 per cent growth in APAC, totalling $241 billion. The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally. 

    Digital and television continue to be the two powerhouses driving global and APAC ad spend, yet with opposite dynamics. Following a 24.8 per cent increase in 2021 (vs 29.1 per cent globally), dentsu forecast digital investment to grow by 9.6 per cent (vs 14.8 per cent globally) in 2022, fuelled by Social and Programmatic in APAC. This will result in the digital share of spend increasing to 61.1 per cent ($150 billion) of the total ad spend in APAC, over twice as big as the television share of spend (24.5 per cent) in 2022.

    Linear TV ad spend increased by 5.1 per cent in 2021, the highest rate since 2013. In 2022, dentsu forecast linear TV ad spend to grow by 1.4 per cent to reach $60 billion in APAC. Unlike digital and despite staying in high demand, dentsu is seeing linear TV share of spend on the decline – both globally and in the region – as connected TV and video on demand (VOD) grow.

    Out-of-home (OOH) and cinema will both see encouraging growth in 2022, respectively 12.8 per cent and 23.4 per cent globally (vs 2.8 per cent and 30.0 per cent in APAC). Radio too is forecast to grow, yet at a slower pace of 1.5 per cent in APAC (vs 2.0 per cent globally). As with previous predictions, ad spend in newspapers and magazines will continue to decline globally and in APAC. 

    Globally, the industries that will see growth in ad spend this year will include the beleaguered travel industry which is forecast to see a 10.3 per cent rise. There is also confidence the automotive advertising spend will grow by 7.6 per cent in 2022. Growth follows an 11.5 per cent increase in 2021 and steep declines in 2020 of -15.9 per cent. With pent-up demand and a trend towards personal vehicles in how people want to travel post-pandemic, there is confidence in the recovery of the automotive industry.

    Looking further ahead, APAC ad spend is predicted to grow by 5.6 per cent (vs 4.6 per cent globally) in 2023 and 4.9 per cent (vs 5.8 per cent globally) in 2024 – exceeding growth before the pandemic (4.1 per cent in 2019). Digital is forecast to increase its share of spend domination to 64.6 per cent in APAC (vs 59.4 per cent globally) in 2024. Of course, many factors contributing to the uncertain economic outlook could influence the predictions, from the evolution of the pandemic to supply chain issues, and dentsu recommends the industry keep a close eye on key economic indicators.

    “APAC region is expected to post robust growth in ad spend in 2022. India, Hong Kong and Vietnam will drive double-digit growth with the rest of the region showing strong growth,” said dentsu International CEO Media APAC Prerna Mehrotra. ” The share of digital spends in APAC is set to increase to 61.1 per cent up from 50.1 per cent in 2019 (pre-covid), driven by Greater China and ANZ. TV as a platform will continue to play a key role especially in Southeast Asia and South Asia.”

    “Marketers will need to be nimble, leaning on technology and maximizing opportunities in video, social, connected TV and e-commerce. The use of data to drive business outcomes without compromising privacy or security will continue and we expect data collaboration to be a big focus for 2022. In light of the ongoing global turbulence and recovery, we will continue to work with brands to accelerate efforts to engage consumers and drive attentive reach,” she further added.

    When compared to previous global financial and advertising crises, notably the financial crash of 2008, this rebound is almost three times greater, said the report. In 2022 the growth forecast at 9.2 per cent is nearly three times the 3.4 per cent growth in 2011 – the second-year post-global financial crisis. In 2022 the global ad market exceeded the 2019 pre-pandemic level of spend by 18.7 per cent, whereas in 2011 the global ad market continued to be one per cent lower than in 2008.

    “The bounce back from the early pandemic impact continues to be strong, especially in digital,” remarked dentsu International Global CEO media and global clients Peter Huijboom. “As we spend more time consuming digital media, brands have the opportunity to tap into the increased flexibility in which consumers engage through multiple touchpoints. Businesses who truly understand these developed human behaviours have the best opportunity to build lasting relationships with them.”

