Tag: Global Youth Marketing Forum

  • Pulp Strategy Communications bags three Youth Marketing Awards 2015

    Pulp Strategy Communications bags three Youth Marketing Awards 2015

    MUMBAI: Pulp Strategy Communications, a full service agency in the realm of experiential, digital and interactive marketing, won three awards at the Youth Marketing Awards 2015 by Global Youth Marketing Forum.

     

    The event was held at Taj Land’s End, Mumbai. The Global Youth Marketing Forum is the largest rendezvous of youth experts, marketing professionals and brand specialists. The agency won the awards for ‘Best Social Media Integrated Campaign’, ‘Social Media Campaign of the Year’ and ‘Best Integrated Campaign’.

     

    Pulp Strategy Communications founder and managing director Ambika Sharma said, “We are a young agency and recognition of work is a powerful motivator, which strengthens our resolve to work harder and smarter for our clients.”

     

    The Global Youth Marketing Forum is a platform for several youth obsessed brands coming from across the globe. Fashion, music, technology, sports and lifestyle brands are present at this event and offer a chance to get into the heads of today’s increasingly hyperactive and complex youth and have brands resonate with today’s youth culture and psyche.

     

    The metals at the Global Youth marketing forum come close on the heels of the win at the 29th MAA Worldwide Globe Awards in which Pulp Strategy bagged a Gold, in the category of Best Long Term Loyalty and Relationship, and was the only agency in India to have won a Metal this year.

  • Bata appoints Sumit Kumar as VP, Marketing & Customer Services

    Bata appoints Sumit Kumar as VP, Marketing & Customer Services

    MUMBAI: Bata India has appointed Sumit Kumar as the new vice president, marketing & customer services with effect from 2 September.

    He will be responsible for driving growth and expansion of the market share in India.
    Kumar was earlier associated with Marks & Spencer India as marketing head.  He held all the marketing function for India business from external communication & PR, store environment & in-store communication, customer relationship management & customer insight unit.

    Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey feels Sumit Kumar

    On his appointment, Kumar said “I feel privileged to have this opportunity. We, at Bata, are strongly poised to take the growth trajectory to the next level. We have a strong understanding on consumer needs and are relentlessly focused on improving customer service and quality sales growth. Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey.”

    In his professional career, spanning over 16 years, he has worked with market leading companies and has been responsible for formulating & executing business strategies to achieve P&L objectives in sectors like Retail, Food & Hospitality. 

    Kumar also received the “Star Youth Achievers Award” in 2013 from Global Youth Marketing Forum for work in youth marketing and featured amongst the top 50 most talented brand builders.