ITV

Tag: global TV

  • BBC Worldwide appoints Simon Danker as director, digital media

    BBC Worldwide appoints Simon Danker as director, digital media

    MUMBAI: BBC Worldwide has appointed Simon Danker as the director of the digital media. Prior to taking up this new role Simon Danker was director of UK and Ireland TV within BBC Worldwide’s Global TV sales division.

    Danker will be reporting into BBC Worldwide managing director Digital Media & director of Strategy David Moody.

    Danker will lead the team looking at widening the availability of programmes on new technology platforms such as the Internet and mobile phones.

    This will include the development of BBC Worldwide’s iPlayer, a commercial version of the BBC’s proposed iPlayer, which would allow people to download television and radio programmes via the internet, according to an official release.

    Danker’s portfolio will also cover music, determining new commercial opportunities for BBC Worldwide’s music rights and working closely with record labels. Developing partnerships with music and new media industry players both domestically and internationally will be a key part of his role.

    Simon Danker said: “New distribution platforms will give audiences what they really want – access on-demand to an unprecedented choice of programming. The quality and breadth of BBC Worldwide’s catalogue and our global reputation as a distributor, means we are in a great position to work with platform owners and producers to generate new income streams in this space.

    Digital Media & Director Strategy managing director David Moody said: “Simon brings to this new role a wealth of experience. His proven track record in developing strategies for TV Sales, building relationships with third parties and his knowledge of new media distribution make him perfect to join this increasingly important area of the business. I’m delighted to have him on board.”

    Danker joined BBC Worldwide in 2000. More recently, Danker has managed and grown the development of programme sales to Video on Demand (VoD) platforms such as BT and Homechoice.

    Danker’s prior position as director of UK and Ireland TV within BBC Worldwide’s Global TV sales division is to be filled by Lisa Cfas, currently head of business affairs in the Independents Unit and Children’s. 

    She joined BBC Worldwide in August 2003 before which she was part of the business affairs team in the BBC, supporting drama commissioning for Indies and later BBC Films.

    Cfas will take over Simon’s role gradually over the next two to three months.

  • Initiative Worldwide to track global TV viewing patterns for Fifa World Cup

    Initiative Worldwide to track global TV viewing patterns for Fifa World Cup

    MUMBAI: As the world starts watching the Fifa World Cup from tomorrow, Initiative will launch its latest ViewerTrack operation for the same with the opening match between Germany and Costa Rica on 9 June.

    With the spread of Initiative agencies in more than 50 markets across the network, Initiative Futures, it’s global media research arm, will track global TV viewing figures, match-by-match and country-by-country.

    Over the course of the tournament, Initiative will collect comprehensive overnight audience data for every match. The data will cover viewing trends for all major demographic groups, split by age, gender and social class. These will inform which matches are most valuable to advertisers and sponsors.

    Taking advantage of its experience in tracking the world’s major sporting events, such as the Fifa World Cup, European Championships, and the Formula 1 World Championships, Initiative will make comparisons between sports.

    Initiative will publish weekly and daily insightful reports on audience levels and trends, and their implications for advertisers and sponsors. The reports will be published on the following dates:

    Initiative’s daily and weekly reports will complement each other to provide full and comprehensive television viewing analysis throughout the tournament. With overnight data from across the network, the daily reports will provide timely information on recent games.

    The weekly reports will then give the agency an opportunity to reflect on data for a number of matches in a broader context.

    These daily and weekly reports will cover key issues such as:

    -Viewing match of the week – Which match enjoyed the highest average live global audience?
    -Viewing country of the week – In which markets were average live audiences highest?
    -2006 vs. 2002 comparison – Which markets saw the greatest change in live audiences compared with World Cup 2002?
    -Mover of the week – Which markets saw the greatest change in live audiences throughout the 2006 tournament?