    “It also comes as no surprise of the increased popularity in gaming. Dentsu launched its global gaming proposition in 2021. Along with the burgeoning Metaverse, there has never been a more exciting time for brands to experiment, innovate and engage with their customers – as all forms of media are increasingly more central to daily life and routine,” he further said. 

  • Deepika Padukone to launch global lifestyle brand rooted in India

    Deepika Padukone to launch global lifestyle brand rooted in India

    Mumbai: Actor Deepika Padukone has announced to launch her lifestyle brand rooted in India. It is expected to roll out in 2022 and the first category of launch will focus on beauty and skincare, according to a statement.

    The brand will have its roots in India but will have a global reach and appeal. The beauty and skincare category specifically, while rooted in India, will be backed by science, said the statement.

    “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” said Padukone.

  • The Trade Desk launches new media trading platform Solimar

    The Trade Desk launches new media trading platform Solimar

    MUMBAI: Global advertising technology company, The Trade Desk (NASDAQ:TTD) announced Thursday the launch of its new trading platform, Solimar that will help marketers optimise their digital advertising campaigns across the open internet.

    Designed in response to a rapidly evolving digital marketing environment, the platform enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy, the tech company said in a statement.

    The result of more than two years of product development, Solimar addresses key concerns for today’s marketers. This includes easy and secure onboarding of first-party data; the need to connect marketing performance to business growth goals; an increasingly cross-channel digital media environment including the fast-growing world of OTT and CTV; and a rising focus on digital identity.

    “We are at an important moment in the evolution of digital advertising. Marketers are eager to address a wide range of emerging opportunities, from the once-in-a-generation shift in TV consumption to proving the connection between their campaigns and business growth, and driving advances in consumer-conscious privacy,” said The Trade Desk co-founder and CEO Jeff Green. “And we are launching Solimar at this moment so that marketers can fully embrace those opportunities on the open internet. The transparent cross-channel precision and measurement capabilities of Solimar stand in strong contrast to the limitations of Walled Gardens.”

    In a rapidly evolving identity environment, marketers increasingly want to activate their own first-party data – data they have gathered about their most loyal customers, often through years or decades-long relationships. Solimar enables marketers to upload this data easily, and leverage advances in internet identity, such as Unified ID 2.0, in order to nurture more loyal customers. At the same time, other major first-party data owners, such as retailers and offsite measurement companies, are increasingly making their data available to advertisers in Solimar’s measurement marketplace. This enables advertisers to track the performance of their campaigns to actual consumer actions.

    Commenting on how Solimar would add value to marketers in India, The Trade Desk India’s GM Tejinder Gill said, “Modern marketers are looking to manage their entire omnichannel strategy (mobile, audio, OTT/CTV) under one roof aligned with their goals at every stage of their campaign. Solimar helps Indian marketers focus on achieving their goals while capturing the fast-growing opportunities on the open internet. As the industry’s most sophisticated programmatic platform, Solimar solves for the complexity of the thriving open internet by enabling marketers to plan, track and measure their digital spend easily across all digital advertising channels on the open internet.”

    “Solimar is the result of more than two years of engineering work, and represents a breakthrough in surfacing the most important decisions for today’s marketers,” said The Trade Desk co-founder and CTO Dave Pickles. “That means traders can focus on their strategic priorities, and rely on Solimar to handle everything else. That’s because by adding planning and decisioning into every aspect of the buying cycle, Solimar acts on information in real-time, ensuring all decisions are data-driven. In this way, Solimar embodies everything I’ve learned about media buying over the last 15 years.”

    The Trade Desk unveiled Solimar at a launch event on 7 July in New York City, featuring The Trade Desk CEO Jeff Green, GroupM’s Wavemaker executive director, head of Investment & Activation Vinny Rinaldi and the Washington Post chief revenue officer Joy Robbins.

  • Nike launches app to accelerate its digital run in SE Asia & India

    Nike launches app to accelerate its digital run in SE Asia & India

    MUMBAI: Global sportswear brand, Nike announced the launch of its app in a continued bid to accelerate its digital transformation in Southeast Asia and India (SEA&I). The app deemed to be ‘the company’s fastest-growing platform’ provides members with personalised access to the best products & offerings of the sports brand. Apart from India, the free app launches Thursday in Singapore, Thailand, Philippines, Malaysia, Taiwan, and Vietnam.

    The Nike App connects its members to product, guidance, rewards, and experiences, all tailored to their individual preferences. Akin to a digital Nike hub, members receive product recommendations based on what they love, with fast and secure checkout, the brand shared.

    “The launch of the Nike App marks a critical expansion of Nike’s digital ecosystem in SEA&I,” says Nike SEA&I VP Sanjay Gangopadhyay. “Through this launch, we are creating meaningful relationships with our local members, and inspiring and equipping them to move.”

    Apart from member benefits like ‘exclusive access’ and ‘member rewards’ the app offers ‘Inspirational content’ with access to stories, guidance, and other inspirational content available only through the Nike App.

    With this, the brand’s consumers can now shop offline at Nike stores and partner stores, as well as online through the Nike App, Nike.com, SNKRS Web.

    “A key focus with developing the Nike App for SEA&I was ensuring that the content, experiences, services, and product offers are customized based on what we know Nike members in SEA&I want most from us,” says APLA Nike direct digital commerce VP Xia Ding. “Over time, this focus becomes even sharper as we learn from member behavior and engagement, so we are able to personalize the Nike App experience to an even greater extent.”
     

  • The Hershey Company appoints Geetika Mehta as MD, India

    The Hershey Company appoints Geetika Mehta as MD, India

    Mumbai: North America-based global snacking company and chocolate maker, The Hershey Company, announced the appointment of Geetika Mehta, as managing director, India effective from 1 July. India continues to remain a key focus market for Hershey International and the organization is committed to talent development and building leadership. Geetika’s appointment will further strengthen the leadership at Hershey India, the company said in a statement.

    Geetika will be reporting to The Hershey Company India VP and AEMEA Herjit Bhalla, who was recently elevated to a global role. Herjit reports directly to Hershey International president Rohit Grover.

    In her most recent role, she served at Hindustan Unilever as general manager for its home and hygiene business. With various leadership roles in FMCG and food businesses, Geetika brings over 18 years of experience across commercial and consumer marketing.  

    Welcoming Geetika on board, Hermit Bhalla said, “The Indian market is of significant importance to us and is critical to our long-term growth plans. In our endeavor to further strengthen the leadership and drive resilient growth and execution, we are delighted to have Geetika onboard. With a proven track record of building and nurturing small businesses and leading growth for large businesses and driving profitability and turnaround, I am confident that Geetika will successfully lead the Hershey India team into the next phase of growth, scale and evolution.”

    The newly appointed MD said, “I am excited to start my new journey and be a part of the wonderful narrative at Hershey India. My central focus will be on the next phase of growth in developing a strong, multi-category play while strengthening positions across key growth segments. I look forward to script a strong growth story in India with the immensely talented team here.”

  • Cannes Lions 2021: India’s metal tally touches 21 on day 4

    Mumbai: Dentsu Webchutney continued its winning spree on day four of the Cannes Lions International Festival of Creativity 2021, winning two Silver Lions and two Bronze Lions, taking its total metal tally to seven.

    Cheil India picked up its first Silver Lion on day four, FCB Interface a Bronze, and Ogilvy India won a Bronze Lion rounding off day four with 21 Lions for India.

    Here’s the detailed list of the wins on days three and four of the fest:

    Dentsu Webchutney

    The 8-bit journo for Vice Media

    The 8-bit Journo campaign continued its winning spree by adding Bronze Lion under the Mobile Lions category on day four. Created by Dentsu Webchutney for Vice Media, it also took home a Silver in the Digital Craft (real-time contextual content) category on the previous day. The campaign had earlier won two Silver Lions and one Bronze Lion, taking its total winning tally to a cool five Lions. It won a Silver Lion in Creative Strategy (media/entertainment), another Silver Lion in Direct (market disruption), and a Bronze Lion in Direct (media/entertainment) categories.

    The campaign was a one-of-its-kind, unique initiative to inform the Jammu & Kashmir public of what transpired in the world when they were under a 100+ day internet and telecom blackout after the scrapping of Article 370 in August 2019.

    ‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment

    In the Entertainment category, it bagged the silver for ‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment to promote the Bollywood movie Thappad. The win was in the audience engagement/distribution strategy sub-category. The campaign aimed to sensitise the public around domestic violence, which was the core theme of the film. It made smart use of the built-in ‘report’ feature on YouTube app and websites and prompted the viewers to report the second trailer of the film, which included the scene from the movie wherein the male lead slaps his wife, played by Taapsee Pannu during a party. Having been reported over 400,000 times, the trailer was ultimately taken down by YouTube within 26 hours, proving the success of the campaign.

    ‘The Better Half Recipes’ campaign for Swiggy Instamart

    Dentsu Webchutney continued its winning spree at the ongoing Cannes Lions Festival of Creativity by picking a Bronze Lion for Swiggy Instamart’s ‘The Better Half Recipes’ campaign under the Creative eCommerce (cultural insight) category.

    The e-comm brand launched an innovative cookbook to bring more gender equality into the kitchen. It did this by splitting the recipes into two halves to give both partners an equal responsibility to cook the meal. Each partner had to follow only their side of the instructions to see their meal to completion, together. The ingredients from the cookbook could be ordered directly with a simple QR scan and the order was delivered by Swiggy Instamart. The food delivery platform asked the users to send a picture of them and their better halves in the kitchen, to get their hands on the cookbook. A barrage of entries poured in to claim a copy of #TheBetterHalfCookBook, making the campaign a triumph.

    Cheil India

    ‘Now, Words Aren’t Just Heard’ campaign for Samsung

    The agency picked up its first Cannes Lions 2021 metal in the form of a Silver Lion for its ‘Now, Words Aren’t Just Heard’ campaign for Samsung on day four.

    The campaign was designed for Samsung Good Vibes smartphone communication, which has two interfaces: one regular, and the other for the deafblind. It translates voice and text messages into Morse Code vibrations, and vice versa, helping the deafblind community. Supported by a robust digital campaign and nationwide training workshops, the campaign is bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.

    FCB Interface

    ‘The Punishing Signal’ campaign for Mumbai Police

    The no-honking campaign for the Mumbai police by FCB Interface continued its winning run, adding one more Bronze Lion to its metal tally. ‘The Punishing Signal’ campaign picked the Lion in Brand & Activation (not-for-profit/charity/ government) category.

    One of the most successful campaigns at Cannes Lions this year, the campaign, thus far, has won seven metals, including one Gold, three Silver, and two Bronze Lions under Health & Wellness, Outdoor, PR, and Brand & Activation Lions.

    Ogilvy India

    #NotJustACadburyAd for Mondelez

    Ogilvy Mumbai’s work titled #NotJustACadburyAd campaign won a Bronze Lion under Creative Data (data-driven targeting) category. The Creative Data Lions category celebrates the intersection of creativity and data. Created for Mondelez’s ‘Cadbury Celebration’ on Diwali last year, the campaign managed to advertise not just the brand, but thousands of small businesses across India.

  • Interbrand unveils top 30 brands set to revolutionise the US market

    Mumbai: Global brand consultancy Interbrand launched its Breakthrough Brands 2021 report unveiling the top 30 brands set to take the US market by storm in the coming decade.

    From mobile banking developed specifically for Black and Latinx customers to secure messaging services and plant-derived product coatings, Interbrand listed some challenger brands from across sectors that have got what it takes to become household names.

    The brands also reflect the broader context of a tumultuous year, with businesses required to experiment and be resilient in response to a global pandemic, social justice movements, and a highly contentious election cycle in the US. These growth-stage companies have a new set of challenges to contend with as we enter a ‘new reality post-pandemic.

    Five themes of innovation emerge

        Power in Representation: The impact and momentum of Black Lives Matter led to ripple effects on the corporate world and gave the momentum to companies focussing on increasing representation and diversity in different categories. Brands like Greenwood Bank, Omsom, SpringHill Company, and BREAD Beauty Supply are changing the conversations around how these communities are spoken to, represented, and empowered.
        Flipping the Focus on Preventative Health: Despite Covid, new brands and technologies are democratising healthcare – making monitoring and diagnostics available to those on lower incomes, with less comprehensive insurance and short on time. Healthy.io, Butterfly Network, and Owlet are key to fixing this critical aspect of the healthcare lifecycle, helping lift the pressure and impact on the entire healthcare system.
        Tackling Taboos: A long time in the making, we are seeing an explosion of brands in the personal care space bring empowerment and acceptance of our very human issues. With the likes of Starface, Megababe, and Frida Mom, taboos have never been more mainstream.
        Easing Parenthood Anxieties: Thanks to Covid, the lack of intergenerational networks providing support and wisdom means millennial parents feel like they are alone in this new phase. Young start-ups including Frida Mom, Owlet, and Lovevery are taking on this role, helping navigate this vulnerable transition into parenthood and providing reassurance throughout childhood.
        Gaming Everything: Gaming is no longer a stereotyped, niche activity – it is flowing into different industries and impacting the design aesthetic of brands. We are seeing playful characters, 3D illustrations, and immersive brand worlds, from Discord and Dapper Lab’s gamification of communication and blockchain respectively to Zwift’s game-like landscapes and Revolut’s graphics and brand identity.

    Zwift CEO and Co-Founder, Eric Min said: “My idea for Zwift was born out of a problem I faced personally – the lack of social connection using cycling simulators. Using the power of massively multiplayer gaming technology, we’ve created a social fitness environment that lets you train, explore and compete with other ‘Zwifters’ from all over the world.”

    Interbrand has shortlisted 30 companies that best exemplify brand growth from a list of over 400. Brands were selected against three core criteria: understanding human truths (with key indicators including social post volume and growth), creating exceptional brand experiences (brands that answer unmet consumer needs), and delivering superior business results.

    Interbrand New York CEO Daniel Binns said: “Following a tumultuous year for business across most sectors, this year’s brands are something special. In increasingly difficult circumstances, these brands have launched, pivoted, survived, and even thrived. They are more than ready to follow in the footsteps of the Breakthrough Brands alumni.”

    Interbrand New York Associate strategy director Naeiri Zargarian said: “This new class of Breakthrough Brands indicates the themes that will shape a post-pandemic world. The past year surfaced cultural tensions that will continue to be opportunities for brands and institutions; the realities of modern parenthood, inclusivity, and representation across categories and a willingness to tackle historically taboo topics.”

  • India leads y-o-y mobile data growth, 1m global users added per day: Ericsson

    MUMBAI: Ericsson foresees continued rapid growth of mobile connectivity as global mobile data traffic increases to eight times its current level by 2022.

    Global mobile traffic exabytes:

    · Latest edition of the Ericsson Mobility Report foresees 2.6 billion new mobile broadband subscribers will be added through 2022 – averaging to more than one million each day

    · Dominant access technology will be LTE (also known as 4G) in 2018, making it the fastest-growing mobile technology in history

    · Total traffic in mobile networks grew 70 percent between end of Q1, 2016 and end of Q1, 2017

    This traffic is the equivalent of:

    * The population of Spain streaming HD video 24 hours per day for a month
    * A single subscriber streaming HD video continuously for 3.55 million years
    * 31 billion hours of continuous HD video streaming

    For the next six years, nearly 2.6 billion new subscribers will be added to mobile broadband networks – enough to fill a European championship soccer stadium (with capacity of 50,000) 20 times each day. As many people went to Times Square in New York to welcome in the new year for 2017.

    The latest collection of statistics about the growth of subscribers and data traffic in mobile networks is presented in the June edition of the Ericsson Mobility Report. It shows the highest year-on-year mobile data growth globally since 2013, led by massive growth in India, and highlights the underlying need for mobile data.

    The use of smartphones and easy access to mobile internet services comprise a major part of the traffic numbers. Ericsson analyzes “smartphone mobile data traffic” within “mobile data traffic” to illustrate this trend more clearly. By the end of 2022, total smartphone mobile data traffic will have increased 9X, reaching 66 ExaBytes per month.

    Niklas Heuveldop, Chief Strategy Officer and Head of Technology and Emerging Business, Ericsson, says: “Based on measurements made in hundreds of mobile networks, the Ericsson Mobility Report data truly illustrates the tremendous underlying growth in the industry. 4G subscriptions are increasing faster than ever, Voice over LTE uptake is accelerating and traffic growth has reached levels we have not seen since 2013.

    “I am particularly excited to see the industry’s major steps to progress network evolution, including the approval of the Non-Standalone 5G New Radio (NR) that will enable early 5G deployments. According to our forecast, we anticipate that this will lead to more than half a billion 5G subscriptions and a population coverage of 15 percent by 2022.”

    On industry trends, the Mobility Report features articles on Internet for all, massive IoT coverage in cities and remote operation of vehicles with 5G.

    LTE BECOMING MOST PERVASIVE TECHNOLOGY IN HISTORY: In 2018, LTE (4G) will overtake GSM as the largest access technology by number of subscriptions. The speed with which this technology has been rolled out and adopted is unprecedented. It has taken only five years for LTE to cover 2.5 billion people, compared to eight years for WCDMA/HSPA, or 3G. In the first quarter of this year alone, 250 million new LTE subscriptions were added.

    While LTE uptake is driven by demand for improved user experience and faster networks, 5G deployment will also be driven by the need for enhanced mobile broadband capabilities as well as industry solutions for efficiency and automation. 5G will be the one network to support a diversity of use cases. More than half a billion 5G subscriptions are expected to be activated by 2022, not including IoT connections. 5G is then expected to cover around 15 percent of the world’s population.

  • Adidas Running global launch in U.S this week

    Adidas Running global launch in U.S this week

    MUMBAI: Adidas India has announced its collaboration with Saiyami Kher. A rising name in Bollywood and widely known for her involvement in sport & fitness, Saiyami joins a host of world-class athletes in representing the three stripes.

    Adidas Running business unit head Sunil Gupta, said, “An athlete at heart, Saiyami embodies the Adidas brand in every sense. She brings authenticity and motivation to every young woman & genuinely believes that empowerment must begin with one’s self. We believe that this message is the single-most important take away for the young women who look up to her and wish to kick-start their own journey to fitness and betterment through Running.”

    “2017 is an exciting year for Adidas focusing on women in sport and we have a lot in store with Saiyami – she’s a big part of things to come,” he said.

    Delighted about her relationship with Adidas, Kher said: “For me, Adidas represents a passion for sport; it embodies heritage whilst constantly innovating to further the athletes out there. I think it’s important to encourage women to push themselves to carve out their own paths and I look forward to doing that with adidas. My first love is sport and it’s an honour to be a part of something that will hopefully inspire other women in our country to run and embrace fitness passionately.”

    Adidas India and Saiyami are all set to kick-off this relationship with a global launch in San-Francisco, USA, later this week.

    Join the adidas Energy Running movement by following @adidasrunning on Twitter and @adidasrunningIN on Facebook.